Marketing is a broad subject with many different areas. Part of the marketing that has been of great importance is the 4P:s also known as the marketing mix. Marketing mix is included in one of the traditional marketing approaches. In recent years there have been some changes and have begun looking at new ways of looking at marketing. One of the ways is entrepreneurial marketing to the effect that the company tries to use its resources optimally.

Romanies have long lived outside the fabric of society and have long been exposed to discrimination in Sweden as well as the rest of Europe. The purpose of this study is to elucidate the experiences of young Finnish romanies in their everyday lives as well as their perceptions of living as a minority group in Stockholm today. Previous scientific researchers have often concentrated their studies on the romanies as a group, so we, the authors have chosen to concentrate our research on the individual?s own experiences. We, the authors have chosen to use a qualitative approach, to give us the opportunity through using open ended interview techniques to comprehend and interpret the individuals own accounts.

The regulatory framework for constructional calculations in Sweden did expire In January the 1.st, 2011.Since then the constructional regulatory that originally were composed by Boverket (BKR) has been replaced by new common range (Eurocodes) for the entire European Union. This transition has led to changes in existing rules and standards regarding dimensioning area in Grids and has forced a need for updating to structural Engineers.The new calculation system has caused time-consuming studies of the new rules and a proper understanding of all the advice and regulations for the entire profession.This study has been carried out in cooperation with the firm "Knut Jönson Ingenjörs AB i Stockholm?, that has been affected by this transition as all other consulting firms. The firm has requested for a calculation method of wall beams according to Eurocodes. The study's focus is therefore to clarify the rules and guidelines regarding the design of wall beams according to the new regulation.

Pharmaceuticals that are found in marine ecosystems are a threatening environmental concern, which is known to harm both animal and plant life. One of the reasons for this problem is that the waste water treatment techniques are not optimized to clear waste water from its pharmaceuticals contain. In this master thesis four Swedish treatment wetlands were studied, and their ability to reduce numerous pharmaceuticals in waste water. The four treatment wetlands that were studied were those in Oxelösund, Trosa, Nynäshamn and Eskilstuna. Two ecotoxicological tests and chemical analysis were used.

- ABSTRACT ?Title: Winners of the Web ( Webbens vinnare)Number of pages: 35 (including enclosures)Author: Lydia KellamTutor: Else NygrenCourse: Media and Communication Studies CPeriod: Fall Semester 2006University: Division of Media and Communication, Department of Information SciencePurpose: The aim of the research paper was to see Internet and the digital techniques impact on marketing communication and consuming behavior on the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer behavior on the web could be understand. The purpose of this paper is to understand how different marketing activities on the Internet are followed by consumption.Material/Method: By using focus group interviews I wanted to study how individuals act on the Internet. How different activities such as communication and participation on the web could lead to consumption on the Internet.

This project was led on behalf of Bombardier Transportation in Västerås, Sweden, incollaboration with KTH Stockholm and EPFL Lausanne. This project is connected to thedevelopment of a new and simplified tilt system for rail vehicles.Growing competition from other means of transportation has forced railway companiesthroughout the world to search for increased performances.Travelling time is the mostobvious performance indicator that may be improved by introducing high-speed trains.They require very large curve radii and long transitions curves not to impairridecomfort, another performance indicator. Building new tracks adapted to high speedtrains is very costly and can only be justified where the passenger base is large.Trains with the capability to tilt the carbodies inwards the curve is a more cost efficientalternative. The tilt inwards reduces thelateral force felt by the passengers allowing thetrain to pass curves at enhanced speed with maintained ride comfort but increases thefrequency ofmotion sickness.The benefits of tilting trains are improved speed capability in curves and enhancedpassengers comfort, but at higher buying and maintenance cost. As the conventionaltrains increase their speed in curves, the performance advantage of tilting trains isreduced while their prize is still kept significantly higher and constant.

The purpose of this study has been to analyze the image of Strindberg in today's upper secondary school. How is the author portrayed in the textbooks and teaching aids, and which parts of the authorship does the textbook and teaching aids authors choose to focus on?  This work has been implemented in the form of a textbook and teaching aids survey where eight textbooks for the upper secondary school from 1989 to 2008 has been analyzed with focus on the sections that consider Strindberg and his authorships.What emerges when studying these textbooks and teaching aids is that they give a rather synonymous picture of the man and the author Strindberg. Big focus is aimed on private life and the scandals that the author more or less voluntary became a part of. The majority of the textbooks treats matters as ?the misogynist? and ? the critic of society? and the so called Inferno crisis, and also when one discusses the literary works it is done in the light of the author's own life and accomplishments.When it comes to the author's literary production it is a very limited selection that is presented to the students.

Modern societies are generally becoming increasingly capitalist in nature and economies of these societies are thus likely to become more focused on consumer consumption. Advertising plays a vital role in contemporary society where we, as consumers and citizens, are surrounded by it everywhere we look and everywhere we go. This puts pressure on advertisers to become more creative and to explore new ways of marketing their products and services in an already saturated environment. We believe that the added pressure and the already established role of marketing in society make advertisements an interesting and telling object for analysis. This is particularly the case with regards to the concept of selling and marketing products that have qualities that are known to be less than beneficial for our health.This paper analyzes four commercial advertisements marketing beer; a product that we argue has qualities that can be seen as potentially bad for the health of individuals and for societies.

There are two species of voles that cause damage in Swedish fruit production: the water vole (Arvicola terrestris) and the field vole (Microtus agrestis). Both species make the most damage during the winter season. The water vole makes subterranean burrows and cause serious damage by gnawing on the tree roots. The field vole seldom makes burrows and gnaws the bark at the base of the tree trunk. In recent years there have been several reports about increasing vole damage.

This bachelor thesis in business economics raises the topic about Corporate Responsibility (CR), this topic is currently being discussed in a variety of channels and today an increasing number of companies are involved in corporate responsibility. How do Skanska work with sustainability and why are they doing this? It is also important to see the results of the work with sustainability will lead to. We will go into more depth in one of Skanska's projects, project M25, to investigate the CR strategies they use and see how they actually work with sustainability. The purpose of this paper is to describe and analyze how and why Skanska is working to implement CR policies in their operations and more specifically from the M25 project in order to achieve sustainable business development.

AbstractDate              2009-06-07Level             Master thesis in Information Technology and Business Administration, 15 hp, EIK024Authors        Anna Karlsson, akn05009@student.mdh.se                      Lena-Maria Lindström, llm05002@student.mdh.seTutor            Peter EkmanTitle              IT Governance with an IT investment focusKeywords     IT Governance, IT investments, IT decisions Problem       To control and manage IT and IT functions in the organization has been a big challenge for many businesses for a long time. In order to make the management of IT more efficient IT Governance is needed. If the organization is going to be successful IT Governance is necessary and this type of governance enables a more effective use of IT that supports the business and its operations. The problem questions for this thesis are: How is the company?s IT Governance built up? How are decisions regarding the company?s IT investments taken? How is the connection between the company?s IT investments and the company?s IT Governance?Purpose        The purpose of this thesis is to describe and analyze how a company?s IT Governance is built up and how the company uses IT Governance to reach the desired results from the IT investments.Method        The thesis is a qualitative study.

Background: The majority of the occupational accidents and work-related diseases at Swedish workplaces occur due to poor ergonomics during lifts and transportation of objects. The most common consequence of poor ergonomic conditions is low back pain (LBP) and the risk of developing LBP increases as the mechanical loading on the intervertebral disks grows. This study has investigated the biomechanical loading in the low back during two different types of patient lifts. The first lift (lift A) is developed by Modern Arbetsteknik (MA) and the second lift (lift B) is a common lifting technique among care workers. Objectives: The aim of the study was to identify any advantages or disadvantages with MA?s lift, regarding shear and compression forces in the L5/S1 disc.

In an international perspective the Russian children s library is a unique institution, being solely committed to children up to 14 years of age. In Russia of today it is, however, being exposed to hard pressure as the economical and social conditions have changed dramatically since the collapse of the USSR. My interest lies in examining this change of living conditions for the children s libraries and how this in turn affect their work and role in the present state. In order to view this change in a longer perspective, I compare the situation for children s libraries during the time of communist regime with that of today using documents about and from children s libraries. I have studied its legal position and conditions, financial and political state, and how the modern society affects children and youth, especially their daily cultural life.

 This degree project aims at developing a concept for how to use solar energy to pump up water. The target audience is people living in areas where the functioning of the electricity and water network is absent. In these areas, the hand-powered water pump is the most common technology. The degree project's goal is to find an economically viable alternative to the time consuming hand-powered water pumps. The power comes from solar energy.

Examensarbetet har bedrivits vid Tekniska Högskolan i Jönköping och i samarbete med fallföretaget Solutions for Tomorrow AB. Arbetet har utformats efter ett syfte; att utveckla ett produktkoncept där alternativa material och tillverkningsmetoder leder till kostnadsbesparingar. Syftet har sedan brutits ned till fyra frågeställningar som arbetet kretsar kring. Två frågeställningar behandlar redan framtagna koncept och två rör ekonomiska aspekter för nya projekt. För att besvara frågeställningarna är arbetet utformat som en konceptstudie där hela utvecklingsprocessen har genomförts.