Denna studie handlar om invandrare med olika akademisk bakgrund såsom exempelvis läkare, ingenjörer, jurister, lärare, revisorer och sjuksköterskor. Syftet med uppsatsen är att undersöka upplevelser hos invandrare med akademisk utbildning, i vilken de har fått med sig från sina hemländer. Vi vill således se hur deras situation ser ut på den svenska arbetsmarknaden, avseende inkludering och strategi. Därtill vill vi ta reda på informanternas synpunkter på möjligheterna att lyckas eller misslyckas med att etablera sig inom ett kvalificerat yrkesområde. Vi har använt oss utav en kvalitativ metod.Valda teorier lyfter upp relevanta synpunkter för inkludering på arbetsmarknaden hos invandrarakademiker i denna studie.

In the haulage business customers are constantly requesting new features. Hence thedevelopment department must constantly update their system which ultimatelyresults in a variety of versions of the system. The large number of versions creates acomplexity which often reduces product quality and extends the developmentlifecycle time.The work on the following thesis has taken place at Scania?s Fleet Managementdepartment, which develops tools for hauliers to track their vehicle fleet in real time.The purpose of this thesis was to examine how Scania can handle an increasedamount of versions of the Fleet Management System which Scania expect will be seenin the future. The investigation was conducted by preparing a number of differentscenarios that formed the basis for a discussion of what these different scenarioswould mean for different parts of Scania?s business.

Denna kvalitativa intervjustudie syftar till att definiera fenomenet elektronisk mobbning, att utreda ansvarsfrågan samt att kartlägga organisationernas arbete och eventuella samverkan. Resultatet baseras på intervjuer med BRIS, Friends, LunarStorm och Playahead som analyserades utifrån symbolisk interaktionism. Studien visar på hur liten skillnaden är mellan traditionell och elektronisk mobbning i hur den kommer till uttryck och vem den drabbar. Utmärkande för e-mobbning är spridningseffekten samt hur språket hårdnat i kommunikationen på Internet och andra elektroniska källor. Föräldrarna, skolan och barnen själva borde enligt organisationerna ta ansvar för att motverka e-mobbningen och de anser att lagstiftningen på området är bristfällig.

Abstract Semester and year: Spring, 2008Writers: Victor Andersson and Filip ForslundTutor: Thomas HelgessonProgram: Marketing program, Halmstad University - School of Business and EngineeringTitle: Differentiation from a consumer perspective - How important is differentiation from a consumer?s perspektive when choosing a residence? Presentation of problem: How important is differentiation from a consumer?s perspective when choosing a residence?Purpose: The purpose is on basis from previous theories on the subject to describe what kind of differentiating that from a consumerperspective is the most important when choosing a residence. Key words: Differentiation, brand, apartment market Methodology: This thesis is built on an qualitative method, where eight open individual interviews have been made. Our choice of respondents was based on what kind of respondents that could give us the most accurate information on the subject which we based on relevant variables. Theory: The framing of the theories is based on a marketing perspective within the area of differentiating and focuses on how companies use different tools to differentiate their offer to create competitive advantages.

The need of raw material does of course fluctuate but the long term view is an increasing demand due to the growing consumption of sawn timber products, pulp, paper and lately also biomass. This has led to a keener competition for wood. At the same time there is an ongoing structural change of a significant part in the Swedish wood supply market, the private forest owners. In 1992, 22 % of Sweden´s 335 000 private forest owner lived apart from their forest. In 2007 this figure had risen to 36 %.

This study investigates a method for identifying human capital and its effect on company valuation. We devise a measure for the efficiency of human capital based on the personnel cost. We include all companies listed in the financial and industry sector on Nasdaq OMX Stockholm in an attempt to examine human capital and its effect on firm valuation. Our results indicate that a higher efficiency of human capital has a positive effect on return on assets. However, we find that our measure can be interpreted in two ways; either as a firm?s level of human capital efficiency or its dependency on human capital, to achieve its net sales and revenue.

Today the common people begin to understand the impact of a package. Many choose brand or product with great emphasis on how the outside looks, both in a good and a bad way.The company Gotlands Grafiska gave me the task to create a small basic selection of packages. The target group that the project was based on was craftsmen in the Gotland region. Based on analysis of the market and consumers to develop a range of packages covering a wide range of products sold on the island.During the project a clear theme was the desire to highlight a product and create some sort of exclusivity. It was important to understand how consumers and businesses think about packaging and its function.The result was five different packages, which together cover much of the need for the Gotland crafts and souvenir market.

The new accounting standards IFRS and IAS was implemented in January 2005, the purpose was to harmonize accounting standards world wide. As a result of these new rules the real estate companies are allowed to appraise real estates assets at market value. It has long been debated whether this appraisal fulfils the requirements for relevance, reliability and comparability.The paper attends to how banks control the information given by the real estate companies in the process of credit granting. As an introduction we describe the purpose of accounting and the problematic´s about appraisals with market values. Further on there is a discussion on which factors are taken into consideration when banks grant credits.The study is built on interviews at three different commercial banks.

An uncountable number of companies are present in foreign markets as a result of what we commonly choose to call globalization. This is especially true for Swedish companies traditionally operating on small markets. A company that is about to establish on a new market is faced not only with possibilities but also with challenges and risks. Researchers have found that companies that establish on foreign markets will have to deal with competitors on the national as well as on the global market, and therefore need consider how they globalize their brands. In addition to this, a brand can only reach international success if its message is coherent within and across every single market.

The purpose of this study is to identify the points-of-difference that should form the basis for Bryggarsalen?s future marketing efforts. Bryggarsalen is a newly established conference business in Stockholm. To be able to identify these points-of-difference, Bryggarsalen?s marketing problems have been studied from the resource-based view, claiming that the source of sustained competitive advantage derive from a firm?s unique bundle of resources.

Tidigare forskning har funnit delvis motstridiga resultat för hur företagsledningens och styrelsens egenskaper påverkar bolagets värde. Enligt vår vetskap har inga studier genomförts på svenska data. Syftet med denna uppsats har varit att klargöra om det finns något samband mellan ett företags värde (mätt som market-to-book) och ett antal demografiska faktorer hos företagets ledning och styrelse. Detta har testats med hjälp av årsredovisningar och finansiella data för börsnoterade bolag under perioden 2010-2012. Genom multipla regressionsanalyser har vi bland annat funnit att styrelsens storlek har en positiv effekt på bolagets värde och att andelen kvinnor i styrelsen påverkar värdet positivt.

Problem Faith in the power of advertising has varied largely through the ages, and since we know that advertising is paid for, it therefore has less weight than the usual news. Publicity through promotional activities is in turn difficult to control. The question which of these two ways to communicate with the market that is the most effective, is equally entitled to ask, as difficult to answer. Purpose/Aim This paper is designed as a pilot study with two different objectives that go hand in hand. The first overall aim is to investigate how advertising and PR / publicity can be measured with the same tools while designing this metric.

Numerous studies raise the topic of highly educated immigrants whose education and list of qualifications devalue in the context of the Swedish labour market. However, little is known of those with foreign background who enter into higher education in Sweden. Our study attempts to shed some light onto the value of higher education relative to that of a person?s ethnic background. The background material features nine in-depth interviews of foreign background academics, as well as data extracted from an extensive survey study previously carried out at Växjö University. Initially, the quantitative data showed that students with foreign background, including Swedish-born children of immigrants, had not managed to find qualified work upon completion of studies to the same extent as their Swedish background counterparts.

The bank market for farmers in Sweden is dominated by Swedbank and Landshypotek. One of the most aggressive challengers is Länsförsäkringar Bank, which in 2009 had seven per cent of the Swedish bank market for farmers, but 57 per cent of all new lending. This paper deals with the problem of new banks to break into the bank market where farmers are slow in terms of change in their attitudes and loyal to their banks. The study has been carried out in cooperation with Länsförsäkringar Gävleborg which is a new actor in the banking market and thus eager to take part in the outcome of the study. This essay thus seeks to examine the attitudes farmers have against bank switching and the factors that influence their choice of bank.

Background: Around the world, markets deregulates, which leads to increased competition. Meetings between the consumer and the employees of a company determine how the customer perceives the company and / or its brand. This has result in that many companies have realized the importance of internal using the same marketing skills that are used externally. In 2009, pharmacy market went from being a monopoly market to be a regulated competitive market.Problem: Is there any internal conditions for a private company, whose culture and structure was formed under a state monopoly, to create a strong corporate brand?Purpose: The purpose of this paper is to, through a case study, analyze and evaluate the internal marketing in a company which has undergone a change of ownership and retained the same staff.Method: Through interviews with key personnel and staff , data was gathered for the case study, which means that the method is qualitative.