Established brands often market themselves in the same way as they've always done. There are two main reasons for this, it has worked before and general marketing strategies tells them to do so. However, a fairly new branch of marketing research have found that incongruent marketing may be a better way for an established brand to communicate to their target Groups. This thesis is all about incongruency. Previous research in the area of incongruency have never dealt with aesthetics of the incongruent ads.

Research has shown that still today mostly men inhibit the managing director positions and jobs such as electricians, engineers, and road workers, which makes the work situation unequal among those work places. Another issue is that studies show that minority Groups have fewer possibilities in comparison with majority inhabitants on the labour market. One reason can be that many companies and organizations lack when it comes to the recruitment process due to prejudices and the applicants for a job who has names such as Ahmed, Carlos and Ali are taken out of the process at first stage.The purpose of this research is to study how civil servants at Vägverket (Swedish Road Administration) discuss about diversity and equality. Whereas subjects such as ethnicity and gender will be illuminated..

The present thesis deals with Qur'anic Studies among Turkish immigrants inSweden. The aim is to investigate the significance of Qur'anic Studies forMuslims in a country like Sweden. This thesis also highlights the role ofthe Turkish state in encouraging and funding Qur'anic Studies in Sweden.I have carried out a case study on a Mosque outside Stockholm, where anImam, sent by the Turkish government, is in charge of the Qur'anic Studies.It is found that Qur'anic Studies is important for Muslims in Sweden in theirefforts to preserve their religious identity. The results also indicate thatQur'anic Studies also has an ideological dimension insofar as it is a meansfor Islamic governments, Groups and individuals to further the interests of political Islam..

This thesis aims at studying the development of the party cohesion and oligarchichaltendencies in the party Groups of the Swedish national parliament, riksdagen, after theintroduction of two clear block coalitions during the years 2006-2010.The result of the cohesion during these years has been compared towards the years 1998-2006.The research method being used has been 18 semi structured interviews with member of the parliament during the examined years. The main findings show an increment of both the cohesion and the oligarchical tendencies after the block coalitions during the years 2006-2010. The result verified therefore also the two originally stated hypothesis..

New family stuctures are constantly emerging in society. Are these changes mirrored in foster care practice? The aim of this study was to explore to what extent homosexual families are represented when a child is given a foster home. The nuclear family has throughout history been assured a stable position both in society as well as in the foster care practice. During the last ten years a homosexual relationship has been legaly accepted through different amendents and it has also been more integrated and accepted in society.

This essay concerns equality statistics as part of a population census. It is a kind ofstatistics that is not in action in Sweden because of data protection law for sensitivedata (Personuppgiftslagen). This kind of an enlarged census is requested frominternational institutions like the UN and the EU as a tool to combat discriminationand to keep track of human rights. In Sweden there is a prohibition against collectingsensitive data regarding for instance sexuality, disability, transgender, ethnicbackground and national minority.The essay examines arguments from minority Groups in Sweden, who participated inan enquiry done by the Equality Ombudsman on a government assignment 2011. Theenquiry process was done during 2012 and resulted in the report Statistikens roll iarbetet mot diskriminering (The Role of Statistics in Combating Discrimination).The starting point of the essay is to look at equality statistics with a two foldedpotential: as liberating or oppressive for the counted.

This paper investigates the relation between stock performance and owner share retention in Swedish public equity listings during 2009 to 2013. The listings during the period are studied and divided into binary Groups of "exits" and "non-exits", which are used in a statistical regression model to determine if there is a significant difference in average stock performance. The study finds that stocks of exit-companies on average significantly underperformed stocks of non-exit-companies during 2009 to 2013. Nevertheless, due to the limited number of observations available and the unusual market conditions, caution is required in interpreting these results..

I have investigated how municipalities support children with ADHD. I have interviewed persons responsible in five different municipalities. The persons have had the authority to decide how the support funds are to be shared in the municipality. Mostly I was interested to know if the support was the same in all these municipalities and if the children with ADHD really got the help and support they were entitled to. I discovered that the support varied; in some the children were correctly diagnosed but in others municipalities I was not convince.

This thesis is dealing with how students living in a student corridor experience the circumstances in their corridor. The aim is through interviews with students living in the corridors get a inside look at their situations. I want to examine how changed conditions of life, new meetings and new experiences will influence their personalities. How are the students living in the corridors affected by conflicts and how do they protect themselves from the influence of the rest of the group living there? In addition to that I want to know what they think is important prioritises throughout their student time, like if there are anything important that a student should take time to do beside the studies.

Aim Developmental Coordination Disorder Questionnaire 2007 (DCDQ'07) is an international survey tool based on parents' estimation of their child's motor coordination skills. The purpose of this study was to investigate the validity of a Swedish version of DCDQ'07 by finding out how the classification of Developmental Coordination Disorder (DCD) via DCDQ'07 is consistent with the classification of DCD via the motor impairment test, Movement ABC.MethodIn the context of a larger study, a Swedish translated version of the parent survey DCDQ'07 were sent to 4000 randomly selected families with children aged 8 - 10 years in Stockholm County. The classifications "DCD" or "NOT DCD" with cut-off values ??of 56 (9 years) and 57 (10 years) were applied. Forty families were selected from 410 registered responses.

AbstractAim: The aim of this study was to investigate if treatment with ?dry needling? in myofascial triggerpoints (MTrPs) in the rotatorcuff muscles may affect impingement symptoms such as pain during provocative tests, shoulder mobility, and function. The research questions were: Does the value of pain change on the Visual Analog Pain Scale (VAS) between before and after treatment? Do the positive provocative tests for impingement change between before and after treatment? Does the active shoulder mobility change between before and after treatment? Does the self-rated function change between before and after treatment?Method: The study was a prospective randomized intervention study and 19 persons with impingement symptoms (mean ± standard deviation; 58 ± 18 years, and shoulder pain duration 3.9 ± 1.6 months) were randomized into two Groups. The Groups were tested before, directly after and 3 weeks after treatment.

This bachelor thesis in Landscape Architecture is about the planning and design of public spaces in small towns in Sweden. My opinion is that the small towns often are overlooked and my determination is to see if that is right. The purpose with this thesis in Landscape Architecture, with focus on a durable society is to find the central public places in small towns and evaluate their function. This thesis has a focus on good design of central public spaces, designed for the inhabitants of the small towns. A small town, which is the focus of this thesis, is defined to have 200-2000 inhabitants. The small towns, which often are built around industries or the railway, have since the nineteen seventies a problem with people leaving them for the cities in the urbanization. Currently there is also the opposite trend with people moving out from the cities, but to live on the country side, not in the small towns.

This thesis investigates young people´s (16-21) preferences in reading through a survey including interviews and questionnaires. The Groups attitudes towards reading and libraries, their reading and library habits, and to what extent eight libraries had bought the preferred literature were also examined. Some reports from the 80´s were used to find the changes. The result shows that youngsters read and visit libraries somewhat more frequently. Trivial literature is not as dominant, more teenage-books were read.

I have made a research about two different methods for introducing small children to Nursery School/Kindergarten. I choose to do this as I have found very little about this in the literature we have studied during my education to become a pre-school teacher.This period in the life of very small children and their parents is a big change in their daily life. The more traditional way to start pre-school is to do it very gradually during two weeks, the two-week method. This means that the parents visit the pre-school together with their child for a very short time, about one hour the first day. After one week they leave their child with the staff for about an hour and at the end of that week they try to leave it full time (6-8 hours).

This study is an attempt to shed light on the importance of fiction as a bridge between different cultures and traditions. The objective of this essay is threefold. First it explores the potentiality of fiction as a communication channel between different cultures, societies and social Groups. Secondly, it studies the availability of foreign fiction in Swedish language. And thirdly it tries to approach and analyze the structures and mechanisms behind that availability.