Today's consumer society has led to never-ending choices in terms of brands, products and prices in an endless variety of shops. The retail industry is a very complex industry that includes many different types of sales channels and many different types of products. A consequence of this trend is that brand owners today face difficulties in understanding how their products are being evaluated and difficulties in knowing which final cause that make a consumer willing to by their product is hard to figure out. The industry is very diversified, which means that for a company to really understand their position and their role on the market it requires that the company put a lot of effort and also a lot of money in the process of trying to figure it out. We will with this paper try to explain a small piece of that understanding and we hope to get results, which contribute to the further research in this area.

The main purpose of this work was to examine the information behavior of nonfiction publishing Company editors. Three problem areas were presented and expressed in the following questions:- What is the information need of the editor in every day work?- Which sources of information do the editors use when they are looking for information and how do they make use of them?- Are there any factors that have an influence on the information behavior of the editors and in what way do the factors effect the information behavior of the editors in their everyday work? And finally, do the editors experience any factors as barriers to information behavior?Six editors, all with academical background, all employed in different publishing companies were interviewed. The result of this study have been analysed within a theoretical framework influenced by the work of Tom Wilson, Lars Höglund and Olle Persson and Block and Lagberg. The result shows that the editors had various regular needs of information in their every day work.

The aim of this thesis was to look closer into the shelf arrangement and user behavior in a fiction collection with the municipal library in Lund as an example. The purpose was to investigate to what extent the shelf arrangement in this library is adapted to the behavior of users when it comes to searching for and choosing fiction. The study is mainly focused on the division between Hc- and Hce-classified books (Swedish fiction and fiction translated into Swedish), the special shelving of the publications of the last five years, and the genre categorization. The user behavior is primarily examined from the perspective of three search strategies; looking for a specific author or title, browsing within a genre or browsing without having a specific genre in mind. The study also deals with within which genres of fiction the users are searching and if they are looking for a book that is translated or not, new or older.

The snow leopard (Panthera uncia) is an elusive felid, native to the mountains in central Asia. Basic knowledge about the snow leopards? ecology has long been lacking but is advancing with the help of the GPS-technology. GPS cluster analysis can provide insight in the diet and prey selection of elusive predators, such as the snow leopard. Acceleration data from GPS collars can be used to study animal behavior but the two have never been combined to gain more detailed information of the feeding behavior of large carnivores.

Today we keep our horses in a way that is easy for us humans but may not always be the most optimal way for the horse. Often the housing of the horse prevents the horse from performing behaviours that they have natural needs to perform. It is not unusual that animals that can not adapt to their environment develop abnormal behaviours. Many of our stabled horses therefore develop some kind of stereotypic behaviour. This study was made in purpose of comparing the behaviour of a weaving horse to two non-weaving horses under similar conditions, where one of the horses was stabled next to the weaving horse and the other horse was stabled further away in the same stable. Seven weaving horses were included in the study.

Context: In cooperation with ICA, we chose to investigate how much the auditory and visual stimuli in combination affects consumer behavior in grocery store. There are few studies in the area, which gives good practical and theoretical implications.Research question: How much influenced consumers' purchasing, movement and inspection behavior during exposure to auditory and visual stimuli in the fruit and vegetable department of a grocery store?Purpose: The purpose of this paper is to describe and analyze how much the auditory and visual stimuli affect consumer behavior in the grocery store. We do this through a quantitative experiment of our partner?s fruit and vegetable section, where we observe customer behavior in stores.

Antalet flygresor har ökat markant i världen de senaste decennierna. Detta har medfört en ökning av flygets koldioxidutsläpp som därmed har gett en ökad påverkan på klimatet. Forskning angående människors syn på och uppfattning om flyget är relativt ny och forskning rörande ämnet är mer förekommande idag än för ett decennium sedan. Tidigare undersökningar är dock i stort sett eniga om att människor, både miljömedvetna och icke-miljömedvetna personer, inte tänker ändra på sina flygvanor och flyga mindre på grund av flygets klimatpåverkan. Denna studie undersöker klimatengagerade personers flygvanor och vad de har för syn på flyget och flygets påverkan på klimatet.

- ABSTRACT ?Title: Winners of the Web ( Webbens vinnare)Number of pages: 35 (including enclosures)Author: Lydia KellamTutor: Else NygrenCourse: Media and Communication Studies CPeriod: Fall Semester 2006University: Division of Media and Communication, Department of Information SciencePurpose: The aim of the research paper was to see Internet and the digital techniques impact on marketing communication and consuming behavior on the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer behavior on the web could be understand. The purpose of this paper is to understand how different marketing activities on the Internet are followed by consumption.Material/Method: By using focus group interviews I wanted to study how individuals act on the Internet. How different activities such as communication and participation on the web could lead to consumption on the Internet.

With the technological development of the last decades, an increasing number of genealogists are carrying out their research online. The purpose of this master?s thesis is to examine how and why genealogists' information behavior has been influenced by the use of online services for genealogy. Using a conceptual model of genealogists' information behavior as theoretical basis for the study, I examine how the use of online services affect genealogists? search process, what information they are looking for and what information resources they use.

The purpose of this study is to examine if the experience of whale watching can lead to increased knowledge of environmental problems. We also want to find out whether increased knowledge in turn could lead to changing environmental attitudes and behaviors. The theoretical framework consists of theories about sustainable tourism, ecotourism and responsible environmental behavior. The paper also has a section where previous research on ecotourism impacts on behavior and attitudes is discussed and subsequently addressed in the analysis section.Data has been collected through a case study where seven semi-structured interviews were conducted with individuals who participated in whale watching. The results show that all respondents had greater knowledge of whales by their experiences, the degree of knowledge was due to respondents' prior knowledge.

Following study is about the anorexic behavior and the pro-ana movement, which is a web-based subculture where the followers of this, stands for anorexia as an identity position and lifestyle, rather than a disease. The purpose of this study was that, from a sociological perspective give possible interpretations of the anorexic behavior, and interpret why some anorexics choose to be a part of and identify oneself with the pro-ana movement. The reason has been to conduce more knowledge and understanding of the topics, but also to contribute with a deeper perspective and sociological approach to the former research that is already available.To conduct the study, qualitative research has been used, and the chosen methodology was document analysis/text analysis. The collected empirical data consisted material from two pro-ana forums, four blogs and six twitter accounts, where all the users of those claimed to be supporters of the pro-ana. The empirical data has been interpreted by Howard S.

Background and aim: The number of refugees and unaccompanied children are increasing in Sweden and these people belong to one of the groups that are at higher risk for developing suicidal behavior. At the same time the lack of research on the subject is mentioned several times by different sources. The aim of this study is therefore to investigate suicidal behavior among young refugees between the ages 13 to 18 years in Sweden, from personnel experiences in social services.Method: We have chosen a qualitative approach with seven narrative interviews that each lasted for about one hour and were recorded. The interview guide was semi structured. The respondents in this study consist of one student counselor, workers from two child psychiatry departments and four different residential care homes for unaccompanied children and young persons.Results and conclusions: The respondents had the understanding that young refugees have been through a lot, lost their families and experienced difficult traumas and a tough refuge.

Word-of-mouth marketing (WOM) has been considered as one of the most effective marketing tools, yet the least understood. While its lucrative effects have been well proven in academic studies worldwide, little is yet known of why consumers engage in WOM, and what factors actually drive this sought-after behavior, particularly in an online context. While today's research lacks holistic views on the simultaneous effects of multiple WOM-drivers, this paper takes on a meta-analytic approach by building on the pertinent literature to construct an aggregated model, including several previously acknowledged drivers divided into two categories: (1) Brand related drivers and (2) Personal and situational drivers. The authors then empirically examine what drivers are the most influential on WOM in an online social media context. By doing so, this thesis does not only contribute to marketing managers' better understanding of online communications management, it also sheds light on the theoretical knowledge of the behavioral drivers of WOM.

Our purpose was to examine how social workers, within the child- and youth psychiatry, works with aggressive children and which theoretical perspectives they use. The questions we wanted to examine were how they worked with these children, how they motivated their work and which theoretical perspectives they used. The method that was used was a qualitative interview, where six social workers were interviewed. The result showed that their work foremost was based on conversation methods and all social workers emphasized the importance of a near cooperation with the parents since they considered that parents had the strongest influence on the children. Some social workers focused foremost on altering children's aggressive behavior while others focused on understanding the meaning of the behavior.

Behavioral problems are one of the leading reasons for re-homing and euthanasia in dogs. It is estimated that between 40 ? 87 % of dogs suffer from some sort of behavioural problem, making it an important animal welfare issue. Separation anxiety is one of the most common behavior problems encountered in dogs after problems related to aggression. This thesis is aimed at examining the etiology behind separation anxiety related behavior in dogs based on existing literature as well as comparing and evaluating the efficiency on suggested treatment protocols.