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1523 Uppsatser om Global campaigns - Sida 2 av 102

Global arbetstillfredsställelse : Och dess samband med arbetsattityder, personlighetsegenskaper och psykosocial arbetsmiljö

Syftet med studien var att undersöka samband mellan global arbetstillfredsställelse, personlighetsegenskaper, psykosociala arbetsmiljöaspekter och arbetsattityder på arbetstagare i en verkstadsindustri. Dessutom var syftet att få ökad kunskap om vad det är som bidrar till global arbetstillfredsställelse. 74 deltagare besvarade frågeformuläret innehållande 53 påståenden rörande global arbetstillfredsställelse, personlighet, arbetsattityder och psykosociala arbetsmiljöaspekter. Resultatet visade samband mellan global arbetstillfredsställelse, upplevelsen av den psykosociala arbetsmiljön och arbetsattityderna job involvement, organizational commitment och arbetsengagemang. Det fanns inget samband mellan personlighetsegenskaperna och global arbetstillfredsställelse.

Global uppvärmning : A survey of students? knowledge about the phenomenon

Global warming is one of the most debated environmental issues right now, and it could be argued that it is important to study how the phenomenon is treated in schools. The main purpose of this study is to put students? knowledge about global warming in relation with the control documents for chemistry, biology and physics studies. Interviews have been conducted with six students in the 9th grade. The conclusion of the survey indicates that the students generally have a satisfying knowledge about the phenomenon and that they know how they should behave from an environmental perspective..

Internationalisering av Born Global-företag : En studie om bakomliggande faktorer vid internationalisering av Born Global-företag

Purpose: The purpose of this study is to find out how much influence underlying factors have in connection to the internationalization of Born Global firms. Methodology: This study has a qualitative approach in which data is obtained mainly through interviews and secondary data which consists previous theories about the internationalization in small and medium sized firms and recent theories that entitle these firms as Born Global. Conclusion: Based on the existing theories and the qualitative data, we have concluded that the underlying factors for the Born Global firm?s internationalization are abilities and opportunities to create insidership in relevant networks. The most crucial underlying factors for Born Global firm?s internationalization are the ability to create processes to break old patterns of thoughts and the ability to ally with right partners. .

Drogbudskap i antidrogkampanjer och musikrelaterad media : En kvalitativ studie om ungdomars upplevelser

Drug related messages in antidrug campaigns and music related media -A qualitative study about young people?s perceptions Youth are exposed to both promotional and critical drug and alcohol messages in their daily media consumption. The purpose of this study is to examine how youth perceive anti-drug campaigns and drug-promoting messages in music-related media. The empirical material consists of qualitative data, including a focus group and two individual interviews, consisting of youth between the ages of 18 and19. One main finding is that young people perceive anti-drug messages differently, yet they are virtually unanimous about what makes such messages effective.

En studie om möjligheter att stoppa förfalskningar : Spårbarheten i en global värld

The purpose of this study is to describe the traceability of products that protect against counterfeiting and examine how protection against counterfeit products have been developed to date, and to display the opportunity to streamline the protection of products and brands.Nowadays, in the global world, it is getting increasingly more difficult to track the products. Especially for the last link in the chain, which in most cases is the customer and who is constantly exposed to risks. This report deals with the possibilities of preventing and detecting counterfeit products. Fake products are not unusual in an historical perspective. It has been common with counterfeits ever since the Middle Ages continuously until today. Forgers have become more skillful and they are successful in most industries. Many of the fake products are of poor quality and can be downright dangerous to the customer.To answer the question, the author used a qualitative collection method.

Kickstarting a Kickstarter : Kommunikativa komponenter i lyckade & misslyckade crowdfundingkampanjer

Crowdfunding is described as a facilitator for creative entrepreneurs in their gathering of funds for projects. This bachelor?s thesis  aims at finding differences in communication components found between successful and unsuccessful crowdfunding campaigns on one of the most popular platforms, Kickstarter. Through a quantitative content analysis and a rhetorical analysis of literary topoi this study suggests that there are apparent differences in usage of titles, text, visual expressions, rewards and in themes of preparation, humility as well as quality. The findings we present conclude that a campaign with a title consisting of eight words and one punctuation are more likely to succeed than other.

Media advertising in Europe - The issue of standardisation from both the business and legal perspective

It is clear that media advertising is one of the crucial marketing tools for companies in order to promote their products and services. As we are moving towards more and more economic integration, both on a regional and global scale, the question about standardisation of media advertising has become increasingly important and is nowadays subject to discussion in most international companies. This thesis deals with the issue of standardisation in a region where the process of political, legal and especially economic integration is taking its course, but where cultural and linguistic diversity is still a remaining fact: Europe. The aim of this thesis was to investigate the potential gains from a standardised advertising approach but also to identify its limitations. Especially on a market place like Europe, with its diverse cultural and linguistic background, a fully standardised approach might be difficult to implement.

Strategisk anarki : en utredning av WeActivists strategiska funktion inom WeSC

ABSTRACTTitle: Strategic Anarchy ? a study on WeActivists' communicative function inside WeSC.Number of pages: 69Authors: Frida Leijonborg, Nils Lindstro?mTutor: Jessica GustafssonCourse: Media and communication studies CPeriod: Second term 2013University: Division of Media and Communication, department of information science, Uppsala UniversityPurpose: Our aim with this paper is to examine the communicative role WeActivists play in WeSC's external communication, and also to investigate what it means to be part of the activist concept as individuals. This will be done by presenting WeSC's key values and investigate whether these are portrayed by the representation of the activists in market campaigns and personal interviews.Material/Method: We have conducted a qualititave study where we interviewed three WeActivists of various age and profession. Furthermore we did a semiotic analysis of 10 images from 7 advertising campaigns.Main results: Our results indicate that WeActivists play a significant role in WeSC?s external communication, and thus signifying that they play a major part in creating WeSC's brand identity.

Centraliserad decentralisering? En studie av Marrakechprocessen och dess relation till global governance

The current debate regarding organizational strategies for sustainabledevelopment is influenced by the theory of global governance. Decentralizedstructures of the global society are taken to use in the realization of a sustainabledevelopment. New roles of transnational networks and partnerships raisesquestions of the ability of global governance to co-ordinate and implement longtermsolutions without assistance from centralized and hierarchic structures basedon government. The aim for this thesis is to illustrate the current conditions forwell-functioning networks of sustainable development and examine therelationship between global governance and government. Issues of participation,decision making and compliance are examined by a case study of the Marrakechprocess, a global process to support the implementation of sustainableconsumption and production.

Uppsalamodellens aktualitet : En granskning av påverkansfaktorer för born-globalföretag

Under de senaste 20 a?ren har born global-fo?retag, som fenomen, sta?tt i rampljuset fo?r forskning. Detta fenomen anses av vissa forskare strida mot tidigare ka?nda internationaliseringsteorier. Uppsalamodellens fo?rklaringsgrad fo?r born global-fo?retag har da?rmed blivit ifra?gasatt.Fra?gesta?llningen som denna uppsats har som ma?l att fo?rklara a?r om ett born global-fo?retags internationalisering fo?rklaras av Uppsalamodellen? Om inte, hur kan man utveckla Uppsalamodellen till att a?ven inkludera born global-fo?retag?Fo?r att underso?ka forskningsfra?gan har det genomfo?rts en granskande litteraturgenomga?ng, en sammansta?llning av born global-fo?retag samt en fallstudie.

Container Security Initiative - En diskursanalys utifrån teorier om det il/legala

Container Security Initiative was launched in 2002 by the US Customs and Border Patrol in order to secure the global flow of containers destined for USA. This thesis attempts to analyze Container Security Initiative in relation to a possible future scenario made by the weapons industry where the state's global traderoutes are being subject to militarization. A development which is partly based on the threat posed by global illegal trade. The latter is discussed and defined based on current research made by Carolyn Nordstrom, Moíses Naím and theories on the cosmopolitan perspective made by Ulrich Beck. Strategy documents concerning Container Security Initiative are then analyzed in terms of discourse to try to say something about what the program indicates.

Den globala uppvärmningen i skolans läromedel : En jämförande studie av sponsrade och förlagsutgivna läromedel

Today the talk about global warming and climate change are on top of the public agenda. There for schools and schoolbooks also debate the issue of global warming. A newcomer on the school stage is the sponsored school materials that studies show to be a growing phenomenon. In a debate like that of global warming which is filled with uncertainties and so much political and economic interest, I find it interesting to study how these schoolbooks talk about the issue.In my study I have tried to analyze and compare how school materials for primary school discuss the phenomenon of global warming. I have compared two different types of schoolbooks.

Fysisk aktivitet i förhållande till global self-esteem, self-perception och social kroppsångest

Syftet med föreliggande studie var att undersöka samband mellan global self-esteem, fysisk aktivitet och social kroppsångest. Vidare var syftet att undersöka skillnader mellan kön, ålder och fysisk aktivitet angående global self-esteem, self-perception och social kroppsångest. 171 försökspersoner deltog i studien genom att svara på en enkät, besående av instrumenten Physical Self-Perception Profile (PSPP) (Fox & Corbin, 1989) och Social Physic Anxiety Scale (SPAS) (Hart, Leary & Rejeski, 1989). Resultatet visade negativa signifikanta samband mellan fysisk aktivitet och global self-esteem och även mellan global self-esteem och social kroppsångest. Däremot fanns inget signifikant samband mellan fysisk aktivitet och social kroppsångest.

Global uppvärmning : gymnasieelevers oro och kunskap

Global warming is generally recognized as one of the major environmental challenges we have to face in the near future. The students in school today are the ones that will have to deal with the consequences of it tomorrow. That is why education about it is so important. Previous research shows that students believe that environmental issues in general are important problems to be solved. I this study I tested students in grade twelve, in four different schools in order to find out what their level of knowledge about global warming is, how worried they are about it and if there are any correlation between their knowledge and their level of worry.

Konsten att samarbeta med Groupon

Groupon is a popular group-buying website where they act as an intermediary between buyers and sellers. The company has grown rapidly and was established in Sweden in the year of 2010. The aim of this study is to investigate if businesses that have been marketed in Stockholm and that have been co-operating with Groupon have been affected in terms of customer loyalty and profitability. Furthermore the study also examines consumer?s opinions, purchase behavior and loyalty against Groupons business partners.

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