This study intends to use a text analysis and analyze Findus crisis communication, on their website, about the horse meat scandal in February and March 2013. The main focus is to examine if Findus crisis communication can be connected to Beniot?s image repair strategies and the rhetorical appeal forms, in five press releases and four blog posts, and also if they are different depending on the media format. The results show that Findus usually used three of the five image repair strategies and the three appeal forms (ethos, pathos and logos) interacted and therefore became Findus crisis communication consistent in all material. The results also show that Findus had a clear position because they conveyed a consistent message..

The horses have been in the care of humans for about 5000-7000 years. But even though the horses have been domesticated and artificial selected for such a long time their natural behaviours and instincts still remains. In the rich countries there are many people who have the opportunity to ride either on their own horses or at riding schools. Many of these people have not grown up on farms and have no experience of handling big animals. This can lead to implications of the horses? welfare.

The harness racing industry has roots hundreds of years back in time and breeders through time have changed the horses to a mix of potential, harmony and speed. Breeding has changed the conditions and created a horse that perform better and better. A risk with high-performance horses is that injuries related to training and racing may occur more often. In training and racing situations, lameness is the most common injury. There are many factors affecting the occurrence of injuries and lameness of the trotter horses, such as how the horse is trained and raced, the surface condition of the racetrack, banking and angle of the curves of the racetrack and how fast injuries are discovered and treated.

The aim of this study was to evaluate whether gallop training, rather than regular drive training, is worthwhile for trotters race performance. Another aim of the study was to expand the author?s riding- and driving capacity, and get more practical experience on the impact of interval training on trotters. The sample population in the study was two trotters, one Standardbred, and one cold-blood. Given the small sample population, the results of the study is only indicative on the effects of gallop training on trotters, and not conclusive.

The German equine housing system, HIT Active Stable?, are adjusted for keeping horses in groups, and are well establishes in Germany. Now the system attracts attention here in Sweden. The purpose of this study was to investigate if the horses have any be-haviours need of free access to roughages like straw or hay, after they have been visit the concentrate feeding station. A study was carried out at family Krohn?s active stables in Bönningstedt, Germany.

The aim of my study is to answer the question whether there is a potential for services by working horses in the Swedish municipalities. The Swedish University for Agricultural Sciences (SLU) and Swedish Farmers Union (LRF) has started a cooperation called Climate School (Klimatskolan), with the purpose to increase knowledge in environmental and climate related issues in context of agriculture. This Master thesis is in the framework of the Climate School.Global warming is a problem that gets much attention today. Global warming and climate change are two subjects that are very much in focus on the political agenda. The municipalities of Sweden have a big responsibility concerning environmental work and to develop their own environmental thinking.

Acupuncture has been used for thousands of years in China. Written documents concerning veterinary acupuncture has been found dated around 650 B.C. Acupuncture has gained greater acceptance in the western world the last decades and many countries have established their own veterinary acupuncture organizations. Many studies report good results after acupuncture treatment and back pain in horses is considered a good indication for acupuncture treatment. In studies published, the results are subjectively evaluated. To get a qualitative, scientific evaluation of acupuncture treatment, objective measurements, control groups and statistical analysis are needed. This pilot study presents a case where acupuncture has been used for treatment in a horse that was diagnosed with back pain.

Bronchiolitis is a common performance decreasing disease in horses (Bracher et al, 1991¸Dixon et al, 1995) Its medical treatment includes inhalation therapy with corticosteroids and b2-adrenoceptorer stimulators. Use of both these medicines is prohibited for sport horses and athletes. Because the facemasks used for inhalation therapy are not airtight, there is a risk for leakage of these medicines. We wanted to see if cross exposure of nearby horses can result during normal recommended treatment of a horse, and assess if this could result in doping positive urine sample from the person treating the horse and from horses in the same airspace. We did a pilot study with four healthy horses. The experiment was divided into four parts.

Denna uppsats unders?ker hur inf?randet av metrobussar (Bus Rapid Transit, BRT) kan f?r?ndra motortrafikledernas roll inom G?teborgsregionens kollektivtrafiksystem, omfattande G?teborg, M?lndal och Partille (GMP). Syftet ?r att belysa planerares perspektiv p? metrobussarnas potential att fr?mja en h?llbar transportinfrastruktur. I en tid d?r h?llbara transportalternativ blir allt viktigare, utforskar studien hur metrobussar kan integreras i regionens befintliga system.

Sponsring har blivit en av de vanligaste marknadsf?ringsmetoderna och forts?tter att v?xa i popularitet. Sponsring inneb?r att ett f?retag k?per r?tten att associera sig med en r?ttighet, till exempel en idrottsklubb. Anledningen till dess popularitet kan ha att g?ra med dess varum?rkesbyggande egenskaper.

Medicinering vid sjukdomstillstånd i det främre segmentet av ögat hos häst är ofta tidskrävande och komplicerat för djurägaren. Syftet med studien var att undersöka om ett nytt tekniskt hjälpmedel, en spiral som kallas OphthaCoil, fungerar för långtidsmedicinering hos häst. Två olika designer på spiraler utvärderades. Efter en ögonundersökning placerades en spiral i nedre konjunktivalsäcken och hästen observerades till dess spiralen trillade ur. Resultaten visar att ingen av de använda designerna låg kvar tillräckligt länge för att kunna användas för en längre tids behandling.

Laminitis has crippled horses through times and many cures have been used to treat it. Since the mechanism of the disease is yet not fully understood, treatments are only ways to alleviate the pain and at best, slow down the pathological process enough to make time for improvement. This paper is a retrospective study of 71 horses treated by a protocol at Hästsjukhuset Strömsholm. The protocol implies three visits at zero, five and fifteen weeks. At each the horse is evaluated and treated by a veterinarian.

AbstractMycotoxins are secondary metabolites produced by filamentous fungi. Moulds producing mycotoxins grow on various crops that are used as horse feeds. Since the treatments of mycotoxin poisoned horses are limited it is important to prevent production of mycotoxins in feed. The major mycotoxin producing moulds in horse feeds are Fusarium spp., Penicillium spp. and Aspergillus spp.

Thermography is the assesment of the surface temperature of the horses body and it falls into the categori of physiological imaging. Thermography allows us to portray inflammation and changes in sympathetic tone in a graphical manner. The purpose of this study was to review thermography in equine medicine and to evaluate thermography as an aid in the diagnosis of lamness in horses. Thermography has been helpful to identyfy sprains, stress fractures, shin splints and soft tissue, tendon, ligamentous and nerv injuries and to monitor healing processes during rehabilitation. Routine thermography may reveal inflammatory responses prior to clinical signs. In present study thermograpy gave especially valuabel information in two cases. In one horse reduced blood flow in a. saphena due to a thrombosis were visualised and in the other horse bilateral thoracolumbal radiculopati was diagnosed.

A nonsense mutation in the DMRT3 gene has been shown to have a large impact on pattern of locomotion in horses. Horses that can perform several other gaits in addition to the normally occurring gaits, walk, trot and canter, are often hetero (CA)- or homozygous (AA) for this nonsense mutation. Horses that only can perform walk, trot and canter are often homozygous for the wild-type gene (CC). For example the Icelandic Horse is a gaited breed. Five-gaited Icelandic horses can perform both flying pace and tölt, except for the normally occurring gaits, walk, trot and canter, and are often homozygous for this nonsense mutation (AA).