This thesis is a qualitative study in which 12 award-winning printed adverts, awarded with either a Swedish ?Guldägg? or an international Clio Award, have been analyzed from a rhetorical perspective. Visual rhetorics were used to analyze the adverts in order to expose the rhetorical concepts and to find out whether the rhetorical concepts represented in the Swedish adverts are the same concepts represented in the international adverts. One of the conclusions drawn is that pathos-arguments, a rhetorical concept where the senders allude to the emotions of the receivers, are the most prominent in both Swedish and international adverts, but are used in different ways. Another conclusion drawn is that the adverts are overall characterized by their messages not being explicit.

During the last decennium climate issues have become more and more important. Many steps towards an adaption of efficient energy supply systems have been taken all around the world. These steps have been created to ensure the next generation?s energy demand. In EU and Sweden objectives have been set to ensure that the energy consumption decreases by 20% year 2020 and by 50% year 2050 compared with the energy consumption levels of year 1995.

I denna studie har fyra svenska storföretag studerats med avseende på hur de definierar begreppet hållbar utveckling, hur deras förhållningssätt är till hållbar utveckling samt hur de arbetar med socialt ansvar, även kallat samhällsansvar i ett vidare perspektiv. De intervjuade företagen är Volvo Lastvagnar, Skanska, Tetra Pak och Green Cargo. Studien är baserad på intervjuer via telefon med företagens miljöchefer, dessutom har företagens hållbarhetsredovisningar studerats. Studien belyser definitionen hållbar utveckling och pekar på att det finns många olika tolkningar av begreppet. Slutsatserna från intervjuerna och det studerade materialet är dock att företagen utgår från det grundläggande dokumentet från Brundtlandkommissionen.

By immersion in the situation of the food production today and a historical study of how past development has led us to this point, one goal of this essay is to discuss whether the current way of farming can be applied in a sustainable future. Another objective of the essay is to study the vision Vertical farming as an alternative approach, and to focus on different aspects of this phenomenon in order to provide as comprehensive a picture as possible.The paper, thus, seeks to broaden the views for alternative approaches regarding a well-established method which we often take for granted. The aim is also to initiate a discussion around the need to also take radical ideas in regard if we want to face the future in a sustainable manner. The method is a qualitative literary study where scientific articles and papers have been used to discuss the issues: why has the idea of Vertical farming arisen, what is Vertical farming and how is the Vertical Farm meant to operate? Does Vertical farming have a place in the sustainable city of the future? For a long time us humans lived as one with nature, in a symbiotic relationship in which we gave and took as a functioning part of an ecosystem.

This paper investigates whether there is a right not to suffer from poverty. The investigation is being conducted from the theoretical standpoint/view that only civil and political rights constitute justiciable rights and rights proper from a moral stance, whereas economic and social rights constitute mere political agendas or less.In the search of an answer to this question the content of economic and social rights, and thereafter civil and political rights will be outlined, followed by an inquiry of what should really be considered as rights. Finally, the arguments against economic and social rights as real rights is presented and scrutinized.This paper will conclude that the stated difference between the above-mentioned sets of rights is illusory and that the right not to suffer from poverty ought to have the same status as civil and political rights..

The background to the work bases on the consumers view around Swedish and foreign meat products, and how the attitude around the meat products is pursued in the shops. The consumers request high meat quality and security . Many consumers value local produced and ecological meat products but the price is too high. We have done verbal interviews with consumers on three different shops, where we asked questions and had dialogues around Swedish meat products where the consumers have told us their arguments and opinions about Swedish and foreign meat. The result shows that the majority of consumers consider that it is important to know that meat is produce in Sweden.

The premise for this study is the question how we should relate to people with different religious beliefs. The aim is to examine if an existence characterized by a religious diversity should affect the certainty and confidence in our faith. To answer my question I have turned to the philosophers David Basinger, Mikael Stenmark, William Lane Craig and Robert McKims different views on this issue. Using an approach based on a comparative method and argument analysis I have then assessed their different opinions in the matter. Based on my own discussion of these arguments I conclude that a religious diversity should imply a reduction in our own religious confidence and that it should be reduced in relation to the amount of disagreement that exist between conflicting religious perspectives in an specific case and matter.

The purpose of this essay is to analyze and show possibilities how a city can grow into the scenery of a oak dominated landscape and how this encounter can add values to the city. The city in focus is Linköping, a city that is approaching one of Sweden?s largest oak dominated cultural landscapes. To this landscape high ecological and cultural values are connected. The recreational values are also of importance especially because of its urban location also because the city is mainly surrounded by flat agricultural land.

This study in Public Administration uses feminism and historical institutionalism toanalyze a highly debated contemporary policy problem that concerns genderequality in the policy of parental leave. The parental insurance was introduced in1974 with the governmental goal of gender equality. In 1974 only 0,5 percent of thenumber of days of parental benefit was paid to men. Today, 40 years later, the goalremains the same and the numbers of days of parental benefit paid to men are 24,8percent.The debate that has characterized the Swedish policy of parental insurance andspecifically the design of the parental benefit is the debate of freedom of choiceversus quota.Our study focuses on ideas and arguments that influence the policy of parentalbenefit. The study assumes, with basis in the theories of feminism and historicalinstitutionalism, that a policy like parental benefit is slow-moving and that pathdependency has lead to a slow development of gender equality..

More than fifty percent of the world population today lives in cities, and the pressures of urbanisation are particularly present in developing countries. As landscape architects, it is important to gain knowledge about the effect of urbanisation and ways to prevent the negativities. Experiencing the effects in person in a developing country, as well as learning from and about other cultures, enhances the understanding for global situations. Dar es Salaam is located in one of the most rapidly urbanising regions in the world, which puts pressure on the environment and the humans living in it. Lack of means to regulate land development has led to a situation where expansion of unplanned settlements occurs, with spatial disorder as a consequence. This has in the extension led to a decreasing amount of publicly available and qualitative green spaces, and degradation of the few ones that exist. There are facts that strengthen the status of urban parks, which especially becomes relevant in developing countries where many people live in sparse and exposed conditions.

This thesis examines how power is constructed through language use in the Swedish mining policy with the legislative change proposition to enabling uranium mining. The aim is to analyze differences in how the government and municipalities formulate and justify their positions. The study adopts a qualitative case study design and applies Fairlough?s critical discourse analysis. The empirical material consists of a governmental press release and public consultation responses from municipalities.

Wind power is an energy source that is becoming increasingly popular in Sweden and around the world. The establishment of large wind farms supply and contributes to energy production within grid in search of a more sustainable energy production. Wind power is becoming more popular and opens up new areas of implementation. More cities are starting to use small-scale urban wind power, everything from full-scale work for a little less work adapted to the villas. Sweden has high goals regarding the production of green electricity and the work which deals with the conditions Sweden plays in achieving those goals.

In the thesis we have shown that it is possible with current technology, to buildneighborhoods that are largely self-sufficient. We have obtained some information aboutongoing work in the field of energy efficient buildings and active house which we have usedto develop a model. The feasibility study for Ranagård we have e.g been forced tofollow laws on groundwater covered, resulting in the construction of basements for singlefamilyhome is not possible. The model that we have built up overtime has been the central part of the work. The model illustrates very well what an activehouse neighborhood means and potential of such an area.

»Does it have to be so green?« is a visual communication project focused on packaging design. I attempted to challenge the clichés of graphic design for organic products and designed a packaging concept for a fictional food brand. The project had a special objec¬tive which was to explore ways to use the package as carrier for in¬formation about the enviromental impact of the packaging itself.The process included research about packaging design and its ef¬fect on the consumer, an investigation of the Swedish market for organic foods, creating and defining a brand, and designing a cohe¬rent packaging concept for a product line which communicates the brand?s values and appeals to the intended target group.The project resulted in prototypes for a muesli package, tea car¬ton and honey jar, as well as a manual that explains the application of the graphic program..

This essay investigates the statements of Växjö municipality?s motives for some of its many environmental projects. The aim of the essay is to be theory-testing as to see how a municipality/city which promotes itself as being ?green? motivates its efforts in the environmental area. Växjö city promotes itself as ?The greenest city in Europe?, an award appointed to the city by BBC and other international media.