The aim of this Master?s thesis is to present guidelines for making a digital repository. To attain this, useful factors for creating an archive were examined. Also different organisations? strategies were analysed.

During the past decades the competition for skilful employees has increased and companies and organizations compete to attract the right people. The Swedish municipalities and country councils need to recruit 420 000 new employees before 2020, but have a limited budget to promote themselves as attractive employers. To find a solution, many of the municipalities have started to work with fundamental values to become more attractive employers and to inspire employees to use word-of-mouth to recommend them. There are no empirical studies of how successful this strategy is, and the purpose of this thesis is to show if there are significant correlations between the fundamental values, the employer's attractiveness and word-of-mouth. The results of the study are based on a survey with 1996 answers from employees in three different municipalities in Stockholm, Sweden.

The purpose of this thesis is to describe and analyze how the mining equipment producers on a global market manage to handle the changing conditions concerning customer value. Our approach has been a comparative analysis between two different sites in order to answer the purpose. The case studies at Metso Mining have been made through interviews and visits at two geographical markets, South America and Scandinavia. The theoretical framework applied on our empirical findings is based on Blue Ocean Strategy, Customer Value and Resourced Based View. The empirical foundation is based on interviews with Metso Mining employees at Sorocaba in Brazil and Kiruna/Gällivare, Trelleborg and Staffanstorp in Sweden.

Purpose: We will understand and explain Dell?s value gap through an extended intellectual capital theory. This will be done by deriving the value to the different parts of the intellectual capital value scheme. We will also use value scheme to describe the ongoing strategy shift. Methodology: The qualitative method and an abductive reasoning have been employed during the progress.

Background: The Swedish Police authorities have accomplished several changes the last years. We have studied one of these changes, the co-ordination of two supporting functions, economy and staffadministration at the Police authorities in Östergötland, Jönköping, Södermanland and SKL (Swedish crime technical laboratory). The initiative to this change was taken in 2002 and in 2003 a decision was made to create a joint servicecenter.Purpose: The purpose of this rapport is, in a collaborator perspective, to study the employees´ experiences of the change process.Method: The empirical material was collected throw interviews with the employees who have taken part in the change process. Even the leader of the project has been interviewed.Results: We have distinguished five central aspects in the change process. These are information/communication and understanding, the project leader, teamwork, timeaspect/reflexion and the leadership.

Föreliggande uppsats utgår från ett potentiellt problem för Försvarsmakten att i det nyligen införda tvåbefälssystemet omhänderta den högskolemässigt utbildade officeren som sannolikt generellt innehar en högre utbildningsnivå och mer uttalad karriärambition än de äldre yrkesofficerarna från det tidigare enbefälssystemet NBO.Uppsatsens syfte är att tydliggöra vilka förutsättningar på arbetsplatsen som gäller för tvåbefälsystemets högskolemässigt utbildade officerare vid officersprogrammet ur ett anställningsbarhetsperspektiv. Anställningsbarhetsbegreppet kommer att utgöra det redskap som jag applicerar på det avgränsade empiriska materialet för att se vilka förutsättningar, som gäller på arbetsplatsen i jämförelse med kraven i examensbeskrivningen för de högskolemässigt utbildade officerarna då de tagit examen sommaren 2010. Är de anställningsbara? Genom en dokumentgranskning tolkas och jämförs de dokument som ligger till grund för officersutbildningen och de strategiska styrdokument som definierar Försvarsmaktens verksamhet.Resultatet visar utifrån ett anställningsbarhetsperspektiv att Försvarsmaktens dokument och officersprogrammets utbildningsplan samt examensbeskrivning i stort sett stämmer väl överens vilket borgar för en hög anställningsbarhet hos officeren..

Purpose: The purpose of this studie is to map and describe the marketing strategies of professional sport organizations and examine in what extent and how they apply the 7P?s of the Marketing mix.Method: We have used an abductive approach in this study. The research was conducted as a two case study, the studied objects are AIK Ishockey AB and Djurgården Hockey AB. A qualitative method has been used. The empirical content was collected by triangulation in form of interviews, telephone interviews, studie of webpages and participating observation.

This thesis concerns how local governments use the concept sustainable development, and what the concept means. The concept of Agenda 21 and local Agenda 21 will also be discussed in this essay, because it's an instrument for local governments to specify their work towards sustainable development. I have interviewed civil servants in leading positions in the municipalities? work with environmental questions and sustainable development. In the choice of method for this thesis, I use the qualitative method and for the interviews I chose the ?semi structure way of interviewing?.This thesis shows that local governments? implementation of sustainable development and Agenda 21 differ between the municipalities.

Syfte: Studien syftar till att öka förståelse för hur reformen Hälsoval Skåne har påverkat såväl offentliga vårdenheter som privata aktörer och härigenom lyfta fram olika problematiska aspekter som upplevts. Metod: Kvalitativ metod, fallstudie. Empirisk analys: Studien visar bland annat på att det krävs en överrensstämmelse mellan de interna och externa faktorerna. Studien visar även att företagen inte kan forma sin strategi fritt utan att vissa faktorer måste tas i beaktande vilket går i linje med strategic fit och the design school. Vidare har även ett first mover advantage identifierats vilket i sin tur skapat barriärer likt de Porter beskriver i How competetive forces shape strategy. Ekonomiska aspekter har även identifierats vilka är av stor vikt för att överleva i hälsovalet men även olikheter beträffande konkurrenssituationen visar sin inverkan. Slutsatser: De aspekter som bland annat kan tänkas vara avgörande är företagets ekonomiska styrka samt omfattning av annan vårdverksamhet. Vidare visade det sig att uppstarten av Hälosval Skåne gav upphov till fördelar för de aktörer som var med från början..

The globalization of today?s society has enabled consumers to acquire products and services from all over the world. Global organizations have the entire world as a playfield and offer products and services across markets. Regardless perception and transparency of the global market, consumers are still individuals. Consumers may have different perceptions and ideas about products, their functions and usage.

Background and Problem definition: Atypical employment is something that has becomeincreasingly common in recent decades, these are defined as positions where no relationship is of thetraditional type in which the employee has a long term relationship with the employer and where hecarries out his work at the premises of the employer. These atypical employments can take variousforms, it can be fixed term contracts, project work or jobs in employment agencies and so on. Thestaffing sector in Sweden has grown rapidly since the 90s, and since international research shows thatthe three-way relationship arising from the use of staffing agencies may lead to challenges in differentparts of HRM, we have chosen to study this topic.Aim: The purpose of this paper is to describe and understand how HRM is handled in atypicalemployment relationships.Method: The epistemological starting point for this work is hermeneutics, as a result of this theresearch approach is qualitative and inspired by abduction. The authors have chosen to carry out thework as a case study of three primary cases, each one consisting of an employment agency, a clientorganization and an employee. The analysis is based on the hermeneutics principles of interpretationand concentration of meaning.Results: What emerged as central to how HRM is handled are the interdependencies that existbetween the business environment and the strategies of the firm, how they affect different parts ofHRM and how participation and liminality have an impact on the three-way relationship.Keywords: HRM, atypical employment, staffing agencies, three-way relationship and strategy..

I den här uppsatsen har jag analyserat tre tidningsartiklar från herrtidningen Moore, och tre tidningsartiklar från tjejtidningen Solo. Jag har analyserat en artikel i varje nummer, så totalt har jag använt sex tidningar. Utöver artiklarna har jag också analyserat två av tidningarnas omslag. Efter analyserna har jag gjort jämförelser mellan de båda tidningarnas artiklar och omslag för att se om det går att påvisa några skillnader, men även likheter.     Min avsikt med att göra det här var att bevisa vetenskapligt att skillnader finns i tidningarnas informationsdesign, alltså deras bilder, texter och layout. Jag har analyserat artiklarna efter en ganska strikt modell, men även tagit mig friheten att välja bort eller lägga till vissa element i modellen beroende på vilken sorts artikel jag analyserat.

This thesis describes how social work language practice circulates around the implementation process of an evidence based structured assessment tool – Savry. The purpose is to examine and understand the social workers language practice in a working group that uses this structured assessment tool in their work with youth. The purpose is also to look for dimensions of identity in terms of discourse. The ontological viewpoint is post-structuralism where language is in focus. The theoretical framework is discourse theory based upon the work of Ernesto Laclau and Chantal Mouffe.

Telephone counselling has been around for more than forty years and remains a widely accepted communication support, both in the primary care and the outpa-tient departments of our hospitals. In many cases, this form of communication might be the only way in which the patient will have contact with the health ser-vices, primarily the nurse. In this study, the authors have chosen the word com-munication support as a generic name for the various technology tools, which are already present or in the future, might be an important link between the patient and the nurse. The aim of this study was to examine which communication sup-port that is available and patients´ perceptions of those and the patients´ percep-tions. Our patients can sometimes be affected by their illness, which means that their perception might be influenced and the advices or the prescriptions given by telephone will not be correctly perceived.

The underlying purpose of this study is to investigate how the libraries in Sweden organize and administrate the service of providing literature in other languages than Swedish. The study focuses on the central guiding principles that regulate the provision of multilingual literature and how these guidelines are implemented in to practice at the libraries. As the guidelines are closely connected to the official discourse in Sweden concerning policies targeted towards immigrants, the guidelines will be examined from a perspective of integration politics. To assemble data a survey has been conducted looking into factors such as how the libraries perceive the guidelines, how the libraries do business intelligence and user inquires to reach out to the users of the multilingual media, forms for statistics and method of working. The results points out that the libraries in their work with multilingual media are confronted with three tensions; the first tension is that between the libraries aim to promote equality and freedom for the individual and at the same time to fulfil certain collective interests and goals.