Consumers are facing a wide selection of brands trying to get their attention. An increasing amount of corporations are incorporating non-traditional media in their marketing strategies as an attempt to build relationships with their customers. However, along with the new opportunities to enhance consumer emotions about the brand, social media has brought along new risks for corporations to face. This paper investigates the consequences of different ways of handling such electronic word-of-mouth (eWOM) crisis on Twitter. Furthermore, we investigate potential differences depending on the credibility of the source that sent the message.

Purpose: The purpose of this thesis is to analyze and evaluate essentialprerequisites for companies and corporations aiming at marketingglobal brands in a restricted market.Method:The investigation strategy used for this essay was to perform a casestudy on the Islamic Republic of Iran. Both primary data ? such as asurvey, interviews and participating observation ? and secondarydata ? found in books, scientific articles and the internet ? have beenused to achieve the results. The gathering of empirical data wasperformed inside the Islamic Republic of Iran during two weeks inNovember 2007 in three different cities: Tehran, Ispahân and Bâbol.This was carried out by considering several theories: globalbranding strategies, brand equity, involvement theory andcommunication models.Results: The outcome of this essay show several factors that should be takenin consideration in relation to marketing global brands in Iran. Manycompanies have chosen adaptation as their promotion? and productstrategy because of countless rules and restrictions hindering globalmarketing.

The paper is a discourse analysis of the liberal environmental discourse in Sweden today. It is based on articles in two of the main liberal Swedish newspapers, Dagens Nyheter and Sydsvenska Dagbladet, and a liberal periodical, Neo.The purpose of this study is to analyze how the environmental problems that have been produced by the industrialised society, especially global warming, are seen upon in the liberal discourse in Sweden today. The theoretical point of departure is a discourse analysis that as a method seeks to analyze the material to reveal what assumptions the discussion departs from, and what assumptions the discussions reject.The thesis concludes that the main trends in the discussions are to position the environment against the financial system and state that the capitalist system is the only system that can solve the environmental issues. The existing environmental problems are not denied, but constantly belittled and only considered to be a problem if it poses a direct threat to humans. The solution for these environmental problems is believed to be the strengthening of the financial system and the development of new technologies..

Financial exploitation of children worldwide is a global problem, causing consequences for both the national economy and labor market, as well as the working child who is deprived of its rights of education and normal development. Pakistan has several national laws in order to work against and to regulate the existence of child labour. Another important mechanism to fight the financial exploitation of the children is the UN Convention on the Rights of the Child. This Convention was ratified by Pakistan in 1990. As a result, new national laws have been admitted, already existing laws have been amended, educational projects have been established and the common knowledge on the problems regarding the subject have attracted a lot of attention.

Accounting has been critized for being one of the leading factors in the latest financial crisis. One of the primary problem areas was identified as delayed recogonition of losses on financial instruments. Consequently, a new impairment model is being developed and is to be namned expected loss model. The difference from the present model, incurred loss model, is that it takes losses into consideration on an much earlier level. Even though the model may be theoretically feasible, in practice it may implicate a number of issues.

Since January 1st 2005 all companies listed on a regulated stock exchange within the European Union are required to present their financial reports in accordance with International Financial Reporting Standards (IFRS). The intention of the introduction of IFRS is to achieve international harmonization of accounting rules in order to make financial reports more comparable between companies from different countries. The purpose of financial reports presented in accordance with IFRS is to provide information that is useful to the users of the information. The aim of this paper is to investigate whether the information regarding goodwill and the goodwill impairment test, presented in accordance with IFRS, in fact is useful to a specific group of accounting information users, namely equity analysts. An empirical study is conducted, based on interviews with seven Swedish equity analysts.

This thesis deals with the theories of ecological and environmental justice and applies them onto Swedish politics. Confronting the divide in the literature between anthropocentric and ecocentric perspectives, its aim is to seek points of agreement within this important field of environmental politics. In the theoretical discussion, definitions are made of the concepts sustainability, justice and responsibility. These definitions try to link ecological and environmental justice arguments with a focus on the global level.The object of analysis is the former Swedish governments? bill ?Common responsibility: Swedish politics for global development? which was accepted in 2003.

Background and problem: There is a continuous debate regarding incentive programs in public companies. Since the Global financial crisis and the subsequent recession in 2008, the criticism has reached even higher levels. Various regulatory authorities as well as influential external actors require stronger regulations and limitation of the monetary compensation in publicly held companies. Share-based payments are based on the development of the market value of the company. This means there is an existing relation between the owners? and the managers? interests.

AbstractTitle: Level/Degree/Grade:Authors:Supervisor:Research question:Purpose:How the bank may improve its financial counselling ? A qualitative case study.Bachelor Thesis; Business administration; Corporate finance.Andreas A?strand, Anton Persson, Kristoffer Wedebrand.Hans Mo?rner.How may the bank improve its financial counselling to private investors using portfolio theory?Our purpose is to examine the advice, with basis in portfolio theory, the bank?s financial advisors provide to their clients, the investors, and how they can improve. If we can identify and point out areas of improvement in the financial counselling, we hope to raise the question and contribute with an improved financial counselling. Another positive effect we are hoping for is to improve the situation for the investors whereas all parties benefit from an improved portfolio selection.This study is conducted through a qualitative case study, where we used a deductive approach and collected our data through personal interviews.The conclusion that emerges is that the financial counselling could potentially be improved if financial advisors improve their knowledge in portfolio theory.The originality shapes through the opportunity to investigate a specific bank and because of that an opportunity to examine a specific case more thoroughly was created. Our thesis contributes with opening La?nsfo?rsa?kringar?s and other banks? eyes to how their financial counselling could be improved through new knowledge in portfolio theory.

This paper investigates the automatic stabilizer and the underlying factors behind its function. The paper includes both a literature review and an empirical analysis. The literature review discusses the IS-LM and Mundell-Fleming models and different ways to quantify the automatic stabilizer. Based on the theory, the relationship between volatility in GDP and the size of the automatic stabilizers is then analyzed with the help of regressions. Our main result shows a negative relation between these two variables.

Uppsatsen, Kriskommunikation i ett förändrat medielandskap, är en fallstudie på webbplatsen www.krisinformation.se. Utgångspunkten för uppsatsen är det förändrade medielandskapet och vad det innebär för kommunikation i kris. Uppsatsen berör flera olika hörnstenar som är viktiga för framgångsrik kriskommunikation. Hörnstenarna rör bland annat vilken tillit och vilket förtroende användarna har för Krisinformation.se, dess innehåll samt Internet som medium i den förändring som skett i medielandskapet när det gäller kriskommunikation.Fallstudien undersöker även om det är privatpersoner eller yrkesverksamma som besöker Krisinformation.se. Den undersöker även vad användarna anser är viktigast när de ska ta del av information i en krissituation gällande om informationen är snabb, kortfattad, relevant eller tydlig.

The purpose of this report is to examine what will happen with the financial control of a company if changes from a family owned company to a public company listed on a stock market. The expectations were that the control would have a more short-term focus with more financial measures. The result shows that the changes were experienced as minor. The rate and the work in the finance department showed to be the major changes due to the change of owners..

Studiens syfte är att undersöka hur företag inom den svenska byggindustrin integrerar Global Compact samt huruvida detta fenomen kan förklaras med delar av nyinstitutionell teori. Tidigare studier har påvisat svårigheter kring integreringen av frivilliga regleringar, såsom Global Compact, då de i stor utsträckning är utformade på ett övergripande och flexibelt sätt. Inom byggindustrin återfinns denna problematik, samtidigt som branschen de senaste åren gett hållbarhet ett ökat fokus. För att undersöka studiens syfte har vi gjort en fallstudie som inkluderar de tre största byggföretagen i Sverige. Resultatet visar att integreringen av Global Compact inom den svenska byggindustrin sker främst via uppförandekoder samt genom uttalade visioner och hållbarhetsaktiviteter, främst inom miljöområdet.

AbstractEssay in Political Science, autumn 2010. ?ALBA ? A regional integration project with good conditions?? Autor: Anna Sjögren. Course: Political Science, C-level, Tutor: Sten Berglund An essential part of the political science research on regional integration has been about why states join economic unions and what forces drive the process of integration. This essay is a case study on the Latin American regional integration project called ALBA.

Large companies in today?s business environment are to a great extent depending on their credit score by rating institutes like Moody?s and Standard & Poor?s. There is however indications that these big institutes are not always rating companies accurately. This is why this thesis aims at developing a new credit rating model, CRITA-Score, with the objective of determining a company?s financial health more accurately.