Publicity is argued to have relatively great impact on attitudes and behaviours of consumer. Especially great is the influence of negative information. At the same time it is likely for brands to be subject to negative publicity. Since companies are investing gigantic sums into buidling strong and positive associations around their brands it is of great economic interest to have a better understanding how negative publicity influence brand equity and what factors might moderate this effect. This thesis focuses on brand strength as a moderating factor of negative publicity.

In this essay my aim is to examine how the term utanförskap is constructed and defined as a social problem in the public arena of the Swedish Parliament. The term utanförskap was widely used in the election-campaign prior to the Swedish Parliament election in the year 2006. The term, mainly articulated by the Right-wing Alliance, was used to describe indi-viduals and groups that were depicted as being outside the Swedish society. In the political debate, work and benefit dependency were constructed as binary opposites, with the latter describing the individuals in utanförskap. Translated to English the term utanförskap would be something like ?the state of being outside? or ?outsidership?.

The aim of this bachelor?s thesis is to analyze if there are differences in the way of explainingthe causes of The Great Emigration from Sweden to America in the late 1800s/beginningof the 1900s. Due to the researcher?s education the thesis has a didactic, and comparativeperspective between how history textbooks aimed for Middle School and High School andhow the exhibition Drömmen om Amerika (= The Dream of America), in Vaxjo, Sweden,explains this phenomena. A special analysis scheme is applied to the sources in a way to makeit clear to the reader how informative they are and how much effort they put in the explaining.The outcome of the analysis shows that the exhibition gives the visitor a wider, deeper,and more informative depiction of The Great Emigration, compared to the textbooks? moresummarized extracts.

The purpose of this paper is to bring a British mural painting that originated in England in the 1920?s into the limelight and introduce it to the Swedish public. The mural was commissioned by Tate Gallery, currently known as Tate Britain. The work of art was designed for a semi-public space as a decoration in the Refreshment Room of the gallery, located in the basement where there was little natural light. The artist, a young British man named Rex Whistler, was transformed from being a student at an art school into a celebrated professional artist by this piece of art.

Background: Every year, more than 1000 cases of adverse events are reported in the Swedish health care system. These adverse events cost approximately 240 million Swedish kronor each year. By explaining the factors that cause nurses to make mistakes when they have too great a workload, it is hoped the awareness of health care staff will increase. Aim: To perform a literature review which describes factors that can endanger patient safety when nurses experience too great a workload. Method: A systematic literature review encompassing both quantitative and qualitative material.

This essay focus on three companies within the MSAB group. All companies have shown an incredible share price development since MSAB´s initial investment and ownership. The companies has been examined from the CEO´s perspective to map out similar factors of success. The aim of the study was to compare and see if the companies operate in line with Jim Collins (2001) study of how Great companies operate. The analysis show that, despite the young age of MSAB, ASSA ABLOY and AAK, they all fulfill Collins hard criterias for Great companies..

The purpose of this essay has been to identify a couple of different factors that matter when a teacher chooses method and raw material for teaching his students. The person interviewed is a man, whose lesson I also observed. The result shows that there are several factors of great importance for his choice. My conclusion of this is that this teacher?s choice depends on the school as institution with all the people that operate there, the composition of the students and the school?s curriculum, but this teacher?s pedagogical basic view also has a great importance for his teaching..

The thesis of this work has been to investigate the information behaviour of archaeologists. Interviews were made, between March-September 2002, with ten archaeologists, employed in one Swedish organisation, conducting rescue archaeology. The archaeologists were all experienced in working positions as project leaders. Our thesis could be expressed in following questions: - Which sources of information did the archaeologists use in their work? - Which external and internal factors had influence on the information behaviour? The results of this study have been analysed within a theoretical framework of T.D Wilson, Lars Seldén, Lars Höglund and Olle Persson, among others.

I have investigated the political culture of post-communist Russia. For a long time it has been assumed that, the history is of great importance in shaping the political culture. I wanted to find out if this was true, I chose to study the political culture of Russia. How great effects had the autocratically legacy of Soviet Union in the democratisation of Russia? My thesis show that the role of history isn't of such great importance, instead it's the Russian state that has had the greatest possibility of shaping the political culture of Russia but it failed.

In this paper I'm trying to trace, analyze and emphasize Kathy Acker?s Great Expectations and Alison Knowles?s The Big Book in regard to the books in/finite im/possibilities. I analyze them through historical changes in the books format and structure, especially ones proposed by Mallarmé, Duchamp and Fluxus. To analyze the texts more closely attention is directed to how Acker and Knowles challenge the conventional narrative, in regard to the body and language/voice and sound. I give specific emphasizes to thoughts posted by écriture féminine, while also adding Mara Lee?s temporalities in regard to body resistance and time.

The history of rhetorics in documentary film is a long one. The French brothers Louise and Auguste Lumiére were among the first persons who produced a documentary and their work has had a big impression in the history of documentary during the 1900 century. John Grierson has been called ?the father? of documentary film. He produced films in the English speaking part of the world and he is the founder of the concept ?documentary film?.

Doktrin utgör en del av grunden till en nations krigföringsförmåga och skall i detta avseende ses somen normativ styrning med riktlinjer för nuet och den omedelbara framtiden. Doktrin skall såledesutgöra ett verktyg för militära chefer att hantera situationer som annars hade upplevts som mycketpressade och omöjliga att genomföra. För att så skall vara fallet måste en doktrin bygga på relevantunderlag baserad på omvärldsanalys samt de erfarenheter de väpnade styrkorna vunnit genomdeltagande i skarpa insatser, men även erfarenheter kopplade till övningsverksamhet och nationenshistoria och förutsättningar. En doktrin borde således ses som riktlinjer för handling baserat påkunskap. Är detta verkligen fallet? I doktriner hävdas att de baseras på prövad kunskap.

ABSTRACT The persons whom the authorized nurse encounters in hospital wards and nursing homes are in great extent elderly persons. According to Wasserman (2000), about 30 to 40 percent among these, show signs of depression. To be aware of the signs of depression, and how an authorized nurse can support the patient is therefore of great value. The introduction to this study describes the symptoms of depression and how depression in elders is expressed. It also describes treatment possibilities and nursing aspects of concern.

The purpose of this essay has been to explore Alexander the Great from two different perspectives in Greece. The village Proti Serron represents the local area and the national area named Macedonia represents the second perspective. Oral history has been used as a method in addition to literature and trips to museums and archaeological places.As a guideline for the essay and its contents a stereotyped schedule has been created. This schedule is presented below, and it is also possible to read it backwards.The villagers who identify themselves with Alexander the Great from their local area Proti Serron which is a part of the national area named Macedonia.This study proves that the villagers who has been interviewed, identify themselves with the place they live in as well as its history and that they feel that it is their duty to pass this knowledge forward. Alexander the Great is described as intelligent, humble, a man of strength and courage as well as a strategist and sovereign.

ABSTRACT The persons whom the authorized nurse encounters in hospital wards and nursing homes are in great extent elderly persons. According to Wasserman (2000), about 30 to 40 percent among these, show signs of depression. To be aware of the signs of depression, and how an authorized nurse can support the patient is therefore of great value. The introduction to this study describes the symptoms of depression and how depression in elders is expressed. It also describes treatment possibilities and nursing aspects of concern.