The purpose of this study is to analyze how customer oriented businesses can use loyalty programs to create loyalty and how loyalty can be increased. We have in this study chosen to refer loyalty program to the loyalty program that belong to the company Jula AB. Our study is written in a qualitative method. In our method, we chose to interview people in Jula organization to get a business perspective to our study. We have also chosen to assemble a focus group of Jula-club members to also get a customer perspective on the subject.

The aim of this study is investigating how some Elementary School teachers of special classes describe how they use iPad as an educational tool when teaching Swedish. To find out I have carried out an interview investigation. I have analyzed results using theoretical concepts from the sociocultural perspective, scaffolding and artefacts.The cummulative result shows that teachers describe that they practice linguistic consciousness and that pupils are trained in writing Swedish in this subject. Another result shows how all teachers describe that they work face-to-face with pupils using iPads in Swedish lessons. Further results show how teachers present possibilities of using iPad as an educational tool when teaching Swedish.

The purpose of this essay was to explore how the concept of gender identity is constructed, by doing a discourse analysis of texts from two different perspective discussing intersexuals, and to define the areas where the discourses doesn't agree. The two perspectives were; feminist- and medical perspective.How are sex/gender identity constructed in the chosen articles?What themes can be seen in the discourses?My method was discourse analysis. A discourse can be described as a way of talking about and understanding a part of the world. The analytics task is to define the discourses, which the world is constructed by.The areas of conflicts have been found.

The study deals with the causes of unjustified differences in pay between women and men in the banking sector. The purpose of this paper has been to examine how a gender project implemented in the private banking organizations from a gender-and implementation perspective. The aim of the project examined is to even unjustified differences in pay between men and women in the banking and finance sector. The main issues are: ? How has the project been implemented and what are the real and perceived results? ? How can the opportunities and barriers to successful implementation course with emphasis on gender? The method used is a qualitative study, where the empirical material consisted of focus group interviews.

The main purpose of this master thesis is to identify the issues concerning the transformation process of a product oriented company into a service oriented company, and how these issues can be overcome. We will exemplify this by developing a dewatering pump rental concept for ABS, and identify the drivers and barriers for ABS when implementing the service oriented rental concept in Sweden and Poland. This master thesis is based on the systems perspective. The reason for this is the required holistic perspective, where the system has to be regarded from different points of departure in order to be understood. The theoretical studies include services and change management.

The purpose of this paper is to investigate segregation from an accommodation perspective. The essay questions how the residents of Ronna feel about their neighborhood and what they think of other people's views of their area. Our purpose is to conduct a qualitative study of whether or not individuals experience residential segregation in Ronna. The essay is based on qualitative interviews, which were conducted with five people who have lived in Ronna for at least five years and who define themselves as Assyrians/Syrians.To analyze our empirical data, we have used two theoretical perspectives. One by Westin and Elias & Scotson, which is the theory about social groups - established and outsiders.

The aim of the thesis is to analyze the role of regional development planning concerning a regional perspective of green structure and to reflect on its future role. The target group of the study is foremost practitioners but also students of regional planning and development. Three questions are examined. 1) What view concerning green structure has the regional planning body of Stockholm County Council (RTK) communicated through the years? 2) Has this view contributed to generating a common understanding concerning green structure among the actors in the county? 3) Has this common understanding been referred to by actors in discussions concerning how this green structure should develop? The empirical material consists of documents from rtk, the County Administrative Board, the municipalities of the county, a network of ngo:s, as well as interviews with representatives from the above mentioned organizations.

Vår undersökning behandlar läsinlärning och läsförståelse. Utifrån ett pedagog- och elevperspektiv har vi undersökt begreppet läsförståelse, vad det innebär att kunna läsa och förstå text, vilka förutsättningar det kräver och hur lärandet sker kring detta. Vi har som utgångspunkt för vår undersökning använt oss av olika forskningsperspektiv på läsinlärning samt berört olika läsinlärningsmetoder. Genom kvalitativa intervjuer med pedagoger och elever har vi undersökt deras uppfattningar om hur man lär sig läsa och vad detta innebär för läsförståelsen. Resultaten har gett oss en insikt i att pedagogen bör vara lyhörd och stödja eleven genom olika verktyg, för att hjälpa eleven i läsutvecklingen.

The purpose of this study was set against the background that social media today are used as an platform for companies to communicate with their customers, as well as communicate their brand. Therefore it was interesting to examine this phenomenenon through a critical point of view and try to put light on the different forms of power that is produced on this arena.The overall aim of this study was to examine how PR-consultants talk about social media as a communication channel. The empirical data consisted of five interviews with PR-consultants on five different PR-agencies. The theoretical framework was based on a social constructional perspective and Foucault?s theory of power.

The aim of this Masters thesis is to, from a users perspective, investigate which factors affect the library use for six persons with disabilities or visual handicaps. My method has been a case study and the methods applied are interviews and observation. As a theoretical framework I use Tom Wilsons theories and models about information behaviour and transform them to a model about library use. Answers are sought to the following questions: - What does the library use look like for six persons with disabilities or visually handicaps? - How do they experience the library in their own municipality? - Which factors affect the disabled persons library use and experience of the library? All interviewees showed a very positive attitude towards the library and the majority of them visited the library regularly or received audio books by mail.

The aim of this study is to examine how zodiac signs are depicted through social interactions from an identity perspective and if zodiac signs can be seen as a form of divination. Our method was based on the answers of seven informants (six interviews in total), all of whom were interested in astrology with two of the informants having the title of astrologer by profession. After the implementation of Erving Goffman?s dramaturgical theory regarding identity and Jesper Fr?kj?r S?rensen?s divinatory perspective, we found evidence in the orrelation between zodiac signs and identity, along with astrology having little to no correlation with divination. The results show that although the majority of the informants were hesitant to the assertion that astrology can provide divinatory evidence, many of them still consumed and followed astrological advice based on prognosis.

This is a study of predictions made by the press during the financial crisis in Asia in the autumn of 1997. The study includes a qualitative, quantitative and comparative analysis of the Swedish newspapers Dagens Nyheter, Svenska Dagbladet and Dagens Industri. In the last chapter a quantitative analysis of the newspaper Finanstidningen, that today no longer exists, has also been made for comparative reasons. A theoretical framework is also set in the study to explain how the predictions can affect the economy. The quantitative analysis shows that 2/3 of the texts in the traditional morning papers Dagens Nyheter and Svenska Dagbladet included predictions about the crisis from an Asian or global perspective, while only 1/3 of the texts in the financial newspapers Dagens Industri and Finanstidningen included such predictions.

Foreign invested SMEs have recently become increasingly interested in China. The enterprises are in this report categorized as second wave companies since they follow the footsteps of previous pioneers, of which mostly were larger companies. The ambitions of the SMEs are either to sell products on the ever expanding Chinese market or to utilize the potential of low cost production for global markets. The existing literature is fragmented and solely based on the experience of larger companies. We believe that SMEs are facing new and different challenges, and thus a new generic theoretical frame work is desirable.

This study investigates and describes the phenomenon of ?technical tourism?, in the case ofwind power plants in Sweden. The main purpose of the study is a greater understanding ofa field which to date has remained largely uncharted.Technical tourism is a type of visits to a production site, where the technical aspect ofthe production is the main focal point for the visitor. The definition of technical tourism isbased on concepts within ?Industrial tourism?.

The subject of this master thesis concerns the area of change in libraries, with special orientation towards privatisation. Its aim is to investigate how privatisation is portrayed in one of Sweden?s largest library magazines, Biblioteksbladet, in order to gain insight into why these portrayals are what they are, and what consequences they might get. Three theoretical viewpoints create the general base of the thesis; first, Fairclough?s critical discourse analysis (CDA) theory on the relations between text and society; second, Audunsson?s theory concerning how change is dealt with in public libraries; and third, a conceptual framework on privatisation consisting of definitions and perspectives of the phenomenon.