Purpose: The aim of this study is to test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company?s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through pharmacies can only be successful if the company has built up a trust for their brand among the pharmacy employees. H 4 Without building brand equity the marketing communication strategy for Ferrosan cannot increase their brand value and create loyalty. Methodology: The research method that was chosen is a detective argumentation that starts from theories and explain different parameters regarding the subject I am concentration on. It is a case study where the companies branding strategy towards pharmacies in Sweden is analyzed bys a mix of semi-structured interviews, documentation analysis and a quantitative research . Theoretical framework: The theoretical model that has been prepared gives me the possibility to analyze different parameters regarding branding that are important when building a brand in an new market.

Biodiversity can be described as the total variation of life forms, where diversity ranges from gene level up to the ecosystem level. The diversity can be calculated in a number of ways, and this study use one of these methods. In this study empirical food webs have been used and analyzed, where eleven characters are defined and used as parameters to calculate the Euclidean distances between food webs that describe the variation that may exist within classes of terrestrial, marine and freshwater habitats. The class who stood out and showed the greatest diversity at the ecosystem level was the marine food webs, which showed a high value of the average euclidean distance. The other networks were not as distinctive and the average of the euclidean distance in these classes was comparatively low..

In this essay a model of a potential illegal hunter?s decision-making is created and presented in order to provide an overview of important parts of the complexities associated with the current Swedish predator policy. A comparison is made between a livestock owner?s economic incentives, and the expected costs faced by the potentially caught lawbreaker. In accordance with economic theory the benefits and costs of illegal hunting are compared and thus the optimal choice is determined where marginal costs and benefits are equal.

According to the Water Framework Directive of the European Union, macrophytes should be used as indicators in the ecological and environmental monitoring of lakes. In the member state Sweden the Environmental Protection Agency has elaborated assessment criteria for determining lake status based on macrophytes. The main focus of this thesis is to evaluate the efficiency of the assessment criteria for macrophytes. In addition the concordance between the ecological status classes of the four quality factors included was analysed.The assessment criteria for macrophytes are based on the total phosphorus preference of the respective species. The focus is thus mainly on the nutrient level of the investigated lakes and the environmental problem monitored is eutrophication.

This report is a thesis work for a B.Sc. in Forestry at the School for Forest Engineers, SLU. The work was an assignment from Jarlträ AB which is a privately owned sawmill located in southern Småland. The aim of the work was to investigate the economical result of different pricelists and how to adjust different parameters such as length correction to give an optimal result. The pricelists was examined through a computer program (SilviA). The pricelists was made in the program and after that a simulation was preformed with a selection of random sampled trees gathered from the area nearby the sawmill.

Most of the goats in the world exist in the developing countries where they are important in the meat industry. In Europe, goats are mostly kept for milk production although the interest for meat is growing. Goats have a thin carcass with only small amounts of intramuscular fat, which gives a lean meat. This thin subcutaneous fat cover can cause cold shortening when chilling the carcass. By using electrical stimulation cold shortening can be prevented.

In this thesis you will be able tofollow the design work of a drumtest. A tool that by having a rotatingdrum with equally positioned obstacleswill simulate the conditions a mountainbike rim will pass through.Initially there is a specification ofsome parameters and requirements thatthe design had to fulfill. There is alsosome brief background information aboutwhy a drum test is required for abicycle rim manufacturers and about thecompany Innolite Design AB that thisthesis is done for. After that itfollows an extract from conceptgeneration with the chosen concepts andsolutions but also some of the conceptsthat were not chosen.The thesis also contain a part where thereader cangain a deeper understanding of how thedesign works as well as some moredetailed facts about how the choice ofmaterials, their thicknesses, etc. havebeen made.

The aim of this thesis is to find a statistical model that sort logs according to a predicted modulus of elasticity on the sawn boards. The input parameters for the model are X-ray variables from an X-ray scanner. For some of the log classes sawn at the sawmill it is desirable to have a narrow distribution of modulus of elasticity on the sawn boards. 250 pine logs from five different diameter classes were numbered and followed through the sawmill process. Log data were collected from X-ray and 3-D scanners in the log intake.

The overall goal of this diploma work is to produce a design of a 5 GHz radio frontend using Agilent Advanced Design System (ADS) and then build a working prototype. Using this prototype to determine if RF circuits at 5 GHz can be successfully produced using distributed components on a laminate substrate. The design process for the radio front-end consists of two stages. In the first stage the distributed components are designed and simulated, and in the second stage all components are merged into a PCB. This PCB is then manufactured and assembled.

To investigate the possibilities for effective soil tillage, that could imply lower costs, lower negative environmental impact and in addition a meaningful occupation for foraging pigs, a field experiment was carried out in Gränna, Småland, during growing season 2006. The experiment contained two treatments that were repeated three times and were carried out on a couch grass-infected fallow on a light soil close to Sweden?s second largest lake, Vättern. Ploughing was one treatment and pig rooting followed by ploughing, was the other. The experiment was conducted according to the guidelines of organic growing and seedbed preparation was done the same way in the two treatments. The pigs, three groups of five half-year old Linderödssvin (an old Swedish breed), was encouraged to perform an even tillage by strip-grazing, i.e.

The number of weaned piglets per sow and year is a good measurement of sow productivity since it is affected by the number of piglets born alive, the pre weaning mortality (i.e. mortality of live born piglets between birth and weaning) and the number of litters per sow and year. This measure is also closely connected to the number of piglets produced per year, which partly determines the profitability of the piglet producer. During this study, eleven successful piglet-producing herds were visited. Eight of the producers were Swedish and three of the producers were Danish.

This thesis compares different methods for risk assessment of a creosote contaminated site in Vansbro, Dalarna. In a complementary study the importance of using representative data for calibration and validation of stationary groundwater models is discussed. The time dependency between surface water levels and groundwater levels on the site in Vansbro is evaluated by step response analysis. The results show that the groundwater levels reflect only long-term variation in the surface water levels. Hence the use of such long-term means for calibration and validation of the stationary groundwater models is the only theoretically defendable alternative.As a first step in the comparison of risk assessment methods the degree of contamination is evaluated on the basis of generic guideline values for contaminated soils, developed by the Swedish Environmental Protection Agency.

In this thesis you will be able tofollow the design work of a drumtest. A tool that by having a rotatingdrum with equally positioned obstacleswill simulate the conditions a mountainbike rim will pass through.Initially there is a specification ofsome parameters and requirements thatthe design had to fulfill. There is alsosome brief background information aboutwhy a drum test is required for abicycle rim manufacturers and about thecompany Innolite Design AB that thisthesis is done for. After that itfollows an extract from conceptgeneration with the chosen concepts andsolutions but also some of the conceptsthat were not chosen.The thesis also contain a part where thereader cangain a deeper understanding of how thedesign works as well as some moredetailed facts about how the choice ofmaterials, their thicknesses, etc. havebeen made.

In 1996 a hunting test for British gun dogs was started in Sweden, based on a similar one al-ready in place in Norway. The aim of the new test was to describe the hunting ability of the dog and to use the results as a basis for selection. However, up to now, no genetic study of these data has been done. Therefore the aim of this study was to estimate genetic parameters for the traits measured in the hunting test and to investigate whether the traits can summarized into fewer overall measures. Data from trails of British gundogs between 1996 and 2005 in Sweden were used to estimate genetic parameters and environmental effects in hunting performance. British gundogs consist of five different breeds: Pointer, English setter (ES), Gordon setter (GS), Irish red setter (Irl S) and Irish red and white setter.

New technology makes it possible to remotely measure all consumers in a power network onan hourly basis and store the values in a database.This thesis work describes the conversion process between automatic meter reading systemMActor and calculation software Xpower.Then the possible differences between calculations of power networks using load curves incombination with a yearly estimate of consumption and calculations using hourly measuredvalues is examined.The result of the comparison shows that, for the power network under inspection, nosignificant difference could be noticed. This does not mean that calculations using hourlymeasured values would be unnecessary. I believe that in a near future calculations using hourmeasurements will be the primary choice for many power companies to whom technology isavailable.Also some basic calculations of fundamental power network parameters, such as power factorand loses, are presented using hourly measured distribution transformers in combinations withits hourly measured loads.The report is written in Swedish.