In order to become even more competitive, a partnering with other niche players is essential in achieving a competitive advantage and it enables opportunities for reintermediation. From an intermediate perspective, there are great possibilities for those who become content coordinators to enter the market. By becoming a bundler of services and products, the content coordinators will become the actors that will capture the most profit in the value web. The value creating drivers that have been identified in the business landscape of intermediates concern owning the content or owning the customer relationship. We find the possibilities of an intermediate actor, such as a content coordinator to achieve competitive advantage through strategic fit is subject to the context and the ability of creating more innovative and co-creative distribution systems.

This thesis deals with the documentation of non-prioritised material during archaeological fieldwork. The main questions are whether there is a difference in the documentation of the non- prioritised material, between rescue archaeology and research archaeology and what the reasons for such a difference may be related to. Furthermore, the thesis deals with what arch-aeologists write say and do about the subject. To answer these questions, I analyse three different projects; Two research projects, Zvejnieki (Latvia) and Monte da Igreja (Portugal), and one rescue archaeological project, Gyllins Trädgård (Sweden).The most important result is that there is as great a difference between the two research projects as there is between the research projects and the rescue archaeological project. Many similarities can be seen in the projects conducted at Monte da Igreja and Gyllins Trädgård.

The aim of this thesis is to discuss and analyse the American cotton subsidies? effect on the world market in general and developing countries in particular. The amount of U.S. subsidies is substantial compared to most other countries, but a great deal of the effect is due to the USA?s significant share of the market.

The purpose with this essay is to get a deeper insight into why there is a lack of male educators in Swedish preschools. I also want to know which role the male educators have in comparison to the female educators. This essay builds on four questions, which covers:The cause of the lack of males in Swedish preschoolsIf there are any gender bound expectations on male educators in the Swedish preschoolsWhat the woman educators perceive about the roles of the male educators in the Swedish preschoolsHow the male educator experience his own work in a workplace dominated by womenThe method I have used is a qualitative interview study in which I have interviewed four male educators and two woman educators from three different preschools. The result of this study shows that male educators gave different reasons to why there is a lack of male educators in Swedish childcare. According to the male educators the reason for this situation is that there is a worry to be seen as a feminine person, get singled out as a pedophile and that the childcare sector has low status.

The purpose of the study, "Living in Two Worlds" is to try to find out how the professionals in social work reasoning and thinking about children 0-3 years living alternate residence and how children 0-3 years are affected by form of housing . Questions are how they professional reasons and think about the type of housing, what advantages and disadvantages they consider are and the conditions under the professional must be satisfied that the child will not get hurt. Study is a qualitative study using semi-structured interviews. The theory that the study is based on the attachment theory explaining the relational processes that occurs between the child and its care person.      The results of this study show that if the parents are in great conflict with each other is important for the child cope with the alternating form of housing well or not.

The purpose of this study was to examine young persons' experiences of life with ADHD. Semi structured interviews were done with four boys age 14-18 years, diagnosed with ADHD. The interviews followed a guide that consisted of themes with questions. The themes examined were: diagnosis, school, home, social and personal issues and how these themes are connected to ADHD. The results indicate that it is hard to live with ADHD.

The purpose of this essay was to describe how individual members of the self-help group Al-Anon discuss the importance and the influence the group has/have concerning their own lifestyle and self-image. To find answer to this I carried out qualitative interviews with five female members of a local Al-Anon group and later on analyzed the interviews using various concepts based upon the symbolic interactionism. I have mainly used concepts as; role-taking, significant symbols and referencegroup. Through the analysis of the interviews I have seen that the respondents self-image and thereby also their self-esteem has changed since they became a part of their local Al-Anon group. I have also noticed changes in their behaviors in their way of life.

Problem formulation: What factors influence the customer?s choice of bank? How is the customer loyalty towards the customer?s current bank?Purpose: The main purpose is to see what factors are definitive to the customer?s choice of bank and how strong the customer loyalty is towards the bank. It is also interesting to see whether customers who are satisfied with their current bank may still consider switching to something else.Method: The method is both qualitative and quantitative methods of data collection, with main focus on a quantitative survey. The qualitative part consists of interviews with a smaller focus group to receive a deeper insight of the consumer?s thoughts regarding the main purpose and problem formulations.Conclusion: The main factor when choosing a bank is recommendations from family or friends.

This study sets out to research the effects of perceptions regarding teacher education as well as the teacher profession in general amongst college students studying to become teachers. The aim of the study is to get a better understanding in what perceptions that constitutes the foundation of the aspects that may affect the students of education by interviewing students about how they perceive their education. The study relies on a sociocultural perspective to analyze the data as well as justify the relevance of the study. The method for researching this will consist mainly of interviews and literature studies. Four students of education, where two are Swedish and two are Finnish, will act as the main source of empiric information.

Through this study we want to enlighten how different companies work with their internal branding and how well they succeed in this process. We also want to examine if there are any differences in this work depending on the companies market position. Following question is used to investigate this process;- In what way and how well are companies working, depending on market position to implement and maintain their work with the internal brand?For the study a theoretical model was created based on our existing theory. The model contains three main variables; create, communicate and uphold; i.e.

Background: The early relations are the most important relationship. The child is totally dependent of caring. A child being neglected during the early years suffers consequences for the rest of their life. Aim: The aim of this study was to find out about the promoting factors for mother and child attachment during the first year. Methods: A literature review was chosen for this study.

Customer service has traditionally consisted of telephone, mail, and later on chat.But the entry of social media has changed the way companies exercise customerservice. Companies should ask themselves whether the same type of traditionalcommunication may or may not function in a new channel and thus whether itcan be applied to social media.The purpose of this study is to describe the companies? use of customer servicein social media and how the communication differentiates from thecommunication in traditional customer service, and also to define the effect onthe customers? relationship to the company. To reach our conclusions we havecombined theoretical references with qualitative interviews.By our analysis, we found that the communication in social media expandsthe possibilities. By entering an unfamiliar channel, customer service has hadto adapt themselves and their language.

This research aims to determine teacher perceptions on alcohol- and drug use among students, as well as how they implement the municipality framework against alcohol and drugs. The research was carried out in a midsized town in the centre of Sweden. It is characterized by an inductive approach and was performed through a qualitative method. Results were analyzed from a hermeneutic approach, and theories used are system theory, salutogenic approach and Mead?s symbolic interaction theory.

Almost every day newspapers cover companies and brands in crisis. This should worry companies as negative publicity has been shown to have a great influence on consumer perceptions on brands. In addition, brand crises have been shown to be contagious, meaning that they also affect consumers? views on other similar brands. This study aims to investigate spill-over effects of one brand crisis to another within a product category.

This thesis is based on an investigation to find out in what way 40 Swedish public librarieskeep and preserve their library materials. The investigation is based on inquiries sent outto the libraries. It deals with the keeping of books with regard to external factors which havedestructive effects on library materials as well as the safety at the library buildings. It is, aswell, about the preserving work being done at the libraries.Comparisons are made with literature and accounts about preserving measures and recommendationsregarding appropriate environment in premises and depositories. The resultsshow great differences between the libraries as to the library environment, i.e.