It is not about the perfect tune or pretty picture.It is always, always about the story. (Is or ought to be)When we release a new album, publish a book or show a brand newcollection of clothes or furniture etc. it is (or ought to be) because we havesomething to say (tell/share). The choice of language, in which we tell our stories,is vital for how they will be perceived.This is where illustration comes in. Illustration is a tool for storytelling, for contributingto the world in the most legible way.Illustration is legibility, it is the italic, the underline, the ?quotation mark?, the exclamation mark!It is not about the pretty picture.I want to talk about this.

This essay studies how advertisements in various anti-smoking campaigns can influence and persuade by using anti-logos as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark (ethos) the anti-smoking campaigns create anti-logos arguments with various connotations such as repulsive pictures and sexual implications to influence groups of people not to start smoking or to quit smoking.Advertisement of tobacco does not exist nowadays due to legal restrictions in the western world; however several decades of myths created in the consumer consciousness still exist. Thus one can speak of a tobacco advertising ideology that exists and the various anti-smoking campaigns trying to change that ideology.The purpose of anti-smoking campaigns is to conduct a kategoria of myth that tobacco advertisement has created over the years. Anti smoking organizations do this by creating a new ideology to affect consumer?s attitude toward smoking and the tobacco myth with an anti-myth.

This essay attempts to show a relativistic effect on the representation of motion situations. A summarize and defence for lingusitic relativity as scientifically valid and some taxonomic clarifications is initially presented. The relativistic effect is measured by using the elicitation tool Event Triads, developed at the Max Planck Institute for Psycholinguistics. The tool consists of a set of films displaying various motions. Test-subjects are asked to verbalize a situation in a way they see fit.

The presence of the absentMy project is based on the idea that we all leave something behind, traces which tell stories about us for others to read.I wanted to give these traces a value by collecting them in a book. My aim was to create pictures open enough so others can fill in their own stories.I used different methods to find ways to describe the absence: such as illustrations, installations and photos, oftendescribed in a sensitive way. I also changed the character of everyday objects to add a kind of awareness left by an earlier user of the object.By using my own imagination with inspiration from people I talked to, I created lyrics and pictures for the book. It has resulted in a 112 paged book containing my own interpretationsof other opinions about absence, along with short lyrics of various characteristics.Hopefully the book will make others more aware of the traces left in their own surrounding and bring up questions about human contact and how it can be identified.My question at issue was following:What kind of traces do we leave noticable for others?How can I translate an emotion to a picture?How will the choice of method affect the feeling of the absent?.

Under operation Iraq Freedom uppvisades i media en bild av en snabb och tempofylldframryckning mot Bagdad. Denna bild kontrasterade mot den som normalt förknippas med USArmy och dess krigföring. Skulle denna bild kunna vara med verkligheten överrensstämmande?Har nya tankegångar och doktriner fått ett sådant genomslag att US Army anammatmanöverkrigföringens elementa och faktiskt nyttjar det, även på taktisk nivå? Har teori såledesblivit praktik?Syftet med denna uppsats är följaktligen att verifiera eller falsifiera en hypotes, utgående i frånatt amerikanska enheter ur US Army anammat manöverteorins nyckelbegrepp och numeraanvänder sig av manöverkrigföring på taktisk nivå och således lyckats implementera en ny teori ipraktiken. Detta har gjorts genom att genomföra en fallstudie av den tredje amerikanskainfanteridivisionen (mek) och dess agerande vid olika händelser från dess att framryckningenstartar i Kuwait den 20 mars och intill Bagdad faller den 9 april.Analysen visar att divisionens agerande under dessa studerade händelseförlopp i hög gradpräglades av manöverkrigföring och att förbandet följde gällande doktrin vilken i sin tur byggerpå hörnstenarna i manöverteorin.

AbstractEssay in political science, C-level, by Julia Leonsson, spring semester 2007Tutor: Susan MartonFreedom ? The political philosophy of our time?An analysis of the ideas of the international debate aboutChávez socialistic politicSince more than 2000 years there has been an ongoing discussion about whether state interference is a good thing or not. Most international organisations on the international political arena are today founded on neoliberal values, and it has developed in to the hegemonic ideology of the world. The socialistic politics of the Venezuelan president, Hugo Chávez is thereby a somewhat unusual strategy. The purpose of this essay is to examine to what extent the international debate about Chávez socialistic politic can be understood through a neoliberal perspective.

The investigation analyzed the implementation and application of the Swedish National Archives' new Process-Oriented Archives Description Model to activities of the hierarchical, function-oriented and decentralized university organizations.The basic reason why a new archive description has evolved is because documents are becoming more and more digital. It requires a new interpretation of how evidence is secured for their reliability and authenticity, and a new way of looking at provenance, for the purpose of describing and searching electronic documents. The new archive description model's logical structure is based on business processes.The relationship between the new archive description and a function-oriented organization's activities can be seen from the different outlooks of processes between archive activities and activities of the organization. It is also reflected in the modification that all universities have made ??of the new archive description model to be more flexible and pragmatic to fit a function-oriented organization.The relationship between provenance and process-oriented archive description is mainly the link between documents and business processes that produce them.

This essay examines the communication value of music in television advertising. It studies different forms of music and whether these forms contribute positively or negatively to how television advertising is perceived and remembered. The forms are jingle, familiar song and unfamiliar song. 100 high school students participated in the study through a questionnaire.                      The study shows that music is an important tool that complements television advertisings visual aspects. Music creates feelings, emphasizes aspects of the image and clarifies the advertised message.

AbstractAt a time when the discussion of feminism is hot in the media, in the schools and in the cottages so I have been interested in how feminist worlds order might look like and what are the roads there. There are plenty of barriers in the community, some of them you easily could influence.This essay problematize and define the problems behind the difficulties of reaching a feminist world order, but also the factors that are important to achieve this world order. How colonization that began several hundred years ago spread and secured the patriarchal society and its influence all the way to the society of today. But even more immediate factors, on how we ourselves are involved in shaping our society in terms of where we live, how we educate ourselves, and what jobs we choose. Status symbols in society as economics, profession and political influence are all to be reckoned with when it comes to influencing society.

The purpose of this study is to compare students (both male and female), from the Linnaeus University in Kalmar, about their perceptions with a particular focus on identity and self-esteem. In regards to the current societal problem concerning obesity and beauty ideals, this paper aimed to study the student?s opinions concerning health and diets in order to fully answer the purpose of the study. The theory used in this paper is in particular regards to identity and self-esteem. In order to answer the study questions, a qualitative approach was conducted in the form of various focus groups.

The purpose of this thesis was to create a deeper comprehension for the role of place marketing within Swedish municipalities and how it is applied to attract visitors and residents. A case study was performed to obtain this purpose. Interviews with three northern municipalities were conducted in order to retrieve essential information. This was compared to previous studies of place marketing in order to find similarities and differences. The results of this study showed that municipalities emphasise on creating an attractive image, directed to the residents as well as to people outside.

The investigation aims to clarify to what extent non-conscious thought has efficacy in e.g. decision making and also examine some aspects of the question whether decisions are caused by free will. This will be conducted through an analysis of new research pertaining to neuroscience, economics, the combination of the two within neuroeconomics; evolutionary theory and especially the new theory of Unconscious thought (Nordgren & Dijksterhuis 2006) which will enjoy special scrutiny due to its recentness in the scientific field. A decision strategy ought to put high-level conscious cognition to use where it's most effective and this is on a different level than the canonized one. Meta decision making is decision making pertaining to which decisions ought to be made consciously.

The aim of this qualitative study was to examine and understand how teachers see and handle the signs of child poverty within a classroom context. The paper is based on an interview study involving 8 teachers in 2 Swedish schools for children between the ages of 6 to 12 years old. Poverty is a complex word and there are many definitions of it. What do teachers interpret as signs of child poverty in the school context? How do they act when they think it?s necessary to protect a child from being affected by it, and how can we understand their choice of action with the help of action theory? We discovered that the teachers notice different things as signs of child poverty, and they all react in both different and similar ways.

The chief aim of this study is to investigate the impact of context on written peer response. A second aim is to explore students? attitudes towards peer response. The investigation has taken place at an upper secondary school in the south-east of Sweden, involving 20 students in grade 2 and 3 in the course Swedish C. The investigation is based on the students? comments on their peers? speech drafts and six qualitative interviews.

Syftet med vår undersökning var att ta reda på hur några lärares kunskaper, erfarenheter, uppfattningar och deras egna sätt att lösa uppgifter påverkar deras val av arbetsmetod i klassrummet. Vi intervjuade lärare med olika bakgrunder och metoden vi använde för att komma fram till vårt resultat var kvalitativa intervjuer. Resultatet visade att lärarna i undersökningen vill arbeta undersökande för att skapa relationell förståelse hos eleverna men klarar inte alltid av det då de själva saknar tillräckliga ämneskunskaper för detta. Utifrån resultatet kunde vi dra slutsatsen att lärarnas ämneskunskaper är avgörande för vilka arbetsmetoder de använder även om arbetsmetoderna inte stämmer överens med deras uppfattningar om hur god matematikundervisning bör vara..