Our thesis focus on how retirees perceive Tv4s news casts of economy news where we focused on five different aspects: What is the relationship between the news cast and the viewer and how does the viewer express their understanding of the news cast and the way it is constructed? What are the viewers attitude towards the news content and how do they find the news cast useful for them personally?We choosed retirees as our target group due to their vulnerable economic position in today?s society and TV as an important medium for them due to the digital divide. The study was performed with twelve qualitative interviews and one group interview where six retirees took part.We discovered a big interest for economic news in the target group. The majority had a sympathetic view of the news cast they saw but they also expressed skepticism toward the economy segment and/or news castings. The majority expressed a lack of trust for the journalists and the experts brought in to share observations and make announcements, and the financial business overall.

The aim of this two years master thesis is to explore the relationship between public libraries and deaf adults. I want to know if deaf adults are a prioritized group in Swedish public libraries. Deaf adults use Swedish sign language witch is a visual language and differs from Swedish. I discuss the difference in Swedish Sign Language and Swedish and the importance of Sign Language literature. I also explore what methods can be used for mak-ing the library service towards the deaf group more customer centered and service oriented.The lack of sign language knowledge among the library personnel can lead to communication barriers.

This paper aims to examine what reading books convey as normal for first grade children. The question at hand is to find out what children's reading books convey as normal within the context of intersectionality with a focus on sex, class, culture and "race". Text analysis of two reading books has been conducted, using discourse analysis with an intersectional perspective. In analysing the texts, selected sections from the books have been examined using the method of close reading. Within the context of intersectionality, classifications have been made and selected according to the categories sex, culture, class and "race".

Purpose This thesis tries to create an understanding of how male homosexual entrepreneurs, both as persons and as a concept, relates to the fact that entrepreneurship, as well as the society as a whole, is heteronormative. Moreover, it examines by what methods the male homosexual entrepreneurs cope with the seemingly paradox of a homosexual man who also is an entrepreneur. Method The method has been qualitative from a social construction-point of view. We have made semi-structured interviews with nine male homosexual entrepreneurs and structured the findings from the interviews with a computer programme and mind mapping techniques. We have compared the structured findings with theories, in an abducting manner, to find out an answer to the purpose of this thesis.

AbstractTitle: Crowdsourcing ? What motivates students to participate? Level: Bachelor thesis, 15 credits. Authors: Sara O?ra?s & Tomas PetterssonSupervisor: Martin AmsteusDate: June 2013 Introduction: More and more companies realize the importance of using external resources to generate the best possible developmental outcomes for their particular business. The probability that all the smart people work for your company is not very big, therefore it is wise to use the public and take advantage knowledge, ideas and expertise of the public. Crowdsourcing is when a group of people is challenged to solve a problem for a company or to generate solutions and innovative ideas in exchange for compensation. A key issue is the question of what motivates individuals to participate in crowdsourcing.

This study aims to highlight the crisis and adjustment process in individuals who suffered myocardial infarction. The research questions focus on the informants? experiences of the crisis and life adjustment process, and illuminate the coping strategies that the informants describe important. By using a narrative method and applyingthe crisis theory and coping theory as theoretical guidelines, this study endeavors to illuminate individuals' experiences of the disease from their own perspective. The empirical material consists of four life stories gatheredthrough semi-structured interviews.

International studies show that literacy skills have deteriorated among Swedish students. Empirical evidence states that before being able to learn to read it is important to have phonological awareness. From this perspective, an intervention study was launched to examine whether pupils´ phonological awareness could be enhanced through the work of a special model during a limited time. The aim of the study is to investigate whether six pupils in preschool develop phonological awareness based on Bornholmsmodellen during a limited period of time. The control group was made up of the remaining pupils in the preschool class.

The key purpose of this research has been trying to understand, and study how assyrian/syriac youth create their identity under the influence of two or several different cultures. We have also looked upon how different factors such as history, religion, language, family and school play a role in the youths identity development.We have used a qualitative method in our study where we have interviewed six assyrian/syriac youth. Because of their Christian faith the assyrian/syriac group has been forced to migrate from their countries to different parts around the world. In the new countries the group has been forced to create and live in a diasporaculture. The city Södertälje in Sweden has developed to become a metropole for this ethnic group where they have founded a substantial diasporaculture.

Twice as many women as men suffer from mental ill-health. The negative trend of mental problems among teenagers continues. In certain places in Sweden, 40 per cent of the teenage girls have outspoken symptoms of depression. This is why it is important to observe mental ill-health in a public health perspective. One effect evaluation of the DISA method (Depression In Swedish Adolescents) drew the conclusion that this universal depression preventive method is well working. The DISA method includes cognitive behavioural techniques that change negative pattern of thinking, give practice of communication, strategies of problem solution plus exercises to strengthen the social network.

Young children get affected and influenced by people?s thoughts and preconceived ideas about the difference between boys and girls. How they should behave and how they are supposed to play and interact with different toys.In the goals for what the school and teachers will achieve it says in the curriculum for preschool that teachers are supposed to counteract the traditional gender roles.To get answers to the question at issue, I collected 48 individual plans of development and I have performed four observations. I put all facts together and compared the results.The main result in this study shows that the traditional gender roles are being reflected in the children?s plans of development.

Vaccination of fish can be assumed to cause pain. This study was designed to see if we can minimize the suffering of fish following vaccination. Fishes are cold-blooded animals and thus more primitive than warm-blooded animals. Despite this, many organs, e.g. the nervous system, have the same basic structure as that of other vertebrates. The fibre system for conducting pain is more diffuse than in humans.

Aim: The aim of this study is to do a comparative study between Swedish Ethical equity Funds with Swedish traditional equity funds in terms of return, risk and risk-adjusted return.Theory: Sharpe ratio and Modigliani-Modigliani.Method: The essay will be based on a quantitative research method in which secondary data is the basis for the calculations. A statistical analysis was applied.Conclusion: The study concludes that there is no significant difference between the ethical fund group and the traditional fund group in terms of return, risk and risk-adjusted returns. The traditional fund group was those who had the best returns but only by small margins..

This bachelor thesis is a study and an evaluation of the planning and implementation of the targeted marketing campaign "Småbarnsföräldern" at a public library. The analysis is based on the following questions:? What goals does the library have with the marketing campaign "Småbarnsföräldern"?? How has the library chosen to plan and implement the marketing campaign "Småbarnsföräldern" and what role have the users had in this process?? What is the internal result of the library?s marketing campaign ? how did the staff experience the marketing campaign "Småbarnsföräldern"?? What is the external result ? how did the target group, the parents of young children, experience the marketing campaign "Småbarnsföräldern"?The method is based on a case study of a single library with a series of interviews and document analysis. The study reveals that it´s difficult to plan a marketing campaign against a target group. The target group, the parents of young children, didn?t observe the marketing campaign, two informants had noticed the poster but didn?t pay much attention to it.

To complete an overweight treatment program is associated with better weight loss. Previous studies have in principle focused on drop-out from the entire program, not individual parts of a program. Factors previously shown to influence the patients´ weight loss results are: frequency of individual meetings with a professional, the lack of social support from family or friends, the lack of motivation and in a few studies vacations. In several studies the drop-out patients have stated that their reasons for drop-out were dissatisfaction with the staff and the program design. Drop-out has also been shown to be connected with difficulties in adherence to the diet.

The purpose of this study was to evaluate if verbal encouragement had any influence on handstrength measurements. Twenty subjects participated in the study, all women between the age of 20 and 62 years. A standardisation of testing conditions and verbal encouragement were designed. Three measurements were conducted during two days using T.K.K 5401 Grip D. First there was a trial set, and then Test 1 (without verbal encouragement) and Test 2 (with verbal encouragement) were conducted.