This study aims to disclose how an asymmetric planogram structure of the brand with the highest actual variety may come to affect the brand itself and its category as a whole. The authors of the study feel that there is a gap still unfilled amongst previous extensive research examining how differences in either space or price vary between categories, products or brands. An in-store experiment was conducted by collecting quantitative data from daily sales, observations of customers and questionnaires. The results show that an asymmetric structure leads to customers being more attentive towards the brand, and perceives it to be more dominant over its surrounding competitors. Furthermore, results indicate that the customer perceived variety increases and we see tendencies to changes in sales..

Hedemyr?s project has been about finding a meaningful position of utterance and a language for her practice. The general theme is performative art in public spaces.This text is a meta-narrative about this development and transformation process. It is also a proposal for choreographic practice as text, and thus a suggestion for what performative text could be.Her master project includes three intertwined parts. The foundation is an ongoing ?doing?.

Over the past thirty years the political parties in Sweden have lost five out of six members. In order to retain existing members leadership in these organizations has become increasingly important. The aim of this paper is to identify what group leaders for party groups within the municipal council believe are the driving forces that underlie the councillors' voluntary commitment, identify the group leaders' leadership style and identify whether there exist a relationship between these driving forces and the leadership style. The approach applied is qualitative consisting of twelve interviews with twelve group leaders from six different municipalities in Stockholm county. The theoretical framework of this paper includes the Volunteer Functions Inventory and the Full Range Leadership Theory.

Background: Swedish football clubs have lost their competitiveness both economically andgamely. The last time a Swedish team was represented in Champions League was 1999 and last season there were only 2 clubs with positive financial results in Allsvenskan. One factor that has not worked is budgeting where many clubs have budgeted too optimistic and thus not able to make positive results.Purpose: The purpose of this report is to review and analyze how the Swedish football clubs are working with their budgeting. The goal was to identify problems in their budgeting and to find solutions which can be used practically.Methodology: This report is a qualitative study consisting of a cross-sectional study of how Swedish football clubs are working on budgeting in 2014. Data collection has primarily consisted of interviews of budgetmakers in the clubs.

This essay examines if there is any difference how the two biggest tabloids in Sweden, Aftonbladet and Expressen is portraying the Swedish national football team for both woman and men. The purpose is to compare and see if there is any difference regarding what gender you have. We have also examined what gender the authors for the articles have. We have used a quantitative content analysis to get our results. In conclusion, there is a big difference in medial space regarding what gender you have.

Having an intranet as a source for information and communication is common in most contemporary organizations. Research shows that the intranet in itself does not have an explicit area of use, and that leaves every organization to make decisions of the associated functionality on their own. At the same time the strategic opportunities that the intranet could bring get lost somewhere along the way. This means that problems regarding the strategic use of an intranet becomes apparent and may result in loss of investments for the organization. The purpose of this thesis is to identify central choices that can be used as points of discussion and help organizations to work with their intranets on a more strategic level.

Competence is a complex concept that encompasses many facets. This study aims fora better understanding of the concept. Many branches of business administration science would benefit from a better understanding of competence and, through that understanding, find solutions where competence is one of many variables. By combining a positivistic and phenomenological approach, this study has created a broader understanding of the concept of competence.The study combines systematic study of the relevant literature with in-depth interviewswith people representing both the employer and the union within the staffing company world.The results show that quantifying competence is a complex and next to impossible task, as it would involve including the whole concept of competence in the calculations. When this is done, the phenomenon itself becomes so complex that it loses its validity.This is why theorists who want to perform this type of calculations put most of the competence complexity in ?the black box?.

Balcony Art is an idea for a new kind of furniture group for those who have limited space on their balcony. This report will discuss conceptual and part of primary construction of the chair and table for use on balconies, how the products developed from an idea to primary, preliminary products.In the conceptual design part, the report will discuss how product requirements and specifications are developed and how these controls the design.In the primary construction, the report will discuss the products journey from sketch to functional CAD models and how the products of individual parts are designed and how the durability calculations affect the design..

Amyotrophic lateral sclerosis is a progressive neurological disease which causes a slow degeneration of the body. Living with this disease means being exposed to severe strain and every day could bring new losses. Amyotrophic lateral sclerosis does not cause any harm to the intellect, the mind remains unaffected. The aim of this study was to achieve an understanding, and to shed light on the nature of positive life experiences of people living with amyotrophic lateral sclerosis. This literature study is based on detailed examination of three person's narrations taken from their autobiography and biographies.

In this paper I will discuss the occurrence of ceramic vessels in the graves of the Pitted ware culture on the island of Gotland, Sweden. I will focus on four sites and compare these sites, with hopes of finding some similarities or interesting differences. The sites are Ajvide in Eksta parish, Visby in Visby parish, Västerbjers in Gothem parish and Fridtorp in Västerhejde parish. The idea is to look at the grave goods, with focus on the ceramic vessels, or at least, the bottoms of the vessels, where one can clearly see that it's been deposited in the grave. I will try to analyze the vessels (shape and in some cases height), look where in the grave they've been placed, how many graves contain vessels, who's been given these vessels and if the vessels have filled a certain purpose once they've been deposited in the graves..

This report tries to discuss the concept of social sustainability; what it means and how residential development can be made more socially sustainable. This is done by interviewing several and various representatives in JM AB, the municipality of Uppsala and residents of Åriket to explore how JM AB as a housing developer and the municipality are working with issues regarding social sustainability and what the residents in one of the new housing projects themselves think of these issues. The result of these interviews will be compared and analyzed with the prospect of finding common variables and hopefully ways of improvement.This will result in our own recommendations of areas of improvement either by broad initiatives or specific actions to increase the social sustainability. Areas such as meeting places, sustainable functions and joint efforts between different parties. During the work on the report we come in contact with several other areas of interest that we are not able to process ourselves and therefore recommend them for future studies..

The local wind band in Lilla Edet, Lilla Edets Musikförening, springs from work and activities in the late 19:th century. Since then, the band has developed from a brass sextet to mixed wind band. It has been an appreciated contribution to the society on festive occasions. Yet, it seems like the band more and more has lost it´s useful purpose. Also, the recruiting of new members has ceased, as the music school has trouble with attracting pupils to learn to play wind instruments.The reasons for this reduced interest are more then one.

This essay discusses the legal and economic functions of the trademark and furthermore the degeneration of trademarks. These two concepts are strongly connected as the primary function of the trademark is the ability to separate the proprietor of the trademark?s product from the competitors´ products. The ability to separate is the basic condition for receiving legal protection. Through degeneration the trademark loses this ability to separate the product and becomes a generic term for the category of the product.

The subject for our bachelor thesis is how sugar is portrayed in Aftonbladet. By analyzing newspapers from 1995 and 2013 we wanted to research if the portrayal of sugar has changed during the years. We have noticed that there is a trend of being healthy and fit today. ?Strong is the new skinny? is a quote we can see in social media and on blogs today.

The aim with this thesis is to make a comparison between forcing tulips in a hydroponic system and the forcing off tulips that have been planted in soil. The results are mostly based on interviews with six Dutch and one Swedish tulip forcer and the managing director at the Horticultural Research Centre, Proeftuin Zwaagdijke, in the Netherlands. There are benefits and disadvantages with both methods. Tulip bulbs planted in soil seem to get a brighter colour after forcing, compared with those forced ?in water?.