Even though provocative marketing is a widely used tool among companies to distin-guish themselves from the crowd and catch the attention of consumers, there are several variables that remain relatively unexplored. This paper aims to investigate what impact the brand has on how provocative advertising is perceived and how it affects attitudes and behavior. An experiment was conducted where several well-established measures of ad effectiveness such as brand attitude, buying intentions and word-of-mouth intentions were used to analyze the effects of brand knowledge. The results show that a provocative advert lowers attitude and buying inten-tions for the established brand while it remains unchanged for the unestablished brand. This implicates bigger freedom for unestablished brands to elaborate with provocative elements in their marketing.

The purpose of this article is to examine issues concerning quality assurance in the Swedish family counselling. To obtain the purpose following factors have been analysed: what kind of requirements/criteria are put on the companies/practitioners, what the respondents think about the lack of common standards and criteria and their opinions concerning ?Lagen om valfrihetssystemet?. Monitoring of criteria, privatisation and increased competition are other factors that have been analyzed. The material was obtained from the family counsellors own association and was analyzed in the light of previous research and theories regarding the quality of family counselling however we also considered theories about quality within social work in general.

Computational thinking was brought to the forefront in 2006 by Jeannette Wing. Computational thinking is a problem solving method that uses computer science techniques.The thesis is analyzing computational thinking and how it could be applied to graph theory. Characteristics and main fields from computational thinking is being analysed. This analysis is applied to graph theory to see the potential in developing a proposal for how an exercise can look for an introductory course in discrete data types. Only basic knowledge of graphs is required to perform the exercise.

The aim of this study is to investigate the needs and wishes of 10-13- year old children, so called tweens, when it comes to their local library. What kind of library do the children want? How does the mission and different functions for the children's library of today correspond to the needs of the children? Children of this certain age have been interviewed in focus groups where they have had freedom to ?create? their own library and discuss what they consider important in a library. Skot- Hansen, Rasmussen & Jochumsen's model (2011) with four important spaces for a library - performative space, learning space, inspiration space and meeting space has been part of analyzing the result. These four different areas for the library have been divided into threefunctions: a place for being, a place for learning and a place for creating.The result of the thesis shows, among others, that even though many of the aims of the libraries and the results of research correspond to the ideas and needs of the children, one of the most important functions for the children is the library as a place to relax, a quiet room, where they can dive into their books and other media, which has not been discussed in the research I have taken part of.

This project was conducted on behalf of the organization SABO (Swedish Association of Public Housing Companies). The aim of this project was to investigate which relevant environmental aspects and indicators there are for housing companies to present in their sustainability report. The project consists of three main goals: to decide if there is a need for common guidelines when conducting a sustainability report, determine appropriate environmental indicators and to create a simple model of how the companies can present them. This was done by a literature study, analysis of 13 sustainability reports and interviews with seven housing companies. The result of the project suggests that there is a need for common guidelines to, among other things, make it easier to make a comparison with other companies.

A co-operation is established when a group of people, sharing the same preferences and values, come together in order to satisfy a common need. The co-operative association should be democratic, governed and supervised by its members and open to everyone. The purpose of this article is to, from our ideal type, study similarities and differences regarding the corporate governance of the consumers? and the producers? co-operative movement. The motive behind our choice of alignment is that the mechanisms of corporate governance often are described from the perspective of the joint-stock company, making it valuable and interesting to study these mechanisms from the co-operative point of view.

The fundamental freedoms and human rights is something the countries, and its citizens, of theEuropean Union more or less take for granted. However, in recent years these rights have become atopic of discussion in the way that a debate about the Islamic headscarves has developed. Thisdebate has resulted in that a number of countries, including France, have taken legislative measuresto ban clothing that fully covers ones face. Out of these bans a discussion has arisen concerning thefundamental freedoms and human rights. These burqa bans, as it is labeled in the pubic debate, havebeen accused to wrongfully limit the individuals freedoms and human rights.This study therefore has the aim to analyze these burqa bans in relation to the European Union,United Nations and the Council of Europe?s general declarations concerning the fundamentalfreedoms and basic human rights.The main result of this study shows that these bans in fact is not a proportionally restrict in thefundamental freedoms and human rights.

It has been demonstrated in this study how people working in frontline jobs in service organizations are exercising ?micro power?. The use of ?micro power? is defined as ?to in ones professional role, without objectively defensible reasons, impose sanctions on a customer?. The interviewees are explaining their use of ?micro power? with mood, working conditions, and customers? behavior.

Computational thinking was brought to the forefront in 2006 by Jeannette Wing. Computational thinking is a problem solving method that uses computer science techniques.The thesis is analyzing computational thinking and how it could be applied to graph theory. Characteristics and main fields from computational thinking is being analysed. This analysis is applied to graph theory to see the potential in developing a proposal for how an exercise can look for an introductory course in discrete data types. Only basic knowledge of graphs is required to perform the exercise.

The fundamental freedoms and human rights is something the countries, and its citizens, of theEuropean Union more or less take for granted. However, in recent years these rights have become atopic of discussion in the way that a debate about the Islamic headscarves has developed. Thisdebate has resulted in that a number of countries, including France, have taken legislative measuresto ban clothing that fully covers ones face. Out of these bans a discussion has arisen concerning thefundamental freedoms and human rights. These burqa bans, as it is labeled in the pubic debate, havebeen accused to wrongfully limit the individuals freedoms and human rights.This study therefore has the aim to analyze these burqa bans in relation to the European Union,United Nations and the Council of Europe?s general declarations concerning the fundamentalfreedoms and basic human rights.The main result of this study shows that these bans in fact is not a proportionally restrict in thefundamental freedoms and human rights.

The purpose of this thesis is to study how homosexuals and homosexuality were represented in the press during the trials against the Pentecostal pastor Åke Green, and to what kind of social representations and narratives these representations can be related.Using critical discourse analysis and theories about the differentiation between in- and outgroups I try to unveil implicit meanings and attitudes towards gay people mainly at the local text level. The material consists of articles in Ölandsbladet and Dagens Nyheter that were produced before, during and after the trials.The analysis suggests that homosexuals are construed as a deviant outgroup and that the majority, the ingroup, is presented as an essentially heterosexual, tolerant community. Homosexuality is wrong and heterosexuality is the right way of living. Homosexuals, in terms of group lobbyism, are construed as an enemy, a threat, against Western ideals such as family values and freedom of speech. They indirectly become a threat to Swedish democracy.

The Swedish debate regarding chat control highlights a value conflict between protecting the safety of children and preserving democratic rights such as privacy and freedom of expression. This thesis examines key arguments for and against the proposed EU CSAM-regulation, analyzing them through a normative argumentation analysis method. The analysis is based on the Swedish constitution, representing the common values of Swedish society. The study reconstructs arguments from four debate articles and evaluate them according to their relevance and validity, which makes up the arguments? total evidential strength.

Using Varshney's theory about intra- and interethnic networks, this thesis examines how civil society in southern Thailand is built up.During 2004 the violence between Muslims and Buddhists rose in southern Thailand. The government tried to fight the insurgency using violent police and military forces, resulting in hundreds of deaths and part of reason why Thailand is loosing rank in Freedom House's democracy index. Varshney means that a civil society built up on intraethnic networks works favourable to violence between different ethnic groups. Sorting out and defining what is meant by ?ethnic? and ?civil society?, this thesis shows why to look at the insurgency in southern Thailand as an ethnic conflict surviving partly because of an intraethnic civil society.

The study should be seen as an attempt to examine how a group of selected muslims from seven different cities in Sweden relate to Lars Vilks?s drawings of the prophet Muhammed (also called the roundabout dog) and if they feel that their attitude towards the drawings has changed during the seven years that have passed since the first drawing was published in the newspaper Närkes Allehanda in 2007. To understand these selected muslims? approach, experiences and feelings in regards to the drawings I examine in what aspect they find the drawings provocative. I also examine what consequences Vilks?s roundabout dog-project might have had  for individual muslims in Sweden.

In this thesis an explorative study was undertaken with the aim to study how a number of private care providers, as well as politicians and officials from councils in and around the Stockholm and Uppsala counties, think about the future of the Swedish elderly care from a property perspective, i.e. homes for the elderly. The analysis shows that there is a demand for capacity in 6 out of 16 municipalities, and that the property is an important part of this capacity, and the fulfillment of it. This was mainly due to the cost of capital, but also because of several other factors such as lack of land, a wish to guide the design, ideology, and in many cases a wish to use the property as an instrument of domination to control private health care providers.Also, the property was show to be connected to economic competition, to freedom of choice, and to quality. The problems related to the property in the market for elderly care still remains to be solved.