The distribution of work related tasks depending on gender leads to different appraisal depending on which gender is performing a task. This aim of this research is to study how gender differences influence task allocation within the restaurant industry. The study is inspired by a discourse analysis perspective complemented by constructivist and critical pragmatic theory. Interviews were conducted in two focus groups with seven participants in total. The analysis is divided into four sections which answer six discourse analytical questions using the interview material.

The aim of this study is to describe, from a didactic point of view, wether gender norms are challenged and sex equality is maintained when two teachers in grade one communicate with their pupils. This is based on the existing norms in our society which generates into certain expectations of how one should act depending on wether you are a girl or a boy. In addition to this, the lack of equality between women and men is a global question. The norms and conditions in society are reproduced, but can also be deconstructed in school (Martinsson and Reimers 2008, p. 8).

The purpose of this study is the reports of Peak Oil in Swedish newspapers. In otherwords, how do the news portray or describe the concept and what sources are usedwhen writing articles. With this in mind, I have studied eight published articles in threeSwedish newspapers, Dagens Nyheter, Dagens Industri and Svenska Dagbladet. To studythese articles I've used a qualitative content analysis, as a method, or more specific aCritical Discourse Analysis (CDA). This method was chosen due to it's tools to examinethe text itself and to reveal the structures, unconscious meaning and power of words.Further more I have used theories as agenda-setting (including framing and priming),ideology and newsworthiness to complement the study.The result from the content analysis shows two evident ideologies, one with aneconomic perspective and the other with an environment perspective ? with resourcelimitation in mind.

This essay focuses on the implementation of the strategy gender mainstreaming in the European Union and the member states. It starts to identify problems connected to the implementation process and recognizes significant prerequisites for an efficient implementation of the strategy. The main problems and prerequisites are: political will, governance and structure and knowledge about gender equality. The empirical material consists of reports from the EU that touches upon gender mainstreaming and gender equality. The problems and prerequisites will be analysed in relation to the governance perspectives top-down and bottom-up and expert bureaucratic and participative democratic and gender and feminism.

The purpose of this study was to find out what thoughts some preschool teachers had about gender andgender work. The aim was also to investigate whether preschool educational orientation had any impacton how teachers thought about gender and gender work.The scientific method for the study was qualitative research interviews. The interviews were conductedindividually with four preschool teachers from two different preschools. The first preschool was agender-oriented school and the other was a non-gender-oriented school.The results of the study show preschool teachers have good knowledge of gender and gender work andwhat they mean in preschool, and this is regardless of the pedagogical approach the preschool they?reworking for has.

This Master's thesis examines some aspects of children's books for 9-12 year olds, and the children's books market, from a gender perspective. The main objective is to make a gender analysis of attitudes among children and other agents in the book market towards children's books of different qualities. Children's reflections on gender roles in the books and the importance of gender aspects for publishers in the field, are investigated. A combination of methods are used, including literary analyses, surveys of publication lists of the BTJ group Bibliotekstjänst interviews with children and questionnaires sent to children as well as to Swedish publishers of children's books. The analysis of children's books clearly shows that images of gender roles vary in different kinds of books which supports theories of gendered literature.

The aim of this study was to investigate and gain a deeper understanding of how the staff at the youth clinic approaches, and might influence, participation and responsibility as regards the girl and boy respectively in the process that follows when an unplanned pregnancy has been verified. Qualitative interviews were carried out with staff at five youth clinics in Skåne. All staff did routinely work with girls and boys that were involved in an unplanned pregnancy. The theoretical starting point of the study was a gender perspective involving feministic gender theory and masculinity theory. The main questions were: How does the staff at the youth clinic view the responsibility distribution between the girl and the boy involved in an unplanned pregnancy, and how does the staff explain this distribution? Are there any guidelines to how the boy and girl should be approached, and in this way ensuring that they both feel involved in the unplanned pregnancy and its consequences? How does the youth clinic staff view and discuss a gender perspective in relation to their work? The result of the study showed that at four of the clinics a difference was evident in the staffs´ views as regards participation and responsibility in the unplanned pregnancy of the boy and girl respectively.

Aim: The nuclear accident in Fukushima, Japan, raised global criticism against nuclear power. In Sweden, the criticism has not been very visible and the government now allows a renewal of the nuclear power plants. The purpose with the study is to have a closer look on how Swedes in position of power motivate their positive attitude to nuclear power and how they conduct themselves to each other and to their opponents. The rhetorical perspective will be in focus for the analysing.Method: Four different artifacts represented by Swedes in position of power having a positiveattitude to nuclear power were chosen. Three rhetorical theories (the rhetorical arena, stasis andethos, pathos and logos) were used with the research question in focus.Result & Conclusions: The analyses resulted in conclusions about the strategies used by the participants such as: the importance of contexts, meaning for example that the greenhouse effect legitimizes nuclear power as a source of energy with important benefits.

A quantitative and qualitative study of all LIS Master theses applying a gender perspective on children-centred issues previously published at the Swedish School of Library and Information Studies. Two hypotheses were investigated: 1) studies with explicit gender perspective express strongest urgency; 2) study results confirm predeclared assumptions. A content analysis of all theses, and closer thematic analysis of ten, form the main question: Is there a risk that the theses? similarities in terms of urgency and confirmation create predictable conclusions? The theses? motivations behind the choices of research problems are explored in the content analysis. Two categories of motivation can be identified: 1) personal; 2) generally applicable.

The main aims of this study is from a gender perspective identify possible reasons why so many men compared to women visited the European football Championship in Poland/Ukraine 2012. The study also aims to classify European Championship visitors from their primary purpose with the trip.To be able to answer the study's purpose and issues, it is important that we get an understanding of the phenomenon so that we can clearly express an opinion on this phenomena. This meant that we chose to use qualitative methods designed to give a deeper insight into what is being investigated. We made use of both deep, email and telephone interviews with our respondents. The six respondents are evenly distributed between the sexes.

The aim of this study is to examine the media coverage of gender-neutral marriage from an intersectional perspective ? with particular regard to gender, sexual orientation and religion. By focusing on the spokespeople who appears in the articles we have made an attempt to answer questions regarding who was heard in the debate on gender-neutral marriage and how the homosexual couples are portrayed in relation to the above criteria.The collected material consists of 89 articles, published in 2009, in Swedish newspapers which have been analysed by using quantitative content analysis. Ten articles have also been selected for a critical discourse analysis based on Norman Fairclough?s approach.

In this study I?ve used qualitative interviews to examine four male preschool teachers? interpretations of gender and their work with gender in preschool. Specifically, I?ve been interested in what thoughts male teachers have about the preschool gender assignment, how they express these thoughts in their work, and how they perceive their role as men in preschool in relation to gender and gender equality. The teachers express that the preschool gender assignment means that one should treat girls and boys equally and give them the same opportunities.

From an anti-oppressive and a gender perspective, the aim of this paper is to examine whether three English teachers at a comprehensive school in Stockholm make gender conscious selections when selecting novels for their English literature lessons. Through quantitative research, semi-structured interviews and e-mail interviews with these teachers I have attempted to find out if they include both male and female writers when selecting English novels for their students and also what factors affect their selections. I have analyzed the interviews and the quantitative research by using a qualitative and a quantitative content analysis. The theories that I have established my analysis upon are gender theories about the male norm in society, the feminist Simone de Beauvoir?s ideas about the woman as a second gender and the sociologist Raewyn Connell?s gender regimes.

Drink! The Marketing History of The Coca-Cola Company: A Modernization Perspective examines the development of The Coca-Cola Company?s marketing history, from the founding of the company in 1886 until today. The Coca-Cola Company has been superior on the market for over a century. It has also developed along with the urbanisation of its society, which is interesting in a modernization perspective. The essay investigates the marketing strategies of the company, with focus on three themes: gender, sponsorship and interactive culture phenomenon.

The paper will clear out the student perspective in order to examine students' attitude towards what would be important to touch on a matter of life. The essay will explore what is important for students to discuss and respond to their environment in schools and perceived to be relevant to talk about in life skills. There is an object which deals with gender and masculinity in the study. The study would examine whether a student perspective on life can affect the current knowledge of gender structures in the school. Qualitative research interviews were carried out in seven students in grade 9 at a school located in inner suburbs of Stockholm.