The use of coaching is fairly up to date in the business world although it?s relatively new.Despite this, there?s a lack of clarity about what coaching is and what it signifies. Our point ishowever not to define coaching. Based on the normative coaching literature, the purpose is,from a critical discourse analysis to explore the power relations that affect the coach andcoached in their relation to each other, so as to be able to criticize managerial coachingrelationship as presented in the literature. This will contribute to enabling for a more opendiscourse.The theoretical image of managerial coaching described by the literature as a democraticexercised leadership by a certain type of behavior and attitudes, will lead to improvedorganizational performance.

The purpose of the study was to describe how care givers experience working with people who suffer from dementia and acting out behaviour and to illustrate the importance of the care givers approach. Sixteen caregivers were interviewed from different nursing homes in the middle of Sweden. The interviews were analyzed with qualitative content analysis. The result is divided into two content areas. The analysis of the first content area, care givers experiences of meeting people with dementia and acting out behaviour, resulted in three categories, which deals with the approach.

Eskilstuna Folkhögskola is located in Munktellstaden in Eskilstuna. The school has two separate buildings with entrances that are difficult to find. By having two separate buildings, and to be in an area where there are rules and guidelines for the area's environment, makes it difficult to guide visitors to the school premises.The purpose of my research was to examine how to guide visitors to the school, and how to increase understanding that the school's various buildings are connected.Through practices such as site analysis, interviews, I found that the guidelines are not adapted to the current situation that is established in the district.Through theory and empirical material I have produced a design proposal to facilitate Wayfinding to Eskilstuna Folkhögskola. This is presented as a landmark and a clarification of the schools entrances and signage..

The prospect of Turkish accession to the EU has sparked controversy in many of the member countries. It has highlighted the different ways in which European as well as Turkish identity is being defined in the debate, with some politicians seemingly trying to draw on old prejudices in order to make the case against membership. By utilising discourse analysis as advocated by Thomas Diez, this thesis seeks to explore the debates regarding the Turkish accession bid in the British House of Commons. Its purpose is to analyse how ?EU? and ?Turkey?, understood as contested concepts, gets described in different ways.

The purpose of this study was to analyze two local tourism related organizations in Umeå and how they used the marketing method Storytelling. The aim of this study was to examine what kind of stories the tourism related organizations were using, what these stories said in a direct, or in-direct way and how the reception was of the stories and the destinations. A qualitative study in the form of a discourse analysis based on Laclau and Mouffe's view on discourse analysis was conducted. The results of this study shows that storytelling is more effective when it is incorporated in the whole destination/organization when it comes to tourism related organizations and destinations. It also shows that storytelling in itself isn't only an innocent and positive tool and can cause negative feelings if used wrongly for an organization/destination.

Men?s magazines is a form of media that has been present and popular among men for decades and even centuries. In the beginning of 1990 the popularity for men?s magazines boosted as the new ideal man was presented. The new lad represented a new masculinity that was more honest about its ideals and point of views.

The purpose of this study was to examine how youth useFacebook and how Facebook perceives construct their own identity. Anotherquestion was if the construction of the self-identity is different between thegenders.The study is based on empirical material that has been collected by usingquestionnaires. The questionnaire was handed out in three different classes in3rd grade in secondary school in southern Sweden. The analysis in this studywas based on two different kinds of theories, Erving Goffman?s social theory ofdramaturgical analysis and stigma and Yvonne Hirdman?s gender studies.

Computer and videogames has increased rapidly over the past few decades and today a majority of the Swedish population enjoys them on a daily basis. When there are many users, it becomes important how the media chooses to portray the medium because it can affect how the society judges and looks at computer- and videogames.The purpose of this essay is to look at how the portrayal of computer- and videogames has changed in Swedish Newspapers during the period 1994-2014. How the player is being portrayed is also relevant. The method was the discourse analysis founded by Laclau andMouffe and the material was chosen from the two biggest newspapers in Sweden, Dagens Nyheter and Aftonbladet. Theories that were used in the analysis were mainly framing, cultural studies, moral panics and theories based on gender.The result shows that there has been different kinds of portrayals of computer- and videogames from the beginning, though it was mostly negative in 1994 and 2004.

The main purpose of this study has been to examine and analyze what kind of discussions that takes place in the commentary fields of swedish online newspapers. We started by collecting nearly 2000 commentaries from three newspapers and then used a quantitative content analysis to interpret the material.We divided the comments into different categories like arguing, media criticism and opinion on other comments in order to see which categories were most common. The results of the analysis shows that there is a discussion in the commentary fields where most of the commentaries stick to the subject, where media criticism is unusual and where arguing is quite common. The discussion however is usually negative. The results can be connected to the theories of deliberative democracy, flaming and earlier research on commentary fields.

The aim of the thesis is to explore how the human subject is depicted in contemporary posthumancinema and how these films effect our comprehension of human subjectivity. The object of analysis isJames Cameron?s Avatar (2009) and the method of analysis is cybernetic and intermedial. The conclusionis that Avatar is a film that depicts a posthuman network society where existence and subjectivity in a greatvariety of forms is possible. The film presents posthuman subjects in symbiosis with avatars, terminals,extensions and prothesis.

The aim of this paper is to analyse how subject, gender and sexuality is constructed in the book Dårfinkar & dönickar (1984), by Ulf Stark. In relation to this I have also analysed how the main character, Simone, develops from being a child into becoming a teenager.Queertheory is the theoretical basis of this paper. Queer theory questions heteronormativity and aims to dissolve conceptions and notions that function in an excluding and limiting way. Queer theory also questions conceptions that seem obvious and/or natural, for example ?woman?/?man? and ?homo-/heterosexuality?.I have chosen to focus the analysis on a number key events in the book and they are categorised according to Tiina Rosenberg`s three dramaturgic concepts: transformation, unveiling and restoration.

This report analyzes disposable packaging and returnable packaging with the methods life cycle analysis and life cycle costs analysis. These two different packaging are analyzed through the company Clas Ohlson?s packaging-flow. To get a picture of how the flow works, a visit at the company and email contact have been done with Clas Ohlson to get relevant informationToday Clas Ohlson has a big flow of articles to the stores without larger variations in the demand, with the exception of autumn, which is when customers start shopping for Christmas. Clas Ohlson?s articles are placed on a pallet and are wrapped into plastic-film for protection and to make sure that nothing will be stolen.

This thesis aims to study obstacles which Turkey faces regarding EU accession. The main focus will be at the historical context and background information to clarify Turkey-EU relationship and institutional aspects such as; the Copenhagen criteria will be analyzed. Interaction between identity politics and Turkeys Europeanization project will be examined by analyzing arguments regarding this issue. The historical context is important for realizing in how Turkey's negotiation process is affected and how the process is evolved. By examining this, a more transparent understanding is going to develop in the issue of why Turkey never will be able to identify itself with the EU.Analysis regarding why Turkey as a secular state develops into an increasingly Islamized state is highlighted.

The aim of the paper is to explore the dominating perception of the Other after the conflict regarding the Danish Mohammed caricatures. How Swedish newspapers have portrayed Arabs, which role they have been given in society and what problems they are struggling with is going to be the focus of this thesis.As methodological approach I chose discourse analysis, since it presents a view where language defines and structures our understanding of reality. Through the study of various Swedish newspaper articles, this essay tries to illustrate the implicit yet existent negative image of the Arabs as a group and potential alternative ways of understanding the Other.The perception of Arabs is a product of a necessary imaginary foe, a mirror image of the bad and strange in contrast to the idyllic and safe Swedish nationality. The rhetoric?s of the discourse are therefore constructed between a politics of acknowledgement and a will to culturally dominate the Other.

This master's thesis in Library and Information Science examines how the genre division of the horror fictionis constructed at the children and youth department of a library by studying subject headings of the titles.The aim is to examine what is included in the genre, in the two labelings called vampire and nail-biter/spine-chiller, what separates them, and what difference there is between children and youth thrillers/horror fiction. Also the cover designs and how readers portray these books are studied. The study is made in order to develop the knowledge of the genre to help librarians and borrowers. The great popularity of the genre among borrowers and people in general, and the importance of having knowledge of things that borrowers are interested in, are the motivation of performing the study. The method is a case study and conducted with and based on genre theory which shows how a genre is defined, how it can be divided and what conventions there are for the horror fiction in particular.