In this thesis, high quality adverts are examined from the perspective of the advertisement contest Guldägget. The study discusses award-winning advertisement, both in terms of content and design, according to Guldägget?s jury members, industry experts and various theorists. Semiotics is used to analyse Guldägget?s winning adverts.

We read different kind of texts every day. We can for example choose to read a book or to watch a film. While we read we can receive and interpret texts. That?s means, for example, that we can have different envisionments about the drama and the film based on it. Based on Langer?s reception theory about ?envisionments?, I?ve wanted to examine and clarify the differences and similarities of envisionments between two texts.

This essay deals with classification of images using the subject classification system Outline. This classification system is used in regional museums and they do often have large collections of pictures. The regional museums have their main focus of culture history. The purpose is to look at Outline from four different aspects: 1. In what way is the system constructed looking at classification theory, 2.

The picture book is the children's first contact with the world of literature. The aim of our study is to look at how children and adults are portrayed in the picture book, from a gender perspective. Our aim is to critically examine how girls and boys, men and women are presented when it comes to both characteristics and appearance. Our research also focuses on how the text and images complete each other and we conduct a qualitative text and image analysis. We use Nikolajevas (2000) analytical model for picture books and previous research that already exists within the subject.In our paper we have clarified the concepts related to gender: gender, gender roles, gender equality and the picture book.

This degree project has been carried out in cooperation with Gedevelop in Helsingborg.Gedevelop has developed a camera that can calculate the weight of a liquid glass mass.Because of the density and viscosity changes in the glass, the weight information issometimes incorrect given. Glass industry is today addressing the problem by an operatorperforming a manual weighing of a few bottles which, in turn, calibrates the camera system.The project aimed to develop an automated system to control the weighing of glass bottles forglass industries. This system must be so flexible that it can be easily mounted on plants withdifferent production equipment around the world.The project includes design and construction of equipment that meets the requirementsformulated together with Gedevelop. Work has been done both in Halmstad and Helsingborgand has included both calculations and review of the theory to understand the forces thatinfluence the design of different construction parts. A prototype was produced that meets theoperating requirements for the design and can be used in testing features.

Purpose: The aim of the study is to analyse why the socialworker at the socialservices havn?t implemented the perspective of woman as subordinate and men as superior.Questions: Is the perspective of woman as subordinate and men as superior significant for the socialworker? Is the organisation, colleagues or de individuals thought structure of importance when it comes to implement the perspective? Does the socialworkers view of the clients as victims have an impact on the fact that the perspective has been given interest? Method: Critical case study. Flexible design; The study is based on interviews with socialworkers and study of documents and statisticsConclusion: One of the central findings of the field study was that the implementation of the perspective of woman as subordinate and men as superior was of no use for the socialworkers as they saw it. The findings showed that the definition of a victim was not used or that they were unconscious that the definition of a victim did affect them in their work. The possibilities for the organisation to learn is of  importance for the implementation of the perspective of woman as subordinate and men as superior.

This thesis presents a comparative study of image registration at two picture collection libraries. The two registration systems are analyzed as to the theoretical principles behind them and their practical application, and related to theoretical tools for subject analysis and bibliographic standards. While a growing number of picture collections now digitize their material, generally accepted standards and methods for the registration of digital images are still lacking. Many different systems coexist, often developed in-house in response to ad hoc needs and based on traditional registration tools created for textual documents, resulting in internationally incompatible mixed-format systems. The two picture collections examined here, however, have opted for similar, standardized tools for registration and subject analysis, and while there are differences in their application and focus, they have both considered issues of cross-system compatibility.

My purpose with this thesis has been tostudy the intersection between Landscapearchitecture and Land Art. They both relateto the landscape in some way whetherit is to the urban landscape or thenatural landscape.What tangent points are there betweenthese two subjects, and can you learnsomething of the artists approach to thelandscape?Land Art is an art movement that began inthe late 60?s, what links are there to thecurrent landscape?Last summer, I travelled around the U.S.for a month and visited the three classicLand Art projects. Lightning Field in NewMexico, by Walter De Maria, Sun Tunnels inUtah, by Nancy Holt and the Spiral Jetty,also in Utah, by Robert Smithson.The sites where visited from half a day upto 24 hours and was described and analyzedwith text and photographs.To visit these sites has been crucial formy thesis and will affect my future workas a landscape architect. The use of themethod has been a thought of mine for along time, particularly to analyze ordescribe a landscape with images.

St. Jude Medical Inc is one of the worlds leading companies in the medical technology area with cardiovascular devices as its specialty.Manufacturing implantable medical devices such as Pace Maker Electrodes requires complex design, safe processes and well trained operators. User friendly manufacturing operations are a necessity.Lately there?s been an increase of the manufacturing volume which also increased the number of operators. More operators need to be trained and cross-trained.

Is it possible to convey spirituality through art and material culture? Is it possible to renew art within the traditional church so that it appeals and is understandable for the modern man? These are the fundamental questions of my master´s work, which has it´s starting point in a public commission for an artistic contribution to the new Pentecostal church in Kalmar. The work also addresses the question whether there is a need for symbolism, art and sacred objects also within the Pentecostal movement, a traditionally strong image hosting environment. If so, how is it possible to bring this in to the church without completely breaking with the tradition and ideology of the movement? I want to communicate the Christian message in a renewed way, and in this particular project also highlight the importance of using images also within the Pentecostal movement.

In this essay, I have studied the image of the drug abusing mother and her motherhood as seen in some of the social science literature on drug abusing women. This I did with a qualitative research design and with the questions:How is the drug abusing mother and her motherhood portrayed by social scientists?What signification is her motherhood given in her life by the researchers?What approach towards the drug abusing mother in the research process, and hence in the creation of the images of her, does the scientists have?I found that there are distinct patterns and themes in the research on mothers with a drug abuse. The researchers studied the women with the goal to understand them and to give them the opportunity to speak for themselves through the researcher. The drug abusing mother is in short portrayed as a woman who cares for her children, whose motherhood is one of the most important factors in her life and who is anxious that her substance abuse should not threaten it.

Self-archiving as a way to provide open access to research publications is gaining ground in the area of scholarly publishing. An increasing number of research funders and universities are mandating open access for output associated with their research, which calls for evaluation of the effects of the phenomenon.This two years master?s thesis aims to investigate researchers? experiences of self-archiving. A qualitative web survey was conducted and answered by 41 researchers from several different countries, and a vast majority of the respondents concur with the principle of open access. Although self-archiving shows not to be a guarantee of increased impact for the single researcher, the study shows that might be the case.

The study is based on three Swedish novels published in 1945,1956 and 1964, and three Swedish novels published in 1998, 2008and 2009. The aim has been to investigate how librarians are portrayed in Swedish literature, as well as a comparison between the older and the newer literature. What librarian images are portrayed in the analyzed literature? Is the portrayal mostly positive, negative or neutral? Are there any clear differences in how librarians portrayed in newer and older Swedish fiction? If so, what are they? The method used has been qualitative content analysis where relevant paragraphs have been coded and divided them into categories of appearance, personality, and professional identity. The conclusion is that the librarian is often portrayed as an intellectual and somewhat high-strung bibliophile.

This Bachelor-paper is an investigation of organisational flexibility in Swedish andPolish television companies. The essay is based on four main questions which is thananalysed by looking at different categories that defines a flexible organisationalstructure.The questions are:? What is the internal and external perceived judgment about the TV-channelsorganisational flexibility?? What are the differences regarding Public service channels in Sweden andPoland as well as the differences between commercial channels?? What are the differences regarding public service- and commercial TVchannelsin Sweden as well as in Poland? Which of the companies are considered being the stronger and the weakest inan organisational flexibility point of view?In order to answer these questions have we used following main theories.? Readiness for business process reengineering - Abdolvand, N. & Albadvi, A.& Ferdowsi, Z (2008)? Decisionprocess - Jacobsen D.I.

The purpose of this thesis is to find out how young girls reason about norms and attitudes towards female sexuality. Through a qualitative research approach ten girls in grade 9 has discussed in two focus-groups on what is typically female, the ideal images of the ultimate woman as well as what is considered to be characteristic of female sexuality. The results were analyzed using Tina Mattson's theory of intersectionality, Beverly Skeggs theory of respectability and Göran Burenhults thoughts about biology and sexuality. Some of the main findings are that the girls in the study associate femininity primarily with external attributes and beauty and the ideal image of the woman is beautiful, yet independent. Further they describe different conditions for boys and girls to explore their own sexuality, and also that for girls the risk of being branded a "whore" is ever present.