This Masters thesis aims to study the reading habits of readers of romantic fiction, especially focusing on gender issues. The main areas studied are the function of reading romances compared with reading other genres, and how the readers value romantic and general literature. The thesis is based on qualitative interviews with seven readers of romances, five women and two men. The theoretical background is based on reader response theory and gender theory. Before I started interview the readers I asked them to read two romances; Sidney Sheldons - The best Laid Plans, and Rosamunde Pilchers - The End of Summer, which we later discussed during the interviews.

Syftet med studien har varit att utröna huruvida Oriflames svenska reklamtexter skiljer sig från sina polska översättningar samt om eventuella skillnader beror på kulturell anpassning till målkulturen. Vidare har en bildanalys genomförts med syfte att undersöka samspelet mellan text och bild samt hur detta samspel eventuellt kan påverka konsumenterna. Trots att den kvantitativa analysen visar att käll- och måltexterna inte skiljer sig åt särskilt mycket, avviker texterna dels innehållsmässigt, dels när det gäller de könsroller som konstrueras i de undersökta texterna..

This thesis examines the gender boundaries in sports. I do this by exploring three cases in which these boundaries, at least on the surface, have been questioned: the transsexual tennis player Renée Richards, the east European runners Marita Koch and Jarmila Kratochvilova and the Swedish golf player Annika Sörenstam. The results point out different mechanisms that contain the"danger"and restore"security". But they also point out a criticism against the struggle for equality in sports, which is based on the preserving of differences and therefore cannot challenge the ideological assumptions about gender in sports..

This essay investigates, on the basis of the medieval letters, diplomas, how the medieval monasticism contributed to the maintenance of the Danish society's gender structures. The theoretical starting points for the study are gender and class structures and Marcel Mauss presented gift - giving theory. Finally, a continuous comparison is made with Catharina Andersson's results in her dissertation, in which she examines the social structure in the Swedish medieval society. The primary material in the study is the Danish diplomas. 41 diplomas were found relevant for this study.

At the centre of this study lies the question if normative gender thinking affects the way poetry gets reviewed and how the reviews are written, this in relation to both the gender of the reviewer and the poet. The study crosses three academic fields; gender studies, poetry and journalism, and is based on the cultural studies theory of media affecting and even creating the world around it.The study is based on two types of analysis. One quantitative analysis based on the thematic criticism theory about detail studies that shows bigger patterns, this analysis focuses on how the poet and his/hers work are being treated in the reviews in areas such as how much space they´re given in the newspapers, how they are named by the reviewer and the tendency to quote the reviewed work.  And one qualitative analysis based on the new criticism method of close reading, that focuses on the reviewers way of writing and how that may be connected with theories of gender differences, this both connected to the gender of the reviewers and the poets.The material chosen for this study are all the reviews that were published in the same newspapers and that reviewed two specific poetry works by two specific poets chosen with great sensibility to age and career so that their difference in gender would be the most significant difference between them. The works were chosen based on year of publishing, they were supposed to be published as newly as possible and as close to each other in time as possible.

The way towards an equal society, where both women and men has the same possibilities both private and in professional life, has been a long and still ongoing process. During my practical studies to become a recreation instructor I have noticed a difference between the children I have met in my workplace. What I saw was that girls and boys had a different approach towards their future, plus that the pedagogues at the school had different roles depending if they were men or women.In this study I have investigated which dreams and visions a group of after-school children has, plus how these distinguish between the genders. I have through group interviews, first three boys and then three girls, investigated how children look at their future focusing on career, spare time and familysituation. The questions have also focused on how children look at the schools pedagogues with gender as a premiss.My result shows that the children's vision on their future tends to look different between the genders.

There is an ongoing discussion in Sweden about child perspective and child?s perspective.The municipalities? family law units are required to include these perspectives in their investigations. But how do they affect the outcome of custody investigations? This essay addresses that issue. I have looked at how much say children have and how much they participate in their custody investigations.

Women, etnicity and illict drug useA litterature reviewAuthors: Cecilia Eriksson & Hanna Rapp AnderssonSupervisor: Odd LindbergABSTRACTThis study aims to examine how womens illict drug use appears in different ethnic groups. The chosen perspectiv is social constructivism. The study is based on 20 scientific studies: 17 from Northern America, two from Great Britain and one from Sweden. Central themes from the studies have been created from different subject viewpoints. The results of this study shows that women have different needs when treatment is required.

The elderly care is an area of great importance to women. Women are more often in need of elderly care; they work with the service and provide a majority of the informal service. Research shows that managers? work-related prerequisites are significantly different between the male dominated technical administration and the female dominated care and educational administration. Studies also show that what the highest managerial organisation gives priority to, often permeate the whole organisation.

Abstract Semester and year: Spring, 2008Writers: Victor Andersson and Filip ForslundTutor: Thomas HelgessonProgram: Marketing program, Halmstad University - School of Business and EngineeringTitle: Differentiation from a consumer perspective - How important is differentiation from a consumer?s perspektive when choosing a residence? Presentation of problem: How important is differentiation from a consumer?s perspective when choosing a residence?Purpose: The purpose is on basis from previous theories on the subject to describe what kind of differentiating that from a consumerperspective is the most important when choosing a residence. Key words: Differentiation, brand, apartment market Methodology: This thesis is built on an qualitative method, where eight open individual interviews have been made. Our choice of respondents was based on what kind of respondents that could give us the most accurate information on the subject which we based on relevant variables. Theory: The framing of the theories is based on a marketing perspective within the area of differentiating and focuses on how companies use different tools to differentiate their offer to create competitive advantages.

The purpose of this paper is to examine the narrative in You are a bad man, mr Gum! to be able to understand and explain the intermedial aspects of the work. I assume an intermedial, narratological and reception theory perspective in my analysis. The method of close reading is used combined with a reader-oriented perspective. I examine the medial aspects of the chosen work through the pictures, the text, and the iconicity of the typographical pattern of the text. To reach my goal, the following questions are dealt with: What is the character of the narration? How do the various media interact in the production of meaning? What is the relationship between the text and the implicit reader? What is the narratological difference between reading the book aloud and silently? The theoretical framework f the paper consists of narratological and intermedial theories.

Background: Individuals in pain is something that most nurses encounter on a daily basis. Chronic physical pain is often followed by psychological pain. The total effects of chronic pain are felt by the patient as well as by close ones. The findings showed that life changed radically after getting chronic pain. Individuals and closeones both had to take every day as it came, because the degree of pain was hard to predict and could worsen at any time off the day.

The purpose of this paper is to explore how masculinity and femininity are constructed in the magazine Veckorevyn, through a critical discourse analysis of 18 articles from six issues in 2011. This is done by using a variety of theories and previous research results, which is gender theory, the theory of late-modern society and media theory. The analysis shows that Veckorevyn depicts virility and feminine differently. Furthermore, pointing the results from the analysis that a change of manhood and womanhood takes place in the social practice. The selection of articles from the magazine also shows that Veckorevyn seems to promote gender equality. .

The first main purpose of this essay is to describe the situation of young women today here in this part of the world concerning influences from commercial media.The second purpose with this essay is to investigate if dance could be used as a tool against all these sterotyped and superficial pictures and ideals in the industy of commersial media.With some questions I also want to get closer to the answer if dancing is a way for young women to get insight knowledge. I also describe women from dance history who experienced that dance filled them up with energy but also environment where there was oppression.This essay has a gender perspective.The methods are manly based on literature studies but information is also gathered from the Internet and from one film.My results are that dance is a very constructive way to give the young woman that force which is needed when meeting media pictures everywhere. It gives her self-confidence, body awareness, joy and strength in life..

A Queer Reading of Charles Bukowski?s Women and Love is a dog from hellThis thesis aims to examine how the representation of gender is portrayed in relation to sex and power in Charles Bukowski?s novel Women and poetry collection Love is a dog from hell.The theoretical frame of the analysis is based on Judith Butler?s queer theory regarding the heterosexual matrix and gender performativity. The analysis consists of a textual comparison where a specific selection of poems is analysed parallel to the novel to see how they interact and how they oppose each other, through a queer reading.The analysis is divided in three parts where the first one discusses the construction of masculinity in Charles Bukowski?s protagonist Henry Chinaski and how this is presented differently in the two literary genres. The second part reveals how sex is presented in relation to power and how active and passive women are considered as sexually acceptable.