Title: Point of Purchase TV-screens - An analysis of Gender and Generations in the In-store-Retail-EnvironmentDate of Seminar: May 29th 2007 Course: BUS 809, Master Thesis in International Marketing and Brand Management.Authors: Søren Berg Jørgensen, Daniel McCartney and Ben Wallenborn.Supervisors: Karin Alm and Ulf Johansson Keywords: In-store Marketing, Point-of-Purchase, In-store TV, Gender, Generations. Thesis Purpose: The purpose of the thesis is to contribute to a greater understanding as to how consumers react to and perceive PoP TV-screens within the in-store retail environment. More specific, the aim of the study is to investigate if gender and generations react and feel differently towards the use of PoP TV-screens. From a practical standpoint, the study will aid marketers in how they can communicate more effectively with their target-market inside the store. In addition to this, the study will provide retailers with an insight into the overall atmospheric effect that the placement of TV screens has on stores.

This paper is a study of a European citizenship in relation to two different perspectives on citizenship ? universalism and pluralism - from a gender perspective. We discuss a universal citizenship with equal rights and a pluralistic citizenship with different rights (groupdifferentiated rights), in relation to women within the European Union.First, we try to decide whether the European citizenship draws towards a universal or pluralistic direction. Secondly, we discuss problems with the universal and the pluralistic citizenship in relation to women in EU. It's not evident which of them best favours women's needs and interests; both are problematic in its own way.

ABSTRACTTitle: Elle & Café ? a study of fashion magazines cover pages.Number of pages: 38Author: Greta SimonssonTutor: Amelie HössjerCourse: Media and Communication Studies DPeriod: Spring Semester 2008University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The purpose of this essay is to:? Analyze the cover images from the 2007 editions of the magazines Elles and Café, using semiotic analysis.? Analyzes eventual resemblances or differences between the two magazine's cover images based upon the result of the semiotic analysis.Material and methods: The study of Elles's and Café's cover pages has been done using a model built upon semiotic analysis, developed with the purpose of suiting observation and examination of cover pages of fashion magazines. The cover pages were analyzed from the categories character, context, and environment.Main results: The main results include the observation that both Elles and Café chooses well-known figures from women's fashion industry as prime characters on their covers. In Elles, all main characters are famous women emerging from the music, television and fashion industries. The women in Café are known for similar professions.

Purpose/aim: This study was performed in order to describe how Mixed Martial Arts (MMA) is reported in Swedish daily newspapers during a five-year period. MMA is a relative new sport in Sweden and it is important that the description by the Swedish daily newspapers is accurate and balanced. Then this sport will have the same opportunities to grow as already well-established sports in Sweden. Material/Method: The material consists of 159 articles from six different daily newspapers gathered from 2006-12-07 to 2011-12-07. Quantitative content analysis is used to investigate how the newspapers describe MMA. The result from this quantitative analysis are then compiled, analysed and discussed by applying theories of agenda setting, framing and moral panic. Main results: The result shows that the Swedish daily newspapers give a relative neutral and balanced picture in their coverage of MMA but they are affected to a certain degree of moral panic.

The purpose of this study is to investigate how the Swedish municipal welfare system, in their capacity as discourse makers, construct Intimate Partner Violence (IPV) in the relationships of Lesbian, Gay, Bisexual and Transgender (LGBT) people. A discourse analysis of their official plans of action regarding IPV and the information directed towards their citizens through their webpages showed that the discourse surrounding IPV revealed a gender dichotomy, where the victim was mainly constructed as being female and the perpetrator as male. As a consequence of this, gay and bisexual men were rendered invisible from the discourse surrounding victims of IPV, although they could be included in the construction of perpetrators of it. Lesbian and bisexual women were often included in the understanding of victims of IPV, but in the discourse surrounding perpetrators of it they were made invisible. The discourse about IPV also excluded the experiences and vulnerability of people who identify as being transgendered.

The Disney princess line includes nine films, in our study we have extended this line to include the latest three films from Walt Disney Pictures that follow the same pattern. These films are Tangled (2010), Brave (2012) and Frozen (2013). We have conducted our study using the same method used by England, Descartes and Collier-Meeks (2011) in their study of the first nine films, starting with Snow White and the Seven Dwarfs produced in 1937 to Princess and the Frog from 2009. A quantitative study was executed where we focused on gender role portrayal, the main characters behavioral characteristics and performed rescues. We applied the following theories to our result; the Social Constructivism, Laura Mulvey?s theory of the Male Gaze, Michel Foucault?s theory of power and discourse, intersectionality and Claude E.

Neutralsulfitkokning av björk möjliggör ett högt utbyte av hemicellulosa, vilket bidrar positivt till flutingens egenskaper och minskar vedkostnaden. Neutralsulfitkoket ska avbrytas när delignifieringen nått tillräckligt långt för att veden ska kunna defibreras skonsamt med en rimlig energiinsats, men innan nedbrytningen av hemicellulosa hunnit accelerera. Syftet med detta examensarbete var att undersöka utbytets och malningens inverkan på NSSC-massans egenskaper.En laboratoriestudie genomfördes där massan kokades till olika utbyten och maldes vid olika insatser. Resultatet av den studien användes sedan för att ställa om kokaren och raffinörerna på lämpligt sätt vid fabriksförsöken. Massaprover togs ut efter det andra kvarnsteget och skickades för analys.

Today there is still irrelevant pay differential in society. In Sweden in 2010, the average pay differential was 15,4 percent between the sexes. Only 0,8 percent better than EU:s average.In Sweden the individual salaries increasingly have begun to characterize the Swedish labor market. Based on this, the aim of this study is to highlight the issue of equal pay between men and women from the perspective of individual salary. This would also been doing with a background in the regulatory environment of equal pay.When it comes to equality between women and men it is the area of labor law in EU who is the most developed and in Sweden this is the area who is most affected by EU law.

The purpose of this study was to study how metaphors are used in sports chronicles . As a complement, we also chose to study whether there are gender differences in the use of metaphors. We also wanted to take a look at whether journalists tend to mythologize sports stars with the help of metaphors. We have been using a qualitative study in our work. We chose to examine four sports journalists who writes sports chronicles for the newspaper Aftonbladet.

The oral sensory ability in children can be assessed through test of intraoral stereognosis and two-point discrimination. Currently, these two tests are not frequently used in clinical settings, and normative data are not always available. The aim of this study was to establish normative data for these two tests in children aged 5;6 to 7;0 years. Further, intention was to compare the results with respect to age and gender. In total 103 children participated, 49 boys and 54 girls.

The aim of this study is to, from a child?s family relations, describe the usage of terms relating to factors of risk and safety in science and in investigations concerning children in need of protection. It is also of importance in what way the terms are used when the Social Services suggest that measures should be taken, and in which way the children have been heard in the investigations.The issues raised in this study are: (a) How is the current life situation and life quality of the children discussed? (b) The value of factors concerning risks and protection. (c) How is the children?s own descriptions taken in to consideration? (d) Is gender issues considered? (e) How is Lagerberg?s model (Lagerberg, 1998) useful in investigations?The method of analysis is mainly qualitative however it is combined with analysis of literature relevant to the study.

The purpose of this paper is to make a feminist textual analysis of three female protagonists incontemporary novels in order to demonstrate representations of ?skeva? female bodies, deviantfrom beauty-, slender and age norms. The analysis is based on an intersectional perspective whichdemonstrates the interaction between body, sex, gender, class, sexuality and age. The theoreticalmaterial used are class theories by Bourdieu and Skeggs, performative theories by Butler, theoriesof grotesque realism by Bachtin and the female grotesque by Russo and Lundberg. The charactersall belong to the genre of the female grotesque which manifests a feminist protest and a free zonewithin patriarchal power structures.

This paper studies the schoolstaffs experiences of children with ADHD within the region of Kalmar kommun. The aim is to describe and analyze these experiences from a gender perspective. The study is of a qualitative art and is based on six interviews whith school principals. The theory that is used to analyze the six interviews is the theory of socialconstructivism. The study shows that boys and girls generally is treated differently by the schoolstaff.

ABSTRACT Essay in political science, C-level by Chris Baldebo spring semester 2010. Tutor: Arne Larsson. ?Women?s conditions in municipal politics in the municipality of Karlstad - Six politicians tell?.  The purpose of this paper is to explore women?s conditions in the municipal political work in the municipality of Karlstad.

The purpose of this research is to analyze six children?s books from a gender perspective and thereby investigate in what way boys and girls respectively are portrayed in books.My general question is:How are boys and girls portrayed in children?s books?This question has been broken down into four minor questions:What type of clothes are the people wearing? Are people predominantly male or female? Have people specific attributes which are linked to their sex? Are people performing specific actions which are linked to their sex?In my research I have combined quantitative and qualitative methods and my theoretical framework has been gender.This study reveals a change in children's books with respect to how the different genders are portrayed. The progression is towards a more equal portrayal but despite this, patterns typical for the respective genders shine through..