The main subject with this master thesis is to take a closer look at university libraries specially Gothenburg University Librarys operation of marketing the librarys user contact, how it receives various users demands and carry out the interactive and strategic marketing. Marketing is planning, structuring, implementation, analysis and controls of carefully formulated programs, designed to bring voluntary interactions and relations with the target markets, for the purpose of achieving organisational and user satisfaction objectives. The structure of this thesis covers three main parts. Part I reflects the researchers approach to the subject. Marketing researchers such as Grönroos, Kotler, Bryson, De Sáez and Gummesson among others are presented.

How can I make art that face people in their everyday lives, which is integrated into their lives, becoming a part of the discussions both in the mundane and in the room of society? Can I do this by working with performative interpretations that are participatory driven? I have explored how artists and participants can create spaces that are both open and confiden- ce-building, and how they at the same time enable us to question established norms. How to engage in dialogues concerning social, political and existential issues like; What is freedom for me - What is freedom to you? What is it that is important? Which topics are never upraised for discussion?The project is about putting thoughts, experiences and bodies (my own, the participants and the viewer?s) in relation to each other and to the location and context they are in. It ?s about creating a broader perspective where everyone?s voice is important and can take place.

The present study has two purposes. One aim is to investigate to what extent 20 pupils in grade 3 use two different forms of presentation in their narrative texts and how these choices of forms of presentation create certain patterns in the pupils? texts. Another aim is to study to what extent the pupils use various features of spoken language in their narrative texts and whether these features correlate with the forms of presentation. The material in the study consists of 20 narrative texts from the national test in Swedish in 2011.

For many companies, the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their customers individually. The airline industry was one of the first pioneers to use the full potential of Internet to improve customer relations and its profits which we aim to investigate in greater detail in our thesis.Our thesis answers the question on how Scandinavian Airlines' (SAS) Eurobonus department uses their website to create valuable and profitable relationships with SAS loyalty club members through direct marketing. In order to answer our research question, three key informants have been interviewed - each representing different sub departments at Eurobonus; service and support, IT and marketing. Our results were that the Eurobonus department use direct marketing methods by sending customized e-mail offerings to target specific customer, using their customer databases.

The study has been conducted to find out whether aesthetic expressions and experiences can benefit the smallest children's language development. How do the teachers at the preschool relate to aesthetic expression? Do they think that aesthetic expression and experience will be favorable for stimulating children's language? Children perceive through their senses, logically aesthetic expressions should promote children's learning and development. How does this claim stand in relation with the smallest children's language development and teachers' views on aesthetics as a pedagogical tool for language stimulation? To get closer to the answer a survey have been done.

Uppsatsen nedan är baserad på en kvantitativ och en kvalitativ undersökning med syfte att kartläggaolika sporters, med fokus på hästsport, representation och framställning under en fyraveckorsperiod2012 i två av Sveriges största dagstidningar. Vi ansåg det viktigt att genomföra den här undersökningenför att se om fördomarna kring bristen på representation av hästsport i media har någongrund, samt om mediestormen kring Rolf-Göran Bengtssons Jerringpris gav någon efterverkan förhästsportens representation.Först genomfördes den kvantitativa studien där över 1 100 artiklar analyserades. Den kvalitativastudien följde där fyra reportage valdes ut för vidare analys. Reportagen behandlade de tre mestomskrivna sporterna samt hästsport. Reportagen analyserades och jämfördes i hopp om att finnamönster med likheter eller skillnader.

In Sweden and in the rest of the world we face the problem how to create a sustainable development. At the same time the Swedish million program, a housing program made in the 1960:s and 1970:s, is facing a renewal due to lack of maintenance during many years. An attempt to join these two interests has been made in the residential area of Gårdsten north of Gothenburg. This paper is a case study to review the project and its approach to the sustainability concept. The purpose is to spread knowledge about the problems that can arise. By studying documentation about the reconstruction I have analyzed the approach that has been used. The housing company?s starting point was user participation and an intention to make the changes visible.

Title: Det bortglömda valet? ? En kvantitativ undersökning av mediernas bevakning kring Europaparlamentsvalet 2009Authors: Elin Kullander and Sara LundinSubject: The media coverage of the election of the European parliament 2009Term: Spring 2014Supervisor: Mats Ekström, JMG, Gothenburg UniversityPages/words: 44/11 065Purpose: The purpose has been to investigate how great the media coverage was on the European parliament elections in 2009 and then compare the result to previous elections. The discussion is based on media?s role as a multiplier in a democracy.Method: We have used a quantitative method and studied the media coverage in four Swedish newspapers 23 days before the Swedish election on 7th of June 2009.Results: We have come to the conclusion that media is in fact meeting its democratic role as a multiplier, in any case as long as we only take in conclusion the amount of articles that has been published. We have seen that the media coverage for the first time has increased both in number of articles and in how big the articles were.

In today's society social movement are dependent on media as a channel to com-municate their political message and their discourse. Media is an arena for dis-courses but at the same time, along with Attac, one of the actors who struggle to be part of the dominant discourse of the society. This struggle is uneven due to media and the relationship is to some content hegemonic.Attac Sweden was constituted in January 2001 and got an enormous amount of attention in media. But after the riots during the Göteborg European Council in June 2001, that Attac was partly blamed for, the attention in media has faded out. This paper shows that the images of Attac in media hasn?t been favouring the movement, especially during and after the meeting in Gothenburg.

Previously when I have made proposals for privately owned gardens, I have found it difficult to find strong, extensive designs and to work with room and space. Since this is the field within which I am going to work in the future I feel that I need more experience, reference material and ideas on how I, in an early stage of the working process, can work with and consider room and space. The aim of this project has therefore been to procure experience, reference material and ideas for design of a garden in relation to space. To procure experience and reference material I have, during the fall of 2008, made two incredible study tours to France and to Japan. I have interviewed the landscaping architect Maria Arborgh and studied literature. I have also used a garden outside of Gothenburg in which I have been able to try out different thoughts and ideas regarding shape that have appeared during the course of my work. My conclusions about landscaping are that you should first find the different functions in the garden. The next step is to find an overall theme or shape, use a small number of materials, build a room with sealing, walls and portals with the help of vertical elements e.g.

This study examines the connection between social capital and urban and rural areas. The study divides the environments into two categories; metropolises and rural areas. Metropolises are defined as any of Swedens largest cities Stockholm, Gothenburg or Malmö. The study also examines if there is a difference between these groups in how high social trust they have to people living in the same areas as themselves versus people who live in other areas. The studie also focuses on the urbanization that the world is going through, where people move from rural areas into the cities for work and education.

The aim of this study is to examine the fiction promoting role of public librarians through their fiction displays. The study covers three problems: What reasons do public librarians give for their selection of displayed fiction? How do public librarians view fiction displays in relation to other promotion strategies? How do public librarians think that promotion through fiction displays will evolve in the future?The results of the study have been analyzed using Jofrid Karner Smidt?s theory of how public librarians view their promotion of fiction. The concepts used are promotion due to public demand, actively recommending and informative promotion, and through dialogue. To account for the problems investigated in the study, eight librarians have been questioned through semi-structured interviews.

Vårt arbete beskriver hur EN skola arbetar på ett hälsofrämjande arbetssätt. Möjligheterna och eventuella svårigheter med ett hälsofrämjande arbete i skolan kommer att presenteras. Med hjälp av enkäter och intervjuer undersöker vi hur skolledaren, pedagogerna och skolhälsovården ser på sin roll i deras hälsofrämjande arbete. Vår fråga är: Vad betyder begreppet hälsa för skolan och hur omsätts det i praktiken? Världshälsoorganisationen (WHO) inställning till hälsa är inte bara att förhindra sjukdomar och dålig hälsa, utan att förebygga både fysiskt och psykiska hälsa.

Att behöva opereras kan vara en stor händelse i många människors liv. Det kan både vara positiva och negativ orsaker till operationen. Oavsett operationstyp eller syfte för operationen så skall patienten behandlas och vårdas på ett värdigt och professionellt sätt. Författarna till studien anser att den perioperativa vårdprocessen ger patienten möjlighet att vårdas på ett bra sätt. Syftet med studien är att belysa patienters upplevelse av den perioperativa vårdprocessen.

To reduce emissions of carbon dioxide (CO2) Carbon Capture and Storage (CCS) technologieshave been developed. Chemical Looping Combustion (CLC) is a CO2 capture technologywith the CCS framework, and at Chalmers University of Technology in Gothenburg,Sweden, a 100 kW chemical looping combustor has been built.This project aimed to investigate to what degree air can replace helium as the uidizinggas for uid dynamical studies in a CLC cold ow model of the above mentioned 100 kWfacility. Experiments were performed using air and helium separately as uidizing gas andpressure data were obtained, which formed the basis for the comparison. The project alsoaimed to investigate uid dynamics in the uidized bed and study when the risk of sluggingoccuring was greatest. The results were presented in the form of figures and tables dividedinto pressure, concentration and standard deviation of the pressure.The results obtained showed that air as uidizing gas did not create the same uid dynamicsas helium over the entire fuel reactor.