Syftet med uppsatsen har varit att undersöka vilka kommunikationsstrategier som används i reklamfilmer för spelbolag samt vilka gemensamma drag och olikheter som finns i de olika spelbolagens marknadsföring då tv-reklam utgör mediet. Jag har i min uppsats besvarat följande frågeställningar:? Hur byggs reklamfilmerna upp för att locka specifika målgrupper att spela på just deras sajter?? Hur gestaltas manligt och kvinnligt i reklamfilmerna?Jag har analyserat fem reklamfilmer från fem olika spelföretag; Karamba, Maria, Jackptjoy, Vera & John samt Mr Green. Jag har analyserat reklamfilmerna utifrån begreppen: humor, metafor, ljud, bild, kvinnlighet och manlighet. Dessa begrepp är formade utifrån Jens Elmelund Kjeldsen, Maria Nikolajeva samt Ulf Dahlqvist och Magnus Lindes teorier om retorik, genusschema och reklamutformning.

This thesis provides a good introduction to the American environmental certification system LEED, Leadership in Energy and Environmental Design, and trough compar-isons between Sweden and the United States an explanation to the systems design is given. The work is closely linked to a LEED Core & Shell project in Stockholm, Swe-den, where the goal is to reach the second highest rating in LEED - Gold.This thesis gives a broad description of the LEED system and a more profound study of the energy sector, Energy and Atmosphere. Here, for example, an analysis has been made of how the energy consumption of an imaginary building designed according to the requirements of the BBR (Swedish building code) performs in comparison to the Baseline building in LEED.The existing model of Borgarfjord 3, which served as a case study in this work, has al-so been modified to investigate the energy savings that could have been achieved by adding extra insulation to the building. A description of the problems, regarding how the Swedish district heating system (DES) is treated in LEED, is given as well as the suggested modifications. This is an issue that will be pursued during the process of shaping a new, international, version of LEED due to be launched 2012..

The values of the Swedish school system is said to be rooted in the ethics of Christianity and western humanism. Critics say that this expression can be seen as a sign of an obscured eurocentrism when world-wide accepted values is said to be cared for by Christianity and the west. The purpose of this paper is to examine how the politicians argue on this issue, why the values of the Swedish school system should be said to be cared for by the ethics of Christianity and the western humanism. I also want to examine if these arguments in fact corresponds with the worldview of eurocentrism. The examination consists of a discourse analysis review of, for example, journals of the Swedish parliament, which is later compared with the theories of eurocentrism.I believe the argumentation can be categorized in three main categories: first a conservative ideological perspective where they are driven by the notion that the Swedish culture could be defined by establishing and defending its foundations; a philosophical/religious perspective where they want to justify the indisputable values they believe should be maintained in the schools; a eurocentric/psychological perspective where they tend to express the Swedish identity by defining what is typically characteristic of ?us? and typically characteristic of ?the others?.

The aim of this thesis was to investigate the relation between different kinds ofremedial teaching models, not specifically addressed to pupils with physicaldisabilities, in the Swedish school context, and to describe and analyze theobjectives related to each model. Research focus was held on professionaldescriptions of school related problems and arguments for different kind of models,but also on objectives formulated in Swedish school policy. As theoretical toolswere used discourse analysis and interpretive policy analysis. The concept ofalienation as it appears throughout Foucault?s work was also used to understand howdifferent knowledge fields as education, special education, psychology and medicinedivide themselves from each other.

The purpose of this essay is to investigate the policy proposal The right to Challenge (utmaningsrätt) and the political motivation that has been used to implement it, as well as the result of it. The focus is on a case study of the implementing in Örebro municipality. Moreover, a comparative study is done to investegate the differences and similarities between Örebro and other municipalities that have chosen to implement The right to Challenge.The main question in this essay is How did Örebro?s municipality implement it and what was the result? There is also four minor questions: How was The right to Challenge motivated and what hopes did the politicans have for it? What has The right to Challenge so far contributed with in Örebro municipality? What do the entreprenures think about their oppertunity to challenge the municipality? What similarities and differences exists between Örebro and other municipalities that have chosen to implement The right to Challenge?The results that are presented in this essay generate conclusions that the implementing of The right to Challenge was motivated with arguments that it will result in increased diversity, improved efficiency, and reduced costs. This has however not been the case since very few challenges have been submitted, most likely due to a lack of promotion.

Syftet med denna studie var att undersöka vilka effekter luftföroreringar har på lavar och grönalger som växer på lindar, genom att jämföra lavfloran i urban miljö och i landsbygdsmiljö. Mer specifikt var syftet att utreda hur avstånd till närmaste väg, trafikintensitet och trädets exponerade respektive icke-exponerade sida gentemot en väg påverkar lavfloran i urban miljö. 18 utvalda lavarter samt grönalger eftersöktes på 86 lindar i urban miljö och 37 i landsbygdsmiljö inom Norrköpings kommun. Resultaten visade att artantalet, samt förekomsten och täckningsgraden för flertalet lavar var större i landsbygdsmiljö jämfört med urban miljö. Kortare avstånd till närmaste väg och hög trafikintensitet hade negativ effekt på flertalet lavar.

Concentration problems have been discussed from a variety of angles and have been problemized in different ways. One approach is to place the major part of the problem on the child independent of its environment. The terms used as an explanatory model are ?attention disorder, impulsiveness, difficulty at finding suitable activity levels, difficulty in understanding rules and instructions? (Kadesjö 2007). Others place the root of the problem in the environment prevalent at pre-school and school.

This study in political science examines the UN adopted resolution 1970 (2011) andresolution 1973 (2011) on the basis of foreign policy decision-making. The study aims toexplain how the UN principle of Responsibility to Protect came to be legitimized for the firsttime by the UN Security Council in the Libya conflict in 2011. By a poliheuristic perspectivethe study attempt to explain Russia and China?s acting in the voting of resolution 1970 andresolution 1973. The background to the conflict in Libya 2011 is presented in the study aswell as the Security Council?s actions during the conflict, from the beginning of the conflictuntil the adoption of resolution 1973.

AbstractAim: The aim of the study is to analyze ten different columns written by Linda Skugge, in order to see what kind of rhetorical means she uses to get her message across. It is also to examine if, and to what extent, these means are of female nature, and to see what kind of persona Skugge uses in order to be trustworthy.Method: Rhetorical analysis of ten columns written by Linda SkuggeMain results: The study has shown that Skugge´s rhetorical strategies differ from the ones recommended in theories about female speech. Skugge writes with a lot of character and emotionally based arguments, which, according to the theories, is more of a male way of speaking. Skugge gives an impression of being strong, competitive and offensive in her character, but also reveals that her role is consciously chosen in order to receive respect and to gain power.Number of pages: 42Course: Media- and Communication studies DUniversity: Department of Information science, University of UppsalaPeriod: Spring 2005Tutor: Amelie HössjerKeywords: rhetoric, rhetorical analysis, feminist studies, persona, Linda Skugge.

As the ability to computerize processes and tasks increase, the proliferation of complex systems in our society continues. How these systems are deployed in the organizations where they are meant to be utilized has been shown to have a large impact on how well they function.In January of 2011 the Enköping hospital initiated the deployment of an IT-support for drug management, a module in the general health care system Cambio COSMIC. Other health care providers in the county, and in the rest of Sweden, have had mixed feelings toward the module. Some have outright refused the module, claiming that it is detrimental to patient safety. One of the arguments for deploying the module in Enköping, however, was that it was needed to improve patient safety.The Enköping hospital is considered to be a well organized institution with good leadership and earlier good experiences regarding IT-systems.

33 referendum has taken place in european states regarding the European Union since the fall of the Berlin wall. This thesis aims to initialy identify potential patterns in this group of referenda to launch and test a theory/hypothesis anchored in this pattern.The european states are differing in nature and the standard of living is chosen as the factor that can potentially have affected the outcome of the referenda held. The carrying thought here being that the voters in states with considerably lower standard of living than the european average would have a more positive attitude towards a deepened cooperation among european states.To try this connection between standard of living and how european citizens have placed their votes a main and principal quantitative test is undertaken. It is followed by discussion and arguments about the result of the test.The argumentation goes from being hopefull of the strenght of the hypothesis, to a more ciritical view of its' strength. The thesis is wrapped up in some argumentation about how and why it fails to explain what it was initially intended to do.

Two species of bees in the genus Apis, real honey bees, has long been of interest for man. These two are the European honey bee, Apis mellifera, and the Asian honey bee, Apis cerana. In Vietnam, beekeeping is of great importance, both with A.cerana and A.mellifera. The aim of this project was to investigate if the introduction of the European honey bee in Asia has affected the Asian honey bee, and whether different pathogens from A.mellifera have been transferred to A.cerana. Totally 40 samples, 20 from every species, were analysed for 8 different viruses.

Operabyggnaden placeras längst ut på piren och tar hela dess udde i anspråk. Operan riktar sig mot staden. Byggnadens storlek och koncept kräver viss rymd och ljus runt sig varför valet av plats blev naturligt. Den stora operavolymen skärs itu i flera delar och de olika volymerna binds sedan samman av en stålkonstruktion som på vissa ställen fungerar som ett orangeri medan den på andra ställen är en öppen pergolastruktur. Växtligheten används som ett material och ger intressanta rum, skuggspel och klimat. Orangeriet/pergolan löper igenom och runt byggnaden och såväl personal som besökare rör sig på gångar genom orangeriet/pergolan och upplever olika typer av rum, på olika nivåer. En önskan med uppdelningen i flera volymer är dels för att få in ljus på ett vackert sätt i en annars djup och mörk byggnad, dels för att försöka bryta ner skalan, samt även för att kunna ge personalen bra arbetsmöjligheter.

This thesis examines the ongoing European political debate on the links between livestock production and climate change. In the end of 2006 the UN Food and Agriculture Organization (FAO) released their report Livestock?s long shadow, showing that livestock production represents some 18 % of the total global greenhouse gas emissions. The purpose of this paper is to explore the European Commission?s position and response to this question since the release of the report.Using Arne Naess? argumentation analysis, statements made by the Commission will be systematically organized and broken apart.

The purpose of this study is to examine how two different primary schools with the same school management district work with daily physical activity. We have chosen to conduct our investigation based on interviews. Through the interviews, we can highlight the teacher´s and principal´s interpretations of the concept regarding physical activity and find out the school´s arguments and working methods for pupil´s physical activity. These two schools work with physical activity in two different ways and the study describes the teacher´s and principal's choice of approach. Since our training is directed towards the younger ages, school years 1-3, we chose to interview teachers who work in these classes.