The purpose of this study is to examine a brand?s green marketing and its consumers? perception of it in order to compare these views. The idea is to find a potential gap and what effect it may have on the brand. A case study has therefore been made with the grocery market brand Coop with focus on organic food. The material used consists of texts from Coop?s website to represent their brand.

In the country of Jordan, egg production is very important economically, but several bacte-ria are involved in food borne diseases transmitted from eggs or other poultry products. The most important are Salmonella spp., Campylobacter jejuni and Escherichia coli. In Jordan two different housing systems are used for hens in large scale egg production; con-ventional cages and litter floor systems. Eggs from four different farms were analysed and compared to see if a difference could be found regarding the presence of pathogenic bacte-ria on the egg surfaces between these two systems. Total number of aerobic bacteria was analysed, the presence of Salmonella spp., C.

Människans utsläpp av miljö och klimatpåverkande växthusgaser har ökat i snabb takt de senaste hundra åren. Fler varor produceras, konsumeras och transporteras över hela jorden för att uppfylla de krav människor har på sin levnadsstandard. Livsmedelsindustrins roll i utsläppen är betydande, speciellt köttproduktionen, som står för 18 procent av världens totala växthusgasutsläpp. Genom att minska den mängd kött som ingår i människors måltider och gå mot att äta mer växtbaserat, som inte innehåller köttprodukter, kan matens miljöpåverkan minska. Ett viktigt område är offentliga matserveringar, vad som serveras där har en inverkan på människors matvanor och deras syn på mat.

There are several possibilities for those with an eating disorder, who wishes to get treatment and recover to get help and support. But for those who are not ready to recover, there are not any help to receive. Pro-ana is a youth culture where individuals who want to achieve the anorectic ideal help and support each other. The purpose of this study was to describe and analyse the content and the need for the Pro-ana community on Internet, among young people with eating disorders. More specifically the aim was to find out how young Swedish people uses the Pro-ana communities on Internet.

This study was conducted at the University of Bath, UK, from September to December 2014 as part of an ongoing research project aimed at elucidating how the Grb10 gene might act as a mediator of long-term health effects (such as predisposition to obesity, diabetes, coronary heart disease and hypertension) caused by environmental factors during development. This phenomenon is known as developmental programming. The purpose of this thesis was not primarily to answer any of the broader questions posed by this research project at large since this would require much more data than is reasonable to acquire over the course of a few months, but rather to evaluate the methods used in this project and reveal whether they are working the way they are presumed to. In the research project, which employs mice with the Grb10 gene knocked out as well as wild-type control mice, a dietary restriction model is utilized during gestation, which is supposed to generate offspring with lower birth weight and subsequent detrimental health effects in adulthood. This is supposed to be achieved by restricting the protein content of the pregnant mothers? diet to 9 % (as opposed to the control diet of 20 %) throughout gestation.

I did my degree project together with Universeum AB. The project had the work title: children?s world and the aim were to give children between 3-8 years old a place that was especially made for them. With their interests and needs in mind the area should trigger play but also learning through a well planned pedagogical environment.I did this project because I thought this was an excellent opportunity to really practise my new gained skills I had learned during my two years in CCD (Child Culture Design). It also gave me the opportunity to actually see how well my knowledge was working when it was put to the test, and I did learn a lot from this.Together with a crew of 6 people I developed and designed the area.

Swedish consumption habits led to a discourse on consumption needs of the general public during the first half of the 20th century, involving primarily several institutions, but also a variety of popular movement organizations, among which we find Kooperativa Förbundet. In this discourse, ascetic consumption and a rationalized outlook on consumption were idealized, as the Swedes needed to be economical not to live beyond their means. The objective of this study is to investigate the ideals this type of discourse conveys throughout the latter half of the 20th century. This will be achieved by investigating selected editions of the cookbook ?Vår Kokbok? published by Kooperativa Förbundet.

The purpose with this literature study was to investigate the possibilities for improvement of forage protein in dairy cows with focus on feeding strategies and conservation of forage protein. The utilization of forage protein in dairy cows is often not that efficient as it could be. The feed crude protein consists of both true proteins and non protein nitrogen. The digestion of proteins in the rumen depends on the protein degradation rate and the ability of the microbes to synthesize microbial protein. The microbes need a balance between carbohydrates that provide them with energy and proteins that are degradable in the rumen.

Hepatitis E virus, HEV, is a frequent causative agent behind, especially waterborne, infections in developing countries such as India. However, during the last years the number of non-travel-associated infections in industrialised countries, for example US, Germany and Sweden, has increased. The symptoms vary from mild with nausea to icterus and it can even be lethal. There are four different genotypes of HEV and many studies consider HEV infection to be a zoonosis. Scientists have by using phylogenetic analyses found great genetic similarity between strains isolated from humans, pigs and food, such as pork and liver, especially among viruses belonging to genotype 3.

Deregulation on the market for agricultural products leads to a more globalised market with increasing price fluctuations. This, in turn, places the farmer in positions influenced by new risks but also improved opportunities. The farmers are faced by uncertainty in terms of financial outcome. To be able to utilise these new market conditions it becomes increasingly important for farmers to continuously follow the price trend, and to develop strategies how to manage the risks exposed by a volatile market. Farmers with different conditions perceive risk in different ways. Hence, their risk management behaviour will vary.

Today?s community requires an increase in food production. Animals are today bred so that they produce more than their ancestors did. Production has been the most important and breeds with the highest production levels have therefore become popular. Many of the old local breeds have become extinct or are about to become extinct because of this trend.

The aim of this study was to categorize and analyze articles in health magazines, how health messages about health is being described. Using a qualitative content analysis the researcher answered the aim by three research questions: What kind of health messages about health factors do the magazines describe? Do the health magazines talk about risk factors for unhealthy behavior? What kind of commercial messages do the magazines provide? The result from the content analysis showed that health magazines presented social support, self-esteem, acceptance, equality and strategies as health factors. They tried to change readers? perceptions to get a healthy lifestyle.

Phytoestrogens are secondary metabolites produced by plants. Among the plants that make phytoestrogens are soya, red clover and some types of grass. The name phytoestrogen is a collective term for compounds such as genistein, daidzein, biochanin A and formononetin. These compounds are similar to oestradiol-17? in their chemical structure.

The aim of this undergraduate thesis was to formulate advices regarding the use of field beans, cultivated together with spring wheat, as whole-crop silage in feeding to dairy cows. In the thesis, optimal harvest time of the field bean/spring wheat crop, as well as the feeding value and the fermentation quality, was studied. On the research station at Röbäcksdalen in Umeå field bean/spring wheat (70 % respective 30 % of normal seed rate for the pure crop) and pea/oat (70/30) was grown in field experiments both 2002 and 2003. The following year, 2004, the pea/oat crop was excluded and instead field bean and spring wheat was cultivated in three different mixed ratios (field bean/spring wheat; 100:0, 70:30, 30:70). Every year the crops were harvested at four different development stages and the green forages were used in ensiling experiments.

Studies show that the interest and knowledge about science among teenagers is decreasing. They also reveal the difficulties to explain the ecological processes and that the ideas about the nature are collected from everyday life and early school years.The intention of this investigation was to find out more about children?s ideas and knowledge about the ecological processes and to compare these results with the curriculum.The method was a questionnaire and interviews with children in school year 1 ? 6. The aim of the studies was also to find out if any progress connected to age could be found, concerning understanding of the ecological processes.The results showed difficulties in achieving the predestined goals for biology and chemistry concerning ecology cycles and they differed a lot between the children. Often the learning process showed very little progress.