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1546 Uppsatser om Global campaigns - Sida 5 av 104

Valkampanjer, sociala medier och unga väljare : ? En studie av hur Moderaterna och Socialdemokraterna ska nå de unga väljarna i valet2010Författare

AbstractTitle: Electoral campaigns, social media and young voters ? a studie of how Moderaterna andSocialdemokraterna are going to reach out to the young voters in the electoral campaign of2010. (Valkampanjer, sociala medier och unga väljare- en studie av hur Moderaterna ochSocialdemokraterna ska nå de unga väljarna i valet 2010).Number of pages: 45Author: Sara RothmanTutor: Göran SvenssonCourse: Media and communication studies CPeriod: Autumn semester 2009University: Division of Media and Communication, Departement of Information Science,Uppsala University.Purpose/ Aim: The aim of this essay is to research how the two largest parties in Sweden,Moderaterna and Socialdemokraterna, are going to reach out to the young voters in theelectoral campaign of 2010. I will also find out how the young voters are going to collecttheir information before the election. That information will be compared to the strategies ofthe parties, in that way I can tell if their strategies match the young voters plans ofinformation search.Material/Method: In my eximination I chose to use two informant interviewes and fourdifferent groups of discussion.

En korporativ sjöfartspolitisk utkik? : En fallstudie av tillkomsten av TAP-avtalet, och skapandet av en globalt anpassad marknad.

The thesis examines the crisis that the Swedish-flagged merchant marine underwent in the 1990s, that resulted in a narrow market for the Swedish-flagged fleet. In order to save the industry, the TAP- agreement was created, consisting of three parties, government- market and interest organizations.  Purpose in this thesis, is to exam how the TAP-agreement was carried out in relation to the parties, and how it correlates in relation to how the global political economy affected the Swedish maritime politics. Two questions are presented. Is the TAP agreement an expression of Swedish corporatism?  Which aspect of Global Political Economy is characteristic for the TAP agreement? A case study is preformed in three steps. The different parties of the TAP-agreement have been interviewed.  A comparative study of two Swedish crises has been performed, in order to establish the correlation between them, in regards to corporatism.  A survey, with the aim to pinpoint which aspect of Global Political Economy is characteristic of the TAP agreement. Findings in this thesis are that the TAP-agreement was designed through corporatism, and that the most important aspect of all, the Swedish flag was worth saving, for all parties. .

THE INDUSTRIAL BRAND MANAGER ? Product Manager and Brand Communicator.

The main objective of this thesis is to study the brand manager?s role within a global business to business (B2B) company. In order to meet the main objective we have chosen to study and analyse one global B2B company, Alfa Laval AB, Alfa Laval DK, Alfa Laval PL and its co-partners such as an advertising agency. We have also studied three global business to customer (B2C) companies, Mars, Unilever and Nestlé, to get a picture of brand managers? role and responsibilities within the B2C environment which is already quite far ahead in the development of the brand management thinking..

Implementation av ett digitalt vågfilter på en SIC-struktur

When implementing syncronous filters with global clock nets, a substantial amount of energy is consumed in the clock net. Hence, it is interesting to reduce the size of the clock net, which in turn will reduce the total energy consumption. One way to acheive this, is to create a SIC (Structured Interfacing of Computational elements) since such a structure can be created without a global clock net. Our results show that a fifth order wavedigital filter with a sample rate of at least 10M samples/sec may be achieved.

Självkänsla i relation till hudsjukdomar, självobjektifiering och socialt stöd

Kroniska hudsjukdomar har tidigare uppvisat samband med låg global självkänsla. Personer med låg global självkänsla kan istället ha hög villkorad självkänsla, som till exempel kompetensbaserad- eller relationsbaserad självkänsla. Syftet med föreliggande studie var att undersöka självkänsla i relation till hudsjukdomar, självobjektifiering och socialt stöd. I studien deltog 132 försökspersoner. Data samlades in med hjälp av enkäter.

Att anpassa eller inte anpassa - det är frågan! En fallstudie på hur externa faktorer påverkar anpassningsgraden av ett globalt företags marknadsstrategi. Four P's style!

The globalization of today?s society has enabled consumers to acquire products and services from all over the world. Global organizations have the entire world as a playfield and offer products and services across markets. Regardless perception and transparency of the global market, consumers are still individuals. Consumers may have different perceptions and ideas about products, their functions and usage.

Off-Shore Blackboxing & Global Software Development : En studie av utmaningar och möjligheter med distribuerad systemförvaltning

Global Software Development (GSD) is based on a geographical distance where teams are spread throughout the world. The related research have for a long time addressed the challenges presented by geographical distances. GSD is basically a necessity for many businesses to use in order to reduce development costs, reduce production time and to maintain high quality. The study aims to investigate the relationship between the reality of a specific maintenance project. Thus, our research question: How do distributed maintenance teams experience temporal, geographical and socio-cultural distances? To achieve the purpose of the study, we chose to perform a case study of a global consulting company which recently started a new system maintenance project.

Marginaler i r?relse: Materialitet och agens i sk?rningspunkten mellan transnationell feminism, globalisering och kulturell hybriditet

This thesis explores how three contemporary Mexican women artists, Teresa Margolles, Julieta Aranda, and Minerva Cuevas navigate and critically engage with the global art world through a postcolonial and transnational feminist lenses. The study investigates how their artistic practices address issues of gender, identity, power and violence by examining six artworks by their aesthetic and material strategies, revealing how these artists challenge dominant Western narratives. Drawing on theoretical frameworks by Marsha Meskimmon, Ania Loomba, and Homi K. Bhabha, among others. The thesis discusses concepts of cultural hybridity, the ?third space? and gender to analyze the complex intersections between the local and the global spaces in contemporary art.

"På ojämn mark lär vi oss att gå" : En studie av det interreligiösa arbetets möjligheter, hinder och kopplingar till mänskliga rättigheter utifrån Fryshusprojektet Tillsammans för Sverige.

This thesis examines interfaith work from a general perspective and through the Swedish interfaith project ?Tillsammans för Sverige?. They are based in a famous youth center in Stockholm. The examination has two aims. The first is to identify the main characteristics of interfaith work and how they correspond with daily practice.

Synen på bibliotek förändras inte på en dag : En utvärdering av klusterkampanjen "Den digitalt nyfikne" på ett folkbibliotek

This thesis is an evaluation of the campaign [The digitally curious] that is part of the regional marketing campaign Futurum.kom. Its purpose was to strengthen the library's role in society. The campaign includes Regionbibliotek Kalmar, Länsbibliotek Sydost and also 25 public libraries in Kronoberg, Kalmar and Blekinge. The campaign [The digitally curious] is one of several cluster campaigns targeting their marketing to a specific audience and aims to promote awareness of what libraries have to offer and provide information on digital media and services. The target group for the campaign is a man between 45-65 years old, who is interested in digital technology.

Genetisk artbestämning och karaktärisering av Trypanosoma theileri

Global warming is one of the most debated environmental issues right now, and it could be argued that it is important to study how the phenomenon is treated in schools. The main purpose of this study is to put students? knowledge about global warming in relation with the control documents for chemistry, biology and physics studies. Interviews have been conducted with six students in the 9th grade. The conclusion of the survey indicates that the students generally have a satisfying knowledge about the phenomenon and that they know how they should behave from an environmental perspective..

Att placera konsumenter i fack. En studie i kategoriserande direktmarknadsföring.

This thesis examines the extent to which segmentation and categorization in the context of direct marketing is an efficient way for a company to enhance its marketing effectiveness. The thesis is built on social identity and categorization theory, and tested by using statistical analysis. The conclusion is that segmentation and categorization is indeed an effective way of conducting marketing campaigns..

Hållbar utveckling - betydelse och betydande

Kandidatuppsatsen handlar om begreppet hållbar utveckling i en historisk och samtida kontext och den sträcker sig från den globala till den lokala samhällsnivån. Arbetet är en grundläggande beskrivning av hållbarhetsbegreppet och syftet för författaren har varit att skapa en förståelse för begreppet att ta med sig in i ett framtida yrkesliv som landskapsarkitekt. Genom en internationell litteraturstudie av till stora delar rapporter och information från hemsidor ska begreppet hållbarhet förklaras. Begreppets väg från det stora till det lilla, från en global nivå till en lokal ska försöka identifieras och till sist ges exempel från det praktiska arbetet med hållbar utveckling i en svensk kommun. Den avslutande diskussionen innehåller reflektioner på informationen som kommit fram efter litteraturstudien och vägen från global till lokal nivå behandlas även här..

Global frihandel i en regional värld : Hur påverkar frihandelsavtal möjligheterna att nå global frihandel?

How does the recent wave of preferential trading arrangements affect, the incentives for further trade liberalization of member states, and the possibility of obtaining global free trade? And are there any differences in this aspect between custom unions and other forms of preferential trading arrangements? These questions are well debated and have divided international trade researchers into two camps, one in favour for preferential trading arrangements and the other side against them. I have used well acknowledged researchers in the area of international trade theory to make a literature study of the above mentioned key elements in the debate. When comparing the two sides I have focused mainly on their differences, assumptions and results. I have come to the conclusion that there is nothing to be alarmed by of the wave of regionalism that?s occurring in the world today, but caution should be applied and more research in this area is necessary before any certain conclusions can be drawn.

Representationen av genus : En semiotisk studie av Tom Fords Gucci kampanj 2003 samt Frida Gianninis Gucci kampanj 2013

Title: The representation of gender: A semiotic study of Tom Ford's Gucci campaign 2003 and Frida Gianninis Gucci Campaign 2013.Number of pages: 73 (79 including enclosures)Author: Sara AndréassonTutor: Anne-Marie Morhed Course: Media and Communication Studies D (2IV091) Period: VT 2013 University: Division of Media and Communication, Department of Informatics and Media, Uppsala University.Purpose/ Aim: The aim of this study was to examine the representation of gender in advertising that has both men and women as the primary audience. The aim of the study was to investigate how Gucci has chosen to represent men and women in their advertising campaigns 2003 and 2013.Material/ Method: A semiotic analysis was performed by using three images from Gucci's spring/ summer campaign for Tom Ford in 2003, and three images from Gucci's spring/ summer campaign for Frida Giannini in 2013.Main result: The results showed that there was a clear difference between Ford and Gianninis ways of representing women and men in the two advertising campaigns. The women in Fords campaign 2003 are presented as sexual objects and represented by the male pornographic imagination and portrayed as sexual eye-catchers while the men are portrayed as addicted to sex. Frida Gianninis advertising images is a contrast of Ford pornographic portrayal of women. Giannini presents women as confident individuals while the man is represented as feminized and androgynous in his appearance. .

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