Since 2005, the number of Golf members in Swedish Golf clubs has declined. This is a major problem for many Golf clubs since it can lead to over establishment of Golf courses. This essay is about how Golf clubs in North West Skåne, the second Golf densest area in the world, work to maintain their members. The sample consists of eight Golf clubs which have been geographic delimited by a 30 km radius out of Helsingborg. The research is based on qualitative interviews with the manager of each Golf club.

The objective of this essay is, from the Golf perspective including the Golf courses' physical attributes, Golf club management, members of the Golf club and Golf course designers, to explore possibilities for making existing Golf courses more multifunctional. The purpose of this is to increase the understanding for Golf courses' role as part of the landscape and comprehension regarding possible opportunities around them to exploit and develop.The increased pressure of population in peri-urban areas has resulted in a greater need for accessible recreation, particularly in the isolated farmland. As a result, land is sometimes used against landowners' will, which is a deficiency that is the basis for many conflicts between farmers and landowners.In the current situation, there is a negative trend in Golf with reduced interest and fewer Golfers than in the past. As a result, many of Sweden's Golf courses have financial problems and are therefore trying to find new ways to avoid bankruptcy. Sweden's existing Golf courses occupy about 30 000 hectares of land, of which a very large percentage are located in peri-urban areas.

In autumn in 2010 the project group came in contact with the travel company Golf Joy in Halmstad. They had been briefed on the problems of their customers had when they travel with their Golf bags and contacted Halmstad University for help in solving this problem. When we heard about this idea, we became curious and contacted the company. After a successful meeting, we took the problem with us to the school and began to brainstorm to see how we could solve the problem. The goal was to produce a stylish and functional travel Golf bag with the cart and bag in one and launch it in the Golf season in 2012.

The purpose of this study was to conduct a market survey in order to form a marketing plan to enhance and communicate the image of Vreta Kloster Golf Club. To accomplish this, the authors conducted a situation analysis on the mentioned club. Data was collected through interviews as well as secondary sources. A qualitative content analysis was used to process the interviews. The secondary sources? credibility was scrutinized before their data was used.

In the global and rapidly changing society Environmental scanning is becoming a more and more important tool. Today it is not the availability of information that controls an organizations behavior, but the information that the organization chooses to absorb. This is the case for a multinational cooperation as well as for the local Golf club. Swedish Golf clubs have during the last 100 years had an amazing development and today there are almost 600 000 registered Swedish Golf players. The development has however stopped and even declined some during the last couple of years.

Commercial strategies are becoming more common in an increasing number of sports - Swedish Golf is no exception. Previous research shows that new opportunities for non-profit organizations, to assign parts of their operations to a limited company, do not have any economic importance. The supplementary question arises why more Golf clubs nonetheless choose to corporatize its activities? Is the purpose of commercial strategies generally linked to business- or sport-related success? This paper, containing two studies, aims to create an understanding of the underlying drivers of commercialization, and furthermore to quantitatively demonstrate how commercialization is reflected within Swedish Golf in terms of strategy and marketing. Swedish Golf clubs were categorized as more or less commercial, and examined based on business-related variables such as communications, brand awareness and price discrimination, as well as sports-related variables as success factors and success indicators.

Syfte och frågeställningarSyftet med denna studie var att undersöka om Golf förekommer som aktivitet i idrottsundervisningen och i så fall i vilken omfattning. Syftet var även att undersöka vilken attityd och vilket intresse idrottslärare i åk 6-9 har till Golf som skolidrott. Frågeställningarna var: Hur stor andel av idrottslärarna i åk 6-9 använder sig av Golf i sin idrottsundervisning? Vilka faktorer påverkar idrottslärarens val att undervisa Golf i skolan? Hur ser idrottslärare i åk 6-9 på Golfen som skolidrott i relation till Lpo94 kursplan för idrott och hälsa?MetodStudien genomfördes i form av en enkätundersökning bland idrottslärare i åk 6-9. För studien valdes idrottslärare i Kronobergs län ut.

Uppsatsens titel: Kreativ kommunikationsstrategi riktad till ungdomar- En jämförande fallstudie av Golf och innebandySeminariedatum: 2007-06-07Ämne/kurs: FEK 582, C-nivå 10 poängFörfattare: Henrik Gunnarsson, Claes Thenfors, KristianPennermanHandledare: Björn Carlsson, Roland Knutsson Fem nyckelord: Golf, innebandy, ungdomar, kreativkommunikationsstrategi, varumärkesimage Syfte: Syftet är att ställa individuella idrotters förbund ochföreningar mot lagidrotters förbund och föreningar för attse huruvida deras kreativa kommunikationsstrategi riktadmot ungdomar skiljer sig åt. Metod: Jämförande fallstudie av Golf och innebandy.Datainsamling har skett genom kvalitativatelefonintervjuer med ansvariga inom respektiveidrottsförbund och på föreningsnivå. Teoretiska perspektiv: Teorier med fokus på kommunikation, musik, varumärkesimage, kändisar och media. Slutsatser: Innebandyn arbetar mer målinriktat än Golfen,med kreativ kommunikationsstrategi riktad till ungdomar..

This degree project is made for Sundbyholms Golf&Country Club in Eskilstuna. The aim of the report is to produce a website which include a Golf course interactive guide and an online game. Programs that have been used during the project are Adobe Photoshop, Macromedia Dreamweaver, Macromedia Director, Discreet 3DS Max and the plug-in 3DS Max Exporter. The choice of programs are based on experience and knowledge from the university education Media and Communication Engineering at Linköping University. The Golf course guide contains a 2D-guide (image) and a 3D-guide (interactive image).

In recent years seemingly everything has become digital. Some areas, like classical sports, have been slower to adapt to new technical development. Golf is an example of this. Usually when people play Golf they bring their clubs, Golf balls and a paper scorecard on to the Golf course. The advantages of keeping score in a digital way areevident.

Photovoltaic Systems in Sweden has longbeen heavily dependent on subsidies and grants to bring in a profit for the investor. Production of excess electricity is a major reason for this as the compensation for excess electricity today is low. However, there are businesses that have an electricityneed that are particularly suitable for solar electricity. These businesses have an electricity demand when the sun shines the brightest and if the Photovoltaic System is properly scaled, the excess electricity can be minimized. A Golf club is that kind of a business and this thesis aims to examinate the solar power potential for Golf businesses in Sweden.Nine Golf clubs was selected from different locations in Sweden.

Bakgrund: Andelen äldre ökar och allt fler blir äldre äldre. Kvinnor lever längre än män. Fysisk aktivitet bidrar till att vara oberoende långt upp i hög ålder och ett friskare liv. Inom Golfidrotten har andelen äldre kvinnor ökat och det föranleder denna studie. Syfte: Belysa vad Golfen betyder för kvinnor 65+ och äldre utifrån ett hälsofrämjande perspektiv och hur Golf påverkar deras livskvalitet.

Syftet med studien har varit att undersöka faktorer som påverkar eleven vid val till lokalt idrottsgymnasium eller riksidrottsgymnasium inom idrotterna fotboll och Golf samt undersöka hur eleverna upplever kombinationen skola/idrott och deras framtida målsättningar med sin idrott och sina studier.Undersökningen bestod av en enkät, vilken besvarades av 48 elever som studerade i årskurs 3 läsåret 2004/2005 på det lokala idrottsgymnasiet Borgarskolan i Gävle, riksidrottsgymnasiet Golf i Perstorp och riksidrottsgymnasierna fotboll i Västerås och Norrköping. Undersökningen kompletterades med sex intervjuer, en instruktör, en lärare och fyra elever.Valet av idrottsgymnasium inom Golf styrs, enligt denna undersökning, av bra träningsförhållanden samt en duktig instruktör. Att träningsgruppen håller hög kvalité har också betydelse. Föräldrarna har större påverkan vid val till riksidrottsgymnasium än vid val till lokalt idrottsgymnasium i både fotboll och Golf. Vid val av idrottsgymnasium inom fotboll tycks valet främst påverkas av träningsförhållanden och kvalitén på träningsgruppen .

This report summarizes a Bachelor Degree Project in Integrated Product Development,carried out during the spring semester in 2007 by three students at the Product Design Engineering programme at the University of Skövde. The project was performed as an assignment for KinBag ab, a sister subsidiary to Kinnegrip ab in Lidköping, who develop,manufacture and market the Golf bag KinBag, a bag with an integrated wheel carriage system. The purpose of the project was to redesign the Golf bag to attract a target group consisting of Golfers aged between 20 and 40.The layout of the project was as follows: The project began with a feasibility study where different problems were identified with the basis of a market research which eventually was summarized in a dynamic specification of requirements. The feasibility study was followed by a generation of ideas which contained everything from sketches to simple mock-ups with an intensive amount of thoughtful brainwork and information gathering in between. This ledto the development of a number of design concepts, both on an overall level and on different parts of the Golf bag.

This is a Master´s Thesis based on my own idea instead of that of a company. It is a survey that focuses on finding out more about which part of the development process that is blocking the establishment of electronic scorecards on the Golf market. Why has it not been introduced on the market in a larger scale yet, considering the technology we possess today? This question is investigated through interviews with the Swedish Golf association, and three companies that have chosen different paths to implement an electronic scorecard. The interviews focuses on finding out what developers and the association believe to be the main problem, before taking the next step in releasing electronic scorecards on a larger scale.