On the behalf of the European commission suggestions were made on how to increase the usage of public transportation in cities in Europe. A suggestion on how to make public transportation more popular was to use more emotions when marketing public transportation. However, according to theory emotional marketing is best suited for products that have a more hedonic character which public transportation does not usually have. The aim of this report was to investigate if emotional marketing could have a more positive effect on the attitude toward public transportation than less emotional marketing. Ads for the metro in Stockholm were made and it was tested to what degree they conveyed positive emotions.

Being able to study at the Municipal Adult Education, Komvux, is a privilege available to adults in Sweden of age 20 and above. Although almost 200 000 people attended Komvux 2011 in Sweden, a fifth of the participants discontinued their studies before completing their course(s). This becomes costly for the society, but it is also diminishes the future chances of a career and college studies. In our thesis we have done a quantitative investigation trying to determine what the reasons for dropping out could be. A request to participate in our survey were sent out to all 64 people who dropped out one or more courses during the fall semester 2012 at a Municipal Adult Education in southern Norrland.

Studies have shown that air pollution, as well as bark fissure depth and sun exposure of a tree can have an effect on lichen growth as well as abundance of lichen species. The aim of this study was to find out the relative importance of these factors. 211 oaks in south eastern Sweden were surveyed for presence of 17 lichen species, as well as the total number of lichen species. Half of the trees were situated in urban areas and half in the countryside. For each tree the bark fissure depth was measured and the sun exposure of the trunk was estimated.

Swedish consumption habits led to a discourse on consumption needs of the general public during the first half of the 20th century, involving primarily several institutions, but also a variety of popular movement organizations, among which we find Kooperativa Förbundet. In this discourse, ascetic consumption and a rationalized outlook on consumption were idealized, as the Swedes needed to be economical not to live beyond their means. The objective of this study is to investigate the ideals this type of discourse conveys throughout the latter half of the 20th century. This will be achieved by investigating selected editions of the cookbook ?Vår Kokbok? published by Kooperativa Förbundet.

Income support is often described as the community?s farthest protection, as a last economic way out. From the clients perspective it´s very important to get possibility to an equivalent and correct assessment. Even if it´s an individual assessment the individual social worker´s assessment should not be different than other social worker´s, this from two aspects ? quality and the rule of law.

The e-commerce in Sweden has increased each year for the past several years, but still just over half of all the consumers feels worry about payment security. This could be the reason why over half of the consumers just shopped about one time on the Internet during the whole year of 2009. Another reason could be that the many consumers have a lack of trust to the different payment methods that are available during payment on the Internet, because they might don't possess enough knowledge regarding the payment methods and their security. If the consumers were to gain more knowledge about the payment methods and their security, it may lead to that the they would feel more comfortable when shopping online, and do it more frequently. It is this that will be investigated in this paper.The purpose of the paper  is to research if consumers believed knowledge concerning the different payment methods available on the web and their security influence the consumers trust in the payment methods.

This study is about fourteen-year-old boys, who are not interested in reading. It deals with what thoughts and feelings some boys have around books, reading and libraries. Further the study investigates the boys' leisure activities and their making of identities. The study is built on interviews among twelve boys in a secondary school. The result is compared to earlier reports and research.

The purpose of this study is to investigate how important computers are for text production in upper secondary school level, and to find out what attitudes some students have towards computers in writing classes. I have let 44 students in the Swedish gymnasium course Swedish B write an argumentative essay. Half of the group wrote using paper and pencil, and the other half used computers. The essays were graded, and the language and length of the texts were analyzed. The students also filled in a questionnaire with questions on computer aided writing classes.The results showed that the texts that were written with computers contained a significant larger amount of words and fewer spelling mistakes.

AbstractTitel: Self-presentation at online dating ? through a gender perspective and an age perspective.Number of pages: 44Author: Karin WestlundTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Autumn term 2009-12-21University: Division of Media and Communications, Informatics and Media, Uppsala UniversityPurpose/Aim: The aim of this essay is to examine the phenomenon Internet dating through a gender perspective and to some extent through an age perspective. What do the members? presentations look like? Do men and women select different ways to present themselves, and how does it look between the different age groups?Material/Method: Qualitative method with 42 presentation texts, half men, and half women in three different age groups collected from a Swedish dating site.Main results: The study shows that men and women choose to highlight their good points at self presentation in the student forum. The differences between the various age groups proved not to be significantly large.

Aim: The aim of this study is to examine roma women´s experiences of health professionals? attitudes towards them in Swedish health care. Method: Exploratory qualitative study with individual interviews was used. Semi-structured interviews were conducted with eight women of Roma origin. Data were analyzed using a qualitative content analysis.

The aim of this study is to examine how girls from the discussion group "Coolt med koll" understand the phenomenon honor-related violence. The study is based upon three issues; how do our informants understand honor-related violence, where do the interviewed obtain information concerning honor-related violence and how do it affect their point of view, last but not least what do the girls know regarding children?s rights. The theoretical points of this study are theories about honor-related living conditions and radical feminist theory. The study is carried out through six semi-structured qualitative interviews, which all are conducted separately.

In modern dairy production the milking frequency is increased in some herds due to introducing of automatic milking systems or the farmers decision to milk high producing dairy cows more than two times a day. With more frequent milkings the milk yield increases while the content of fat and protein decreases. However, how the composition of protein is influenced is not fully evaluated. The purpose of this study was therefore to see if a higher milking frequency had any impact on the milk production and especially on the protein composition. This study was conducted as a half udder experiment.

This essay is a study of the use of IT technology by teachers of English and History at a Swedish upper secondary school. It is based on four interviews and four observations. In my analysis of these I have made use of the theory of Social Shaping of technology, a theory which puts emphasis on a teacher´s purpose regarding the use of IT technology in order to empower the teaching process. As a researcher I aim to explore the reasoning on the part of the teacher and to that end I use the method of interviews and observations. This study shows different ways of using IT technology varying from one teacher to another.

The objective of this report was to analyse and compare vulnerability and preparation in Swedish municipal drinking water production, in case the commonly used water sources were inoperative. Methods used were a questionnaire and a less extensive study of regulations for water protection areas. The questionnaire was answered by 41 Swedish municipalities. A handful of them were companies co-owned by a few municipalities. Only one out of four municipalities had source protection areas to all their water sources and for many sources the protection was not satisfactory.

The purpose of this study is to examine some factors that make a human grouse hunter to prolong and increase its hunting effort. The theory of optimal foraging is used for explaining their behavior.The data of this study is collected from a web-based inquiry from 2007 answered by grouse hunters in Sweden. The method that has been used is mainly bivariate statistics and logistic regression analysis.Key findings shows that an experienced grouse hunter has more than 5 times the chance of prolonging hunting effort when grouse density is high, compared to a beginner grouse hunter. On the same time experienced grouse hunters also stop hunting in advance when grouse density is low to a larger extent than inexperienced hunters. Other factors of importance for prolonging the hunting effort for a day are age and the travel distance to the hunting area.