The global spread of the Internet has enabled busniesses and consumers in all industries to be better informed. Consequently, the buying process has appeared to become different from what tratditional models implies. As the buying behaviour among customers is evolving, selling companies are responding to this change. This thesis evolves around the consequences that the developing relationship between buyer and seller in business-to-business companies has led to. The topic in focus is the buzzword and phenomena "content marketing" with its marketing and selling strategy.

In a time of fierce global competition, where an immense amount of commercial messages reaches consumers around the clock and in every conceivable context, companies constantly seek to find new ways to reach out with their product. One way to do so, that has increased in popularity in recent years, is the use of gift bags. A gift bag may contain samples, miniature products and even products in full size, as a rule from several different brands, which the recipient receives free of charge. The gift bag is typically distributed at some form of event, such as store openings, fashion shows, theme parties and the like, and the receiver of the gift bag can then evaluate the content without any obligation to purchase. The ambition of the companies that choose to participate with their products in a gift bag is, of course, that the recipient will find their products satisfactory, and ideally, that he or she will continue to consume the brand in the future.There are numerous scientific research contributions related to the use of free samples, but very few that concern the gift bag, where a collection of samples from different sources and brands appear.

?Death in the pot.? The Fruit and Vegetable Preserving industry in East Scania during the 20th century A Company History. At the end of the twentieth century, only one of the six companies previously active in the Fruit and Vegetable Preserving Industry in East Scania survived as an independent company: Kiviks Musterier AB. Actual production remains at two sites only. The aim of this study is to determine the reasons for this development. The companies included in the investigation are AB Bjäre industrier, Gustaf Bong AB, Kiviks Musterier AB, AB Ruuthsbo konservindustrier, Th.

This master thesis was done for a company called BRUKS which is active in woodprocessing,bio-energy and bulk material handling industry. The idea for the master thesis wasto develop a new reclaiming method for silos where wood chips are being stored. A mediumsegment of between 1000 ? 5000 m3was defined as the segment with the most sales potential.Two different concepts were produced, one for new constructions and one for rebuildingalready existing silos.In the beginning of the master thesis a lot of time was spent on visiting different BRUKSoffices and customers to get an overview of the industry and the product. This informationwas the basis when the idea generating phase began.

Problem Intresset för sport är omfattande i världen och med sporten kommer möjligheter för företag att kommunicera med marknaden. Dessa möjligheter innefattar sponsring. Företag väljer olika sponsringsobjekt, sätter upp mål och aktiverar sin sponsring. I dagsläget finns det dock alltför många företag som investerar i sponsring utan eftertanke till objektets karaktär eller potentiella målsättningar. Dessutom brukar företagen enbart utöva varumärkesexponering vid sportevenemang.

The aim of this master's thesis is to examine how shelving is organized among Swedish libraries that have switched from the Swedish classification system SAB to using the DDC, and what problems arise in this process. The method used is interviewing librarians at Swedish university and special libraries.The Swedish national library announced their swap to the DDC in 2008, and several libraries followed suit. The reported advantages with a switch were mainly that using an international classification system meant that Swedish libraries would no longer have to undertake a time consuming classification work, since most of the foreign literature already is Dewey classified. Disadvantages were that the DDC is not adapted to Swedish circumstances. Research on open shelving show that obtaining a browsable book collection requires a broad shelf classification.

This degree project has been carried out by Oscar Adolfsson and Marcus Blomqvist, during the spring of 2010, both studying to become Bachelor of Science in Innovation and Design Engineering, at Karlstad University. The degree project includes 22,5 credits.The work is done on behalf of Etac Supply Center AB in Anderstorp. Etac is a company developing and manufacturing home health care products, with operation in Sweden, Norway, Denmark, England and Germany, and with sales worldwide. Bo Lindqvist, R & D manager has been the contact person at Etac.During the project the students has had a workplace at Semcon Caran AB in Karlstad. Semcon has also been helpful as a sounding board.The objective of the work has been developing a new, wall mounted shower chair, assigned for persons with difficulty to stand up while showering.Etacs requirement of the shower chair is that it should be able to support a user with a weight of 100 kg, the chair shouldn?t have any outrigger, optional should be armrests and backrest.

Detta är en undersökning av hur två tidningar som riktar sig till kvinnor konstruerar bilden av kvinnan. Analysen grundar sig på ett nummer av vardera tidningen (Femina Nr 9, september 2004 och amelia Nr 20, 16 september 2004) med fokus på ledarna och därtill en artikel som porträtterar en kvinna eller kvinnor. I Femina analyseras ledaren ?I kålrotens tecken? och artikeln om Marie Göranzon. I amelia analyseras ledaren ?Hjälp, ge mig stil!? och artikeln ?Skål för Elin, Elisabeth och Ada!?.Jag gör en textanalys av de utvalda texterna.

Schölin, Mona-Liz (2007): Fanerdunetableringen i Kalmar ? effekter på den regionala utvecklingen [Establishment of the Fanerdun Group in Kalmar ? impacts on regional development]D-uppsats 10 poäng, fördjupningskurs i kulturgeografiHandledare: Bo MalmbergSpråk: SvenskaSyftet med uppsatsen är att studera vad tidigare utländska etableringar har fått för effekter, hur de har påverkat den regionala utvecklingen, och utifrån detta göra en jämförande analys över vad Fanerdun Gruop AB´s etablering i Kalmar kan komma att få för effekter. Frågor som tas upp för behandling är: Vad har utländska direktinvesteringar, eng. foreign direct investment (FDI) och inward investment för effekter på etableringsorterna? Hur kommer Fanerdun Group AB att bidra till den regionala utvecklingen i Kalmar? Det sistnämnda är viktigt att undersöka då utländska investeringar likt Fanerduns i Kalmar ofta får effekter på den regionala utvecklingen.

Background: The parent has a natural presence in today?s child health care and hospital treatment. The transition from home to a care institution has an impact on the parent. Previous research shows that over time the conditions and the parent?s role in child and youth health care have changed extensively.

Purpose: This study aims to examine the price transmission among ADRs (American Depositary Receipts) and their underlying shares, US market index and Hong Kong market index. We will attempt to capture how a shock in the home market is transmitted to the foreign (and vice versa). In addition we will attempt to assess the relative weight of each variable in the system generating unexpected variations of its own and other variables and at what speed the shocks are absorbed.Methodology: ADF unit root test, Johansen?s co-integration test, Granger causality test, VECM, impulse response, variance decomposition Empirical foundation: Five Chinese ADRs listed on the New York Stock Exchange. Each ADR represents a specific industry.

The Swedish tax on income for persons who are unlimited liable to tax is based on his domicile and double taxation treaties between Sweden and other countries are based on his residence. In order to determine a person?s tax liability, the dwelling or home is of vital importance to determine where a person has his domicile and residence.For a person who has moved from Sweden, to be unlimited tax liable here, there must be an essential link. This link can be through previous residence in Sweden, the person is not a permanent residence in a foreign country, in possession of housing for year-around-use or in possession of house property.Sweden has concluded double tax agreements with other countries for the reason to prevent double taxation on the same income. When a taxpayer may be regarded as a resident in two states, the situation must be resolved to avoid that double taxation will arise.

Since we all live in an increasingly globalized world where goods and money are transported more easily and with tougher competition, it is a natural step for Swedish companies to establish themselvs abroad in order to increase their gorwth rate and reach more customers. Today all of us belong to the same global network and the purpose of this thesis is to investigate which factors are important for companies when they choose to establish themselvs on a foreign market. The focus of the investigation has been the market of Germany and Spain, since both countries just like Sweden are members of the European Union, but still have quite different characteristics. We, the authors, have also been living in Spain and Germany during the time of investigation and writing. The companies we have chosen to look closer into are Abba Seafood, which now has merged with Procordia Food, and Oatly AB.

Trees in urban environment are exposed to extreme conditions, foremost the ones that grow in the hard packed soil along our streets. They are also exposed to damaging insects and fungal diseases both local and new ones spreading from South Europe. The global warming with warmer temperatures provides a longer growing season, making it easier for insects and fungus to establish a habitat. Based on these facts new tree species need to be available for future urban plantings.To determine what these trees would be an interview study began. Six people were selected who have experience in the field of urban environment planting.

Grundtanken med individuell lönesättning är att bidra till att göra arbetsplatsen attraktiv och effektiv. Tidigare forskning visar dock att individuella löner under lång tid varit mycket kontroversiella och på flera håll mötts av ointresse eller motstånd. Flera menar att individuell lönesättning kan motverka sitt eget syfte. Utifrån denna bakgrund är syftet med studien att få ökad kunskap och förståelse om vilka konsekvenser individuella löner fört med sig genom att dels undersöka anställdas personliga upplevelser och dels studera lönestatistik. Studiens första del har undersökt brandmäns åsikter på en räddningstjänst där motståndet mot individuell lönesättning är synnerligen starkt.