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376 Uppsatser om Firm value - Sida 26 av 26
Konkurrenssituationen fo?r den svenska morotsbranschen :
The Swedish carrot market is dominated by a few big companies and three of them stands for
50 % of the market. During the last twenty years the number of growers has decreased, the
area and the harvest have increased. The big producers have invested in advanced and
expensive postharvest equipment that fulfils the high standards of the food industry. Few
carrot producers are members of an organisation and they keep contacts with there buyers one
by one. The buyers are mostly wholesalers and these have during a long period of time
decreased the number of suppliers.