Problemformuleringen i denna uppsats har framställts på uppdrag av ICA Maxi Karlstad. De upplever att deras kunder inte är medvetna om att ICA Maxi erbjuder ett bageri i sin butik, där sex bagare bakar allt bröd från grunden.Syftet med den här uppsatsen är att undersöka och beskriva vilka faktorer som påverkar de förväntningar som en kund har på en produkt samt att ge förslag på hur man kan förändra dessa.I uppsatsen återfinns dels en enkätundersökning där 105 personer fick besvara 18 frågor om deras inköpsvanor när det gäller bröd samt frågor om ICA Maxis bageri. Utöver detta så genomfördes även en mindre intervjustudie där 21 personer fick ge mer uttömmande svar om deras inköpsvanor och förutfattade meningar när det gäller bröd. Uppsatsen innehåller således både en kvalitativ och en kvantitativ undersökning.Resultatet av undersökningarna visar att de flesta tror att brödet som bakas i bageriet kommer från halvfabrikat som värms upp i butiken, så kallad bake-off. Det är dock även en stor mängd respondenter som inte har sett någon marknadsföring av bageriet och som inte är medvetna om att bageriet existerar.Slutligen ger uppsatsen en rad förslag för framtiden om hur ICA Maxi kan förändra sin marknadsföring så att fler kunder blir medvetna om att bageriet finns.

This master?s thesis was performed during the fall of 2006 at Cloetta Fazer AB in Ljungsbro. Cloetta Fazer is the market leader in Scandinavia of manufacturing confectionary and chocolates. The purpose of the project has been to identify causes that impact the quantity of waste in production as well as a cost/benefit analysis of the solutions that can reduce the problem of production waste.The work includes four production lines that are individually designed depending on what kind of product that are produced on the line. By using qualitative and quantitative methods such as focus groups, interviews and observations data has been collected.

Zambia is a country in Southern Africa where poverty is widespread and the traditional keeping of local poultry therefore plays a crucial role in improving nutrition. Meat and eggs from poultry are important sources of protein but also of income. Improving the poultry production is thereby a method to fight poverty. For poultry, the access to light is an important factor for both growth and egg production. In this paper, the focus is on the traditional village chickens used for both egg and meat production, how they are kept, their health and welfare and if the use of a solar lamp will influence their behaviour, growth and egg production. Three studies were conducted in Chibombo and Choma Districts in Zambia were 17 farmers were interviewed regarding the village chicken management of which six farmers participated in a solar lamp experiment.

Arbetet syftar till att undersöka hur producenter i Södermanlands län förhåller sig till offentlig upphandling av livsmedel. Sex producenter, en representant för en ekonomisk förening och en kostsamordnare har intervjuats för att få en djupare förståelse för vad livsmedelsproducenter upplever vara de största hindren och möjligheterna för att lämna anbud i offentliga upphandlingar av livsmedel. Resultaten visar att producenterna anser att många rådande förutsättningar som finns för att delta i offentlig upphandling av livsmedel är kopplade till och beroende av kommunens arbete. Det handlar till exempel om upphandlingens utformning, huruvida det finns en omlastningscentral som underlättar vid leveranser och om det finns en engagerad kostsamordnare. De hinder som producenterna upplever är bland annat den EU-lag som rör fri handel över gränserna, att de som upphandlar inte förstår livsmedelsproduktionens förutsättningar och svårigheten att spåra livsmedel i förädlingskedjan. De möjligheter som producenterna och kostsamordnaren ser bottnar till stor del i kommunikation och dialog på olika nivåer och mellan olika aktörer. Jag har även undersökt vilka sociala, ekonomiska och ekologiska värden en ökad andel närproducerade livsmedel i offentlig sektor bidrar med till samhället. Några funktioner som framkom i intervjuerna var värdet av att visa hur mat är producerad, att produktionen skapar mervärden och att det skapar lokala arbetstillfällen. Med utgångspunkt i analysen av producenternas resonemang har jag formulerat förslag till åtgärder för att uppnå en högre andel närproducerad mat i de offentliga köken.

The objective was to examine the frequency of unwanted behaviors in the Swedish feline population and what factors in the environment, inheritance and past life that have an influence on the frequency. SLU?s web poll generator was used to create a web poll which insinuated that it was a poll with objective to make an inventory of the Swedish feline population. I wanted to avoid that only owners to cats with unwanted behaviors answered the poll. The web link to the poll was sent to SLUs students and posted on Internet forums for people interested in cats.

A large part of the Namibian low income population lack access to grid distributed electricity. This mean they are effectively shut out from basic functions such as lighting, information technologies and hygienic food handling. Hence, finding ways of providing affordable off-grid electricity is an important, not to say critical, task.This master thesis is an innovation and concept development project that has been carried out in cooperation with organisations in Sweden and Namibia. The purpose of the project has been to (1) develop a concept for off-grid electricity supply in Namibia and (2) to gain a deeper knowledge within the area of innovation and product development for the Base of the Pyramid population, i.e. the poorest, but largest, socio-economic part of the global population.Essential in this project has been to acquire user understanding and to identify user needs to create a foundation for developing the concept.

Syfte Vi har för avsikt att öka förståelsen för hur valet av återhämtningstillskott styrs av konsumentens beteende och analysera i vilken grad olika faktorer påverkar detta val. Vår förhoppning är att denna insikt skall kunna bidra till att minska det informationsbehov som företag i denna bransch ställs inför där de idag kan ha bristfällig information. Metod För att besvara de frågeställningar som uppkommit under problemdiskussionen har vi använt oss av både primär och sekundär data. Vi har utgått från den sekundärdata vi insamlat för att få en teoretisk bas att stå på. Den primärdata vi insamlat baserar på kvalitativa djupintervjuer och samtal med sakkunniga.

This is an ethnographically inspired study focusing on multilingualism in a Swedish preschool setting. The purpose of the study was to find out how the children perceived their multilingualism and how it was expressed by the children in the interaction with teachers and peers. The research questions were as follows: How is the multilingualism expressed in the day to day interaction in preschool? What significance does the daily interaction with peers and educators have for the children?s perceptions of their multilingualism? How do the children perceive their multilingualism and the value in their multilingual abilities?  To answer these question methods inspired by ethnographical studies were used, namely participant observation and semi-structured interviews with the children.   Theory was used from two areas; childhood sociology as theorized by Corsaro with the ideas of peer cultures and interpretive reproduction, and the sociology of language with the theory of collaborative empowerment as introduced and developed by Cummins. The children in the study were seen as social actors who are important here and now and who contribute to the development of society.   The study showed that the multiple languages were visible in the preschool, but that the Swedish language was upheld as the norm and the language of communication; no children were recorded playing in their ?home language? during interaction with other children.

Migration and giving birth are crucial decisions for animals during their life cycle, which may have lasting consequences on their population demography and fitness. Migration can entail a variety of possible effects for an individual, such as access to high quality food and reduced risk for predation. The moose (Alces alces) in northern Sweden is partially migratory and moose females are known to give birth to one or two calves. The synchrony between time of calving and timing of migration has not been compared before, especially in terms of energy maximizing and time minimizing perspectives, which may provide vital cues for fitness benefits of migration. I investigated effect of timing of birth and individual life history on distance, timing, stopovers and duration of 190 individually marked female moose that have been tracked for multiple years in ten different areas in northern Sweden.

Consumers today seek added value to the ordinary products/services that companies are offering. Consumers must get their emotional need satisfied - a need for experiences worth remembering. At the same time, the consumers are engaged in ethics and morals. Companies use events frequently as a marketing approach to meet the customer?s demand of added value.

Ätproblem hos barn är relativt vanliga och existerar både hos i övrigt friska barn och hos barn med andra sjukdomar och diagnoser. I vissa fall är ätproblemen så allvarliga att de leder till malnutrition. Ofta delas ätproblem in i kategorier beroende på om man tycker sig se en medicinsk orsak eller inte, man skiljer därmed på organiska och icke-organiska problem. Detta arbete fokuserar främst på det som i litteraturen brukar kallas matvägran. Syftet var att belysa området i stort genom att presentera och diskutera aktuell litteratur och forskning om matvägran samt att kritiskt granska olika förklarings-modeller och begrepp.

Traditionally risk-based measures have been used to assess animal welfare in legislation and certification schemes. With increased knowledge and research, debate today tends to focus on and advocate the use of animal-based measures. However this is not a panacea for welfare and the most sound conclusion should be that assessment of animal welfare needs both. The aim of this thesis is to identify the points that need to be taken into consideration to find the optimal balance in the use of input and outcome measures according to the aim of the assessment and how these should be applied when designing a certification scheme? To answer this, a comparison of the use of resource-based, management-based and animal-based measures in two certification schemes for dairy cow welfare, Freedom Food (UK) and Svenskt Sigill (SWE), was made.

This report aims to examine how Brunneby Musteri is to update the brand attention for Brunneby Musteri at retail stores. Brunneby wish to assure their brand will catch the customers? eye in the store and therefore get assistance to discover what to improve. The family business Brunneby Musteri (Brunneby) was founded in 1941 and is located nearby Göta Kanal in the county of Östergötland. Brunneby produce products such as lemonade, jam, jelly, marmelade, cider and vinegar.

Humans have inhabited mountainous areas in northern Sweden since the end of the last glacial period, ca 8000 B.P., and their presence has marked the landscape in various ways. Older traces include the remains of hearths and dwelling sites, but there are also remains, such as culturally modified trees (CMT's), resulting from more recent activities in forested areas. This study aimed to document how people, both indigenous Sami's and Swedish settlers, have used an area northwest of Ammarnäs in Västerbotten, during the last 300 years, and what traces their activities have left in the area. I used historical records as well as an inventory of CMT's in the area to address this aim. Historical records of Sami activity are meagre, but it is clear that the people of the Ran and Gran Sami villages utilized the area long before 1500 A.D.

Chapter 6 of the Ch?ndogya Upani?ad has often been treated in works on early Indian philosophy, as well as in some comparative studies on color symbolism. Attempts to place it in a larger framework against the background of late Vedic religion are, however, few, the rationalistic and ?tradition-challenging? appearance of the text having repeatedly been emphasized. But the doctrine contained in the text ? a cosmologic teaching on the three elements constituting the universe, each being characterized by a color (red, white, black) ? and their microcosmic counterparts in the human body, does have some clear affinities to the worldview of the Br?hma?as and ?ra?yakas, which posits a series of similar correlations (bandhu-) between macro- and microcosmos.