The media arena is becoming more and more crowded by various brands and different commercial messages. At the same time, consumers learn how to screen marketing communication and their cognitive ad filters enable them to avoid message elaboration. Thus, new thinking and new communication executions are required in order to surprise the consumers and break through the clutter. In the present study, we have investigated how the choice of media affects attention, memory and several communication effects that the ad can generate in the short as well as in the long term. The study is conducted on a well-known brand within a low-involvement product category.

This essay is a product of our examination work on candidate level in Interaction Design. The aim in this project was to design a digital wallet integrated into a cellular phone and make it as an electronic payment tool. In our project the goal has been to create a digital wallet not just for payment, but also develop it into a complete digital wallet, replacing visa, membership card, student cards, id card and receipt. Our ambition is to take care of current qualities of today's wallet and improve where it is possible so that can be replaceable with the digital wallet..

This thesis describes a tool for data mining used to optimize ambulance preparedness. The goal with the tool was that it should be able to retract the information necessary to be able to analyze and calibrate the preparedness model used in the software ResQMap. ResQMap is used by SOS Alarm, who are responsible for the Swedish emergency number 112, as a decision support tool for ambulance operators. It is developed by Carmenta AB, who are the supervisors of the thesis work. Also, a minor study of the preparedness models variables has been performed in order to be able to evaluate the function of the tool.

This paper deals with the question of neolithisation of Southern Scandinavia. The main goal is to give an overview of three theories regarding how agriculture and livestock breeding was introduced to the Southern Scandinavia. These are as follows: the immigration theory, the socio-economic theory and the historical explanation theory. Furthermore it is investigated which theory has the most probably support in material culture. There are obvious difficulties in interpreting the archaeological material.

The purpose of this study was to find out what some young adults who have grown up in Husby themselves for perception of the area, what do they think they brought with them of their childhood there, and find out what they think others do not live in Husby has view of the area. In our study we also tried to find out what the young adults raised in Husby think about the media's influence on public perception of the area Husby, and what they think about the neighborhood's future. The main results that we believe we have come up with is that the media seems to have a big role in the creation of our beliefs. The respondents indicate that they think the media portrays an unfair picture of the suburb and its inhabitants. We believe it is very important that people meet to avoid the categories "us" and "them" to be formed.

The goal of this work has been to search historical materials, to identify the park's historical development, to prepare proposals on measures and that work should be the basis for further research. The aim has been to train us in searching for and use of materials and to gain an understanding of the process of work with older plants. In the process we have sought and found materials in archives, through literary and oral sources, and email contacts. Because of its excellent location perched on an islet in the low landscape Näsbyholm was long a fortress. The old castle on Näsbyholm was from the late 1400s but the site was fortified much earlier. The islet was at this time completely surrounded by water and there was a drawbridge over the narrow waterline. The owners are liable since the late 1200s.

The conflict over Western Sahara is primarily a conflict over sovereignty, with Morocco on one side claiming territorial rights, and the Polisario Front on the other side claiming popular sovereignty. The conflict has till this day not been resolved and is in a dire need of a solution. In order to determine which solution is the most appropriate, an understanding of all the complex aspects of the conflict is required. In this context, the study aims to examine the conflict in a globalized setting by analyzing how the American news agency AP News portrays the conflict. The US media conglomerate was specifically chosen due to its dominance over international information flows.

Students? experience of stress is generally considered to be an isolated problem, caused by school work. Students? experience of stress at school can also be affected by exterior influences.This research aims to discover what factors Swedish students, age 13 ? 16, experience as stressful. It also aims to describe how students believe this stress can be reduced.

This is a result of a diploma work in construction engineering. The purpose of this thesis is to investigate the nature of the productivity in a given project and how the Skanska productivity tools were used in this project.Interviews were held among workers and management to get some answers on what affected the work and its productivity. The result of the thesis showed that the productivity tools as propulsion analysis and ?goal cards?, were not used to a wide extent in this project. Furthermore there was almost no feedback for the one who made the calculation and the offer for the project, which might affect the results on projects negatively in the future.Within the project there was a lot of waiting time which affected the productivity.

The goal of this essay is to analyse how women belonging to a right wing political discourse talk about feminism and equality. This analysis will be used to determine if right wing feminism exists. The analysis is based on Laclau and Mouffe´s  discourse theory as the primary base. The focus is articulation, antagonism and hegmony; the central terms of Laclau and Moffe´s theroy. The material consists of five interviews with representatives of women wings of liberal political in Sweaden; Liberala kvinnor, Centerkvinnor and Moderatkvinnor.The study shows that there are different opinions regarding feminism in the liberal political discouse, and that those opinions have an antagonistic relationship.

With the days DGPS-technology can a position of 5 centimetres decides. With this exactly position is the technology very interesting for the agriculture. I think this technology can come more and more in the future. You can also move the fact and information further to the spreader, sprayer and seeders. If the combine is equipped with harvest accounting, can you with help of the system make harvest maps.

This study is based on interviews with six students from Stockholm that have shared their feelings/opinions about how they experience their identity as a student. The aim of this master?s thesis is to examine how the identity of students is constructed but also how the post modern society affects the life that the students are living. With a higher demand on education and responsibility of making the right decisions, the student?s main concern is not only her studies, but also the goal to succeed in her life.

In today's society there is a significant focus on energy efficiency. Despite this, people leave lamps, televisions and computer screens etc. powered on unnecessarily. The goal of this project is to build a simple prototype for home automation where a user, via an application on a mobile phone, can switch on and off the power of an electrical products in the home and as well as being able to check whether such products are switched on or off. The prototype will also collect data on power consumption for these electrical products.

Syftet med den här studien är att undersöka vilka ämnen tidningen Göteborgs-Posten rapporterar om som rör grundskolan, dess lärare och elever. Vidare har studien som syfte att undersöka om det finns skillnader i rapporteringen från 1996 jämfört med rapporteringen 2006.För att komma fram till studien syfte har diskursanalys använts som utgångspunkt. Bland annat har van Dijk och hans diskursbegrepp ämne använts. Studien tar även upp media och makten genom att diskutera agenda-setting theory och gatekeeping för att ge ett bredare perspektiv av media som en maktinstitution i samhället.Slutsatsen av analysen är att rapporteringen under 1996 och 2006 är ungefär densamma i Göteborgs-Posten gällande grundskolan, dess lärare och elever. De skillnader som framkommer är att under 1996 finns det fler artiklar som rör studien ämnesområde jämfört med 2006.

I love contrasts and meetings between people. Situations where individual differences are highlighted, affected and shaped by each other.In this project I have been working with five characters: the aggressive one, the frightened one, the social one, the reserved one and the proud one. By analyzing the characters I have tried to understand how they are able to meet and agree with each other. The goal has been to create a place where this can happen, but which is also adapted for each respective character.The project is based on a field study I did in the summer of 2013, when I lived in a masai village in the northern part of Tanzania. Nescar is the name of a masai women I got to know, is means The one that you can trust.