The strategy when you change the visual part of the brand identity is often referred to as Corporate rebranding and is seen as a good way to show that a company has undergone a change. Despite high risks and high costs, this strategy has become more common and there are companies today who make the choice to change an already well-known graphic profile. This phenomenon is what underlies this essay?s problem statement: Why does a company with an already well-known graphic profile choose to change it and how does the process behind the change occur? In what way have the company?s customers recognized the change and how has the company?s image changed in this context? The purpose of this essay is therefore to explore the process that occurs when a company in the sport and fashion industry changes its visual identity and to explore how the company?s customers have perceived the change.To fulfil the purpose of the essay a case study was carried out on a company?s Corporate rebranding process. The company that was chosen was the Swedish sports retail chain Stadium Sweden AB who decided to change its graphic profile even though their logo was one of the two most recognized in their field.

In my project I have collaborated with Linda Larson, who is the creator behind the fashion brand Elveel. The goal was to produce an identity and a graphic profile for Elveel. The aim was that the graphic profile would act as an extension of the clothes aesthetics. I wanted to explore if I by different folding and cutting techniques, in tags and packaging, could reflect the details of the clothes expression. But also how different design elements can reflect the story behind the clothes.

The complex sound of someone walking in snow aren't easy to create in a studio. The best way to get the sound is to go out on a surface with real snow and record the footsteps there, but it is a complex procedure to get the right sound on the snow because snow sounds different in various temperature and various kinds of snow. It is important to find the right kind of snow to get the right sound on the foot steps. In a studio, the foley artist can create the sound of footsteps in snow by walking on different kind of material, like potato flour, coarse salt or corn flakes, the question is how realistic this materials sounds and what temperature on the snow they sound like. The results shows that the real snow (warm and cold snow) sounds most realistic and the potato flour sounds like warm and wet snow, the corn flakes some think sounds like cold snowwhile others think that it doesn't sound like snow at all and the coarse salt sounds like snow when it is around -10°C in the air, they all sounds similar in realism compared to each other.

Syftet med detta projekt har varit att se om det går att efterlikna en modern popproduktion gjord i dator live med ett helt band i studion. Det skriftliga arbetet tar inte upp låtskrivning utan handlar om den tekniska procesen vid inspelning och mixning. Två låtar har arrangerats och spelats in helt och hållet i en dator för att sedan spelas in live med ett helt band i en studio. Dessa olika versioner av låtarna jämförs sedan med hjälp av sex mätpunkter. De olika versionerna är lika varandra, men är inte exakta kopior. Datorinspelningarna är välstädade och exakta medan liveinspelningarna är mindre välstädade och stundvis grötigare. .

This project has created a web-application for the service technicians at the paper plant Gruvön. The project was outsourced to the IT-company Sogeti.The application visualizes information about reparation-work of the equipment at the paper plant. The displayed information is work-orders, the status of the work-orders and errors. It is also possible to see the costs and hours spent on reparation-work.. The work-orders and related information is stored in a relational database.The application is created mainly for web-browsers in mobile-phones and tablets.

The right touch is a project investigating the necessity of the graphic designer in relation to prose text.The project is partly theoretical and partly practical. A series of interviews with graphic designers, publishers and writers has been conducted to discuss the relationship between content and form in prose. In addition to these interviews, I have done theoretical research on the historical, political and economical context of the designed prose. Based on the findings during the theoretical research, a series of practical experiments was also executed. This project has had several outcomes but one of the more noteworthy is two methods for challenging the references in the act of designing prose (choosing a typeface, for example) using algorithms.

My project is an interpretation and exploration of the book The Invisible Cities by Italo Calvino. It is a play on the swedish words for cities and beaches. By adding the letters R and N the word for cities in the title transforms into the word for beaches. The project is equal parts a color investigation and an exploration of new working methods as it is an development of my approch to graphic design. My aim was to, through a visual, conceptual and playful investigation create a new interpretation of the book The Invisible Cities.

The project is about making a Re-Design of the Swedish Socialistic Newspaper ?Dagens ETC?. The background to the project is my search for commitment when I work with a specific customer or project and how importantthat commitment are?The project was from the beginning split up to three different phases. The meaning of the first phase where to make a re-design mainly based on a interview with Johan Ehernberg, the chef editor on ETC.The second phase was a design totally made of my own idea and creative view as a Graphic Designer.I had in mind to make the third phase based on the result of the first two phases.During phase one and two I reconsidered and decided to skip the third step and put more effort in to the two first ones.

Internet and social media have opened up new possibilities for companies and organisations tocommunicate their brand. It only takes a few seconds to communicate the message of a website to theuser. This indicates the importance of having the intended message of the website communicated clearlyin order to give the user a correct impression of the company or the organisation. When it comes to theconcept design of a website, it?s important that all different parts is presented uniformly.

Idag besöker vi inte längre webbplatser enbart via datorer, utan även mobiltelefoner och surfplattor. För att göra interaktionen på en webbplats användbar via flera olika plattformar blir det allt vanligare med responsiv anpassning. Denna utveckling ställer högre krav på den grafiska formgivaren som bör ha god kunskap om de plattformar som designen tillämpas på för att nå högsta möjliga användbarhet. En grafisk formgivare ska alltså förstå vad användbarhet innebär och hur denna kunskap ska tillämpas i designen. Kandidatarbetet undersöker vad som definierar användbarhet och vad grafisk design bidrar till i skapandet av responsiva webbplatser.

This thesis investigated if a combination of increased under colour removal (decreasing the total ink limit), normal andincreased density and modern FM-screening could be used to provide a visually better print on uncoated and coated paperin comparison with AM-screening using the same conditions.Two different test groups (one with graphic background, the other with no graphic background) were asked to a visuallyassess the quality of the prints presented in a pair comparison using a reference image.The results show that the FM-screening did not obtain any significant visual difference in comparison with AM-screening,regardless of paper types and density levels. In general however, prints on coated paper were graded higher..

The electronic music studio ?Elektronmusikstudion? (EMS) inStockholm was initiated in 1963. It has had several different managers throughout the years. EMS soon became a rather costly project. Furthermore there have been several conflicts among staff and users wich has contributed to EMS fairly turbulent history.

Alvis Hägglunds är ett av Sveriges största företag som idag tillverkar stridsfordon och bandvagnar. Företaget är världsledande inom området och expanderar hela tiden, och därmed har de behov av att anställa mer personal. Lokalerna i Gullänget räcker inte längre till, och på grund av den snabba expansionen så har man tvingats hyra lokaler ett par kilometer därifrån. För att uppehålla kommunikationen och samhörighetskänslan har man valt att använda sig av distribuerad teknik. Uppgiften bestod i att ta fram en flexibel och anpassningsbar studio som kan användas till allt från distribuerat ingenjörsarbete till lokala möten.

This report represents a comparison between two different tools used to create an online store that was developed by two students at the Technical University in Jönköping. The web shop will be of great benefit to both customers and administrator in a food firm known as Mattias' Livs. The company wanted an online store that facilitates the sale section and gives a full control of their stocks. The aim of this thesis is to create an online store that offers customers the ability to shop online and help the staff to operate the company in a simpler and more efficient way, which reduces the need for human resources and thus leads to less costs for the company. The aim also includes a comparison between the two different tools used to create the online store.

Med tankar från pedagogen Montessori och filosoferna Platon och Baudrillard har detta arbete behandlat frågor om datorn och dess betydelse för en grafiker. Frågeställningen formulerades efter hand och lydde tillslut: ?Hur kan materia te sig i digital form?? Forskningen resulterade i en hypotes för hur digital materia skulle födas i datorn: genom att blanda två uppsättningar av data, såsom två genuppsättningar tillsammans skapar en ny organism. Under produktionen utvecklades därmed en metod för hur en grafiker ska kunna skapa tillsammans med en dator. Syftet är att ge andra grafiker ett nytt sätt att se på digital grafik.