Marketing of education is a phenomenon which has been developed throughout the increasing competition within the educational sector. The focus of this paper is the marketing made by upper secondary schools (grade 10-12) in Stockholm. The competition in this area is increasing partly due to the growing number of private schools. However, this is a phenomenon seen only in larger cities with several schools available. There are over 170 upper secondary schools in Stockholm and the students freely can choose among these.

Många konsumenter är idag mycket hälsomedvetna och önskar att äta en hälsosam kost, men möter i sin vardag ett flertal problem. Livsmedelsval kan handla om ställningstaganden och identitet, prismedvetenhet och miljömedvetenhet. Många faktorer påverkar synen på vad som är en hälsosam kost. Livsmedelsvalet blir därför ett komplext vardagsproblem för konsumenten. Det påverkas i viss mån av begrepp från den mediala debatten kring livsmedel, kost och hälsa.

A debate on environmental issues and food safety has been ongoing in Sweden and it is suggested that consumers' are seeking local produce instead of global and exotic foods. Moreover, studies show that the consumers? positive attitude towards local produce does not reflect their actions. The purpose with this thesis is to contribute to a better understanding of the dissonance between the consumer?s attitudes and actual behaviour towards local produce.

A product and design development of a household device which shall dry food waste has beencarried out in collaboration with Smedlund Miljösystem AB.This project has been implemented through several brainstorms and a questionnaire study.A great insight of how it is to work in a project in real work life has this project been givenme. This is a slightly less straight road to a conclusion than in the academic world that I amused to..

Syfte: Att analysera hur dagligvaruhandeln använder sig av Grön Marknadsföring internt och externt för att positionera sig som ett miljövänligt företag på marknaden.Metod: En deskriptiv undersökning med primärdata i form av personliga intervjuer från de tre största aktörerna inom svenska dagligvaruhandeln.Teori: ?Green Marketing Activities at the Three Levels? har används som modell för att ta reda på hur de olika företagen arbetar med Grön Marknadsföring. Modellen är uppdelad i åtta områden och tre nivåer för Grön Marknadsföring.Slutsats: Samtliga företag vill ta ett miljöansvar, men två av tre ser sig även ha ett ansvar att informera och hjälpa kunder till ett bättre handlande. Två av de tre undersökta företagen är mer inriktade på att bygga ett ekologiskt varumärke medan det tredje företaget är mer inriktad på att upplysa om ekologi. Undersökningen visar dock att alla aktörer har undermåligt arbete med marknadsföringen i butik för att fånga upp kunders ekologiska intresse.

A favourable economic situation in Sweden has lead to a very good market for agricultural real estates. The estate agents? ads in the daily newspapers, where they actively are seeking assignments, give a hint that the supply is smaller than the demand for agricultural real estates. This situation ends up in a competition between real estate agents to get as many assignments as possible to meet the demand from the market. Describing and explaining the sellers? decision process may give a specific agent an advantage towards other agents.

This study has been done in order to map the supply of vegetarian and vegan food products in Sweden for business clients and consumers. A total of 665 food stuffs were found and classified into six categories. The biggest category was meat substitutes with 302 products and the second largest category was sandwich spreads with 150 different products. Within the remaining categories a varied number of products were found; 86 beverages, 64 cooking accessories, 34 milk free ice creams and 29 plant based yogurts. Of the meat substitutes were 28 only available for business clients.

Swedish agriculture faces future challenges regarding food production and land use. Increased competition for agricultural land creates complex situations, where conflicts may arise when productive crop land is in demand not only for food production but also energy- and fodder production. On top of that there is an obvious conflict of goals between agricultural production and non-agricultural exploitation of agricultural land. In several emerging economic regions it is noticeable how agricultural land is being expropriated for development of urban settlement and infrastructure, carrying potentially significant long-term effects. During the last decade the exploitation of agricultural land in activities other than food production has increased in Sweden and is expected to continue in the same manor. Approximately 700 hectare of land in Sweden is diverted from food production, annually, and in 2013, the Uppsala Municipality showed the greatest change in land use of all municipalities (SCB, 2013).

Under mina år i skådespelaryrket har jag utvecklat ett allt starkare intresse för dramat mellan raderna i ett teatermanus. Jag vill få syn på hur och vad jag gör när jag arbetar och samarbetar. Min bakgrund som naturvetare har påverkat mitt sätt att se på världen: även konstnärligt är jag starkt inspirerad av ett naturvetenskapligt perspektiv .Jag har formulerat en skådespelarmetod som jag kallar självarkeologi och redogör för dess beståndsdelar genom att låna dramaturgin hos en teaterhändelse: ett läsdrama. Rollkaraktärerna representeras av de grundvalar på vilka strategin vilar. Mina personliga drivkrafter och erfarenheter som tillsammans lett fram till behovet av en metod representerar pjäsens grundkonflikt.

Vole populations in northern Scandinavia vary in cycles with peaks every third or fourth year as described by the National Environmental Monitoring Programme of small mammals (NEMP). Some vole species have declined in population numbers since the NEMP started in 1971, especially the grey-sided vole (Myodes rufocanus) which is nearly extinct in the forested region. Since small mammals are an important food source for several avian and mammalian predators, the decline in vole numbers is expected to have consequences for the whole food chain, especially if other vole species start to decline in numbers. This study tried to test the hypothesis that presence and abundance of M. rufocanus (a specialist species) and Myodes glareolus (a generalist species) can be predicted by patch size and connectivity of forest patches >60 years old with a minimum of 15% pine >100years old.

The number of new estate agent offices is increasing yearly and each year many hundred new estate agents graduate. The comparing of estate agents by sellers has perhaps been most common in larger cities, but as competition has increased even in smaller towns we experience that it has become a common phenomenon even there. We both come from a small town but are not afraid of the idea of moving to a larger city as newly qualified estate agents. We ask ourselves, which are the determining factors in the choice of a estate agent in a large city as opposed to a small town? Can we see any differences? The purpose with this essay is to give us added knowledge about which factors private persons consider to be important in their choice of an estate agent when selling a house.The body of information is based on two parallel surveys, one in Hudiksvall and one in Stockholm, together with interviews of people in this line of business.

A new type of chartered holiday, fitness holiday, has evolved during the last years and has also been mentioned in different media channels. Despite this, fitness holiday is a relatively new and unexplored phenomenon, which caught our interest to further explore this. The desire to travel on a holiday of this type has also increased. Therefore, a study about this particular phenomenon with focus on the traveler?s motives behind the choice to go has been done.It?s a qualitative study and most part of the data has been collected during a field study to Playitas Resort, Canary Islands.

Denna uppsats handlade om att genom en textanalys studera hur två hälsotidskrifter, Hälsa och Må Bra, framställde ämnet kost och hälsa. Hälsoupplysningen började under 1700-talet, med skrifter och utvecklades därefter till ett allt större forum i takt med samhällsutvecklingen. I dagsläget kunde jag identifiera flertalet sätt där hälsoupplysning förekom som tex. via TV, internet, massmedia, reklamannonser, apotek, hälsokostaffärer, dagstidningar, tidskrifter, etc. Av detta urval valde jag att genom en textanalys, samt genom att hämta inspiration av några analysredskap, som metaforer, intertextualitet samt modalitet, studera hur tidskrifterna genom sina artiklar valde att framställa kost och hälsa.

Syftet med föreliggande litteraturstudie var att beskriva kunskapens betydelse för personer med födoämnesallergi, samt när det gäller förebyggande av anafylaxi. Den metod som användes var en systematisk litteraturstudie, där totalt tretton kvantitativa och två kvalitativa artiklar användes i resultatet. De databaser som användes var Pubmed, Elin@dalarna och CINAHL. Resultatet visade att beträffande kunskapens betydelse var majoriteten av de medicinska frågorna i en studie som besvarades via Internet frågor som berörde födoämnesallergi och allergiska reaktioner. Över hälften av ungdomarna uppgav att deras livskvalitet och hälsa påverkades och ovissheten och okunskapen om allergin påverkade deras livskvalitet negativt.

Lower urinary tract diseases are a common problem in cats all over the world. The symptoms are for example dysuria, pollakuria, stranguria, periuria and hematuria. In approximately two thirds of these cats the underlying cause is not known and the disease is therefore called feline idiopathic cystitis (FIC). We need to know more about the disease to get a consistently effective treatment and prevention. A retrospective study was performed in 50 cats with symptoms of FIC and where other causes of inflammation were ruled out. Data like breed, age, sex, body weight, feeding, therapy and therapeutic results were collected, also if it was an indoor or outdoor cat, duration of the symptoms, if there was any stress and if the cat was living with another cat.