The purpose of this thesis is to examine how the public libraries work towards SFI (Swedish For Immigrants) based on the views of the overseeing librarians. To study this we have asked the following research questions:What distinguishes the public libraries? work towards SFI according to the responsible librarians? What distinguishes the communication between SFI teachers and the librarians according to the responsible librarians? What opinions are held by the librarians in regards to their work with SFI?We have used a semi structured interview method with seven librarians in charge of the activities with SFI at small and medium sized public libraries in a rural area of Sweden. The theoretical framework is composed of Marianne Andersson and Dorte Skot-Hansen?s model for analysis of the local public library profile and the authors? definition of collaboration.

The purpose of this thesis is to study how Malaysia Airlines communicated during the two largest crises of 2014. Key questions to be answered are: Did organizational hypocrisy occur? If yes, in what way? Which communication strategies were used? Did the company mediate an unequivocal message and how was the information framed? Did any aggravating factors, which worsened the organization?s reputation, appear? How did Malaysia Airlines manage possible rumours? Was the word contact used as a keyword? The method of choice is a quantitative content analysis and the material consists of 20 different analysis units. These analysis units were collected from social media and Malaysia Airlines website. The quantitative content analysis is based on the theory Situational Crisis Communication Theory, taken from PR, Strategy and Application, Managing Influence, by W.

Abstract The purpose of writing this thesis was to improve methods during requirements engineering phase. Usercentred system engineering has some problem areas, which are examined and verified to create a new guideline for developers. This guideline tends to make requirements engineering more effective and help developers create more concrete requirements. It is not uncommon that system development projects ends up with unsatisfied users or delay in deliveries. The reasons are different kinds of communication problems between users and developers during verification of requirements.

Aim: Many people react negatively when they find out that I work as an estate agent. They believe that estate agents earn more money then they should. What many do not know is how hard we must work and that it doesn´t suit someone who is looking for an 8-17 work. As an estate agent I thought it would be interesting to found out why the estate agents have such a bad reputation.Method: This essay is based on the interviews with estate agents and branch organizations but also on newspaper articles about real estate agents. Theory is collected marketing, where I have concentrate on concepts of branding, positioning, communication and image.Result & Conclusions: The factors, which I found in my investigation, that have an effect to the bad reputation are; media, commission, the customers and the bidding.

Klustring innebär att flera servrar arbetar tillsammans och på så sätt klarar av en uppgift som en ensam server inte skulle klara. Klustring kan också användas för att säkra drift med hjälp av en eller ett flertal servrar som väntar i startgropen om den aktiva servern som tillhandahåller tjänsten går ner. Detta examensarbete utfördes genom att först undersöka vilka kluster­lösningar som fanns tillgängliga. Därefter utfördes intervjuer med företag som använde sig av olika typer av klustring. Laborationer gjordes för vidare undersökning av några av de mjukvaror som de intervjuade företagen använde. Det upptäcktes att variationen av lösningar hos de intervjuade företagen inte var så stor som förväntat innan arbetet påbörjades. Efter genomförd litteraturstudien och intervjumaterialet, för att sedan ge rekommendationer på vilka lösningar som bör väljas av exempelföretag utifrån vilka krav och kriterier som finns hos dessa..

Purpose ? The purpose of this study is to identify and describe how consumer perceptions regarding information quality, sender credibility and effect of eWOM-communication differ between Facebook and Prisjakt.Approach ? Based on previous research an analytical model was designed. The parts in the model were the aspects of the problem which the present study aimed to examine. An experimental design was applied in which ten students at Örebro University were exposed to a scenario where they took part of eWOM-communication concerning a specific product on Facebook and Prisjakt and then had to answer questions in an interview. The analytical model formed the base of the interview guide used in the interview and the specific product was chosen with help from a focus group.Implication ? The study illustrates that consumers may perceive the quality higher on Prisjakt while the sender credibility can be perceived higher on Facebook.

This study investigates the use of the social network Facebook among 67 Swedish libraries; 27 academic libraries and 40 public libraries. Data is collected through an analysis of the libraries? Facebook pages and through an email survey. To analyze the data, a series of statistical analyses were performed.The results indicate that the public libraries more actively posted Facebook updates than the academic libraries and that the libraries that had a policy for use of Facebook/social media more actively posted updates than those libraries that did not have such policy. The libraries use Facebook mainly to post links and photos and to announce events, provide book recommendations, and to emphasize special occasions.

Uppsala Universitet Sophie DicksenMedie- och kommunikationsvetenskap C-uppsatsAbstractTitle: Communication of gender through design -A study of shapes and colors of perfumebottles and of the fonts on their labels.(Genuskommunikation genom design -En studie av form, färg och typsnitt på parfymflaskor)Number of pages: 39 (82 including enclosures)Author: Sophie DicksenTutor: Mats LindCourse: Media- and Communication Studies CPeriod: Autumn 2006University: Division of Media and Communication, Department of information Science,Uppsala UniversityPurpose/Aim: To study whether gender is communicated through design, and if so is the case, the aim is also to see by which aspects gender is communicated.Material/Method: 40 perfumebottles, 20 for women and 20 for men has been studied, and attributes such as their shapes, colors as well as the fonts on their labels has been analyzed in search of gender differences. An art director has also been interwiewed to receive information about genderdesign from a practical wiew.Main results: There is no difference out of a gender perspective between the colors on the bottles in aspect of lightness but colors on ladieperfumes are generally more saturated and they are also more often located among yellow, orange and red shades on the color chart while perfumesbottles for men tend to consist of yellow, green and blue colors in more unsaturated versions. The results of the study of shapes showes that there are more cubes among the male perfumes than there are in the group of womensperfumes. Concidering the study of fonts does results prove that fonts on labels of male perfumes mostly belong to the most common group of fontfamilies. This compared toperfumes for ladies where the the fonts varied between the two current fontgroups of the study, and therefore are bort rare and common.

AbstractTitel:How do established companies communicate with their existing customers? Level:C-level in the Business Administration Author:Jessica Axelsson and Trang Nguyen Thi Thu Supervisor:Per-Arne Wikström Date:2012-05 Aim:Our aim with this essay is to describe how an established company communicates with its existing customers. We want to explore which communication strategy the company applies to reach their customers. We also want to see what kind of communication the company applies to get to market more effectively and remain on the market longer. Method:The study is a qualitative case study where we have conducted a personal interview with the company president.

?Högfrekvenshandel har de senaste åren växt till att bli en betydande kraft på de finansiella marknaderna och således även fått mycket medial uppmärksamhet. Den här medieuppmärksamheten intensifierades den 6:e maj 2010 då "Flash-krashen" inträffade på Dow Jones indexet i New York och påverkade marknader över hela världen.Vår avsikt med den här kandidatuppsatsen är att kritiskt granska högfrekvenshandeln som fenomen samt den diskussion som förs angående ytterligare reglering av handeln. Detta görs genom en inledande period av litteraturstudier som kompletteras med djupintervjuer av olika aktörer på marknaden.Våra resultat visar att högfrekvenshandeln inte för med sig så stora negativa effekter som media målar upp, och att den forskning som gjorts på ämnet indikerar att handeln främst tillför positiva effekter i form av ökad likviditet och minskad volatilitet.Uppsatsen behandlar även dagens regleringssituation och analyserar de förslag på åtgärder som har lagts fram på EU-nivå. Vår analys visar att många av de förslag som diskuteras är direkt missriktade och inte adresserar det egentliga problemet? en situation som kantas av oklara roller gällande tillsyn och övervakning..

This thesis is an analysis of articles published in the Palestinian newspaper al-Quds concerning the escalated conflicts within the Fatah movement during the summer in 2004.The study is done on the basis of the assumption that The Palestinian Authority (PA) expects the domestic media institutions to support the official objectives and, in this case most important, the national unity. My investigation reveals that the articles are indeed highly adjusted and purposed to unify and to hinder further growing instability, both in the politicalsphere and in the streets. The message urging for unification under the PA is constantly, directly and indirectly, repeated throughout the articles by the choice of themes and references as well as by the choice of individuals and organisations delivering statements..

Syftet med denna studie var att se på alternativa metoder för inlärning av ismer inom arkitektur. Teori från området pedagogik, liksom kognitiva teorier var viktiga verktyg för att kunna skapa ett gränssnitt till en interaktiv utställning. Syftet med detta läromedel var att skapa en inlärningsmiljö som främjar självstyrt lärande och skapar intresse för fortsatt inlärning för vuxna. Det var viktigt att granska och jämföra alternativ för teori och programvara för att kunna välja lämpliga verktyg.Programvaran Autodesk 3D Studio Max användes för att visualisera två typexempel inom två ismer. Dessa var: Barcelonapaviljongen av Ludwig Mies van der Rohe, och Vitra brandstation av Zaha Hadid.

SammanfattningDet här arbetet är en litteraturstudie. Arbetet tar upp litteratur om kommunikation i vården främst från humansidan, men även en del veterinärlitteratur. Arbetet tar upp grunden för kommunikation och olika kommunikationsmodeller. Vidare tas sjuksköterskans roll upp och hur den kan påverka relationen till patienten genom professionalism, empati, människosyn och medmänsklighet. Det handlar även om vad litteraturen säger om effekten av behandling som ett resultat av kommunikation samt hur man kan mäta effekten av behandling.

Communication between parties in an important process in their relationship can be based on a contract. This communication can for exemple be composed by a handwritten contract or an electronic contract. Contract law makes no difference between these two forms. to create more favourable requirements for commencing a contract or an ongoing contract there are possibilities to use standard agreements. Therefore a contract can be based on the will of the parties or on a standard agreement.An electronic signature shall secure that electronic transferred information has not been altered and also to identify the sender of the information.

abstract buzz marketing, the phenomena Have you ever thought about why the small French pastries called macarons suddenly became so extremely popular? Soon they were seen everywhere in the media, on every celebrity party and shortly after of course on every Swedish person?s cake dish. Could it be that a trendy it-girl happened to mention these lovely creations in her blog?What (or who) is it really that decides and controls what is popular and what is going to sell? If one individual can influence a whole group of followers it is definitely something marketers should take advantage of. One cannot any longer rely on traditional advertising, one needs to be more creative and rethink the possibilities to get through the media noise.