Title: Kreativ reklam. En bra idé? (Creative advertising. A good idea?)Author: Evelina KarlssonTutor: Larsåke LarssonCourse: Bachelor Thesis: Media and CommunicationPurpose: The purpose of this study is to, through qualitative studies inquire creative prized advertise in Sweden to see which influence creativity have on both creative director and the audience.

Syftet med denna studie är att undersöka hur kvinnan som könsidentitet konstrueras och förändras inom den nationalsocialistiska diskursen under sjuttio års tid. Uppsatsen är en komparativ studie av den nationalsocialistiska rörelsen i Sverige under 1930-talet och 2000-talet och dess syn på kvinnan. Grunden för uppsatsen och dess analys utgörs av främst tidningsartiklar från rörelsens tidskrifter från de båda tidsperioderna. I analysen av den nationalsocialistiska diskursen har jag använt diskursanalysen. Bakgrunden till uppsatsen är att synliggöra kvinnan och dess agentskap inom den nationalsocialistiska rörelsen, vilket historisk forskning oftast döljer.

The purpose of this study is to investigate how employees in the financial sector perceive the leadership behaviors of middle managers, and if these perceptions differ depending on the manager's gender and if so, in what way. The study is based on a social constructivist perspective and theories of gendered organizational structures. It is based on 15 semi-structured interviews with employees who have either female or male middle managers from different companies in the Swedish financial sector. The results show that gender often acts as a framework for how leadership is evaluated and understood. Female middle managers are frequently associated with relationship-oriented qualities.

The purpose of this study has been to look into and analyze the view on sex equality in textbooks and teaching media, and teaching of a group of upper secondary school teachers, through a gender perspective. The teachers teach subjects within social- and political science. The two questions that I wanted to answer are: What views do the teachers have on sex equality in their teaching? What views do the teachers have on sex equality in the teaching media (textbooks and other teacher media) which they have access to? Since I wanted to look into the teachers own views I chose unstructured interviews as the method of gather empirical information. To interpret the transcribed texts I chose the hermeneutic view of people as intentional.

 An analysis in the work of Martin Kellermans comic ?Rocky? of the interaction between the male and female characters and of how each of their gender are portrayed. We are going to find out if it is probable for young adults to be affected by any eventual gender-stereotypes that we can find in ?Rocky? or if ?Rocky? consolidates a stereotypical image of men and women that young adults might have developed through different media. We conduct this analys by first reading through random seleceted ?Rocky? books and present some of the comic strips where men and women interact with each other or discuss the opposite sex..

Animal welfare issues are not considered as high priority in Malawi, a developing country in south east Africa, due to problems affecting the human population. In Lilongwe, the capital city, education programs are used to increase the awareness of animal welfare issues among primary school children. A study was undertaken to evaluate the knowledge, attitude and practice of animal welfare in primary school children as well as two different teaching methods for animal welfare, namely humane lessons (HL) and Animal Kindness Clubs (AKC). The gender perspective, in terms of differences in attitude towards and knowledge in animal welfare, was also evaluated as well as the link between domestic and animal violence. The study was performed in collaboration with Lilongwe Society for the Protection and Care of Animals (LSPCA). A questionnaire of multiple choice character was handed out to 249 children aged between 9 and 15 from six different schools.

When Fredrik Reinfeldt during the TV4 broadcasting of the Ice hockey World Cup final in 2013 was titled Prime Minister instead of State minister it caused a twitter storm. Denominantions are important to us because they are so closely tied to our identity. We may even get upset on behalf of others. A language reform concerning personal pronouns therefore affect many. The gender- neutral pronoun hen received much media attention in 2012.

I denna intervjustudie har jag använt mig av kvalitativa intervjuer för att ta reda på hur pedagoger resonerar kring genus, könsroller och könsneutrala ord på förskolan. Intervjuerna har jag genomfört utifrån frågeställningar som tar upp pedagogers medvetenheten kring språk som genusformare, hur och vad de gör för att motverka de traditionella könsrollerna samt användningen av könsneutrala ord på förskolan. Resultatet visar att pedagogerna ser på barnen som individer istället för bärare av genus och att fokuset istället kan ligga på det specifika barnets intressen. Det är fokuset på individen och inte språket som pedagogerna talar om när det gäller att motverka de traditionella könsrollerna på förskolan.När de talar om könsneutrala ord diskuterar de ord som fungerar lika bra för flickor och pojkar, de nämner även det könsneutrala ordet hen. Men för att könsneutrala ord ska fungera och användas av pedagogerna på förskolorna behöver de mer kunskaper, det är i slutändan pedagogerna som måste förklara för både barn och vårdnadshavare om dess betydelse..

In the last decades the Swedish labor market has been characterized by a stereotype perception on women?s role and position on the market. The perception speaks of the characteristics of female leadership as being less qualified causing the gaps between the two genders to transform into a gender segregated society. The historically slow progress has limited the career opportunities for women to reach top management. However the increasing discussions during the 21st century on how to reduce the gender differences in the labor market has made it more acceptable with women on higher positions.

Historically, men have always had a superior position over women, which has beenportrayed in all kinds of media representations. Visual communication is an importantpart of our daily life since the reality is reflected through images. The development ofthe Web has led to increased interaction opportunities, and new ways to communicate,mainly through pictures. Politicians have embraced this and use social media as a partof their daily work. They also use social media to portray themselves from a morepersonal angle, which has created a higher interest for their personal life.

This explorative study focuses on young, university attending males (22-27 years) and their understanding and pratice of the classic tail coat. It is based on five qvalitatively interpreted interwievs with a total of six participants, and through open questions regarding individuality and identicalness, limits and possibilities and inclusion and exclusion, a masculininty of a less contemporary hue takes shape. These conversations have revealed the tail coats potential of respresenting a male stereotype that can set a foundational and minimal standard for inclusion. Above this layer these males can then manifest and negotiate their masculine position in a homosocial hierarchy which decides the amount of passage, privilieges and confirmation of self- worth received for the wearer. These negotiation is performed by value bearing symbols (such as medallions, cordons and the like) allowed by the wearer and by the actions that systematically ensure that the lines of the tail coat are watched and unbroken.

The purpose of this thesis is to study what motivational factors motivates the staff in the public elderly care and to investigate how the staff ranks the different motivational factors and if the rankings differ depending on gender, age, education, type of employment, time of employment, employer, income and ethnic background. The thesis is based on a questionnaire study with a total of 97 participants. The questionnaire was constructed with the help of prior similar studies conducted in the USA and Malaysia over a sixty-year time period. These studies are then used to analyze the results. The participants in our thesis were given ten motivational factors to rank according to what they believed motivated them the most.

This essay examines the visual art of Helena Blomqvist with theory of performativity from Judith Butler among others, with a focus on the potential of visual art to question and dislocate norms. It consists of an analysis of three works of art from three aspects: the work of art, the viewer and the situation, and eventuates in an analysis of how the works relate to representation and norms. The construction of the works is related to Butler's theory of identity construction..

Several studies indicate that Swedish men consume more meat than women, more frequently appear in advertisements for meat and more often than women handle the grilling of meat. Production of meat is one of the largest contributors to greenhouse-gas emissions and thereby poses a challenge for ecological sustainability. Several Swedish politicians and authorities have argued that reduced meat consumption is necessary to prevent continued global climate change. To understand and change consumption patterns we need to understand the consumer. This essay uses textual analysis to examine how Swedish men through text and images in three cookbooks use preparation and consumption of meat to construct different masculinities.

Denna studies syfte är att beskriva och förstå könsmönster i förskolebarns samtal omkring lek. Tidigare forskning har visat att den rådande normen i förskolan är den heterosexuella normen. Studier har visat att man inte vet hur många förskolor som arbetar med jämställdhet för att det inte finns någon skyldighet att rapportera det. Barn anpassar sig till pedagogers och vuxenvärldens normer på hur de förväntas vara.Utifrån empirin, som består av två gruppintervjuer med barn i 4-5årsåldern, så visar det att barnen applicerar de rådande könsstereotypa föreställningarna på leksaker och föremål i sin närmiljö. Enligt min studie så var barnen medvetna om könsmönster och delade upp lekformationer och leksaker i manligt och kvinnligt kodade positioner.