Media society is under a constant development and in line with this change, firms must adapt to the market. We have investigated what fashion companies in fact are doing to communicate in the dynamic market. We wanted to find out how to communicate and how they can market themselves in a new and innovative way to create long-term customer relationships. We have used a theoretical Frame of reference based on marketing communication, fashion marketing, branding and relationship marketing theories. We have assumed four themes throughout the survey which are: customer contact and relationships, emotion in communication, branding and relational communication.

This Master Thesis describes how a concept for a new fly fishing reel has been developed. Thethesis has been an interwork with Loop Tackle Design, which is a leading company in the flyfishing industry with their high-quality products. Loop designs and develops all types of flyfishing equipment like fly fishing reels, rods, lines and clothes.The purpose of this thesis is to generate a concept for a new type of fly fishing reel. The new flyfishing reel shall be innovative and reduce the number of components in fly fishing equipment.The solution for this is to create a fly fishing reel that is collapsible and can be used for all typesof fly fishing.The thesis started with a history of fly fishing and the equipments that have been used for flyfishing in the past and what is used today, in order to get an idea how fly fishing haveprogressed. A Frame of reference was then compiled to get an idea of the forces and surroundingsa fly fishing reel will be exposed to.

This report shows methods and workflow when exploring the potential to change Outotecs HCD Silver Electrolysis machine to a module type. It?s done as an attempt to lower the workshop and installation costs and to give customer a more accurate prize directly. To do this a concept was produced which was set to a stress test. Additional objectives were to investigate freight and installation procedures, pneumatic connections and to calculate the difference in cost.Once the concept, a reinforced type of the original frame, was chosen stress tests in computer simulations were made and appropriate alterations were made.

Background:The concept of transition means a change in a person's life where he or she is forced to adapt. There are different phases in life that results in different adaptations. In this essay, transition is described as the physical and mental journey between the home and an elder care facility. The Aim was to describe elderly people's experiences of transition when moving from their previous home into an elder care facility. The Method used was a literature review.

The aim of our thesis is to study and analyze the components and features a brand should have to provide a solid foundation for brand building. Furthermore, we show how brands can make use of trends in a brand establishment.This paper is written from a qualitative approach. Through both structured and semi structured interviews, we obtained valuable information from our respondents. Our Frame of reference and empirical foundation are linked together through an abductive approach which has resulted in our analysis and conclusions.A trend brings with a set of emotional characteristics, which companies can?t influence but must adapt to.

Relationship marketing is an important part of the new view of communication strategies. The theories around this subject has a general and global perspective on how to manage relations and communication problems. But somehow the local perspective is forgotten. In this thesis we have focused on the local market and which demands it has on the work with relationship management. The purpose of this thesis is to find out how relationship marketing can contribute to create a high valued brand on a local market.

The calcium homeostasis in the body is normally strict regulated to be kept within very narrow limits. This regulation is due to the action of parathyroid hormone (PTH) which is synthesized in the chief cells of the parathyroid glands. In different diseases, the calcium homeostasis is disturbed and this could either be due to a dysfunction of the parathyroid gland itself, or it could have a completely different explanation. To investigate disturbed calciumhomeostasis, ionized calcium and PTH can be analyzed from a blood sample. There are a lot of different assays to measure PTH in humans.

The purpose of this work was to research how baby nurses define the concept child maltreatment and how they conduct themselves to mandatory reporting.The central questions were; How do the baby nurses interpret the concept child maltreatment and which children do they consider comprehending the concept?What are the reasons that children are maltreated according to the baby nurses opinions?Do the baby nurses apprehend that they meet children that are maltreated in their work?How do the baby nurses interpret the mandatory reporting and what course of action do they use when they suspect child maltreatment?Nine baby nurses were interviewed. The material was analyzed with the help of a phenomenological method.The participators idea of the concept child maltreatment was focused on observing signs from the child and concrete actions from the parents. The outcome of this concept is that the participators categorization is neither or nor. The participators knew about the mandatory reporting and they did a further interpretation because they focused on the risk of the child.

This is a qualitative study aiming to find out how and why teachers work with art, music and movement in the English subject in the early years. In this study we have conducted a background study of previous research and as a starting point and as a point for reference we have relied on education policy documents like The Common European Framework of Reference for Languages and the Swedish curriculum for the English school subject. Our research has consisted of interviews with six teachers and ten observation occasions in a total of three different primary schools. Our result show that there seems to be a consensus in both theory and praxis when it comes to integrating art, music and movement in learning and teaching of English in the early school years. The use of methods including art, music and movement in early language learning seems to promote the language development for all students but especially for young learners that require extra support for their language development.

Efforts to achieve a moisture proof construction process have proved to be considerably complicated, despite the knowledge and awareness that now exists within the moisture field. Materials, documents, templates and checklists are designed to be accessed but are not used anyway. This may be because such effort has not been prioritized and properly requirements have not existed from the commissioner of a building.This report illustrates how the commissioner of a building project can achieve a moisture proof building process by increasing knowledge, moisture proof planning, and implementation of security moisture routines. Proposals are given on how the commissioner of a building project can work to consistently bring a moisture proof building process in all stages. The difficulty with regular moisture proof efforts, the authors believe is mainly due to the following points:      Many different design solutions.      Lack of experience feedback.      Lack of communication.      Financial incentives.      Attitudes.The interviews in the report have conducted with the help of a qualitative analysis, while the survey has been done using a quantitative analytical method.

This master?s degree project concerns the combination of a multi dwelling passive house with solar energy for the generation of electricity and domestic hot water (DHW). Different alternatives with either solar thermal systems or photovoltaic (PV) systems are compared with two reference alternatives producing DHW from electricity or district heating. The economical comparison uses a life cycle cost (LCC) perspective based on the present value of expenditures for investment, energy and annual operating and maintenance.The energy yields from the solar energy systems were calculated by hand and with simulation software. Calculation and dimensioning of PV systems were carried out with a software called PVSYST.

The European identity plays an important role for the EU and especially within its will to further integrate its citizens, hence it is a way for individuals to not only identify with its nation, yet also with Europe. Previous research has already established that an individual can possess two territorial identities, such as a national and a European identity, above all it has established how the identities can equally interplay. Further it has been explained how territorial identities are composed of two aspects: civic and cultural. While the previous research has stated how the European identity possesses both aspects, though to varying degrees, little attention has been put to examine how individuals who possesses multiple territorial identification, defines its European identity. This study therefore aims to study which aspects, civic or cultural, individuals with a citizenship who possess multiple territorial identification, assign their European identity.

Obesity and overweight are today classified as one of the largest epidemics in the Western world and is threaten a large part of the population. As a reaction to this a major health trend has emerged in recent decades. Every day consumers are exposed to information from the media about what is healthy or unhealthy to eat and the recommendations change frequently.There is great interest in healthy food on the Swedish food market, but still healthy foods only represents a small proportion of the total food sales. The essay examines the gap between the current and potential demand for healthy food and if it can be explained by any of the following factors: lack of information, price, taste or cognitive behavioral.To study these questions a quantitative method have been used and 213 questionnaires were collected. The intention is to draw general conclusions about the entire population.

Electrooculogram (EOG) data was used to develop, adjust and validate a method for drowsiness detection in drivers. The drowsiness detection was based on changes in blink behaviour and classification was made on a four graded scale. The purpose was to detect early signs of drowsiness in order to warn a driver. MATLAB was used for implementation. For adjustment and validatation, two different reference measures were used; driver reported ratings of drowsiness and an electroencephalogram (EEG) based scoring scale.

Background: To suffer from diabetes type II affects peoples new situation of life and therefore even their experiences of quality of life. Aim: The aim with this study was to describe how people with diabetes's type II experiences their quality of life. Method: The method that was used was a literature study with describing and deductive approach, where people?s experiences have come forth on the basis of Rustoens (1993) definition of quality of life. In total we analyzed 16 scientific articles that were categorized in four themes through a systematic content analysis (Evans, 2003) which resulted in four themes and nine subthemes.