This thesis treats the topic of user-generated comments connected with news stories on news sites, meaning electronic word-of-mouth combined with PR. The writers have examined how different types of comments affect consumers' perception of the article and also what communication effects these comments generate in terms of attitudes, purchase intent and word-of-mouth intent. The results interesting to the news site owners, is that lots of comments and negative comments generate a negative effect by making the actual article less credible, attractive and worth reading (relative to the subsequent comments). On the positive side, serious comments imply that the news story is perceived as more interesting, than a news story followed by non-serious comments. From a brand equity perspective, the interesting results show that few comments compared to lots of comments, generate a better attitude to the brand, even though there is no difference in how positive or negative the comments are.

 Problem   Are there any abnormal changes in the parent company's share price at the news of a spin?off.ObjectiveThe main purpose of the study is to investigate how the news of a spin-off affects the parent company's share price. In other words if the news of the Spin-off gives an abnormal return on the Stockholm Stock Exchange during the specific period of 1998?2008. In addressing this, the paper will also investigate the following sub sections: are there any differences in the abnormal returns in various sectors and what the reasons to perform a spin?off in the Swedish market are.MethodAn event study in which market data is used to measure specific events? impact on the value of the company and on the effects on the stock market.

The purpose of this study is to examine the retrieval performance of three search engines, specialized in retrieving news articles: News Index, Excite News Search and Ananova. Thirty questions, grouped into three categories – politics, economy and sports, were used and the first twenty documents for each question were examined. The questions used were designed to be as current as possible and efforts were made to perform the searches with as little time span as possible between each search engine. The precision of the search engines was determined for each of the questions as well as for each category and for the combined categories. In measuring precision an average was calculated, intended to favour search engines that place its relevant documents early in the ranked list.

Will the discourse in a country effect the way an event is presented in the media? And will the event be presented in similar ways in different countries? These are the questions my paper aims to answer. By using critical discourse analysis I have analyzed the reporting of the Iraqi War in three big newspapers; one from USA, one from Sweden and one from Great Britain. The results show that the discourse in each country play a big part in how the news get presented in the media, and this is shown in how the news gets reported. The three countries had three different views on the same war.

With the increased volume of commercial content online, some news sites have adopted so-called native advertising on their websites to convey marketing messages more discreetly. As an increased share of advertising budgets is spent on this form of advertising this essay aims to examine its news consumer?s attitudes towards the phenomenon. The research was carried out through a qualitative study where news consumers discussed their attitudes in two separate focus groups. This was analyzed with the help of the previous studies Advertisement - an uninvited guest? and Banner Blindness as well as theories including theory of science hermeneutics, reception analysis, convergence culture, brand schema, advertising schema and ad- brand attitude.The results show that in most cases native advertising is met with indifferent attitudes but in some cases also confusion, which could lead to negative attitudes towards the ad and the news site.

In January of 2014 a newly founded company held a press conference in central Stockholm. The purpose of the conference was to inform about Lexbase, the largest database on the Internet with legal information about the Swedish general public. The aim of this particular paper is to use news reports about Lexbase as material to identify the theses and their types presented in Swedish newspapers, and to examine the ideology constructed and presented by the theses in the said news reports. The questions asked in the paper are 1. What the distribution of different theses looks like and is there a type of thesis that more often invokes an implicit argumentation? 2.

For the last ten years Internet has become more popular and is now used by most Swedes every day.  Internet has made it possible for many people to access a great deal of information about news all day long. Internet has also made it possible for people to create their own news and comment on happenings as they are taking place. One way to do this is to start your own blog, which is a kind of diary where you can publish your own thoughts about politics and news.In Sweden the media is often referred to as the third governmental power since the media is examining the government and people in power positions and bringing the people as consumers of news closer to the government. There is a theory called agenda setting that says that the media is an actor that shapes the political issues discussed by the people and politicians.In this essay I have used the agenda setting theory and linked it together with the Medias references to blogs in their news. This I have done to see if the media might be influenced by blogs.

In January of 2014 a newly founded company held a press conference in central Stockholm. The purpose of the conference was to inform about Lexbase, the largest database on the Internet with legal information about the Swedish general public. The aim of this particular paper is to use news reports about Lexbase as material to identify the theses and their types presented in Swedish newspapers, and to examine the ideology constructed and presented by the theses in the said news reports. The questions asked in the paper are 1. What the distribution of different theses looks like and is there a type of thesis that more often invokes an implicit argumentation? 2.

English title: Julia and the elite. A study of how the Internet hatred developed into a media avalanche.Introduction: During February 2013 Swedish media flooded with news of online hate directed towards women after an episode of Uppdrag Granskning on SVT (2013). Female media profiles were given the opportunity to tell the entire Swedish population about the hate and threats they had been exposed to online. In this thesis we want to investigate what topics end up on the media´s agenda, how a piece of news is developed and framed.Questions: How does a piece of news considered highly newsworthy develop from when it first appears in the media until it gradually disappears? How and why did Internet hatred end up on the media´s agenda? How does the media framed the Internet hatred?Theory: To be able to answer the questions formulated in this thesis, the following theories have been used: Agenda-Setting theory, framing theory, news valuation and media logic. Method: Quantitative content analysis of news broadcasts and debate shows from TV, radio and newspapers.

The purpose of this study was to investigate how media has followed the Parken Zoo incident and analyse how media convey the issue about the Parken Zoo incident. The different results have been compared. To answer the purpose of the study three issues has been formulated:  how do the different media relate to the ideal of objectivity? Who come across and get to speak in the different media? What differences and similarities are in the media?   The theories that have been used in this study are mainly McCombs theory of agenda setting, Strömbäck?s theory of framing and theory of media logic, Kovach & Rosenstiel theories of journalism and Manning?s theory of objectivity. The methods that have been used are a combination of a quantitative content analysis and a qualitative semiotic analysis.

This essay will try to analyze how Syria?s official news agency, SANA, describes events taking place in Syria in the days between 1.4 and 18.4.2012. This will be contrasted with how BBC and CNN describe the events. These other two news agencies were chosen, because they represent media from democratic countries in Europe and the USA. This rebellion became a full scale civil war over time.

Nethouse Sverige AB is an IT consultancy in need of a mobile solution to inform participants of in-house events and distribute news to their consultants working in the field. This report  describes the planning and development of such a solution. The result of this thesis is a three system-solution. A mobile application where it is possible to view news and information about in-house events, and also receive suitable notifications, a web service which assists the mobile application by providing the corresponding information and finally a website to manage the information and notify mobile clients..

AbstractFörfattare: Stina Halvorsen, Hanna MårtenssonHandledare: Eva-Lotta FridTitel: Sveriges Television vs. Fox News, en jämförelse avnyhetsrapporteringen kring PakistankonfliktenÄmne: Medie- och kommunikationsvetenskapÅr: 2007Syfte: Syftet med uppsatsen är att blottlägga vilka skillnader och likhetersom finns i nyhetsrapporterandet mellan kanalerna gällande den specifikahändelsen i Pakistan.Metod: Vi använder ett kritiskt hermeneutiskt förhållningssätt och tillämparsedan kvalitativ metod i form av diskursanalys och bildanalys. Vi användeross även genomgående av nyhetsvärdering och nyhetsförmedling, då vifinner dessa begrepp högst relevanta för analysen.Slutsatser: Vi har upptäckt att informationen som förmedlas är den sammahos båda kanalerna, det är vinklingen på hur informationen förmedlas somskiljer sig åt. Tyngdpunkten i Fox News nyhetsinslag ligger på hur vidareUSA:s nationella säkerhet är hotad av konflikten, medan SVT istället läggerfokus på att förmedla hur situationen ser ut i Pakistan och vad konfliktenbetyder för landet. De likheter vi kan urskilja är först och främst val av bilder,det vill säga båda kanalerna använder samma bilder vid flera tillfällen, samtatt President Pervez Musharraf och Benazir Bhutto framställs på liknande sätti båda kanalernas inslag.Nyckelord: Komparativ studie, hermeneutik, diskursanalys, bildanalys, FoxNews, SVT, Pakistan, nyheter online, nyhetsinslag..

Title: ?...baby, I´m the worrying kind.? - A quantitative analysis of the relation between TV news consumption and worry of crime.Authors: Maria Askerfjord Sundeby and Jennifer RochetteYear: Autumn 2014Level: Bachelor degreeDepartment: Department of Journalism, Media and Communication, Göteborgs universitet.Supervisor: Adam ShehataSummary: The aim of this thesis is to analyze the relations between worry of crime, both societal and personal, and consumption of news from the Swedish TV-channels SVT (public service) and TV4 (commercial). The cultivation theory claims that it is just the amount of TV that shows an effect on consumers and their perception of reality, like for example the mean world syndrome. But the theory has been criticized for not considering the possible effects that are actually related to other variables. These variables have weakened or totally eliminated the effects, previously explainedby TV, in later control studies of the cultivation theory.

The purpose of the study was to analyze how media, in this case, the daily newspaper Dagens Nyheter, produces the men and women in men's violence against women in close relationships in news articles and if there has been a change over time in this production. It is a qualitative study in which 40 news articles from DN were analyzed. The starting point in the tanks around the analysis is from a social constructive perspective. Critical discourse analysis is the method I chose to use in the processing of news stories. The result is divided into four different blocks where each block presents the results and the analysis for the following years: 1994, 1999, 2004 and 2009.