When Fredrik Reinfeldt during the TV4 broadcasting of the Ice hockey World Cup final in 2013 was titled Prime Minister instead of State minister it caused a twitter storm. Denominantions are important to us because they are so closely tied to our identity. We may even get upset on behalf of others. A language reform concerning personal pronouns therefore affect many. The gender- neutral pronoun hen received much media attention in 2012.

Uppsala Universitet Sophie DicksenMedie- och kommunikationsvetenskap C-uppsatsAbstractTitle: Communication of gender through design -A study of shapes and colors of perfumebottles and of the fonts on their labels.(Genuskommunikation genom design -En studie av form, färg och typsnitt på parfymflaskor)Number of pages: 39 (82 including enclosures)Author: Sophie DicksenTutor: Mats LindCourse: Media- and Communication Studies CPeriod: Autumn 2006University: Division of Media and Communication, Department of information Science,Uppsala UniversityPurpose/Aim: To study whether gender is communicated through design, and if so is the case, the aim is also to see by which aspects gender is communicated.Material/Method: 40 perfumebottles, 20 for women and 20 for men has been studied, and attributes such as their shapes, colors as well as the fonts on their labels has been analyzed in search of gender differences. An art director has also been interwiewed to receive information about genderdesign from a practical wiew.Main results: There is no difference out of a gender perspective between the colors on the bottles in aspect of lightness but colors on ladieperfumes are generally more saturated and they are also more often located among yellow, orange and red shades on the color chart while perfumesbottles for men tend to consist of yellow, green and blue colors in more unsaturated versions. The results of the study of shapes showes that there are more cubes among the male perfumes than there are in the group of womensperfumes. Concidering the study of fonts does results prove that fonts on labels of male perfumes mostly belong to the most common group of fontfamilies. This compared toperfumes for ladies where the the fonts varied between the two current fontgroups of the study, and therefore are bort rare and common.

I denna intervjustudie har jag använt mig av kvalitativa intervjuer för att ta reda på hur pedagoger resonerar kring genus, könsroller och könsneutrala ord på förskolan. Intervjuerna har jag genomfört utifrån frågeställningar som tar upp pedagogers medvetenheten kring språk som genusformare, hur och vad de gör för att motverka de traditionella könsrollerna samt användningen av könsneutrala ord på förskolan. Resultatet visar att pedagogerna ser på barnen som individer istället för bärare av genus och att fokuset istället kan ligga på det specifika barnets intressen. Det är fokuset på individen och inte språket som pedagogerna talar om när det gäller att motverka de traditionella könsrollerna på förskolan.När de talar om könsneutrala ord diskuterar de ord som fungerar lika bra för flickor och pojkar, de nämner även det könsneutrala ordet hen. Men för att könsneutrala ord ska fungera och användas av pedagogerna på förskolorna behöver de mer kunskaper, det är i slutändan pedagogerna som måste förklara för både barn och vårdnadshavare om dess betydelse..

Historically, men have always had a superior position over women, which has beenportrayed in all kinds of media representations. Visual communication is an importantpart of our daily life since the reality is reflected through images. The development ofthe Web has led to increased interaction opportunities, and new ways to communicate,mainly through pictures. Politicians have embraced this and use social media as a partof their daily work. They also use social media to portray themselves from a morepersonal angle, which has created a higher interest for their personal life.

Linguistic awareness in speech and thought.

The purpose of this essay is to examine Marjane Satrapi?s comic novel Persepolis from a gender and postcolonial perspective. To reach this I have used several theories from mainly three different fields of theory: gender studies, postcolonial theories and theoretical texts which focus on the form of comics.My analysis has shown that idols, heroes and other cultural symbols are important for the creation of the main character Marji?s identity, but that she at the same time has many Marxistic influences. These casts of mind do not stand in opposition, but become an expression for her hybridity.

Studien undersöker hur kvinnliga chefer inom offentlig sektor upplever sina möjligheter och hinder i karriären . Kvinnor i maktposition har motsägelsefulla roller vilket i sig kan upplevas som ett dilemma.Sex kvinnor på höga chefspositioner inom en offentlig sektor i Sverige deltog. Intervjuer genomfördes med en semistrukturerad intervjuguide baserad på följande områden: struktur, interaktion, individrelatering och symboler. Intervjuguidens struktur och analysen av intervjuerna baserades på en könsteoretisk modell enligt doing gender perspektiv. Doing gender perspektivet användes för att beskriva de praktiker som var av betydelse för den maktstruktur som fanns i organisationen.Analysen av de könsskapande processer som påvisades i organisationen, visade att det främst var värdering av kunskap, värdering av kvinnligt och manligt ledarskap och förutsättningarna för att utföra ledarskapet som utgjorde hinder eller möjligheter för kvinnornas karriär.

In public libraries there seems to be an unspoken consensus on what literary quality is. At the same time librarians are always eager to express the opinion that quality lies in the eye of the beholder. Quality is, it is said, something that you don t have to define. But at the same time it s up to everyone to decide what quality means to them. What I have been missing from the discussion in libraries about literary quality is a theoretical awareness about what it means to divide literature into higher and lower spheres.

The way to acquire forest in Sweden from parents has been unequal, men were prioritized over women, which was the traditional inheritance pattern. Research has made this clearer by using gender, which ?values? our stereotypes of sexes and can help us understand inheritance patterns. The gender determined who would inherit but also the form of ownership, praxis, property rights, regulations, power and work invested made by a sibling could influence. The purpose with my study was to find what conditions governed inheritance of forest on the properties I investigated and what influence gender had.

BACKGROUND & During the last century, the Swedish chemical industry has developedPROBLEM: considerably in regard to respecting the environment. Following various discharges and pollutions during the first half of the 20th century, environmental concepts such as CSR, Responsible Care and REACH have developed in order to improve the situation. Today, environmental issues play a central role in the society, but what are the reasons behind this increased environmental commitment? PURPOSE & The purpose of this thesis paper is to study the driving forces behindDELIMITATIONS: the increased environmental awareness in companies. Is this mainly due to stricter legislations, or do factors like pressure from the general public, the industry or customers play a more vital role? Furthermore, do economic incentives exist, that make it interesting for companies to invest in environmental awareness? Since the chemical industry spans over a wide spectrum in regard to environmental issues, this paper will focus on a specific area of the industry.

Purpose/Aim: The aim with my study is to reveal changes in the construction of gender in weekly press over time. To do so I study the picture of the woman on front pages of the Swedish magazine Veckorevyn.Material/Method: Qualitative research method, semiotic picture analysis.Main results: There have been a lot of changes in the picture of the woman in Veckorevyn over the years and the results points to a more objectifying picture. The woman has gone from doing something and actually having a role, to simply being there to be looked at, all passive..

AimThe aim of this study was to examine the views on bullying in the context of physical education among pupils studying at intermediate level through a gender perspective.The following questions where used in the examination.In what ways does the views on bullying differ between girls and boys?How is bullying manifested during classes in physical education?How do girls and boys experience cross-gender and same-gender bullying?MethodThe study is based upon a survey with questions of both quantitative and qualitative disposition. A total of 210 pupils from areas in and around Stockholm participated in the study, all studying at intermediate level. The participants consisted of 92 girls and 116 boys (two declined). The selection of participating schools where made out of convenience.

The purpose of this study was to assess which basic principles collide when home care service users have requests about how their help is going to be performed. The requests involve gender and ethnicity of the personnel. The study is based on the experiences and reflections of the managers regarding this issue.As the study is focused on the reflections of the managers, I have used a qualitative research method based on interviews. I have also used two case examples as a compliment (vignettes).I was interested to explore how the managers reasoned and argued about gender and ethnicity of the personnel, and their importance in home care situations. I have investigated whether it is considered to be appropriate that the service users chose if a man or a woman helps them in intimate situations (such as showers), and if they are entitled to refuse to receive home care services from people with a different ethnic background.

This thesis focus on the presentation of the filmic room the viewer sees in George A. Romero´s three horror classics Night, Dawn and Day of the Dead. The hypothesis goes as follow; fear and element of tension becomes greater if the audience/viewer has a good knowledge about the filmic room in the film, in other words, a good spatial awareness. The conclusion is that it does. The environment is active in its becoming and in its presentation to the viewer.

The portrayals of women in lifestyle magazines has been a continuous subject in genderresearch, but have mainly been focused on research about heterosexual women. However, how women are being portrayed through editorial content in an LGBT magazines have shown to be a gap in gender research.The purpose of this study was to find out how female identities were portrayed in theeditorial content in the LGBT magazine QX ? Sweden?s largest magazine aimed atmembers of the LGBT community in Sweden.The analysis of the material was conducted through a semiotic and a narrative analysis. Patterns and reoccurring themes were selected, and furthermore were analysed againstfeminist theories and views such as queer theory, radical feminism and post-modernfeminism.Four different gender archetypes derived from the result of the study: The strongfemale, The passive female, The stereotypical female, and The intimate female. Thestudy did show that women featured in QX magazine were portrayed throughheteronormative patterns, although the magazine represents a larger alternative group..