First objective: To bring forward managers? perceptions of the underserved consumers in emerging markets. Second objective: To reveal what implications managers? perceptions of underserved consumers in emerging markets provide for branding in these markets. Our study indicates that managers? perceptions are still lacking consumer insights within five elements (value, loyalty, purchasing power, consumers and consumption).

The aim of this study was to compare unemployed and workers' life situation and the way they cope with different situations and to determine their degree of Type A. We used two different instruments: Friedman and Rosenman?s Type A-test and Carver?s cope test. The total number of respondents amounted to 169 participants. The participants were selected from a convenience sample at the employment service and from three different companies.

In this degree project I have studied how an anti-discrimination bureau can adapttheir online information to the target group ? immigrants who only have modestunderstanding of the Swedish language. This group is often subject of discriminationmatters, and therefore it?s important that they can take part of the information.To find answers to my questions I have studied different relevant theories, performeda readability analysis on the online information and have had qualitativeinterviews with representatives from the target group. I have also tested my rewrittentexts on both representatives and other readers.The result from my studies has shown that it is words that are the most difficult inthe current online information, while length and structure of the sentences are alsoof importance when it comes to the readability.

The purpose of this thesis is to examine projects for readingpromotion, aimed at boys, between 8 and 16 years of age. Therelations between librarians approaches to reading and methodsfor reading promotion are analysed with a gender perspective.The study is based on qualitative methods. Librarians involved infour reading projects have been interviewed. In the analysis, ourempirical material is related to theories of approaches to reading.Results have also been compared with earlier studies regardingboys reading, reading promotion, gender and male stereotypes.We find that an emancipatory approach towards reading is themost common. The librarians´ views showed that discussion,development, reading for pleasure and focus on the content of thebook were central to the methods used in the projects.

There are different ways of developing a second language. The purpose of this qualitative study is to investigate whether and possibly how music, focused on singing, can improve the development of Swedish as a second language. Through interviews with three vocal teachers, from three different schools in Sweden, and observations of one of the vocal teachers, information about how they work and think about the subject has been collected. The vocal teachers teach groups of second language learners by singing songs made especially for second language learning. The vocal teachers consider singing beneficial in the development of the pronunciation and improvement of the prosody, which affects the students? capacity to sound like a native Swedish speaker.

The estimated number of people living in extreme poverty is 1.3 billion and 70% of those are women. The aim of this study is to explain in what ways and why women are regarded as poorer than men.The definition of poverty has expanded and is now multidimensional. In order to answer the aim of this thesis the following dimensions will be included and work as a theory in which the analysis will be structured after. Through a gender perspective, will the role of woman emerge through a multidimensional definition of poverty. If the balance is a negative in these dimensions, the situation for women will worsen and become permanent.

This essay is about "factionstexter", a combination between fact and fiction, and the problems that can occur when reading them. I present previous resarch on this subject and I focused on docu drama and dramadoc. Bo G Jansson is the researcher I used most frequently in this essay. He describes various types of faction texts in film, television and literature. Annette Årheim´s thesis stands for the didactic portion of the essay.

The estimated number of people living in extreme poverty is 1.3 billion and 70% of those are women. The aim of this study is to explain in what ways and why women are regarded as poorer than men.The definition of poverty has expanded and is now multidimensional. In order to answer the aim of this thesis the following dimensions will be included and work as a theory in which the analysis will be structured after. Through a gender perspective, will the role of woman emerge through a multidimensional definition of poverty. If the balance is a negative in these dimensions, the situation for women will worsen and become permanent.

The purpose of this essay is to develop knowledge about how learning among employees is perceived to occur practically in a pre-school unit seen as a learning organization. From an employee perspective the intention was to gain an understanding of how they perceive the organization regarding employee learning in the workplace when it comes to in which contexts and what conditions that enable collaborative learning. Because learning organization is mostly a vision from a management perspective thereby it should in this case mostly be viewed as the context in which the employees work in.The essay is based on a qualitative research approach with eight semi-structured interviews. It was based on hermeneutics as method of analysis with the intention to gain an understanding of the employees' subjective perception. It is a case study on a selected pre-school unit in Stockholm.

The mission was to create a prototype of a menu system for the companySystem Andersson AB. The instructions were that it has to be as interesting andmodern now as in 20 years. We had to look at technology from the cutting edgeof development to make our prototype survive in the future. WindowsPresentation Foundation (WPF) was the technique we focused on. There areonly a few applications that take advantage of WPF today, but it is predictedthat WPF will be the next generation method for developing applications to theWindows platform.To make our menu visually appealing, easy to use and at the same timefunctional, we followed the clear path and guidelines that are available ininteraction design.

The object of this paper is concerned with the subject youth and politics. The aim of the paper is to study what influence our today modern societies has between two social landscapes, Greece and Sweden and try to give an explanation to why young peoples political engagement is different in the two countries. To fulfil my aim of this paper I have used a few questions, these questions will give me an insight in how young people look at politics, what their interests are and if they feel that they can and ought to act political. The theoretical starting points I?ve used I?ve chosen with reflection to look at the social landscape we live in and its changes over time.

The purpose of this study is to examine how the work with young people at home to care and accommodation (HVB) are organized in a municipality outside Karlstad and how the staff perceive emotions in the workplace. The issues that are discussed are based on the concepts of social ties, emotional labor, roles, shame and pride. The number of people who are fleeing in the world is today about 51 million. There has not been this high since World War II. The Swedish Migration Board calculated that about 7,000 of these people were unaccompanied children and came to Sweden in 2014.

China is a unique market that differs from the Western market in many ways. Companies are not required to publicize financial reports, and furthermore a heavy focus on business relationship building can make it hard for companies to have high quality streams of data to get insights about their markets. For a consultant company to successfully enter the Chinese market and helping producing and technological global firms improving their insights on the Chinese market, the consultant company needs to understand which the important factors are and how those factors can help in creating value for their potential customers. To help the analyzing and consultant firm called Kairos Future, a qualitative case study was conducted on 16 different global companies with focus on industrial production. The case study was mainly conducted through face to face interviews with decision makers who had a broad understanding of their respective companies.

Investigations concerning adolescent mental health shows a negative development. Many pre-vious studies have focused on young women's mental health. Therefore, the aim of this study was to investigate young men's (17-19 years) experience of their mental health. Qualitative interviews were used as a method. The participants were six young men who all go to high school in a major municipality in the county of Gävleborg.

The presence of nostalgic emotions during consumption is often seen as something purely positive to a product. To evoke these emotions has become a very common tool in marketing and advertising. Paradoxically very few studies have focused on the effects of nostalgia. The purpose of the thesis has been to understand how the presence of nostalgic emotions during consumption effect consumers. The research model used is a quantitative study with testing of hypotheses generated from theory.