Syfte: Syftet med studien är att undersöka hur och varför företag i friluftsbranschen arbetar med grön marknadsföring samt vilken grön strategi företagen har.Metod: Studien är kvalitativ i form av en komparativ flerfallsstudie med en deduktiv ansats. Teorin beskrivs först för att sedan jämföra teorin med det empiriska materialet. Empirisk data har samlats in genom sex semistrukturerade intervjuer och sekundärdata såsom internetkällor och elektroniska rapporter.Teoretisk referensram: Den teoretiska referensramen berör olika områden inom grön marknadsföring. Teorin tar upp segmentering och targeting utefter kunders gröna karaktärsdrag, grön positionering, de fyra gröna P:na i marknadsmixen samt anledningar till varför företag arbetar med grön marknadsföring internt och externt.Slutsatser: Fallföretagen segmenterar inte marknaden efter kundernas gröna karaktärsdrag. Det ligger dock i deras affärsidé eller vision att positionera sig grönt.

The project was performed at SiemensIndustry Drive Technologies with theobjective to provide actual values forthe energy savings potential withinSiemens scope of practice.In Sweden the electrical drives standfor about 30 % of the total electricityconsumption and about 60 % of theelectricity consumption within theindustry. During the pre-study phaseelectrical drives with pump applicationswere identified as large energy users.Because of this a case study at one ofSiemens customers, Stora Enso Fors wasperformed. The system that was evaluatedduring the case study was a throttledsystem with a centrifugal pump forpumping pulp.The results yielded that a saving ofover 50 % could be achieved by replacingthe throttle valve with a variable speeddrive, a frequency converter. Thepayback period was two years and twomonths and the present value for thetotal life cycle cost of the variablespeed system was 662.566 SEK lower thanfor the throttled system. As aconsequence, Stora Enso Fors is advisedto invest in a frequency converter forregulation of the system.The general conclusion is that a focuson system efficiency is the mostimportant factor in energy efficiencyprojects and that the system regulationmethod has a large impact on the overallsystem losses and hence its efficiency.Energy efficiency potential forthrottled systems with centrifugal pumpsis large and significant economicalsavings can be made through investmentswith short payback time..

The biogas plant Kungsängens gård, owned by Uppsala Vatten och Avfall AB, produces biogas and biomanure from organic household waste, food processing waste and slaughterhouse waste. In year 2012, 4.4 million Nm3 of biogas were produced from 25 200 tons of waste. Before digestion all substrate is sanitized by pasteurization at 70°C in order to kill pathogens. Another method, integrated thermophilic sanitation (ITS), is of interest in order to decrease the energy demand. The method implies that the substrate is sanitized during ten hours in the digestion chamber, where the temperature is 52°C.

This paper gives the reader an opportunity to explore new grounds regarding a relatively new field that has opened in Sweden. The result is based on an explorative research conducted by us, with starting point whether immigrants, consisting of Middle Eastern ones, can be seen as an attractive target group for big grocery shops. In order to understand whether they are attractive to target, we need to grasp underlying factors such as our research question: ?What are the habits of Middle Eastern consumers regarding food that marketers from Sweden can target?? To do so we were forced to investigate what kind of lifestyle an immigrant from the Middle East has, since the immigrant?s lifestyle influences what sort of food he/she will consume. When investigating the lifestyle we were able to concentrate on certain areas that we saw had a clear relation in influencing immigrants? food choices, such as religion, acculturation and so forth.

In this essay I have described ecocriticism as a theory with several different subfields that are inspired by a cross-disciplinary approach, such as green culture studies, ecofeminism, and postcolonial ecocriticism. After a short summary of the background of ecocritical studies I analyze the various subfields, take a closer look at their contents and present various examples of ecocritical thinking. A presentation of the commonly used concepts within the discipline and some reflections on these is followed by my final discussion, where I state that even though ecocriticism is a relatively new theory and the concept doesn?t have a clear definition as yet, it is in my view a useful tool for analysis and can with time make valuable contributions to literary studies, not least by introducing a number of new perspectives..

A new FPGA suitable for space applications has just reached the market. To investigate whether there are any possible flaws or limitations similar to those previously seen on FPGAs, an evaluation has to be done. This master thesis contains the evaluation of this new radhard FPGA with focus on possible design limitations and package related electrical phenomena.Areas evaluated: Ground-/VDD bounce, Cross talk, Rise time sensitivit, Power cycling, Power consumption, Place and route tool, Radiation hardnessThis report contains all steps in the evaluation. From method to measurements, comparisons, theory, results and conclusions. In the evaluation work, special effort has been made to develop designs that really stress the FPGA to find potential problems.

Många golfbanor i Sverige byggda på 1980- och 1990-talet, behöver bygga om sina greener för livslängden är begränsad. I beslutsunderlagen saknas ofta greenanalyser. De laboratorier som erbjuder standardiserade ackrediterade analyser av såbäddsmaterial, använder metoder som inte är direkt utvecklade för att studera en greens åldrande med ostörda prover. Analysen av det organiska materialet i golfgreener är starkt begränsad. Några analysresultat från laboratorierna har så stora mätosäkerheter att nyttan av dem är tveksam. Vissa laboratorier har anpassat sina mätmetoder för ostörda prover, men det är ofta oklart på vilket sätt och hur stora felfaktorerna är.

Interest in alternative energies is high in Sweden today, particularly in the agricultural sector. According to the Swedish lantbruksbarometern (2009), almost all respondents consider the use of some form of alternative energy from the farm. While interest in alternative energies is large, attention to the alternative energy straw has fallen and is almost nowhere mentioned in the literature today. Three years ago, in the Lantbruksbarometern nearly 44% of the farmers would be willing to invest in straw as heating system on the farm. How do the farmers decide to invest in alternative energies? With this information a problem is presented for this paper.

The biogas plant Kungsängens gård, owned by Uppsala Vatten och Avfall AB, produces biogas and biomanure from organic household waste, food processing waste and slaughterhouse waste. In year 2012, 4.4 million Nm3 of biogas were produced from 25 200 tons of waste. Before digestion all substrate is sanitized by one hour?s pasteurization at 70°C in order to kill pathogens. Another method, integrated thermophilic sanitation (ITS), is of interest in order to decrease the energy demand.

In Stockholm, Johanneshov the Slaughterhouse area (Slakthusområdet) can be found. A number of companies have gathered there providing the Stockholmers with meat products. This area has a great need for cooling to supply large cold storages. To facilitate this, a central cooling system has been built, supplying the area with effective and safe cooling.The aim of this master thesis study is to give hints to energy efficient and reliable changes that can be put in place at a low marginal cost depending on the future activities in the area. The suggested changes will be presented to the company Bravida (managing the system), which also desires a deeper understanding of the energy flows through the central cooling system.Firstly visiting the site with proper guidance, we have then tried to understand the function of the system including which machines and media that are used.

Every year 67000 tons of food is wasted by Swedish retail stores. The waste implies financial losses for the retailer and it has a huge impact on the global environment. Reducing in-store food waste is thus a win-win situation for both retailers and society. The most effective way to reduce waste is primarily by optimizing the logistics of supply, but customers expect a store with a wide range of products and stuffed shelves. Thus there will always be products about to expire.

The Swedish government has a goal of achieving a fossil-free vehicle fleet in 2030. Heavy transport constitutes a significant part of Sweden's transportation sector and the vehicles are driven almost exclusively by fossil fuels. Siemens has developed eHighway, a concept for electric road systems enabling electrification of trucks, in order to reduce the environmental impact of heavy transports. This study aims to investigate the potential that eHighway has on transporting iron ore from the mine of Mertainen to a processing plant in Svappavaara. Electrified trucks are compared with conventional trucks, and diesel and electric trains.The evaluation was made with respect to energy consumption, environmental impact, and cost.

Purpose: Corporations today see a greater responsibility towards society regarding the environmental impact of their actions, using available transportation options that are more eco-friendly can reduce this impact significantly. Martinsen and Björklund (2012) identifies a set of gaps between supply and demand of green logistics services. This paper aims to address what it is that affects the demand for these alternative solutions and what could be done to increase the usage of them, thereby decreasing this gap.Design/methodology/approach: A quantitative study with six Logistics Service Providers (LSP) and 24 companies that purchase transportation services, all operating in Sweden. Data is collected through semi-structured telephone interviews with people responsible for the purchasing of transports as well as key account managers within the service providing companies.Findings: Just as the LSP?s interviewed in this paper thought, the main focus of the transport buying companies are the costs.

Raising pigs in absence of a number of certain diseases is called Seroproduction in Sweden. Internationally it?s called SPF (Specific Pathogen Free) ? Production. It results in higher growth, lower feed consumption, and lower medicine consumption. The pigs are produced under the same concept, but the rules vary a bit between countries.

Syftet med vår uppsats är att identifiera funktioner som är viktiga i ett hållbart grönområde och att med hjälp av dessa ta fram en bedömningsmall för hållbara grönområden. Som en andra del i uppsatsens syfte har vi tillämpat vår framtagna mall praktiskt på ett par grönområden i Malmö för att se hur dessa ser ut i förhållande till mallen. Genom en direktobservation har vi bedömt parkerna i förhållande till bedömningsmallen. Resultatet visar att parkerna är socialt hållbara men att de ekologiska och de stadsmiljömässiga aspekterna kunde förbättras..