vuxnas läsning av skönlitteratur I became happier and wiser: young adults reading of fiction [123[upps-01.gif This Masters thesis explores young adults 18-26 years old, reading of fiction: their reading preferences, the meaning of reading and their access to literature. A study was made by way of a questionnaire, including 56 young adults, and seven qualitative interviews with two groups: one at a folk highschool and the other at a public library. The theories we have used to analyse the results are: theories of gender and youth, theories of literary genres, reader-response criticism, literature sociology and the theories of cultural sociology by the sociologist Pierre Bourdieu. In the analysis the results are compared to other studies of reading habits. Results from this study show that the young adults read fiction from several genres among popular- and quality literature.

A Road project?s frame is built up of a decision- and consultation process, where the results of the preparatory studies are being discussed. The aim with a consultation process is that all theopinions and knowledge from the operators' will be taken into count in the basis of information, that is needed in order to the different involved operators' to take a decision.The aim of the essay was to investigate how the decision- and consultation process for a road project, the E4 section between Uppsala Läby, turned out. The aim is also to bring up how theprocess could have been done more correctly. The study was carried out through a qualitative method with an analysis of materials from the National Road Administration's archives, the associated Environmental Impact Assessment (EIA) and through interviews of the different operators.My theoretical basis has been a Stakeholder Analysis and its principles, and theory about different executions of social planning.The result showed that the decision- and consultation process has been bursting in democracy and consideration taking of the different operators' opinions, has been poor from the developer?s, in this case the National Road Administration's, side.

Den största delen av vår svenska kust gränsar till Östersjön, vilket gör att vi alla påverkas av dess miljötillstånd. Östersjön är ett förorenat innanhav med ett känsligt djur- och växtliv. Östersjön är redan, utan de antropogena föroreningarna, ett ogästvänligt habitat att leva i för både djur och växter. Detta beror delvis på att vattnet är bräckt och att arterna måste anpassa sig till dessa förhållanden, dels att det råder en naturlig syrebrist i vattnet. Även andra faktorer spelar in.

The purpose of this bachelor thesis is to find out how information seeking habits and experiences of people in different generations affects their expectations on information retrieval systems like OPAC. Two OPACs are used, one web-OPAC and one mobile-OPAC. The following questions are asked: how can theories about information seeking behaviors explain why and in which way one seeks information? In which way does information seeking behaviors and habits affect the experience of OPAC? Which differences and/or similarities can be found between the web-OPAC and the mobile-OPAC? How does generational aspects affect experiences and preferences in an information seeking context? The theoretical framework of the thesis is information retrieval with several models about information-seeking/searching needs and behaviors. The empirical data contains interviews with nine people in different generations and protocols about two different OPACs.

The North-American sociologist Michael Lipsky has characterized social workers as street-level bureaucrats with a substantial discretion in the relationship between the welfare state and its citizens. Within Lipsky´s theoretical framework social workers appear as a powerful group that socializes the citizens to uphold certain expectations towards the welfare state and its (re)distributional programs. From this point of view, it is important to learn more about social workers and the attitudes they express towards the welfare state. The aim of this study is to analyze how the welfare-political attitudes of future social workers are affected by their social background (e.g. class background and ancestral homeland).

Multi-brand portfolios are characterized by comprising many brands in the same product category. Companies that have chosen to organize their products according to this strategy are facing both possibilities, such as expanding the accessible market size, and challenges such as how to organize the brands, their individual roles and their relation and position to the other brands in the category to maximize revenues. To address these aspects of multi-brand portfolios, I have investigated four product categories where multiple brands are represented at Mölnlycke Health Care, Unilever, Fagerhult and L?Oréal; how the multi-brand portfolios are organized, how the segmentation, positioning and product differentiation are done and what advantages and disadvantages that are associated with this strategy. My conclusions are that multi-brand portfolios can be organized in many different ways and to become successful, they have to be set in relation to the company?s whole brand architecture.

Naturbetesmarker är artrika och näringsfattiga habitat vars utbredning kraftigt har minskat under 1900-talet. Historiskt fyllde de en viktig funktion som fodermarker men har idag till stor del ersatts av åker och vallodling. Naturbetesmarker bör idag bevaras av andra syften, både biologiska och kulturella. De rymmer en stor mängd rödlistade arter och visar spår av historisk markanvändning. Många naturbetesmarker har tidigare varit betesmarker eller slåtterängar och när hävden upphör växer det öppna landskapet igen. I denna studie har effekterna av restaurering genom kraftig röjning och förnyat bete studerats.

PDF-files are to become a native file format in all prepress supplier workflows during 2006. This will give an opportunity to automate and develop a more stream lined prepress workflow. It is desirable to secure digital files by preflight the files early in the process. The objective with this project is therefore to find software that can automate parts of the preflight process and also to build up a well-functioning preflight workflow for preflighting both PDF-files and native files.Meetings have been held with preflight suppliers to find a solution for how to automate parts of the preflight in the prepress workflow. Seven preflight software companies demonstrated the possibilities with their products and four of these were chosen for continuing working with.

Genom att undersöka begrepp som natur, det vilda och det sublima, i en idéhistorisk tillbakablick baserad i västerländsk kulturtradition, presenteras en ny möjlighet för efterbehandling av kalkstensbrottet Västra brottet i Slite på Gotland. En analys av platsen och tidigare nämnda begrepp leder till en förändring av det befintliga förslaget på efterbehandlingsplan. Denna aktuella efterbehandlingsplans tyngdpunkt ligger i införande av habitat. Förslaget i detta arbete är att en ?social efterbehandling? som har möjlighet att aktivera hela orten tillförs.

The countries in the European Union have agreed to increase their percentage renewable energy sources to 20 %. To reach this goal an increase of biomass production needs to be made. One way of achieving this is by using nonnative species. Poplar in Sweden produces biomass faster than the domestic trees. In the southern parts of Sweden plantations has been made with good results. In the northern parts survival is a problem that needs to be solved before plantations can be made for commercial use.

The ferry traffic to Gotland is essential for the island?s ability to live and develop. Yearly, it transports 1,6 million passengers, 500 000 personal vehicles and 750 000 lane meters of freight with four Ro-Pax ferries. The traffic is controlled and subsidized by the Swedish government since 1971 in order to guarantee the inhabitants and industry of Gotland a satisfactory transportation service. As a consequence of the past decades increased traffic quality, mainly due to a decrease in crossing times, the traffic?s environmental impact and costs has also increased.The Master Thesis proposes a new energy efficient traffic arrangement that satisfies the users? preferences in the same extent as today.

This study is about underlying discourses of two tv-series for children from opposite parts of the globe. Focus lays on which morals and values adults choose to teach children through popular culture, even on an unaware basis and how does differ, or not, between different societies.The theoretical framework chosen for this study are semiotics in combination with the concept of the gaze by Laura Mulvey. Semiotics is the study of signs and their underlying meanings constructed by society. By studying popular culture with the tools provided by semiotic analysis it is possible to discouver underlying myths, social constructions of society, that are reproduced over and over again to remain alive. Mulveys theory of the gaze is helpfull in the process of decoding those constructions to discover the dominant partys and norms represented.In this particular study underlying structures such as patriarcal power relations, unequality between the representation of different ethnicities and the consistent presents of the male gaze where discovered.

The purpose of this thesis is to investigate what functions the public library has for parents of small children. If and how they make use of the library and what their opinion is about it. The research questions are: Which functions does the public library have for parents of small children? How do parents of small children use the library and what opinion do they have about it? Which factors have an impact on the parents of small children and how do they influence their use of and opinion about the public library and the functions of the library? The theoretical approach is based on Henrik Jochumsen and Casper Hvenegaard Rasmussen?s model of the social room and the lifestyles and Marianne Andersson and Dorte Skot-Hansen?s model of the public library?s functions. To answer our research questions we have made seven qualitative interviews with parents of small children.

The great economic impact of startups on society has made these types of companies an increasingly popular subject for research. Though no single definition of the word startup currently exists, one could define it as a temporary organization in search of a scalable, repeatable, and profitable business model. Seen from a historic perspective, tech-startups in particular should be considered a new phenomenon and the topic is still relatively unexplored. This study investigates the structure in tech-startups during their first months of existence and compares it to the structure that prevails when the companies have recruited at least five additional employees. In addition, the study explains why these changes occur.

The purpose of zoos has changed over the decades. From being menageries where wealthy people showed their collections of exotic animals to today?s zoos where science, conservation and education has become a central part of their work. Education in zoos gives them the opportunity to spread the knowledge about ecology, biology and biodiversity to the general public. Their aim is to change the public?s attitudes towards our wildlife and raise awareness about the threats that exists against our planets biodiversity.