Problem: En konsoliderad marknad kännetecknas av en hård konkurrens med många sammanslagningar och uppköp. Ska företaget kunna överleva på egen hand måste det växa snabbare organiskt än konkurrenterna för att inte bli uppköpt. För att uppnå detta krävs att företaget har en unik strategi samt en välutvecklad produktportfölj. Vi har följt Pharmacias arbete med denna problematik. Syfte: Vårt syfte med denna uppsats är att analysera betydelsefulla faktorer vid arbetet med en produktportfölj för företag som verkar på en konsoliderad marknad.Detta vill vi åstadkomma genom att utföra följande delsyften: ·att beskriva den konkurrenssituation som råder på den svenska marknaden för receptfria smärtstillande läkemedel.·Med hjälp av teorierna försöka utröna den aktuella utvecklingen på OTCA.

Professional wrestling has been around for over a hundred years. Its origin can be traced back to immigrants in the 1800´s whos collar and elbow style of wrestling became popular. Soon it found its ways into the carnivals traveling the country and there it became the wrestling that we know today. Two men, screaming and bragging how good and strong they are, trying to convince its audience that it shall pay to see the fight.The purpose of this essay is to look at two of wrestling?s biggest names in Hulk Hogan and Ric Flair from a rhetorical standpoint and see what they do to convince their audience to buy their matches.

The aim of this Master?s thesis is to examine the retrieval performance of two search engines, Yahoo! News and Sesam, specialized on indexing news articles in Swedish. Thirty search questions were used in this study, divided into three different categories: domestic news, amusement and sport. Precision has been calculated both for the 30 search questions as a total and for the three categories as well. Precision was calculated at every DCV-level and then divided with the number of search questions used, in an attempt to reach an average measure.

The effects of social media usage in a professional context, specifically the effects on social media usage in relation to leadership have been studied in order to determine weather or not usage can be productive for leadership in general. The study concludes that there are several benefits as well as drawbacks to leadership in using social media, but has yet to conclude weather productive or not. This study gives an overview of a relatively unexplored subject.Leadership in terms of leader, communication and group dynamics have been defined and explained in accordance with existing literature. A  brief review of computer and Internet history attempts to explain the formation and evolution of social media. Risks in terms of risks related to leadership and risks related to IT-security are taken into consideration and have been briefly explained.

The effects of social media usage in a professional context, specifically the effects on social media usage in relation to leadership have been studied in order to determine weather or not usage can be productive for leadership in general. The study concludes that there are several benefits as well as drawbacks to leadership in using social media, but has yet to conclude weather productive or not. This study gives an overview of a relatively unexplored subject.Leadership in terms of leader, communication and group dynamics have been defined and explained in accordance with existing literature. A  brief review of computer and Internet history attempts to explain the formation and evolution of social media. Risks in terms of risks related to leadership and risks related to IT-security are taken into consideration and have been briefly explained.

The comprehensive purpose of this Master of Science thesis is to examine which fleetmanagement services for engineering vehicles, ?Fleetech? preferablyought to develop inorder to reach a broad market and meet the demands of contractors.Scanty explained, fleet management is the management of a company's vehicle fleet and theservices can include a range of functions such as driver management and fuel management. Inshort the thesis encompasses four sections:1.Survey of the general contractor industry: The survey has been preformed toevaluate the potential size of the market for fleet management services in the generalcontractor industry.2.Needs analysis: The needs analysis aim was to define what contractors tasks andgoals are, and to determine what functions they want and need from a system.3.The use of CAN and the technical premises: The prerequisite for developing asophisticated and generic system is that vehicle data can be accessed from the CANbuss.The use of CAN standards in construction equipment has therefore beenexamined.4.Specification: An explicit set of requirements have been set to be satisfied by a fuelmanagement service, based on CAN standard protocol J1939.Important conclusions: The use of CAN protocol standards are extensive and the prerequisitesfor developing elementary and CAN based services good. The services should be compatiblewith different manufacture?smachines.

In this essay we have been trying to get an understanding of what Swedish charter tourists cares for when they are going on vacation. The Tourism industry is a major field with a lot of winners, but it also comes with consequences. The purpose with this essay is to get an understanding of how aware the Swedish charter tourists is of these consequences. We would also like to get a perception of how the tourists themselves believe that their presence effects the locals at the destinations they are visiting (if they assume that they are). There are several different types of consequences that can appear in the context of tourism, but we have decided to focus on one kind.

Foreign invested SMEs have recently become increasingly interested in China. The enterprises are in this report categorized as second wave companies since they follow the footsteps of previous pioneers, of which mostly were larger companies. The ambitions of the SMEs are either to sell products on the ever expanding Chinese market or to utilize the potential of low cost production for global markets. The existing literature is fragmented and solely based on the experience of larger companies. We believe that SMEs are facing new and different challenges, and thus a new generic theoretical frame work is desirable.

Gothic literature has a tradition of dealing with dark subjects, themes and motifs, as well as depicting fear in different shapes and forms. Dani Cavallaro describes dark fiction in terms of the "aesthetic of the unwelcome". The philosopher Edmund Burke separates the beautiful from the sublime and writes that everything that is capable of producing a terror of pain and death is a source of the sublime. In her essay "On the Supernatural in Poetry", Ann Radcliffe draws a clear line between the concepts of terror and horror and distinguished them as fundamentally different. In this essay, I define the terms horror and terror by following up the research surrounding Radcliffes statement.

In this essay I have studied the Swedish Working Class whose part of LO.Ideological texts in LO- Magazines is used to quote texts by collective orindividual terms. Method and theory material show high level of solidarity andequality while theory shows higher level of individualism and autonomy. Myresearch is closer to Boréus than Blocks. Politics taking under the 1980: s apowerful right turns holding a steady course through my material.The question in the essay is: What vision on the collective shows in theLO- Magazine in a time during individualization? Answer to this question is thatthe collective unofficially through LO: s: staff on central level tries to showstrength and unity with terms like solidarity and equality between the sexes.

This thesis examines the scientific publishing in the subject area of evidence based practice EBP in social work. Issues are: How has this publishing evolved, separately and compared to the publishing about evaluation in social work? What authors/countries have produced the largest numbers of articles? What journals have published the largest numbers of articles? Which are the most frequent co-occurrences of a selection of terms? 161 records for articles from 50 different journals were selected from Social Services Abstracts using subject of journal and a query as criteria. For each year, the number of articles about evaluation in social work was larger than about EBP. A decline in the publishing about evaluation coincide with a growth in EBP after the year 2000.

This report evaluates whether an interpreted high-level garbage collected language has enough information about its memory behaviour to make better cache decisions than modern general CPU hardware.With a generational garbage collector, depending on promotion algorithm and generation size, around 90% of all objects never leave the first generation. This report is based on the hypothesis that, because of the low promotion rate, accesses to higher generations are sufficiently rare not to benefit from caching.To test this hypothesis, we built an operating system with a Scheme interpreter in kernel mode, where the interpreter controls the cache. Generic x86 PC hardware was used, since it allows fine-grained control of cache decisions.Measurements of execution time in this interpreter show that disabling the cache for generations higher than the first does not give any performance gain, but rather a performance loss of up to 50%.We conclude that this interpreter design is not an improvement, but cannot conclude that the hypothesis is false in general. We suggest building a better CPU simulator to gather more data from which to make better caching decisions, moving internal interpreter data structures into the garbage collected heap and modifying the hardware to allow control in the currently rigid dimension of where data is cached---for example separate control of instruction and data caches and separate data caches for different areas of memory..

The purpose of this thesis is to make a comparative literary study of ten laboratory experiments with different kind of sources for query expansion terms. The experiments are grouped according to categories of term sources, which are: search results, collection dependent knowledge structures, collection independent knowledge structures and one that combines the two last mentioned sources into one. To enable a comparison all other variables were held as constant as possible. There is the improvement measured in mean average precision, which is used to measure the various sources potential. The result from the study shows a strong connection between the kind of source for the expansion term and improvement of the result.

This thesis discusses main problems associated with dictionary-based Cross-Language Information Retrieval as lexical and translational ambiguity of query terms, translation of compounds and phrases, dictionary limitation. The purpose of the study is to investigate how query structure influences the effectiveness of CLIR regarding performance of three query types: original query, unstructured query and structured query. Query structuring refers to the application of #syn-operator to group query terms. The study comprises an experiment that was performed in the InQuery IR system with TrecUta database that contains 550,000 news articles from different American newspapers. 24 topics were used for the experiment.

Internet and convergence culture has changed the terms of the media landscape. When old media converge and new ones take form, questions about how these should be classified arise, which is accompanied by new challenges in terms of ethics and regulations. One of these newfound mediums is podcasting; an expanding auditive pull-medium available through streaming or downloading on the Internet.This study, which was conducted as a quantitative content analysis, examines the use of sponsorship in four of the most popular Swedish podcasts. This was done as an attempt to understand how producers of a new and unregulated medium choose to go about presenting their sponsor, without having any ethical guidelines to follow. Traditional media is already regulated and have ethical guidelines, that for example regulate how to address a sponsor, but in the new and expanding world of podcasting there are no ethical rules and guidelines.Our study shows that the placements of the sponsorship messages tend to vary and that there is very little consensus regarding how these podcasts choose to present their sponsor.