In the 2011th Swedish football league three games were suspended because ofbangers that exploded on the terraces. The first suspended match was played by Syrianska and AIK. We have performed an image analysis of two of Sweden?s biggest newspapers, Aftonbladet and Dagens Nyheter, to see how they reported fromthat incident. The reports from the first incident are important because the mediareporting from the first incident might have determined the attitude of the press and the Swedish football association (SvFF) towards the supporters for the remainder of the season.

The aim of this study was to examine how the Danish people and Denmark are represented in the daily Swedish press. We wanted to examine how the Danish people were represented, the characteristics given to the Danes and the differences we see between the different genres. We used theories about discourse, representation, stereotype and national community, too see what underlying messages was hidden in the texts. We analysed 30 texts from three Swedish daily newspapers: Sydsvenska Dagbladet Snällposten, Dagens Nyheter and Aftonbladet. The method we used was discourse analysis based on Faircloughs theories and methods.One of the most interesting results we found was that the Danish people often were represented as different kinds of stereotypes.

The aim of this study was to examine how sports journalists used religious metaphors when covering football during the time span of the study, and how the athletes were portrayed as a result of the usage. The aim was also to study if the usage differed between the two newspapers chosen for the study, one of which is a morning paper (Dagens Nyheters sport section) and one which is an evening paper (Sportbladet).To answer our questions we used a quantitative and a qualitative method, the later of the two was based on a metaphor analysis. The quantitative method consisted of a content analysis where different variables were examined. The time span of the study is articles from one year.The results show that the religious metaphors were used in many ways. Some religious metaphors, such as ones including the word miracle, were more prominent than others.

The main aims of this study is from a gender perspective identify possible reasons why so many men compared to women visited the European football Championship in Poland/Ukraine 2012. The study also aims to classify European Championship visitors from their primary purpose with the trip.To be able to answer the study's purpose and issues, it is important that we get an understanding of the phenomenon so that we can clearly express an opinion on this phenomena. This meant that we chose to use qualitative methods designed to give a deeper insight into what is being investigated. We made use of both deep, email and telephone interviews with our respondents. The six respondents are evenly distributed between the sexes.

Commercial strategies are becoming more common in an increasing number of sports - Swedish golf is no exception. Previous research shows that new opportunities for non-profit organizations, to assign parts of their operations to a limited company, do not have any economic importance. The supplementary question arises why more golf clubs nonetheless choose to corporatize its activities? Is the purpose of commercial strategies generally linked to business- or sport-related success? This paper, containing two studies, aims to create an understanding of the underlying drivers of commercialization, and furthermore to quantitatively demonstrate how commercialization is reflected within Swedish golf in terms of strategy and marketing. Swedish golf clubs were categorized as more or less commercial, and examined based on business-related variables such as communications, brand awareness and price discrimination, as well as sports-related variables as success factors and success indicators.

Authors: Philip Trollér & Jasmin FrljevicTitle: A sharp striker or forwardLevel: Bachelor of JournalismLocation: University of GothenburgLanguage: SwedishNumber of pages: 62All throughout time the Swedish language has been influenced by various external languages. And throughout the years many loanwords have been introduced to the Swedish vocabulary. And this phenomenon occurs in the texts written by Swedish sport journalists. But in what extent do loanwords from the English vocabulary occur in texts written by Swedish sportjournalists, in what types of texts they can be found. And also why the usage of loanwords occur.The purpose of our study is to find out how frequent English loanwords are in Swedish sports journalism.

Betting under ordered forms has been around for a long time, but the recent increase in Internet betting and the large sums of money that are now involved makes it even more important for betting companies to have correct odds. The purpose of the essay is to calculate probabilities for outcomes of football games using a statistical model and to see if you can find better odds than a betting company.The data contains the 380 games from the 2004/2005 season and the variables form, head-to-heads, league position, points, home/away, average attendance, promoted team, distance and final league position from previous season. After performing an ordered probit regression we only find the variable ?form of the away team? to be significant at the 5 % level. We suspect the presence of multicollinearity and perform a VIF-test which confirms this. To fix this problem we perform a second ordered probit regression where a number of variables are combined to index variables. In the second regression we once again find only one significant variable.

Vilken kunskap krävs för att en lärare skall kunna undervisa ett innehåll på ett sätt så att eleverna både inspireras och förstår? Denna uppsats studerar elevers upplevelser av ett specifikt fenomen, dvs. lärares ämnesdidaktiska kunskap. Många forskare har försökt att besvara denna komplexa fråga. Shulman (1986, 1987) myntade begreppet Pedagogical Content Knowledge (PCK).

Fysisk träning för barn har alltid varit ett kontroversiellt ämne som berör såväl etiska och fysiologiska som medicinska frågor. Styrketräning är den form av träning som ställer dessa frågor på sin spets. De svenska officiella organen Idrottens Forskningsråd (IFR) och Riksidrottsförbundet (RF) har genom åren lagt fram rekommendationer och riktlinjer som ska fungera som underlag vid utformning av den träningsverksamhet som bedrivs i idrottens föreningsliv. Eftersom forskningsrön har förändrats i takt med forskningsframsteg har också rekommendationer och riktlinjer från officiellt håll varierat över tid. Syftet med föreliggande studie var att undersöka om fotbollsledare har kännedom om de senaste rekommendationerna vad gäller styrketräning för barn.

The report contains a comparison between computer based modeling of evacuation and evacuation experiments with large crowds. Crowd movement, behavior and management is examined, as well as the evacuation time. The conclusions in this report are based on observations made during the evacuation of a football ground (Swedish)..

The purpose of this study is to investigate differences of how the Swedishemployees union ?Unionen? communicates with its members, on one hand thosewho are members of local union clubs and on the other non-club members. Thenumber of non-club members has increased due to labour market changes implyingthat workplaces have been fragmented and hence affect the possibility to form localunion clubs.The questions posed in the study are: How does Unionen communicate with itsmembers? How does the communication differ between club members and non-clubmembers? What are the preferences of Unionen´s members as far as communicationwith the central organization? What kind of information do the members seek andhow do they find it? What values does Unionen represent? Are there differencesbetween the messages that Unionen is sends out and how members and non-clubmembers, respectively, perceive them?A case study method has been used applying both quantitative and qualitativeanalyses. Quantitative methods have been used in illustrating the number ofdiscussion subjects at Unionen´s website, the members needs for receivingcommunication and channel usage while qualitative methodologies have been usedin interviews with Unionen´s members, club chairmen and union representatives aswell as semiotic picture analyses and analyses based on methods of Uses andgratifications theory.One conclusion of the study is that two significant differences of communicationhave been found between members and non-club members.

Music used in exercise has been widely used since 1970. Researchers have pointed out thatfuture research about music influence on motivation should include a comparison betweengender in health club environments. This is also the aim of this paper. We have handed outsurveys, all together 120, in two different health clubs in Gothenburg, Sweden. A distinctionhas been done between gender.

In today's society there are a lot of offers towards consumers, where they actively have to choose the most appealing offer. In order for an offer to be attractive it must add value in line with the customers demand. Also, it requires that the offer provides a sufficient level of attraction so that the customer selects the particular product/service over another. Furthermore, each offer must exceed the expectations of the visitors to an event, so they feel that the event is something "extraordinary". We have chosen to study how LHC (Linkoping Hockey Club) works with marketing in order to improve the overall customer experience.

Abstrakt A footballs club of Malmö FF´s size and ambition on field must show the same level of ambition off field. With a hundred of thousands visitors every year to their home games, all the involved actors must work together and communicate efficiently to be able to offer the costumers a good football experience. This essey investigates closer those problems that can accour with many actors involved and why. This is done by talking to the biggest actors involved and listening to their side of the story and trying to criticize this view with the help of some expert writers on the subject..

The purpose of this study was to find out how SISU reason about cohesion with respect to its own operations, as sports consultants.There is no previous research on how sports consultants using cohesion as a pedagogical tool. However, there is research on cohesion linked to sport. Earlier research sees cohesion as a multidimensional phenomenon. This means that multiple factors determine the experience of cohesion. Such factors include how how-knit the team or group are, individual and joint objectives and that the individuals share common experiences.