The purpose of this thesis is to gain a holistic understanding of who are the consumers of fortified health food products; moreover to highlight what are the characteristics of the consumers who are likely to purchase these products. This thesis employed a quantitative strategy with an inductive and a grounded theory approach. The data was collected from a research company. Existing theories in the area of functional food were not possible to find. Considering that the area is new this seems plausible; however, previous studies provided insight for substantive framework.

High oil prices and bad harvests have led to dramatic increases in food prices and are nowthreatening millions of people in densely populated cities all over the world. To ensure thatthese people will have enough food without compromising the needs of future generationswill be a demanding task for politicians and decision makers. ?is paper has shown thatHavanas urban gardens have increased urban food security since the hunger crisis thatoccurred a?er the fall of the Sovjet Union in 1989, and that they support the thesis of Amartya Sen and the Ryerson University. Urban gardens can be a good example for cities how to avoid hunger and famine if they are properly managed.

The aim of this literature review was to make a comparison between the feeding requirements of Swedish reindeer (Rangifer tarandus tarandus) and meat producing cattle (Bos taurus) within farming. Reindeer are an intermediate feeding type; they have the ability to adapt to short term seasonal changes in food. They avoid eating fibre as much as possible and display highly selective behaviour while foraging. Adaptation to harsh environments with a limited amount of food has made reindeer dependent upon easily digestible food and consequently their digestive systems are less capable of processing plants with high fibre content. Herding is an extensive system which requires a significant amount of land and labour and describes the reindeer industry.

Studies show that 10-15 percent of Sweden's population, 65 years or older are estimated to have depression or depression symptoms. The symptoms of depression among elderly people are less than symptoms of young people. This could cause that elderly people with depression are not always discovered. Studies show that elderly people who live in residential homes show more signs of depression than elderly people living at home. If elderly people live in a supporting environment, can it prevent that a depression developed.The prevention of depression among elderly people is a topic that is not discussed among previously research.

The background of this research is that Swedish food products have hard to compete at the home market, depending on imported food products that increase more and more for every year that pass by. The ethic values LRF associate with Swedish food products, many customers have hard to put in relation with condition of foreign agriculture. Most customers today inquire high quality, safety and convenience in the food which they are eating. The source of their food seems to have less meaning. Many restaurants and bigger households appreciate Swedish food products and wants to buy them but price differences against foreign wares are to high. We have done oral interviews with wholesale dealers, restaurants, public purchasers and with different market organisations, there we have discussed buying strategies, the way they see the primary producer, the conscious of guests, choice and attitudes to Swedish and foreign products, distribution of power in the food market chain and to what position and suspension, they want the ranks of suppliers to have. The result shows the share of imported wares within restaurants and bigger households are at a high level and will continuing increasing. Within these sectors the final consumer in many cases put less effort in the origin of the raw source of food.

This study has examined how social media has changed food companies way of holding contests. The study examines how food companies use contests with the help of social media and how they used to do the contests before the use of social media. We have also researched the users behaviours and opinions of companies contests on and outside of social media.In this study we have interviewed four people responsible for contests on the social media department on their respective food company. We also performed a survey that was published on Facebook and followed it up with interviews from two of the participants.This study has showed that contests on social media, as a technical aspect, have given new possibilities for the design of the contests. But there are still some unexplored areas around contests on Facebook and the companies do not know exactly what the users are demanding.

Syftet med denna uppsats är att analysera Procordia Food AB:s övergripande strategiprocess för att se hur rationella de är i sitt tänkande när det formulerar strategier för varumärket Felix. Vi ämnar även beskriva och analysera hur varumärket Felix, som omfattar ett stort produktsortiment, byggs upp för att identifiera styrkor och svagheter och eventuella problem. Vi har för avsikt, att om möjligt, efter att ha identifierat problemen, komma med förslag till lösning. Uppsatsen är en kvalitativ fallstudie. Vi har använt oss av olika källor, såsom intervjuer, artiklar, vetenskaplig litteratur etc.

The study aims to increase understanding and knowledge of motivation; this by examining how the leader experiences her capability to promote employees' work motivation. Also, how employees perceive that the leader influence and enhance their work motivation. Interviews were conducted with a manager and two employees of a government agency in Sweden. The results demonstrate different opinions between manager and employees in the manager's ability to foster motivation in the everyday work. The leader thinks that she promotes her employees work positively and believes that she is giving her employees attention and appreciation.

The aim of the study was to gain a deeper understanding of the expectations that assistant nurses in the elderly care have on unit manager's leadership and the consequences if the expectations are not met. To answer the purpose of this paper a qualitative research was conducted with interviews with six assistant nurses in municipal elderly care. To analyze the empirical material communication were used as a theoretical concept. Communication includes codes, signals and messages to be interpreted by the parties in a conversation and they can be both verbal and nonverbal. This means that communication is complicated and can cause confusion if it is interpreted wrong.

Over the past one hundred years, there has been an increasing globalization and industrialization of the food systems. As a result, the distance between the production and the consumption of food has increased, both in time and space and in the minds of people. There is also an increasing concern for the environmental effects of industrial farming and the long distance transportation of food. Sustainable agriculture and efforts to build more sustainable food systems has emerged in opposition to the global food market. The definitions of sustainability usually include environmental, social and economical aspects. To build more localized food systems is seen as one way towards increased sustainability.

The large-scale soy cultivation has negative consequences for the habitat of local populations because of the intensive use of pesticides and the destruction of rain forests and eco-systems. GM soya, varieties are often used. The majority of Swedish people, however, do not want GM products in their food. It will be hard in future to ensure GM free food, particularly foods that come from countries where GM crops are grown on a large scale. It is very difficult to avoid cross- contamination when both GM and non-GM crops are grown in the same area.

Raw food, eller råkost diet kan ses som en växande trend i västvärlden och även i Sverige. Det har kommit ut raw food böcker på svenska, på internet finns det svenska diskussionsforum, bloggar och butiker som alla har dedikerat sig till rawfoodister, första raw food restauranger har öppnats i landet. Raw food är en form av vegankost; den består av frukt, grönsaker, nötter, frön och kallpressade oljor. Maten värms inte upp mer än 40 C, torkning och frysning accepteras, många äter mjölksyrade grönsaker, groddade spannmål och baljväxter. Kaffe, alkohol, raffinerat socker, vit mjöl och salt undviks.

This report explains the need to develop a configuration manager that handles transmission equipment which exists in the Swedish Defence telecommunications network. The configuration module will display the configurations and compatibility among the equipment and their software which are all part of the network.Also included in this report are tools, methods and results for the development of a prototype for the configuration manager. The prototype consists fundamentally of a database assisted by a user friendly website.The transmission equipment handles a lot of important transmission of information and is in the hands of a department of SAAB, OFGCA, by orders from the Swedish Defence Materiel Administration (FMV). Within the work included in this order exists a continuous update of both software and hardware which the equipment consists of. Therefore it?s highly important that there is a monitoring of which of the software and hardware is compatible with one another, ensuring that the functions of the system work properly.The consistent updating has resulted in compatibility issues between components and because of this, a need for a configuration manager has arisen..

Environment and sustainable development are very current topics in today's society, bothnational and international. The government's bill 2004/05:150 ?Swedish environment objectives - a common commission? contains several environmental quality objectives, that in turn is divided up in smaller secondary objectives. One of the secondary objectives says: ?Latest year 2010 shall at least 35% of the food waste from households, restaurants, largescale kitchens and shops be recycled through biological treatment.

Thesis purpose: The aim of this paper is to extend the knowledge of what influences the purchase decision of functional food in the store. By applying the M-R model in a new setting - the dairy department in grocery retailing in Sweden - and adding variables related to health attitudes, the aim is to contribute to existing research concerning in-store purchase decision making and store environment as well as consumer attitudes. Methodology: This thesis employs a quantitative strategy with a deductive approach and data has been collected with questionnaires. Theoretical perspective: Environmental psychology serves as an overarching framework where, more specifically, certain aspects of store atmospherics and some variables concomitant to health attitudes provide the theoretical base. Empirical data: The empirical data consists of customer purchasing a functional food product, Proviva, and this is contrasted with a test group, Bravo.