The purpose of our research was to examine whether the acceptance and diffusion of RFID technology among the employees at public libraries in Sweden, follow the classic diffusion of innovation model. RFID or Radio Frequency Identification, is a technology that uses radio frequency and microchip technology to track items, in our case, library books and other library materials. Diffusion is the process by which, in our case, the RFID technology is adopted by the library staff. The purpose of this study was to examine what factors influenced the acceptance and adoption of RFID among the library staff. We used Everett Rogers' Diffusion of innovation theory as our framework.

Our aim is to create a greater understanding for how Växjö Municipality is working with their vision, strategy and brand, and also how it is perceived by the business sector. This understanding will help us to highlight success factors and pitfalls that exist in the creation, implementation, and maintenance of a municipality?s identity, image and profile to convince the business sector to follow.Methodology: We have been using an abductive and qualitative research-method in which semi-structured interviews have been the basis of our empirical material. We had interviews with three employees, a communication manager and the mayor at Växjö Municipality as well as four organizations and two companies with sustainable focus. We did this to get different perspectives and thereby get a greater understanding.Analysis & conclusion: We have been able to identify both success factors and pitfalls in Växjö Municipality's strategic sustainability work.

Bakgrund: Svenskarna ligger idag i topp på listan över andelen internetanvändare i befolkningen. Hela 94 procent av Sveriges befolkning använder internet och av dem har hela 84 procent någon gång handlat på internet. E-handeln växer så det knakar och det gör att konsumenternas krav på leveransservice ökar. Man kan se det som att leveransservice har utvecklats till ett nytt konkurrensmedel för att kunna överleva på en hårt konkurrensutsatt marknad.Syfte och forskningsfrågor: Syftet med studien är att undersöka och analysera svenska ehandelsföretags leveransservice för att bidra till en ökad förståelse för betydelsen av leveransservice. För att uppfylla syftet har följande forskningsfrågor utformats:Hur arbetar utvalda svenska e-handelsföretag med leveransservice som konkurrensmedel?Hur lever utvalda svenska e-handelsföretag upp till konsumenternas krav på leveransservice?Metod och tillvägagångssätt: Datainsamling har skett genom två metoder.

The main purpose with the essay is to look into NATO and annalise how the organisation haschanged it´s security policy work process today 2015, seen from two different world eventsduring the period 1989-2015, the collapse of the Berlin wall and war in Afghanistan. Purposeand issuses also apply based on two theories Anarchymodel and World society model. In orderto highlight two different ways to see NATO:s security policy work process over time untilthe present day.Issues:? How did the fall of Berlin wall in 1989 change NATO:s security policy work process?? How did the war in Afghanistan in 2001 change NATO:s security policy work process?The essay is a qualitative method literature review describing NATO as an organisation andworld events that had impact on NATO over time.The result show that NATO has shifled it´s borders further fast because ?new? membercountries from the former Soviet Union are party members. NATO has moved closer toRussia, and increased in momentum.

Bakgrund och problem: Under de senaste 20 åren har en global oro växt kring konsumtionens påverkan på miljön. Faktorer som den globala uppvärmningen, hål i ozonlagret samt katastrofer som Tjernobyl var några av drivkrafterna. Historiskt börjar nu den gröna marknadsföringen att framträda på marknaden. Den delades in i tre faser varav en fas representerar marknadsföring av miljövänliga produkter, designade för att främja en hållbar konsumtion (Mishra & Sharmra, 2012). Det är dock under 2000-talet som konsumenternas miljömedvetenhet leder till en ekologisk trend och livsstil.

The background to this paper is the fact that many products are demonstrated to show the consumer value of the product. This is generally the fact when it comes to agricultural products, such as tractors. The growing number of models makes this even more import for the retailer to perform a demonstration that really catches the interest of a prospect customer. One problem is that these demonstrations are expensive and many small retailers have difficulties to afford demonstrations of every model. Together with Åhmans Traktorcentrum AB a market investigation was conducted. The company has its primary sales area in the region of Östergötland and north part of Småland. Åhmans Traktorcentrum AB is a John Deere dealer.

Flooding events are no longer rare, floods occur all over the world. Accordingly, it is vital for the society and different authorities to work with flood mapping. To meet the goal of Uppsala kommun to map the risks of floods in Uppsala län, a map of the different areas around Funboån which are inside the area of risk for flooding have been developed.In the work, cross sections and the water flow have been measured. Moreover, an echo-sounding have been carried out in Funboån to map the bottom topography. From the bottom map and laser scanned data covering the study area, a terrain model was created.

Dagens konsument exponeras dagligen av en stor mängd reklambudskap. Här spelar företags varumärke en viktig roll. Varumärket fungerar som en identitetsbärare och ger företaget en möjlighet att sticka ut på marknaden. Lyckad marknadskommunikation skapar konkurrensfördelar och resulterar i goda relationer till kunden. Varumärket är en samling tankar, känslor och åsikter som kanaliseras i en både medveten och omedveten förväntan på en produkt eller tjänst.

AbstractThe purpose of this study has been to provide a deeper understanding of how companies in the travel industry works with social media and electronic Word-of-mouth (eWOM) by analyzing and investigating social media and eWOM and how it effects customers? expectations on the companies service quality. In connection with the purpose we have chosen the following research questions: 1. In which way can companies in the travel industry interact with their customers participation on the Internet through social media. 2.

Corn is an important food and feed crop in the world, in Sweden it?s up till now grown on limited acreages mainly for silage. But I think it can get more important if you can grow it also for grain, because it?s a good animal feed for example, for life stock-, pigsand poultry. On of corns advantage is that it can produce the same amount of dry matter as for example wheat, barley and rise but with 25% less water. I will examine if it possible to grow corn for grain production in the south of Sweden.

Water connects heaven and earth. Water is the most obvious element of nature. To move in water is for me more than cooling of on a hot summer?s day. It is about freedom and the feeling of being above the state of things.

During the early 1990´s, the Swedish commercial air traffic was de-regulated and the new market-condition made it possible for low-budget airlines to enter the Swedish market. The former monopolistic airline company, Scandinavian Airline Systems (SAS), was facing a new type of competition which had the advantage of offering much cheaper air trips than SAS. Adding the decrease of profitability that struck SAS as well as other airline companies after the terrorist attacks on the 11th of September, forced them to carry out a mayor reorganization programme. The programme, called ?Turn Around 2005?, was a direct economical measure that begun in 2002 and lasted until 2005 and resulted in a cost saving of 14,5 billion SEK as well as a notice or a transfer of 6000 employees.The purpose of this essay is to investigate if the opinion of the consumer, the image, corresponds with the profile that SAS wishes to mediate today.

ABSTRACTCourse/level: Enterprising and Business Development, Bachelor Thesis, AUT2012, 2EB00ETutor: Magnus ForslundAuthors: Linn Danielsson & Alexander OlofssonKey words: Strong diversity, Consistent Corporate Culture, Core Values, Corporate Strategy,Definition of Diversity, Working with Diversity, Management, Standardization.Title: Diversity or Corporate Culture ? A case study on the paradoxical relationship betweendiversity and corporate cultures in corporations and organizations.Background: Diversity and corporate culture can in various ways result in corporate andorganizational advantages. While diversity promotes innovation, creativity and companydevelopment corporate culture possesses advantages such as efficiency, community and unity.Diversity and corporate culture seems to create various benefits that are both beneficial forcompetitive advantage.Problem discussion: I would be beneficial for companies and organizations to maintain bothdiversity and corporate culture since they complement each other. However, diversity andcorporate culture have different purposes and benefit in different ways. The question is howtwo such different strategies can meet.Question for research: How does diversity and corporate culture co-exist in corporations andorganizations?Purpose: The aim of this study is to create further understanding for the co-existence betweendiversity and corporate culture in corporations and organizations.Method: The study is made qualitatively with a hermeneutic approach and based on a casestudy on two corporations within the real estate industry.

Climate change is expected to lead to increased rainfall and higher temperatures, among other things. This will have a major impact on our cities. Floods can lead to property damage as well as damages to human and animal health. Higher temperatures will increase the frequency of heat-related health risks and premature deaths. The consequences of climate change will be particularly large in our cities because of the city's morphology with a high amount of paved surfaces and buildings that affect the natural processes in areas such as drainage and absorption of solar radiation.

AbstractToday there is an opportunity to reinforce concrete with steel fiber reinforcement. In some cases, completely replace the conventional reinforcement. Replacing conventional mesh reinforcement with steel fiber reinforcement in slabs on ground has shown economic benefits, less crack width and less reinforcement amount.Today there are no Swedish standard for designing steel fiber reinforced concrete, what is there is different international recommendations.In this work, design methods for steel fiber concrete are used according to RILEM and Bekaer Swedish AB's software DRAPRO. For other design methods Eurokod 2 is followed.In this work, the design of slabs on ground that are not exposed by large tension strength been designed. Design of crack-reinforcement and restrictions of crack width have been conducted in three different slabs on ground.The calculations have been performed using only conventional reinforcement and only steel fiber reinforcement, and the results are then compared.The results of the theoretical analysis are summarized in tables that compare the amount of reinforcement, crack width and economic cost.This work showed that the slabs on the ground reinforced with steel fibers provide less crack width with a minor amount of reinforcement.