THE ROLE OF TARGET GROUPS IN FEEDBACK EFFECTSBrand extension is one of the most commonly used brand strategies since it reduces some of the risks involved in introducing a completely new brand. There are, however, several challenges associated with brand extensions. One of these challenges is the impact of a new brand extension on the parent brand image, which is known as feedback effect. Feedback effects are the changes in parent brand associations that are caused by a new brand extension, these effects can be both negative and positive. Several previous studies have investigated feedback effects and the antecedents of these effects.

Syftet med studien är att undersöka professionellas uppfattning om vilka faktorer som är av vikt i återhämtningen från psykisk ohälsa. Vidare syftar studien till att belysa vilken betydelse Fontänhuset uppfattas ha i återhämtningsprocessen utifrån professionellas uppfattning. Frågeställningarna är: Vilka faktorer uppfattas som viktiga gällande återhämtning för individer som lider av psykisk ohälsa utifrån professionellas uppfattning? Hur uppfattas Fontänhusets betydelse i relation till återhämtning för personer som lider av psykisk ohälsa utifrån professionellas uppfattning? Metoden till denna studie är en kvalitativ ansats med semistrukturerade intervjuer. Som teoretiskt angreppssätt har empowerment använts.

Aim Capoeira is a sport and art form strongly associated with the Brazilian culture. The main aim of the study was to examine how the capoeira is introduced into the Swedish society. Also to study the practitioners and trainers experience around the culture meeting. The questions were the following: What differences and similarities exist within capoeira in Sweden and Brazil? How are Swedish practitioners and trainers from a Western culture affected by the culture meeting? How are the Brazilian coaches in Sweden affected by the culture meeting? Is there a Culture crash between the Brazilian and Western cultures in capoeira? MethodQualitative interviews were chosen as an approach because it was considered appropriate in terms of the purpose and questions of the study.

Background: Breastfeeding frequency decrease in Sweden and infants born preterm is a particularly vulnerable group to not be breastfed according to current recommendations. Mothers of preterm infants have an extra need of support from the health care system. Mothers' self-efficacy in breastfeeding affects the outcome of breastfeeding. Health professionals' attitudes to breastfeeding have an impact on the breast feeding support they provide to the mothers.Aim: To investigate whether an intervention could strengthen self-efficacy in breastfeeding among mothers of premature babies. A further aim was to investigate whether the intervention influenced health professionals' attitudes to breastfeeding.Method/Design: An experimental study with quantitative approach in the form of questionnaire survey was conducted.

Aims: The aim of this study is to describe how youth?s political exclusion is constructed as asocial problem. This is done through a study of a project which aim is to engage young peoplein politics.Method and theory: By interviewing the project?s manager and developer as well as eightparticipating young people different constructions of the problem of youth political exclusionhas been analyzed using the social constructionist perspective on social problems.Findings: The dominant perspective found in the empirical material includes framing youngpeople?s lack of political knowledge and self-confidence as the reason for their politicalexclusion. Even though the Youth Board (ungdomsstyrelsen) in Sweden officially views allyoung people as a resource, when youth politics are implemented through projects, this is notthe view that young people meet.

Syftet med denna uppsats är att skapa en förståelse för hur integration och etnisk tillhörighet kan påverka ensamkommande barns identitetsutveckling. Uppsatsen bygger på en kvalitativ ansats där empirin består utav semistrukturerade intervjuer med fyra unga vuxna som kom till Sverige som ensamkommande. Vi har analyserat intervjumaterialet genom att utgå ifrån Meads teori kring symbolisk interaktionism, Antonovskys tankar om att individen behöver en känsla av sammanhang och empowerment. Resultatet visar att språkkunskaper, utbildning och meningsfulla fritidsaktiviteter är viktiga faktorer för en god integration för ensamkommande barn, och att deras etniska bakgrund är viktig för deras identitet. Hur integrerade de är påverkar både deras möjligheter till att "lyckas" i Sverige och ökar chanser för en starkare identitetskänsla.

This is a qualitative study with the aim of getting better knowledge and understanding of how people with mental illness experience having access to a public communication channel. The study builds upon qualitative interviews with four participants of a radio project called Radio Totalnormal (RTN). RTN is a community radio station where people with mental illness do radio. The study focuses on how the respondents describe the participation in the project and how it has affected their self-image. The analysis uses the concept of empowerment and four social psychological concepts: social responsivity, asocial non-responsivity, abstract sociability and concrete sociability.

In focus of this study lie students of an upper secondary school in a multicultural district, where more than 60 % of the students fail to reach the national goals for education. Since this particularly exposed group of students receives little attention during my studies in the Special Educational Teacher Programme, I have felt an ever growing urge to examine this group closer. As a basis for this study stands theories on how children and youths, in particular those of immigrant background, need holistic consistency and continuity in order to be able to build a positive development of identity. The purpose of this study is to explore the possibilities of developing parent cooperation in a multicultural district, through finding out what teachers and parents expect and desire from parent cooperation. I also want to find out how parents and teachers think that a working parent cooperation affects the student.

The central goal of this study was to compare statements of the minister of migration in power in 1994 with those of the minister of migration in 2006. The statements reflect two peaks of refugee immigration in connection to the war in former Yugoslavia and the present war in Iraq. The study analyses the statements in a critical discourse analysis framework. More specifically the aim was to find out if there were any discursive differences in these statements and how they might manifest themselves in society. The material was composed of 12 texts, 6 for each period originating from Swedish newspapers and from the ministers' public speeches.

Bakgrund: Schizofreni är en psykisk sjukdom som ofta har inverkan på det dagliga livet. Tillståndet kan leda till allvarlig kognitiv svikt och i förlängningen till tvångsvård. Sjukdomsbilden gör att patienterna inte alltid kan eller vill delta i beslut kring sin egen vård. Delaktighet kan därför bli komplext i förhållande till denna patientgrupp. Syfte: Syftet var att belysa faktorer som kan påverka delaktighet i vården hos patienter med schizofreni.

Consumers today seek added value to the ordinary products/services that companies are offering. Consumers must get their emotional need satisfied - a need for experiences worth remembering. At the same time, the consumers are engaged in ethics and morals. Companies use events frequently as a marketing approach to meet the customer?s demand of added value.

This essay focus on three companies within the MSAB group. All companies have shown an incredible share price development since MSAB´s initial investment and ownership. The companies has been examined from the CEO´s perspective to map out similar factors of success. The aim of the study was to compare and see if the companies operate in line with Jim Collins (2001) study of how Great companies operate. The analysis show that, despite the young age of MSAB, ASSA ABLOY and AAK, they all fulfill Collins hard criterias for Great companies..

The European Union has been working to promote equality between women and men for a long time. Despite this, Sweden still have a gender segregated labor market where men generally has the leading positions. According to European law the member states shall promote gender equality and to take all appropriate measures. Statutory gender quotas for company boards is one such measure that some of the European member states have implemented in national law. The Swedish law has no provisions governing gender quotas and therefore the purpose of this study is to explain how gender quotas for company boards relate to current law, both of European law and national legislation.

The aim of this study is to examine the perception of work of young men and women. A central problem that the study focus on is how young men and women value work, what do they expect to get out of work, and what are their experiences of work. The study also examines what work value and work mean for them. Eight young men and women between the ages of 22-25, currently working in different field, were interviewed. The individuals interviewed had different educational backgrounds.

Title: ?It´s so sensitive? - Persons in authority's arguments around those persons with disabilities chooses to become parents.Authors: Therese Andersson and Malene HelanderSupervisor: Magdalena DambergThe purpose with this paper is to describe and analyze how professionals act when people with disabilities chose to become parents. To achieve this purpose we have chosen to use a qualitative method with deliberation interviews. The interviews have been implemented with six different persons in authority who work in social welfare offices and as LSS - administrators.Ensured to our questions, (1) How does persons in authority do in the meeting with persons that has a disability and chooses to become parents? (2) Which possibilities respective difficulties see persons in authority within social service and LSS with parenthood where the parent has a disability? (3) What is done in order to facilitate the needs that are added when persons with disabilities chooses to become parents? we consider that they have been responded to.Through our empirical materials we can interpret and read out the replies that we searched for in connection with our survey.