The main objective of this thesis is to study how the structures of a sell dialog, via a web shop, should be designed in order to support and inspire the customer. To get the answer to this question I use a qualitative and quantitative method. The qualitative method is applied in connection with different interviews. The quantitative method is used to analyze different answers given from those who are interviewed. I also use the deductive method due to my interest of studying how reality can relate to the theories with the choice of the subject.Moreover, this thesis is structured by three main perspectives; company, customers and techniques.

The purpose of this essay has been to seek understanding of how young people in high school and adult education experience the use of educational media tools in teaching. Examples of questions submitted material has been: What are the positive and negative experiences of ICT in the classroom?The essay is of a qualitative nature, in which five students were interviewed about their experiences of ICT in the school environment. The result is analyzed from a sociocultural perspective and from an inward-student perspective.The results showed that students felt that it was difficult to absorb many of the ICT facilities as sources of knowledge in the school environment. Due to lack of quality in teaching material and difficulties of the pupils to sort out the important information of the injected..

This thesis deals with the information needs and information provision of teachers in compulsory school, from a role theoretical perspective. The object is to investigate teachers opinions on their information needs and information provision. The following questions have been used to approach the problem: Which are the information needs of teachers in compulsory school? How do teachers get the information they need? Which difficulties and deficiencies do teachers experience in their information provision, and what does the ideal situation look like? The theoretical frame of reference consists of a model of the information seeking of professionals, which is based on role theory. Qualitative interviews have been carried out with nine teachers.

With an increased empowerment of the users, and a dependence on outside critics, one wonders what kind of role the librarians have in a context where qualitative literature is discussed. The aim of this study is to examine the relationship between librarians private and professional views on qualitative fiction, in order to be able to discuss their role as quality intermediaries in a user oriented context.The method used, is the qualitative, semistructured interview. This author interviewed seven librarians from three different libraries in Sweden. The theoretical emphasis partly relies on the ten words of qualitative value that Inger Elam and Bengt Brülde discusses in their respective texts, partly on David Garvins quality assessment theory, which defines several quality categories divided between an absolute and a relative quality view.Through the comparison between the private and the professional quality view, examined with the two theoretical approaches, the analysis of the interview material shows that there lies a complexity in the librarians professional role. On the one hand, they are dependent of both the users and the critics judgements about the qualitative aspect in the work with purchasing new literature to the library.

The aim of this masters thesis is to examine the information access of female Ph. D. students in connection with their situation as women and researchers within the academic setting. In order to examine this, qualitative interviews with ten female Ph. D.

Swedish healthcare has experienced increased economic pressure during the last decades and organizations have faced many changes. Managers and their roles in organizations have also been affected by the changes. Traditionally, managers in the healthcare sector are highly specialized doctors with a strong medical background. In the thesis, we study a big private healthcare company with an ambition to lead the development in the sector. In order to accomplish its goal, the company is trying to change the organization of managers.

Background: In the schools today it is common that teachers talk about children with special needs and children with ?Attention Deficit Hyperactivity Disorder? ? ADHD. You can often hear people discuss about children with ADHD from the teachers point of view, that pupils are hard to handle and that they do not know how to create a good relationship with them. But you seldom hear anyone talk about school from the children?s perspective, how they feel, think and experience their school attendance. Purpose: The purpose of this qualitative study was to examine how a functional disability like ADHD can effect a childs schooling and also to show how pupils with ADHD themselves experience their school attendance and how they are being treated by teachers and other pupils.Method: In order to investigate this, five interviews was carried out with students in the the ages of 16-25.

Purpose                           The purpose of this study is to create an understanding of how e-commerce companies use loyalty programs in order to retain their customers and to increase its consumption, and compare this with customer perceptions of loyalty and learn what makes them loyal. Theoretical framework      The theoretical framework starts with definitions of loyalty and customer loyalty. Further, it discusses what a loyalty program is, how rewards today and in the future affect the consumers, and other promotion offers that are commonly used. The theory also discusses how previous points work in e-commerce. Method                                                    To take advantage of the companies? point of view and at the same the customers? perspective, the survey is based on a combination of a qualitative and quantitative study. In the study, two companies in the fashion industry were interviewed and 391 respondents participated. Empirical study                 In the empirical study the interviews with the two e-commerce companies are first presented, which revolves around their use of loyalty program.

The aim of this Master?s thesis is to examine how health information is integrated into knowledge in an everyday health related context on the web. The more specific aim is, from a LIS point of view, to map knowledge related discourses with the focus on pregnancy, in discussion forums on Swedish health related web sites. The following main questions in this paper are: (1) a) What discourses on pregnancy knowledge can be found and b) how are they expressed? (2) What are the functions of the recognised discourses? and (3) what are the relations between the identified discourses? The theoretical and methodological starting-point is discourse theory with the main focus on discursive psychology according to Wetherell?s and Potter?s theoretical and empirical work.

The aim of this thesis is to study Viking Eggeling?s artwork Diagonal Symphony together with Eggeling?s own art theoretical writings. This method of reading Eggeling?s art theoretical writings with the aim to try and create a deeper understanding of his art and especially Diagonal Symphony is a new approach in Eggeling?s art historical discourse. The thesis starts with a description of how the field of art history has understood Eggeling and his art primarily through art historical research aimed at Hans Richter.

Purpose: The purpose of this thesis is to investigate potential associations between usage of the cash flow statement report and time perspective in which companies? acts and set goals. Method: Our approach is quantitative, using empirical data summarized in a statistical procedure. The result is thereafter analysed through the developed analysis model from which conclusion is drawn. Results: We have in the investigation stated that the usage of the cash flow statement report varies depending on the time perspective in which companies? acts.

The aim of this study was to investigate and gain a deeper understanding of how the staff at the youth clinic approaches, and might influence, participation and responsibility as regards the girl and boy respectively in the process that follows when an unplanned pregnancy has been verified. Qualitative interviews were carried out with staff at five youth clinics in Skåne. All staff did routinely work with girls and boys that were involved in an unplanned pregnancy. The theoretical starting point of the study was a gender perspective involving feministic gender theory and masculinity theory. The main questions were: How does the staff at the youth clinic view the responsibility distribution between the girl and the boy involved in an unplanned pregnancy, and how does the staff explain this distribution? Are there any guidelines to how the boy and girl should be approached, and in this way ensuring that they both feel involved in the unplanned pregnancy and its consequences? How does the youth clinic staff view and discuss a gender perspective in relation to their work? The result of the study showed that at four of the clinics a difference was evident in the staffs´ views as regards participation and responsibility in the unplanned pregnancy of the boy and girl respectively.

Following essay discusses the possibilities of using a gender perspective when studying local governance within a Swedish context. Governance is an international concept used to describe a more lose, informal and network based way of doing politics The main purpose for conducting this essay is that traditional theoretical frameworks used in the study of local politics are not enough to fully conceptualize the complexity of our changing political environment.After a broad summing up of what had been done in the recent decades within Swedish political science on the topic of local politics and gender I came to the conclusion that so far nothing had been written on governance. The next step was therefore to conduct a pilot study to cover the subject matter of governance and gender. The study was based upon interviews with five female politicians in Malmoe city.Results showed that governance, in terms of informal networks did exist, and had influence over the local politics. Some of the networks were male dominated.

The aim of this study was to examine young people?s experiences of participation within the intervention Contact Person. Three questions were asked concerning young people?s experience of participation, aspects that promoted/limited the young people?s experience and the significance they attached to the intervention. The findings in this study are based on phenomenological interviews with five teenagers within the intervention Contact Person.

This essay examines the speaking subject in Katarina Frostenson?s poetry through a phenomenological perspective. The study is focused on how the subject appears, the relation between the subject?s inner world and the outside world, and the relation between the speaking subject and language. The purpose of the study is to expand the understanding of questions regarding the subject in Frostenson?s poetry by using a phenomenological approach ? a perspective that is missing in previous studies.