This research aims to investigate the effects that dredging may have on benthic fauna. The dredging took place in the stream Ireån on northern Gotland during the early summer 2010. My area of research was taking place in a scenic area downstream in Ireån close to the Baltic Sea. I chose this area due to the dredging that started just upstream of this area and continued further upstream. Thus it is not the direct impact of the dredging that is the focus for this paper but the side-effect the dredging may have on the area downstream.

Background: Myocardial infarction is the most common individual disease among people in the west world. In Sweden there are over 50 000 women and men who get myocardial infarction every year and about 40 % of them dies. Exercise training is one part of cardiac rehabilitation and since 1980 Sweden use the guidelines from that time. Aim: The aim was to review exercise-training modalities in cardiac rehabilitation after myocardial infarction and the physiologic- and psychological effects. Method: Facts were obtained by searching through the database PubMed for articles published from 1994 and ten years forward.

Marketers of today are confronted by the fact that it is increasingly difficult to gain the customer's attention, as they first have to break through the ad clutter. In a landscape where the general attitude towards advertising is negative, one way to successfully deliver the message to the customer involves communicating through personal impact. By using stimuli containing identical information with different senders, this thesis seeks to quantitatively explore whether brands can make use of the personal networks of its employees, in their social media marketing strategy. The purpose of the study is to investigate if communication via the employees could enhance traditional communication effects, such as buying intention and electronic WOM intention. Furthermore, the study aims to examine which role the employee should hold when communicating on behalf of the brand, and if the communication effects vary with the degree of product involvement.

Det satsas allt mer på mobiltelefontjänster idag och snabbt växande är sådana tjänster som involverar SMS. Högskolans Bibliotek på Campus Borlänge har ett intresse av att kunna erbjuda sina låntagare en påminnelsetjänst för försenade eller reserverade böcker.Vi fick i uppgift att under vårt examensarbete ta fram en prototyp av en SMS-tjänst åt biblioteket. Den skall påminna låntagare om att en bok är försenad och/eller att en reserverad bok har inkommit. Denna tjänst skall hjälpa biblioteket att nå ut med informationen till låntagaren via ett SMS till mobiltelefonen.Denna rapport är en undersökning av vilka delkomponenter i David Siegels modell som anses lämpade respektive inte lämpade för utveckling av ny funktionalitet som innefattar SMS till en befintlig webbplats. En förklaring finns varför vissa är lämpade och andra inte.I rapporten förklaras också att SMS-funktionen är en IT-tjänst, närmare bestämt en SMS-tjänst.

En studie om elevers förståelse av en bränslecellsbil i studierna. Modellen används både praktiskt och teoretiskt i fordonsprogrammets utbildning. Syftet var att undersöka om en modell av en bränslecellsbil kan användas i undervisningen i fordonsprogrammet. Undersökningen av bränslecellsbilen skede genom en enkätundersökning. Särskilt har jag undersökt hur eleverna kan ha förstått undervisningstillfället om bränslecellsmodellen.

This paper quantitatively examines the effects of marketing brands within the same product category and the same brand portfolio jointly. We have chosen to call this type of marketing category advertising. The results of the study show that category advertising leads to increased brand awareness within the category, which is particularly important for brands within less salient subcategories. For strong brands however, category advertising leads to lower purchase intentions, an effect which could potentially be moderated by focusing the advertisement on the complementary nature of the products combined with promotional elements. The study also shows that there is no difference between advertising products jointly and separately when it comes to brand attitude, category attitude, typicality, brand purchase intention for weak brands and category purchase intention.

Background: The Swedish Financial Supervisory Authority?s mortgage limitation, of mortgaging up to 85 percent of the market value of the real estate was introduced on the first of October 2010. The aim of the recommendation is to prevent a detrimental development of the market for mortgages while at the same time creating incentives for the consumers to limit the debt level. The mortgage limitation is a recently adopted recommendation and few studies have made a thorough analysis of its effects, hence it is an interesting topic to study.Aim: The aim of this study is to analyze the initial effects of the mortgage limitation for consumers, banks and estate agencies. Furthermore, the study aims to evaluate drivers of consumer debt levels and conclude whether the mortgage limitation will result in lower debt levels for consumers.Completion: The study is based on interviews with respondents from banks and with respondents from estate agencies to enlighten the initial and long term effects of the mortgage limitation.

Syfte: Syftet med den befintliga studien var att genom en pathanalys pröva delar av Birrer et al.´s (2012) föreslagna modell, detta genom att vid tre mättillfällen undersöka samband mellan dispositionell mindfulness, emotionsreglering och idrottspsykologiska färdigheter (motivation, coping).Resultat: Den befintliga studiens modell visade longitudinella predicerande samband mellan dispositionell mindfulness för emotionsreglering, samt emotionsreglering för coping och motivation (Inre motivation, amotivation).Design: Longitudinell korrelationsstudie med tre mätningar. Metod: 65 deltagare varav 33 kvinnor och 32 män fyllde i enkäten (se bilaga 1). Modellen baserades på de 47 deltagare som fyllt i enkäten vid samtliga tre tillfällen. Slutsats: Den befintliga studiens modell stämmer, vilket innebär att mindfulnessträning med högre grad av dispositionell mindfulness som följd även ger främjande effekter för flertalet processer. Vidare konstateras att emotionsreglering är en central del i påverkansprocessen av mindfulness för att nå de idrottspsykologiska färdigheterna.

Syftet med uppsatsen är att utveckla och utvärdera en alternativ modell för hyressättning av statliga ändamålsfastigheter. Arbetet är avgränsat till att omfatta fem kulturinstitutioner i Stockholm som bedriver sina verksamheter i byggnader förvaltade av Statens Fastighetsverk. Dessa är Nationalmuseum, Naturhistoriska riksmuseet, Historiska museet, Dramaten och Operan..

Denna uppsats är en kritisk granskning av Samuel P. Huntingtons modell att förstå världspolitiken utifrån, som han presenterar i boken The Clash of Civilizations and the Remaking of World Order. Granskningen utgår från en analys av hans grundläggande begrepp, ?civilization? och ?clash?, och från ytterligare en analys av hur hans modell skiljer sig från andra modeller om världen. Med hjälp av dessa analyser diskuterar jag rimligheten i den tes som han ställer upp och konsekvenserna som hans förutsägelser och policyrekommendationer får, för att sedan kunna bedöma om hans modell är användbar eller inte.

Previous research in the field of consumer marketing has confirmed the positive effects of divergence on advertising efficiency. Despite the coherent evidence, some industries lag in the adoption of these findings, one of which is the Swedish real estate market. Divergence has not been elaborately investigated within said context and this paper addresses the need of actionable insights for housing advertising. Starting with the proven success of housing firm Fantastic Frank who work with detail photos in contrast to the common wide angle, this paper examines theoretical implications of detail photos' characteristics. Besides being divergent, detail photos are also ambiguous which renders access to effects related to visual perception.

The media arena is becoming more and more crowded by various brands and different commercial messages. At the same time, consumers learn how to screen marketing communication and their cognitive ad filters enable them to avoid message elaboration. Thus, new thinking and new communication executions are required in order to surprise the consumers and break through the clutter. In the present study, we have investigated how the choice of media affects attention, memory and several communication effects that the ad can generate in the short as well as in the long term. The study is conducted on a well-known brand within a low-involvement product category.

There are widespread discussions about the use of retouched models in media, ranging from bloggers to legal decision-makers. Research shows that there are negative psychological effects on especially females being exposed to idealized, retouched model images. The purpose of this paper is to explore the effects of using retouched models in advertising from a marketing perspective, based on attitudes, perceived quality and purchase intentions.Based on theories about attractiveness, halo-effects and social comparison, an experimental study was done, investigating the different responses on above mentioned parameters to advertisements showing either retouched model images or non-retouched model images. Initially it was also tested if the retouched models were seen as more attractive than the non-retouched models. The results showed almost no differences between the reactions to the advertisements with retouched models compared to the advertisements with non-retouched models, when all respondent groups were analyzed together.

5-hydroxytryptamin (5-HT) is biochemically derived from Tryptophan. Kynurenic acid and quinolinic acid are also known metabolites of tryptophan. 5-HT is considered to play a role in depression and today selective serotonin reuptake inhibitors (SSRIs) are used for treatment of depression. 5-HT may also play a role in pain perception. The aim of this study was to investigate whether a supplement of tryptophan may affect conditions such as depression and/or pain.

Understensho?jden is Stockholm's largest eco-village which was built in the early 1990s with the vision of enabling ecological living for people. However the ecovillage is no longer considered as environmentally friendly because of its relatively high energy consumption, and non-updated energy system. The purpose of this study is therefore to investigate how Understensho?jden should reduce their energy consumption and upgrade its energy system by using Blower-Door, IR-camera and Design Builder.