Hur kan reklambyråer skapa samt bevara de kundrelationer som de byggt upp bli långvariga? I denna studie får läsaren en fördjupad kunskap om hur reklambyråer kan skapa samt bevara långa kundrelationer. Med hjälp av en fallstudie i form av intervjuer, med fyra personer som arbetar på reklambyrån First Flight i Malmö, och fyra enkätsvar från reklambyråns kunder kan det konstateras, utifrån relevant teori, att långvariga kundrelationer skapas genom engagemang och öppenhet mellan kunder och reklambyråer. Vidare är det viktigt att eventuella klagomål som kommer till reklambyråer tas på allvar och att dessa klargörs på en gång. Görs detta kommer även detta att bidra till öppenhet mellan de två parterna. Vidare forskning kring detta ämne skulle vara att undersöka fler än en reklambyrå i Malmö. Detta skulle bidra till en ännu bredare förståelse inom ämnesområdet genom att undersöka fler reklambyråer och på så sätt få denna studie förstärkt..

Examensarbetet som är utfört för SAS Flight Academy innebär att modernisera hanteringen av flygradiostationer för en flygsimulator från 1968. Detta görs med hjälp en PC som kopplas till det nuvarande datorsystemet med ett parallellkort. I PC:n finns en Microsoft Access databas där all data lagras om världens alla flygradiostationer. Informationen om flygradiostationerna finns lagrade på en CD-ROM som uppdateras ett antal gånger per år. Klienten till databasen är programmerad i Visual C++ och använder Microsofts programbibliotek MFC för hantering av databasen.

At Flight and Systems test Saab AB, a post-processing software is used to process GPS data. A new software by the name GrafNav has been purchased and the purpose of this master thesis therefore became, partly to make a judgment regarding GrafNav?s ability to estimate position, velocity and accuracy, partly to if needed improve the estimate and finally find one or several methods to estimate the position and velocity accuracy. The judgment of GrafNav was performed partly by a comparison to the former post-processing software (PNAV) and partly by a comparison to the airplane?s inertial navigation system (INS).

My essay is an examination of the poet Mina Loy and two poems that are essential in her authorship, these poems also represents a thematic entrance to Loys life and literary concepts. On the basis of Gunnar Harding preface and translation of selected poems from the collection Lunar Baedeker, I have chosen to look further at the poems Lunar Baedeker and Songs to Joanne, poems that accommodate contexts of an esthetical and linguistic complexion.Using terminology from the philosopher Gilles Deleuze as method for analysis, enabling an examination which proceeds from the concepts of nomadism, deterritorialization and line of flight. In the consideration of Loys modernistic and woman ?becoming, a situational and relational context is introduced which includes references to feminism, cosmopolitism, futurism, modernism, Dadaism as well as to acquaintances of Gertrude Stein, Djuna Barnes, F.T. Marinetti and Isadora Duncan.

Examensarbetet som är utfört för SAS Flight Academy innebär att modernisera hanteringen av flygradiostationer för en flygsimulator från 1968. Detta görs med hjälp en PC som kopplas till det nuvarande datorsystemet med ett parallellkort. I PC:n finns en Microsoft Access databas där all data lagras om världens alla flygradiostationer. Informationen om flygradiostationerna finns lagrade på en CD-ROM som uppdateras ett antal gånger per år. Klienten till databasen är programmerad i Visual C++ och använder Microsofts programbibliotek MFC för hantering av databasen. Klienten har två uppgifter dels sköta hanteringen och dels uppdateringar av databasen.

Extensively kept animals for meat production have the right to live in a good environment. Cattle (Bos Taurus) as social animals live in small herds in the wild. When holding animals extensively new problems have arisen regarding human ? animal interactions. One welfare problem is to be able to come close enough to the animals to investigate their health condition.

The aim of this Masters thesis is to describe the information behaviour of six adults with dyslexia with focus on how they handle information problems. The data consists of literature and interviews with six persons with dyslexia. The theoretical framework used in this study is Anders Hektors theory about human information behaviour as well as concepts and theories from the library and information science field. Ten information activities are used to describe the informants information behaviour. Answers are sought to the following questions: · How do the informants describe their backgrounds and their reading- and writing disabilities? · What problems do the informants meet in the context of information in their everyday lives with reference to ten particular information activities? · How do the informants solve these problems? The study showed that the main problems for the informants appeared to be difficulties with reading and spelling, problems with the appearance of the information, lack of time and stress while reading and writing as well as problems with lack of awareness about dyslexia.

This report is an assessment of the feasibility of using aerial photographs to estimate number of stems per hectare in young forest stands, used together with upper height to determine the need for pre-commercial thinning or ordinary thinning cutting. Aerial photo-interpretation was conducted in 2007 on assignment of Stora Enso Skog AB. A mean height function based on stand age produced with data from Bergvik Skog AB?s 2006 forest inventory assessment was used as a proxy for upper height and used together with photo-interpreted number of stems per hectare to determine the need for thinning cutting according to Bergvik Skog AB?s definitions. The test area is located north of Falun on Bergvik Skog AB?s land.Flight altitude was approximately 900 m above ground and the aerial photos were taken by L&L Flygbildteknik AB.

The aim of this study was to examine how children in the age of 5 are communicating in play at the preschool and how their fantasy games are different from each other. In this study, I have gained a greater insight on how to control children's imagination games.My approach has been the observation of three fun times where I also used me out of a voice recorder to record children's voices when their children are communicating with each other during the time of play at the preschool.The results of my study showed that children's fantasy games based on children's past experiences in which children use different themes and characters. The children's communication activities are different from each other. Children have different themes but the deck is based on imagination and communication.Fantasy games that children perform is rooted in the experiences that children get through to experience and see the reality.

Three-dimensional computer graphics enjoys a wide range of applications of which games and movies are only few examples. By incorporating three-dimensional computer graphics in to a simulator the simulator is able to provide the operator with visual feedback during a simulation. Simulators come in many different flavors where flight and radar simulators are two types in which three-dimensional rendering of large terrains constitutes a central component.Ericsson Microwave Systems (EMW) in Skövde is searching for an algorithm that (a) can handle terrain data that is larger than physical memory and (b) has an adjustable error metric that can be used to reduce terrain detail level if an increase in load on other critical parts of the system is observed. The aim of this paper is to identify and evaluate existing algorithms for terrain rendering in order to find those that meet EMW: s requirements. The objectives are to (i) perform a literature survey over existing algorithms, (ii) implement these algorithms and (iii) develop a test environment in which these algorithms can be evaluated form a performance perspective.The literature survey revealed that the algorithm developed by Lindstrom and Pascucci (2001) is the only algorithm of those examined that succeeded to fulfill the requirements without modifications or extra software.

Syftet med denna uppsats är att undersöka om de grundläggande förmågorna är relevanta även i en anti-terrorist operation, då förmågorna hittills varit ett begrepp inom mellanstatliga konflikter. För att besvara detta används två frågeställningar:? Är de grundläggande förmågorna relevanta för denna typ av operationer?? Vilken eller vilka av de grundläggande förmågorna låg till grund för framgång/misslyckande i operationen?Studien genomförs som en jämförande fallstudie där fyra operationer av militär och polisiär karaktär analyseras utifrån de grundläggande förmågorna. Data erhålls genom textanalys av historiska skildringar som avhandlar respektive operation.Resultatet av studien visar att de grundläggande förmågorna är relevanta för anti-terrorist operationer och tillämpningen av dem kan bestämma utfallet av operationen. De förmågor som låg till grund för en lyckad eller misslyckad operation är verkan, skydd, und/info och ledning..

Identification of fungi is based on macroscopic observations of morphology and microscopic characteristics. These conventional methods are time-consuming and requires expert knowledge. For the past years Matrix-assisted laser desorption ionization-time of flight mass spectrometry has been used for routine bacterial identification in clinical laboratories but not yet in the same extension for fungi. In this study three preanalytic preparation methods for fungi were evaluated in order to shorten the processing time in routine laboratory performance.Clinically relevant strains (n=18) of molds and dermatophytes were cultivated on agar plates and prepared according to the different preparation methods for protein extraction. Each strain was analyzed in quadruplicate by the MALDI Biotyper and the database Filamentous Fungi Library 1.0.The results showed that the genus and species identification rates of the least time-consuming direct extraction method were 33% and 11% respectively.

AimThe aim of this study is to examine the long term effects of e12 and how they have influenced the lifestyle and perceived awareness about nutrition and exercise in relation to factors from Social Cognitive Theory (SCT) that e12 took in consideration. The questions asked were; How has e12 affected the attitudes, skills, self-efficacy and knowledge relative to exercise? How has e12 influenced the individual?s habits of exercise? How has e12 affected the perceived awareness regarding the impact of nutrition and exercise on the body weight?MethodThe study is pursued by a qualitative method using semi structured interviews on six individuals between the ages of 16-18 years old that completed the project 4-5 years ago. A questionnaire regarding nutrition and exercise habits was also used as part of the study. All individuals from the year of interest were first contacted by the senior physician connected to the project.

Today, our cows experience a harder pressure to achieve higher milk yield. To manage this challenge the animal needs first class feeding and treatment. An important aspect of the feeding is to fulfil the need from the cows of especially fiber; and fiber with a sufficient proportion of long particles. Both too much and too little fiber is bad for the wellbeing of the cow, and she might get diseases like acidosis. Many models for feed management have been developed to secure that the animal gets enough of e.g. fiber with a sufficient proportion of long particles.

The purpose of this master's thesis is to evaluate whether it is feasible to use the panchromatic band of Landsat 7 in order to improve the spatial resolution of colour images. The images are to be used as texture in visual databases for flight simulators and for this reason it is important that the fusion preserves natural colours.A number of methods for fusing panchromatic and multispectral images are discussed. Four of them are implemented and evaluated. The result is that standard methods such as HSI substitution are not suitable for this purpose since they do not preserve natural colours. However, if only high frequencies of the panchromatic image are used the resolution can be improved without noticeable colour distortion..